Swedish Design Movement – Leading the Way

The initiative Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. This is a toolkit with materials you can use to put Sweden on the international design map and raise the profile of sustainable Swedish business in connection with international design events. The toolkit consists of a virtual exhibition titled “Swedish Design Movement — Leading the way”, instructions and inspiration on how to activate the exhibition, a press kit and social media units to use when promoting the exhibition. About the exhibition The exhibition “Swedish Design Movement — Leading the way” presents the work of leading, sustainable Swedish innovators in design, architecture and fashion. Visitors can navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’s tallest timber structures in Skellefteå, Sweden. Inside the building, projects by eighteen Swedish companies working in furniture, product design, fashion, and architecture are exhibited as 3D models. The exhibition also includes a selection of films. You can click your way through images, texts and videos to learn more about the projects and companies. Purpose and goals Swedish Design Movement is part of the government’s export and investment strategy. The purpose of this toolkit is to raise Sweden’s profile as a design nation and showcase innovative, pioneering and sustainability-driven companies and actors from different design sectors and parts of the country. The goal is to accelerate demand for sustainable goods and services from Sweden. Main target groups The main target groups for this toolkit are: Buyers Architects Journalists within the field of design, architecture, and fashion Design professionals Instructions This toolkit can be used to present and promote the virtual exhibition “Swedish Design Movement — Leading the way” at international events within design, fashion, and architecture. The exhibition is virtual and can be visited around the clock at the domain https://swedishdesignmovement.com/. Since the exhibition is virtual and has no physical space, you need to establish partnerships with event organisers and magazines through which visitors can be guided to the exhibition. In addition, we suggest that you also promote the exhibition through a PR agency and your own channels. Below are instructions on how the exhibition can be presented and promoted. When using this toolkit kindly communicate that the exhibition is designed by digital design store and gallery Adorno and is a co-production between Svensk Form (the Swedish Society of Crafts and Design) and the Swedish Institute. Partnerships As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include: Listings on website Articles Coverage in newsletters Social media promotion Event’s website The exhibition can be presented on an event’s website. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have the exhibition presented on a page, as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible. In some cases, the exhibition can be embedded onto the website. This will enable the audience to access the exhibition directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition. When deciding on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year. Article in magazine Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article. When deciding on this promotion, it is important to get information on the number of visitors the website receives per month or per year. Newsletter The exhibition can also be presented in a newsletter to the subscribers of the event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The optimal option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition. When deciding on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has. Social media Partnership packages with an event or magazine generally include promotion on their social media channels, including Instagram, Facebook and Twitter. Sometimes third-party social media accounts have more followers than the official account of the event, like Designboom’s “milan.design.week” account. You can reach out to these accounts and ask for promotion pricing. In assessing the value of promotion on social media, the number of posts and stories offered as well as the engagement rate and number of followers are critical criteria. Your own channels In addition to partnering with events, magazines or other partners you will also want to promote the exhibition in your own channels. You can translate and share the press material via press releases and newsletters. Promote the exhibition on social media. Add an article or embed the exhibition to your website or blog. You may also arrange own events in connection with the official partner event. Seminars/webinars or talks with participating companies/designers or other well proven activities are often easy to arrange, however sometimes costly. The exhibition can also be connected to relevant physical exhibitions. Please note that these and similar activities require separate funding, the toolkit budget is not applicable. Support The design agency ADORNO is the producer of the exhibition and may be hired to assist you in finding media partners, negotiating a partnership agreement, or organizing the presentation and promotion of the exhibition. The consultancy fees are to be discussed directly with ADORNO. Toolkit budget can be used for this service. Contact at ADORNO: Kristian Snorre Andersen: kristian@adorno.dk +45 3042 862 Building blocks 1.The exhibition The exhibition is virtual and can be visited at its domain from any smartphone or computer with internet access at any time. The exhibition will be open at least until May 31, 2023. Direct link to the exhibition: https://swedishdesignmovement.com/ Just like a YouTube video, you can embed the exhibition on any website with an iframe code. This will enable the visitors to access the exhibition directly from the website where it is embedded. Instructions on how to embed the exhibition: PDF “How to embed the virtual exhibition” 2. Press kit The press kit includes a draft of a press release in English, hi-res images and videos of the exhibition, and social media material. You can send the press kit link below to journalists or make your own selection. Download the draft for the press release here: “Press release ENG, Word” Find the press kit here: Press kit Examples of images from the press kit: Form Us With Love. ©Adorno   A New Sweden. ©Adorno 3. Social media for embassies and consulates Here you will find material and instructions on how to promote the exhibition on your own social media. The social media posts can be used to highlight the exhibition as a whole or highlight the areas of design, architecture or fashion, depending on the context. Feel free to also use the material from the press kit to create your own posts. Don’t forget to use #SwedishDesignMovement and @SwedishDesignMovement in all posts about the exhibition. Below are instructions for social media posts with focus on: The exhibition in general: PDF “Overview General” Design: PDF “Overview Design” Architecture: PDF “Overview Architecture” Fashion: PDF “Overview Fashion” Download the material for the social media posts: Social media materials for embassies 4. Events Like any other toolkit, activations of the exhibition can be combined with other events; digital or physical. Some of the examples can be webinars, seminars, sofa talks or other networking or knowledge events, possibly in collaboration with some of the participating companies. Combining the exhibition with analogue manifestations, such as a physical design exhibition can also work very well, but please note that this toolkit does not offer physical add-ons, and the toolkit funding may not be used to cover such productions or events. When arranging an event you can screen films on the topic of sustainable design. You can also use the films in social media. These films feature a few of the design companies who are part of the Swedish Design Movement. The companies are located in different parts of Sweden. The films on YouTube: https://youtube.com/playlistlist=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC The films with audio descriptions on Youtube: https://youtube.com/playlistlist=PLIbfL4hlcjrc6nAPil2qFegwC8m5e52Kb Download the films here (click on the blue button in the upper right corner to download the zip-file.) Contact Jenny Bergström Bonmot to download the films with audio descriptions or if you would like to discuss or receive input on program ideas! 5. The Swedish Design Movement Instagram account On the official Instagram account of Swedish Design Movement the target groups can learn more about sustainable Swedish design, the exhibition and follow the movement of events around the world. Use this account for inspiration and encourage the target group to follow the account and share its content. Name of the account on Instagram: @SwedishDesignMovement Find the account here: https://www.instagram.com/swedishdesignmovement/ Inspirational stories For the launch of the exhibition at Milan Design Week 2022 (6-12 June) the Swedish institute and our collaborating partners, Swedish Society of Crafts and Design (Svensk Form) and ADORNO, entered paid partnerships with www.dezeen.com and www.fuorisalone.it. Fuorisalone The partnership with Fuorisalone allowed digital participation at Milan Design Week and did not include a promotion package. The price for this was 1.000 EURO and allowed the exhibition to be embedded on the website of the event. Event guide: https://www.fuorisalone.it/en/2022/events/2380/Swedish-Design-Movement-Leading-the-way Dezeen The partnership package with Dezeen included a promotional editorial presented on the first page of their webpage and a spot in the newsletter, sent to 180.000 subscribers. The price for this partnership package was 4.500 GBP. It also included a geo-targeted Dezeen Instagram ad, running from the 7-12 June during Milan Design Week, targeting audiences in Western Europe. The price for this geo-targeted ad was 2.000 GBP. The promotional editorial: https://www.dezeen.com/2022/06/06/swedish-design-movement-virtual-exhibition-milan-design-week/ For the geo-targeted Instagram ad we used the 15 second trailer available in the social media building block. Read the full report about the launch here: PDF “Traffic report & Recommendations for SDM launch Milan” Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for promoting the exhibition through partnerships and own channels. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, please contact Jenny Bergström Bonmot

Between the Lines

The international interest in Swedish literature is growing, making Sweden a welcome participant in book fairs and literary festivals all over the world.  Meanwhile, the literary scene inside Sweden is both vibrant and multi-faceted, thanks to a wide range of factors. Not least among them are a vivid book market, and an intricate network of book festivals, independent magazines, creative writing workshops, residencies, as well as writers’ and translators’ associations.  The ‘Between the Lines’ toolkit provides a means to both deepen and broaden the promotion of Swedish literature abroad. The toolkit consists of two components, the first of which is a poster exhibition material aiming at promoting contemporary Swedish literature while at the same time creating an interest in literature as a concept and some of its core concerns and practices. The material contains a poster exhibition in the form of Q&As, gathering representatives of the Swedish literary scene (writers, translators, educators, literacy promotors), who share their thoughts on different literary matters.   The second component of the ‘Between the Line’ toolkit is a printable manual, compiled in close cooperation with the Swedish Arts Council/Swedish Literature Exchange. The manual provides Swedish foreign missions with ideas and suggestions on how to plan and implement different activities focusing on literature. The manual also includes a brief overview of both the Swedish book market and the key actors of the Swedish literary infrastructure.  Participants: Steve Sem-Sandberg (novelist), Jan Stolpe (translator), Elin Anna Labba (non-fiction writer), Mats Strandberg (YA writer), Emma AdBåge (childrens’ book writer), Parvin Ardalan (journalist, former ICORN resident), Elisabeth Åsbrink (non-fiction writer), Mats Malm (permanent secretary Swedish Academy), Jonas Hassen Khemiri (novelist/playwright), Balsam Karam (novelist), Bim Eriksson (comic books artist), Sara Garib (spoken word poet), Lydia Sandgren (novelist), Ida Linde (writer/director of Biskops Arnö Writers’ Workshop), Malin Persson Giolito (crime fiction writer), Bagir Kwiek (former Swedish national reading ambassador). Building blocks Exhibition overview – both for wall-mounted and in exhibition modules (English, pdf) Exhibition texts – for translation (English, pdf and Word) To obtain high resolution print files, please email Henrik C. Enbohm. Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for travel costs and remuneration for Swedish guest speaker(s). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, contact Henrik C. Enbohm

Swedish music moments

Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes.  Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart.  Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes. Sweden is the world’s third largest music exporter.  It’s an incredible success story. How on earth could a small country of 10 million people partly located inside the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop?  This toolkit, Swedish Music Moments, comprises an exhibition of reasons behind the success story, as well as iconic moments from the Swedish music history. The exhibition also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music.   Music makes our hearts sing and a lot of people share a musical experience with Swedish songwriters, producers or artists! This is an opportunity to celebrate those relationships!  Building blocks Exhibition overview – both for wall-mounted and in exhibition modules (English, pdf) Exhibition texts for translation: introduction and captions (English, pdf and Word) Video for loop on Join the Band table – not for social media (1 min 25 sec) To obtain high resolution print files and exhibition video – email the Swedish Institute contact person Oskar Röhlander. Communication materials Posts for Social Media (COMING SOON, images in png, suggested text in English for translation) Stickers Playlist on Spotify #SwedishMusicMoments To obtain high resolution print files for press images and social media images – email the Swedish Institute contact person Oskar Röhlander. Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. Initiatives that include the exhibition in combination with lectures and/or workshop will be prioritised. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, please contact Oskar Röhlander.

Lofthuset in Orbaden

A hotel ‘room’ that is also a vista point for landscapes and skies, a place for silence and getting closer to nature. To make it possible, three rooms have been built on top of each other on an abandoned ski slope: the nature room closest to the ground, the living accommodation (and only heated room) in the middle and the vista point on top. Lofthusen was nominated to the Swedish Wood Award in 2020. This film is produced by the Swedish Institute and Architects Sweden in collaboration with Swedish Wood and the Swedish Forest Industries as part of the exhibition Woodlife Sweden. Please contact the Swedish Institute/Sharing Sweden for requests.

Parenting – an equal opportunity

Sweden was the first country in the world to introduce parental leave for both mothers and fathers in 1974, and today parents are offered 480 days of parental leave. The Swedish Institute wants to highlight the effects that Sweden’s parental policy has on gender equality. Parental leave means that women in Sweden don’t have to choose between a career and a family. For fathers, it means an opportunity to experience a closer bond with their children through shared responsibilities. Progress, certainly, but fathers still only use 30 per cent of all parental leave days, so there’s more work to do. This toolkit, Parenting – an equal opportunity, comprises a photo exhibition, including a video, and social media materials. For this exhibition, documentary photographer Elin Berge has portrayed and interviewed parents in Sweden who strive to live equal lives. Berge’s 23 photos offer an insight into the endeavour of these parents to move beyond deeply rooted conceptions of gender roles and expectations towards a more equal partnership. Building blocks Exhibition material Exhibition overview – both for wall-mounted and in exhibition modules (English, pdf) Exhibition texts for translation: introduction and captions (English, pdf and Word, MediaFlow) Exhibition video for loop on screen – not for social media (22 min 17 sec) To obtain high resolution print files and exhibition video – email the Swedish Institute contatct person Ulrika Rosvall. Communication material Social media video (Vimeo, mp4, English and clean version, SRF-files for local translations) Social media images (English and no text, jpg) Invitation card template (English, pptx) Poster for marketing the exhibition (English, pptx) Postcard – giveaway, including QR code for video (English, low-resolution pdf) Press release – suggested texts (COMING SOON, English, Word) Download from MediaFlow Press images (as part of the toolkit exhibition only) To obtain high resolution print files for press images and templates for postcards – email the Swedish Institute contatct person Ulrika Rosvall. Inspirational stories Get inspired by the Embassy of Sweden in Bangkok and their use of the material. The exhibition was inaugurated by the ambassador at the Bangkok Art and Cultural Centre in June 2022 launching a Paterinty Leave Pledge project with partner organisations of the embassy. Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. By filling out the application form you agree to respect the copyright agreement for the images. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, please contact Ulrika Rosvall

Parenting – an equal opportunity (video for social media)

Sweden was the first country in the world to introduce parental leave for both mothers and fathers in 1974, and today parents are offered 480 days of parental leave. The Swedish Institute wants to highlight the effects that Sweden’s parental policy has on gender equality. This video for social media includes interviews with parents portrayed in a photo exhibition by photographer Elin Berge. The exhibition is a part of the toolkit Parenting – an equal opportunity. Contact sharingsweden@si.se if you have any questions.  

Three cheers for Alfie Atkins!

This toolkit material will not be available after 15 December 2022. Now it’s time to celebrate 50 years with Alfie Atkins! Alfie (Alfons Åberg) is one of Sweden’s most beloved children’s book characters, attracting millions of readers all over the world. Gunilla Bergström’s books about Alfie’s everyday life and adventure are as popular now as when they were first released decades ago. Many who grew up reading Alfie Atkins books have gotten to experience the stories anew by sharing them with their children and even grandchildren. Alfie is not a superhero or a fairy tale figure – he is ordinary kid, just like his readers. And perhaps that’s why he has become such a cherished part of our childhoods. The toolkit contains an exhibition, seminar topics, workshops, a play and reading environment, instructions to throw an Alfie party and to build a helicopter and much more! The collaboration between the Swedish Institute, Bok-Makaren AB and the publishing house Rabén Sjögren will allow you to celebrate Alfie with children locally. For children up to 8-9 years and their grown ups. This toolkit is available in the following languages: English, Norwegian, Danish, Icelandic, German, Polish. Coming soon: Chinese, Japanese, Spanish, Finnish, Greek. Here are some photos from the exhibition in Mediaflow.   Instructions Manual for the toolkit (English, pdf) Copyright information (English, pdf) Building blocks Exhibition material Exhibition (1) (English, pdf) Exhibition overview (2) (English, pdf) Exhibition for modules (3)  (English, pdf) Invitation poster for Alfie Atkins birthday party (4) (English, pdf) Video: Molly and Viggo – to loop on screen at the exhibition (5)  (mp4) Sign with QR-code to the Molly and Viggo video (6) (English, pdf) Video: Interview with author Gunilla Bergström for exhibition (7) (English, mp4) Sign to the video with Gunilla Bergström’s interview (8) View and download all above material from MediaFlow. (The number above is the same as you can find on the files in Mediaflow.) To obtain high resolution print files email Sylvia Augustinsson. Kindly note that you need to apply separately for financial support to produce the SI exhibition modules. Film The film Good Night Alfie Atkins is based on the book with the same name. The book has been translated into many languages. Maybe it is available in the language in your country. You will have this book in English sent to you  in the box from SI. One idea may be to translate the book into the local language, but the book may then only be read within the framework of this film screening. View and download introduction and presentations signs about the film from MediaFlow. Contact Sylvia Augustinsson to obtain the film. Create a playful Alfie space Standee (1) (English pdf) Manual standee (2-4) (English, pdf) Cut-out figures (5-8) Manual cut-out figures (9) (English, pdf) Posters to hang by the local built helicopter (10-14) (English, pdf) Inspiration for creating Alfies scenes and settings (15) (English, PDF) Manual for the local built helicopter (16) (English, pdf) To obtain the drawings to the helicopter contact Sylvia Augustinsson. Spotify list with Alfie Atkins music: Alfie Atkins soundtrack Have a look at the material list and contact Sylvia Augustinsson to order a shipment. View and download all above material from MediaFlow. (The number above is the same as you can find on the files in Mediaflow.) For children to write, draw and colorize Get to know Alfie Atkins (1) – for children to fill in and colorize (English, pdf) Quiz material (2-3) – for a “quiz walk” (English, pdf) View and download all above material from MediaFlow. (The number above is the same as you can find on the files in Mediaflow.) Event suggestions Manual for how to throw your own Alfie Atkins Party (1) (English, pdf) Ideas for different types of workshops for children (2) Collage workshop, helicopter workshop, knot-tying workshop and/or ghost workshop. (English, pdf) Group discussions for professionals about Alfie Atkins books (3) Suggested topics: Education, emotions, friendship and fatherhood. (English, pdf) “Who is daddy Atkins?” – an article by Gunilla Bergström from the Center for children’s culture at Stockholm University (4) View and download from MediaFlow. (The number above is the same as you can find on the files in Mediaflow.) Communication material Social media posts – suggested text (1-2) and images (3-7) (English, Media Flow) View and download from MediaFlow. (The number above is the same as you can find on the files in Mediaflow.) Material for translations Download all word files for translations for the toolkit from MediaFlow. Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. How to apply To apply, please fill out the application form. By filling out the application form you agree to respect the copyright agreement for the images. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information please contact Sylvia Augustinsson.

Sweden – a country less ordinary (French)

Sweden – a country less ordinary (La Suéde – hors de sentiers battus) offers an overview of Sweden. It paints a picture of a nation that’s driven by innovation and leads the way in equality and sustainability. This image-rich, 100-page book highlights some of the facts, stories and milestones that make Sweden what it is today, with chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language and a timeline of Swedish innovation. Infographics help tell the story and storytelling elements lead the reader on. Rooted in an agricultural past and propelled into the future through innovation, Sweden is multifaceted and perhaps contradictory. Sweden – a country less ordinary looks at booming businesses, tax-funded welfare, smart cities, cool culture, revolutionising innovations and much much more. Swedish embassies and consulates – to place your orders, kindly fill out the order form. This publication is available in English, Swedish, German, Russian, Spanish, Arabic and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print – please contact order@si.se for guidance. If you have any questions, please contact sharingsweden@si.se

Sweden – a country less ordinary (Arabic)

Sweden – a country less ordinary offers an overview of Sweden. It paints a picture of a nation that’s driven by innovation and leads the way in equality and sustainability. This image-rich, 100-page book highlights some of the facts, stories and milestones that make Sweden what it is today, with chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language and a timeline of Swedish innovation. Infographics help tell the story and storytelling elements lead the reader on. Rooted in an agricultural past and propelled into the future through innovation, Sweden is multifaceted and perhaps contradictory. Sweden – a country less ordinary looks at booming businesses, tax-funded welfare, smart cities, cool culture, revolutionising innovations and much much more. Swedish embassies and consulates – to place your orders, kindly fill out the order form. This publication is available as pdf in English, Swedish, German, Russian, Spanish, Arabic and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print – please contact order@si.se for guidance. If you have any questions, please contact sharingsweden@si.se

Sweden – a country less ordinary (Russian)

Sweden – a country less ordinary (Швеция: Очевидная. Невероятная) offers an overview of Sweden. It paints a picture of a nation that’s driven by innovation and leads the way in equality and sustainability. This image-rich, 100-page book highlights some of the facts, stories and milestones that make Sweden what it is today, with chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language and a timeline of Swedish innovation. Infographics help tell the story and storytelling elements lead the reader on. Rooted in an agricultural past and propelled into the future through innovation, Sweden is multifaceted and perhaps contradictory. Sweden – a country less ordinary looks at booming businesses, tax-funded welfare, smart cities, cool culture, revolutionising innovations and much much more. This publication is available as pdf in English, Swedish, German, Russian, Spanish, Arabic and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print – please contact order@si.se for guidance. If you have any questions, please contact order@si.se