Media visits to Sweden

Media visits to Sweden are an essential part of promoting Sweden. The visits are arranged by the Swedish Institute (SI) as a response to interest from international media.

Instructions and manuals

For Swedish Embassies and consulates abroad: Applications for sending a journalist to the media visits are done by sending an e-mail to Livia Podesta.

For foreign journalists: Applications for participating to a media visit to Sweden are done by contacting the Swedish Embassy in your country.

If nothing else is specified, decisions will be based on the “first come, first served” principle, on confirmed journalist participation. SI must always approve the journalist’s participation before further arrangements can be made. Submit your candidate together with a short description of the journalist and the related media and its circulation. Please note that we only accept journalists who have not yet participated in previous media visits arranged by the SI and that fulfil the specified requirements below.

General requirements for participants:

  • Participants should be fluent in English and able to follow the programme in English as no interpreter will be with us (foreign missions are expected to test their language skills when meeting the candidates and go through the draft of the programme). The meeting between the Embassy and the candidate is a compulsory requirement to be approved for the media visit.
  • Participants should come from prominent media outlets with wide circulation in the country, top 3 media in the country (no local or niched media outlets with limited reach).
  • Participants should report for print, online (incl. influential blogs) or radio. Please note that we are not able to accommodate TV journalists due to the logistics requirements of these media outlets.
  • Participants must commit to follow the whole programme arranged by the SI.
  • Freelance journalists should already have a confirmed assignment.

Participants will be part of a bigger group with media representatives from several countries following the same programme.

Application procedure

Submit your candidate together with a short description of the journalist and the related media and its circulation. The Embassy meets the candidate to go through the preliminary program together. Only after the journalist’s commitment to participate, the Embassy should submit all the information about the selected journalists to SI for the final confirmation.

Upcoming visits

The following upcoming media visits are open for application from foreign missions. Each media visit must have a minimum of 6 participants, coming from different countries (one journalist per country) for SI to be able to go through with the visit. Please note that the dates are preliminary set and can change.

Media visit: LGBTQ-rights and Stockholm Pride (1-5 August 2018)

The journalists will participate in a media trip to Sweden where they will visit the world’s first elderly home for LGBTQ-people, RFSL, meet activists, rainbow families and proud parents of LGBTQ-people, as well institutions working against discrimination and the Swedish Church which since 2009 marries people of the same sex.

We have 8 vacancies to be filled by journalists fulfilling the following conditions:

– The program is aimed at journalists covering lifestyle, social and cultural issues working for a media with a wide reach (top 3 media in your country);

– Each participating Embassy/Consulate is allocated one vacancy – one journalist per country;

– SI finances the accommodation (4 nights in single room with breakfast), some meals (as stated in the program), transport within Sweden;

– Participants should be able to follow the program in English as no interpreter will be with us (the Embassy staff has to test their English skill in an interview before submitting the suggestion on the candidate to SI);

– Freelance journalists should already have an assignment (which media and which article they will write for on the trip, a signed contract from the media house with expected publishing date);

– We are unfortunately unable to accommodate TV journalists for this trip;

– The visit is meant for those who have not participated in previous media trips arranged by SI;

– No per diem will be paid to participants of the trip.

– The Embassy will cover the flights cost to Sweden and eventual visa costs.

Please confirm that you are participating in this media trip as soon as possible but by no later than 9 of May. The deadline for having recruited a media representative is the 16 of May, and as usual you send me a short description of the media and the journalist (the Embassy must have checked the interest and availability with the journalist before submitting the name to SI). Note that SI needs to approve the selected candidate before the Embassy confirm the participation to the journalist.

Other media visits will be announced on this page once they are confirmed. Please check regularly this page for updates.

Financial support

SI finances accommodation, some meals (as stated in the program), and transport within Sweden.

  • Each participating foreign mission is allocated one vacancy.
  • Each participating foreign mission finances the international flights and any applicable visa costs.
  • No per diem will be paid to participants.

Contact at the Swedish Institute

For more information, contact Livia Podesta, Media Relations Manager