Promoting Study in Sweden

With a higher education system ranked second in the world, Sweden is an attractive study destination for students worldwide seeking to complete their bachelor’s or master’s degree abroad. Swedish academics emphasise critical and creative thinking, skills that are highly valued in today’s global labour market. Help spread the word about the nearly 1,000 international degree programmes offered at Swedish universities.   This toolkit includes guidance for Swedish Foreign Missions on how to work with higher education promotion and the brand Study in Sweden. It also includes templates and ready-made material for your events, PowerPoints and videos for your presentations, as well as an overview of how the Study in Sweden team can support you.  Navigate this toolkit by exploring our video, accessing our inspirational handbook, templates and materials.   Working with the Study in Sweden brand We work to increase Sweden’s attractiveness as a nation of knowledge through the student platform studyinsweden.se and activities at embassies, fairs and universities around the world. As an international study brand we have a job to do: to represent the Swedish study experience to the world. To persuade talented and socially, globally conscious students everywhere, that living and learning  The Swedish Way  might be the way for them. If you are interested in working with the Study in Sweden brand, you have to take the introduction training for Foreign Missions, it’s a 20 minute video to explain the ins and out of working with Study in Sweden.   https://sharingsweden.se/app/uploads/2015/10/training_fm_2022.mp4   Now that you’ve taken the training, learn more about the Study in Sweden brand, how to work with it, how to embody it and how to promote it. Here you can find our brand guide to get you started. The brand guide is password protected, the password is shared in the introduction training for foreign missions. Make sure to listen through the whole training before accessing the guide.  Download the Study in Sweden Brand Guide  Study in Sweden Handbook An important aspect of our promotion work is centred around collecting leads – people who have shown interest in studying in Sweden and would like to learn more. Our leads have often learned about the Study in Sweden brand through the promotion of Foreign Missions. You are our extended arm and ambassadors in your country. Therefore, we want to make sure to support you in your promotion work and through your various activities and events. We cover:  Advice on how to approach student marketing  Useful advice in preparation of student fairs  How to organise pre-departure and send-off events  Useful resources (print material, templates, booth material) Access the Study in Sweden Handbook here   Scholarships An important part of promoting international student mobility is providing information about scholarships. We have two structures you can refer to: Swedish Institute Scholarships for Global Professionals The SI Scholarship for Global Professionals awards scholarships for full-time, one-year or two-year masters studies in Sweden. It aims to develop future global leaders that will contribute to the United Nations 2030 Agenda for Sustainable Development and to sustainable development. We have prepared the following material for you to inform students about this scholarships: SI Scholarship landing page SI Scholarship brochure and PowerPoint-presentation SI Scholarship promotion video and ‘How to Apply’-video Study in Sweden scholarship database On Study in Sweden’s website you can find the scholarship database that collects scholarships from Swedish universities and institutions aimed at international students. If you have any suggestions of scholarships to add, don’t hesitate to let us know. Find the database here: https://studyinsweden.se/scholarships Material catalogue Here you can find all of the material we provide. If anything is missing, don’t hesitate to contact the Study in Sweden team for suggestions. Event registration and financial support The Swedish Institute offers financial support to embassies and consulates organising Study in Sweden activities and events. Taking part in student recruitment fairs or arranging other events such as pre-departure events for students. The Study in Sweden team would love to know whenever you organise or attend an event to keep track of the brand exposure.  Find out how to apply for financial support and register your event here.  Contact us The Study in Sweden Team Collaborating with Foreign Missions is really important for us and we value all the time spent in marketing Study in Sweden in your countries. If you have any questions you can reach us by contacting Hannah Maxwell. Other teams that link to our work If you are interested in other programmes of the Swedish Institute, like collaborating with Alumni around the world or communicating the SI Scholarship for Global Professionals, don’t hesitate to reach out to our colleagues at the respective departments: SI Alumni team: alumni@si.se and have a look at their Alumni toolkit SI Scholarship team: Seble Abera, team coordinator: Seble Abera

Published: 2022-10-10
Swedish Institute

Between the Lines

The ‘Between the Lines’ toolkit provides a means to both deepen and broaden the promotion of Swedish literature abroad. The material is aiming at promoting contemporary Swedish literature while at the same time creating an interest in literature as a concept and some of its core concerns and practices. You will find a poster exhibition, films, social media materials and event suggestions. Literature is much more than just words on a page. It’s an inquiry, an answer, an activity, and a condition. It is an individual pursuit and a concern for society at large. The exhibition aims to highlight this and delve into the experiences and perspectives of Swedish literature. Background The international interest in Swedish literature is growing, making Sweden a welcome participant in book fairs and literary festivals all over the world. Meanwhile, the literary scene inside Sweden is both vibrant and multi-faceted, thanks to a wide range of factors. Not least among them are a vivid book market, and an intricate network of book festivals, independent magazines, creative writing workshops, residencies, as well as writers’ and translators’ associations. Swedish writers and literature professionals presented in the toolkit Karin Smirnoff (novelist), Steve Sem-Sandberg (novelist), Jan Stolpe (translator), Elin Anna Labba (non-fiction writer), Mats Strandberg (YA writer), Emma AdBåge (childrens’ book writer), Parvin Ardalan (journalist, former ICORN resident), Elisabeth Åsbrink (non-fiction writer), Mats Malm (permanent secretary Swedish Academy), Jonas Hassen Khemiri (novelist/playwright), Balsam Karam (novelist), Bim Eriksson (comic books artist), Sara Garib (spoken word poet), Lydia Sandgren (novelist), Ida Linde (writer/director of Biskops Arnö Writers’ Workshop), Malin Persson Giolito (crime fiction writer), Bagir Kwiek (former Swedish national reading ambassador). Karin Smirnoff. Photo: Swedish Institute Mats Strandberg. Photo: Swedish Institute Bim Eriksson. Photo: Swedish Institute Building blocks Exhibition The material contains a poster exhibition in the form of Q&As, gathering representatives of the Swedish literary scene – writers, translators, educators, literacy promotors – who share their thoughts on different literary matters. Exhibition overview – both for wall-mounted and in exhibition modules (English, pdf) Exhibition texts – for translation (English, Word) To obtain high resolution print files, please email Oskar Röhlander. Videos The toolkit includes videos featuring Swedish novelist Karin Smirnoff, horror/sci-fi/fantasy novelist Mats Strandberg and comic artist Bim Eriksson. The videos can be used for screenings at events and social media. Here is just one example of the videos in this toolkit: Videos for screening and social media, instructions and copy – one version with embedded English subtitles and one clean version and srt-files for translation (mp4, srt and Word files in English for translation) Social media Highlight unexpected ways to experience literature, short interviews with writers and test your follower’s knowledge in a literature quiz! The social media materials can be published as a campaign when activating the toolkit or throughout the whole year. Videos, instructions, captions and copy – short interviews with the writers for social media (mp4 and Word files in English for translation) Quiz and captions (mp4 and Word files in English for translation) Posts (jpg and Word files in English for translation) Suggestions on how to activate your followers – (pdf) coming soon Book competition Launch a book competition on Instagram! Get your social media followers to come up with an imaginative ending to this sentence: ’I sat with a cup of tea and gazed out the window…’. Maybe with a book by a Swedish author as a prize for the winner? Events Embassies around the world are invited to bring the “Between the Lines” exhibition to life through a variety of events including:   Book Fairs and Literature Festivals: Take part in cultural events focused on books and literature. Showcase Swedish literature and engage with local audiences through author talks, readings, and book signings. Swedish Book Circles: Organise book clubs where participants can read and discuss Swedish literature. Invite Swedish authors or local experts to lead discussions. Readings and Individual Author Visits: Invite Swedish authors to give readings and talks about their work or arrange visits for individual authors. This is a great way to bring Swedish literature to local audiences and build a connection between the embassy and the local literary community. Workshops for Translators: Arrange workshops for local translators to learn more about Swedish literature and techniques for translating it into different languages. Swedish Teaching and Alumni: Connect with local universities and alumni organisations to promote Swedish literature and the “Between the Lines” exhibition. Invite Swedish authors to give talks or workshops on campus or organise alumni events to celebrate Swedish literature. Press Invite the press or guests to your event or exhibition! Press release (Word file in English) Photos from Image Bank Sweden To obtain high resolution print files for press images – email the Swedish Institute contact person Oskar Röhlander. Inspirational stories “Between the Lines” at the Book Fair in Riga, Latvia: Financial support Applications for projects in April to December 2023 Due to the extraordinarily high number of toolkit applications, and a limited budget, we are unable to grant any further financial support for toolkits in 2023 with the exception of toolkit applications with following purposes: – Higher education promotion – Sweden alumni relations – Sweden 500 celebrations (maximum of 5 000 SEK) – The Nobel Prize (a limited numer of applications) You can of course also use all material on sharingsweden.se but without funding from us. Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for travel costs and remuneration for Swedish guest speaker(s). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, contact Oskar Röhlander.

Published: 2022-08-15
Swedish Institute

Swedish Institute scholarships for master’s studies

Swedish Institute (SI) provides fully-funded scholarships for ambitious professionals from about 41 countries to pursue a full-time master’s degree in Sweden. All the scholarship holders are included in the SI Network for Future Global Professionals (NFGP) – a platform to help the scholarship holders grow professionally and build their network. After their studies, the SI Alumni Network will be a platform for continued networking and further professional development for them. Ideal candidates are ambitious and active talents with a strong professional background, demonstrated leadership experience, and are passionate about contributing to international developments. Find out more. The promotion film about SI scholarships is intended to be used digitally on social media channels, during presentations at fairs and student events and can be linked on your website if you have information dedicated to scholarships or higher education in Sweden. Learn more about the scholarship on: https://si.se/scholarships 

Published: 2019-10-01
Swedish Institute

Smart Cities – Para un futuro sostenible

16:9 version 1:1 square version

Published: 2018-09-11
Swedish Institute

Smart citities – for a sustainable future

16:9 version 1:1 square version

Published: 2018-01-16
Swedish Institute

Sverige A-Ö slide show

Digital slide show of the Sverige A-Ö toolkit exhibition.

Published: 2017-06-07
Swedish Institute

Sverige A-Ö

Sverige A-Ö is a photo exhibition presenting a general image of Sweden. The exhibition consists of 29 images, one for each letter in the Swedish alphabet, each image connecting to a Swedish word. Building blocks English booklet for printing Spanish booklet for printing. Translation by the Embassy of Sweden in Lima. Text in the booklet for translation (ENG) Booklet template for local translations in PDF format Preview of the exhibition Digital slideshow for streaming or downloading. Instructions The photo exhibition is adapted to the exhibition modules. A small booklet explaining the words is also available for translating and printing locally. The images are to be printed on 11 posters (70×100 cm) on 5 mm matte laminated KAPA or Forex boards and mounted on the exhibition modules with Velcro. 3-4 modules will be needed, but the images may also be mounted on walls. The booklet is printed in A4 format on minimum 250 gram matte paper. If you wish to translate the booklet there is a PDF template below for filling out and printing locally. The printing files can be downloaded from the link provided by SI via email. Financial support Applications for projects in April to December 2023 Due to the extraordinarily high number of toolkit applications, and a limited budget, we are unable to grant any further financial support for toolkits in 2023 with the exception of toolkit applications with following purposes: – Higher education promotion – Sweden alumni relations – Sweden 500 celebrations (maximum of 5 000 SEK) – The Nobel Prize (a limited numer of applications) You can of course also use all material on sharingsweden.se but without funding from us. Swedish embassies and consulates may apply for financial support of maximum SEK 15,000 for producing the exhibition. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. Individuals or organisations who would like to show the exhibit should contact the Swedish embassy or consulate in your area. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, contact Michael Skoglund.

Published: 2017-04-12
Swedish Institute

Swedish dads

The story of how photographer Johan Bävman decided to turn Swedish dads on parental leave into role models for dads around the world. This film can be used in social media. The film is also available without text for local adaptations. Please contact Cecilia Sundstrand to receive the file.

Published: 2017-01-12
Swedish Institute

Exhibition module

This exhibition module has been designed to function as a flexible, cost effective and reusable exhibition structure to SI’s toolkits, but can also be used for other materials that embassies and consulates themselves produce. The module can be used both as a simple screen and as room-creating object, depending on how many modules are used and how they are combined. The basic module construction is simple and is built up of wooden studs. It is adaptable to display images, photographs and text signs, and by using recessed boards inside the module it can also hold objects, screens and iPads. The module is available in several different versions, both standing and lying down in the form of a bench, stool or raised bench. Inspirational stories Swedish Fashion Stories pop up at Fashion Week Stockholm Instructions The basic module consists of 40×40 mm wooden studs of for example pine. It can be dismantled for easier storage and transport to the various exhibition sites. Manual for constructing and using the modules You will need 4-7 modules to fit one of the available exhibitions. Financial support Applications for projects in April to December 2023 Due to the extraordinarily high number of toolkit applications, and a limited budget, we are unable to grant any further financial support for toolkits in 2023 with the exception of toolkit applications with following purposes: – Higher education promotion – Sweden alumni relations – Sweden 500 celebrations (maximum of 5 000 SEK) – The Nobel Prize (a limited numer of applications) You can of course also use all material on sharingsweden.se but without funding from us. Swedish embassies and consulates may apply for financial support of maximum 15,000 SEK for production of the module. How to apply To apply, please fill out the application form. The application must be sent in two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. Individuals or organisations who would like to show the exhibit should contact the Swedish embassy or consulate in your area. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information please contact Anna Maria Bernitz.

Published: 2016-11-11
Swedish Institute

10 things to know about Sweden

It’s difficult to fit a country into a PowerPoint presentation. This is an attempt to boil down Sweden to ten vital facts. Discover how large Sweden is in relation to its small population, that the Equality Ombudsman is sort of king and that Midsummer is a serious matter of fun and games.

Published: 2016-03-21
Swedish Institute