8 reasons why Sweden rocks

Music is one of Sweden’s biggest exports and a part of Swedish culture that is well known and easy to highlight abroad. This toolkit is based on the Sweden.se article 8 reasons why Sweden rocks and illustrates the underlying reasons for the Swedish success through a digital slide show and a VR experience of a Swedish music festival.

Instructions and manuals

All of the material for this toolkit is available from the website Sweden Music Tour and is to be shown on digital screens and/or using virtual reality (VR) equipment.

The toolkit consists of two visual presentations than can be shown separately or together:

Digital presentation of 8 reasons why Sweden rocks

This can be shown on 8 separate screens or as a loop on one screen.

Bråvalla music fesival in 360

This 360 film from Sweden’s Bråvalla Festival can be displayed using Google Cardboard or other VR glasses.

The easiest way to use the technology is to let the visitors use their own smartphones together with the Sweden branded Google Cardboard along with printed instructions for their use.

Building blocks

Brochure: Swedish Pop Exports: Sweden – one of the leading pop music nations today 
This brochure can be downloaded and printed locally or ordered from SI.

Sweden branded Google cardboard glasses
Print Sweden branded Google gardboards with a sleeve/box and foldable glasses.

Social media images

Information sign on how to use the VR equipment

Information poster without instructions

Spotify playlist “Made in Sweden”

Inspirational stories

Sweden Music Tour – a virtual reality experience at Positivus Festival in Riga

Financial support

Swedish embassies and consulates may apply for financial support of no more than SEK 15,000 for presenting the material and inviting Swedish guest speakers. Application is done by filling out the application form.  The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.

By filling out the application form you agree to respect the copyright agreement for the video materials.

After completed event, fill out the evaluation form for toolkits.

Individuals or organisations who would like to show the exhibit should contact the Swedish embassy or consulate in your area.

Contact at the Swedish Institute

For more information, contact Karin Kärr.