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IKEA 80th anniversary

IKEA press photos
IKEA press room
Swedense Instagram post
IKEA 80th anniversary

The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press How to use the material You can use the captions to make a social media post about IKEA celebrating 80 years. In the links provided you can find press photos from IKEA. Please make sure to always include the names of the photographers for the photos you use. Captions Eighty years young in 2023! This is a year of Swedish furniture, meatballs and lingonberries. Yes, we are talking about IKEA. It all began in 1943 when a 17-year-old took his first fledgling steps as an entrepreneur in the province of Småland. That’s when Ingvar Kamprad (1926–2018) used a small sum of money that his father gave him to start a little mail order business. He named the company after the initials of his own name, the farm where he grew up – Elmtaryd – and his home village – Agunnaryd. IKEA was born. At first, IKEA sold only small items such as wallets and picture frames, but in 1947 it began selling furniture from local manufacturers. Eventually, IKEA began designing its own furniture, and in 1953, the company introduced the concept it has become widely known for: ready-to-assemble furniture in flatpacks. Today, there are more than 450 IKEA stores spread across five continents. To celebrate its 80th anniversary, IKEA has launched a new collection that pays tribute to some of the iconic designs. Have you got any favourites among the old classics?

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King Carl XVI Gustaf’s 50th jubilee

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New press photos from the Royal Court
King Carl XVI Gustaf’s 50th jubilee

Photo: Enthronement ceremony, 1973 (Jan Collsiöö/TT) How to use the material This material can be used on social media to write about King Carl XVI Gustaf’s 50th jubilee. It includes captions for the post and three historical images from HM The King’s life. The images can only be used for this social media post. You can translate the captions to you local language. The Royal Court has released new press photos of the royal family, which can also be added to the post. Please remember to always include the names of the photographers for the photos you use: Photo 1: Enthronement ceremony, 1973 (Jan Collsiöö/TT) Photo 2: Graduation, 1966 (Pressens Bild/TT) Photo 3: Wedding to Queen Silvia, 1976 (TT) Captions for the post 50 years as king! Quite a feat! 👑 King Carl XVI Gustaf, Sweden’s current monarch, ascended the throne on 15 September 1973. This makes him the longest reigning monarch in Swedish history. But he’s been in the public eye even longer than that. Since day one, you could say, as the first and only son of Hereditary Prince Gustaf Adolf and Princess Sibylla. Immediately after his birth on 30 April 1946, announcing the news that an heir to the Swedish throne had been born, cannons at all salute stations across the country and larger naval ships were fired. How’s that for pomp and circumstance? Less than a year later, on 26 January 1947, Hereditary Prince Gustaf Adolf died in a plane crash, and Carl Gustaf and his four sisters were left fatherless. On 29 October 1950, Carl Gustaf became Crown Prince of Sweden as his grandfather King Gustaf VI Adolf ascended the throne, following the death of King Gustaf V. From the early school years, via confirmation, upper secondary school graduation and military service at the Royal Navy, to ascension, marriage to Queen Silvia and the birth of his three children, King Carl XVI Gustaf seems to always have been in the company of a photographer capturing the moment – all the way up to today. We’re thankful for that! To mark the occasion of his 50-year anniversary, King Carl XVI Gustaf has been paying visits to all 21 of Sweden’s regions during the months leading up to this day. These visits have offered him and Queen Silvia a chance to meet with the people. According to the 1974 constitution, the Swedish monarch has no political affinity or formal powers. His duties are mainly of a ceremonial and representative nature. Related information Toolkit: Sweden 500 – a year of celebration Article about the Swedish monarchy on Sweden.se Royal court webpage about the the jubilee year 2023  

Sweden 500 – a year of celebration!

Sweden 500 – a year of celebration!

This year marks 500 years since Gustav Vasa was elected king. The election laid the foundation of Sweden as an independent state. Celebrate the anniversary with us! With a foundation in history, let’s tell a story about Sweden today – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports.  This year’s celebration includes the Swedish National day and the jubilees of several Swedish sights and institutions. New material will be published continuously throughout the year. The first batch of material is now available. Keep an eye on our newsletter for updates! Building blocks The toolkit is co-produced with the official Sweden channels. The material consists of mostly digital components. Most of the material can be used as is, but videos and posts may need to be translated. Sweden 500 sign The Sweden 500 jubilee sign is available as animation and in still format. It can be used for printing, digital units, social media, merchandise, projections etc. User guide and inspiration (pdf) Sweden 500 sign (eps, png, giphy and mp4) Swedense at giphy.com Videos Here, you will find videos to communicate the Sweden 500 jubilee. The videos are available with subtitles in English and some in Arabic and Russian. We also offer clean versions with srt files for translation. New videos will be published continuously. Why we celebrate – with and without subtitles + copy (mp4, srt and Word) This video is available with English , Russian and Arabic text. National Day teaser (mp4 and word file) The best thing about Sweden – English version (mp4, srt and Word) The best thing about Sweden – Arabic version (mp4 and srt) Sweden from above – long version and version for social media (mp4) “Did you know that…” Sweden’s true grit – with and without subtitles + copy (mp4, srt and Word) Mister Mussel – with and without subtitles + copy (mp4, srt and Word) Beyond microscopic! – with and without subtitles + copy (mp4, srt and Word) Restaurang Spill – with and without subtitles + copy (mp4 and srt) Recipe videos with the Sweden 500 sign Chokladbollar – with and without subtitles + copy (mp4, srt and Word) Grilled vegetables – with and without subtitles + copy (mp4, srt and Word) Vegan meatballs – with and without subtitles + copy (mp4, srt and Word) Vegan toast skagen – with and without subtitles + copy (mp4, srt and Word) Social media Use the hashtags #CelebratewithSweden #Sweden500 when publishing material connected to the jubilee. AR filter The Sweden 500 AR filter is available on Instagram. You can find it in the AR function on “Swedense” Instagram profile. QR codes with a direct link to the filter with and without text on Instagram (jpg for digital use or printing) Quiz Test your follower’s knowledge of Sweden with this social media quiz. Or use the questions and create an analogue quiz. You can use the Canva links in the Word file to translate the quiz images to your local language. Quiz images with English text and Canva-links for local language adaption (png and Word files in English) Quiz images with Arabic text (png and Word file in Arabic) Quiz images with Russian text (png and Word file in Russian) Quiz images without text (png and Word files in English) AI images of Gustav Vasa What if Gustav Vasa travelled 500 years into the future? We used AI tools to generate copy and images. The posts are available in English and Russian. Use the clean version of the images to translate them to your local language. Gustav Vasa posts and copy for translation (png) Images generated by AI. “When I hear of XX I think of…” Invite your followers to share their thoughts on common Swedish phenomena. Posts (png) Historical posts Gripsholm castle (download Word file with link to Image bank Sweden) Strängnäs (download Word file with link to Image bank Sweden) Sweden national day (download Word file with link to Image bank Sweden) Sweden on Spotify Listen to 500 minutes of songs by Swedish artists that encapsulates the festive mood of the Sweden 500 jubilee. The playlist “Celebrate with Sweden” on Spotify The Sweden Spotify profile also offers about 30 playlists on various themes, from “Swedish Eurovision winners” to “Swedish summer classics” and “Mega hits produced by Swedes”. The “Sing-Along Favorites” playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing along to the lyrics. Spread the word and enjoy! The Sweden Spotify profile Article Learn more about Sweden’s history from 1523 to today! The article explores milestones in Sweden’s route to becoming a centralised democracy, featuring everything from royals and opera to rollercoasters and the Nobel Prize Banquet. Use the article as a base when producing your own material or link to the article from your social media. The article in English The article in Arabic The article in Russian Images The Sweden 500 collection at Image Bank Sweden Images of the Sweden 500 balloons for social media (jpg) Images that are free to use from Nationalmuseum Invitation card Use the Sweden 500 invitation card template when inviting your community and guests to celebrate the jubilee. The cards are available in two different formats that are suitable for printing and digital use. Invitation card in landscape and portrait format (Power Point) The Sweden Sans typeface is used in the invitation card. If you don’t have the fonts on your computer you can download the typeface from Identity Sweden. The Sweden Sans typeface on Identity Sweden Financial support Swedish embassies and consulates may apply for financial support of maximum 5,000 SEK for translation to the local language, subtitling and printing. Limits may apply. How to apply To apply, please fill out the application form How to report After completed event, please fill out the short project report Contact at the Swedish Institute Don’t hesitate to get in touch and help us make this into a great celebration! For more information, please contact sharingsweden@si.se.

Gustav Vasa with a flower wreatg and braided beard
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AI images of Gustav Vasa

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AI images of Gustav Vasa

What if Gustav Vasa travelled 500 years into the future? We used AI tools to generate copy and images. All posts are available in English and some of them are also availabe in Russian. Use the clean version to translate them to your local language. You find captions and text for translation on this page. Examples of Gustav Vasa images with meme text: fika, dad, DJ and small frogs. Caption for all images What if Gustav Vasa (1496-1560), elected King of Sweden in 1523, travelled 500 years into the future? ⏳ 🤔 We used AI tools to generate copy and images. [Insert specific caption] — What do you want Gustav Vasa to do next on his time travel to Sweden in 2023? 😉👋 — This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. During the next few months, we’ll be bringing extra attention to the jubilee year that is 2023 and invite you to discover new sides of Sweden. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden Byline: Image generated by AI Caption and meme text for specific images Dance Caption: When King Gustav Vasa embraces the spirit of Midsummer in 2023 Meme text: ´When you time travel 500 years into the future and finally get to wear a dress and dance like nobody’s watching at Midsummer!’ Flower wreath Caption: When King Gustav Vasa faces his toughest challenge yet in 2023 Meme text: ‘When you´re used to ruling a kingdom, but tying a flower wreath proves to be your toughest battle yet’ Post-party blues Caption: When King Gustav Vasa realises the party is over in 2023 Meme text: ‘When you travel 500 years into the future for the best party ever, but now you’re just a king walking home alone with post-party blues’ Small frogs Caption: When King Gustav Vasa masters the art of the ‘Small Frogs’ dance in 2023 Meme text: ´When you finally master the ‘Small Frogs’ dance during Swedish Midsummer. Ribbit!´ Alternative text: ‘When you conquer kingdoms and finally conquer the ‘Small Frogs’ dance at Swedish Midsummer. Ribbit!’ King of crafts Caption: When King Gustav Vasa’s self-made flower wreath inspires the world in 2023 Meme text: ‘When you time travel from the 16th century and your DIY flower wreath game becomes the envy of Pinterest. Bow down to the true king of crafts!’ Strawberries Caption: When King Gustav Vasa’s flower dreams turn into a berry obsession Meme text: ´When you try the tradition of seven flowers under your pillow, but your dreams are all about strawberries. Midsummer cravings at their finest!’ DJ Caption: When King Gustav Vasa time travels to a forest rave in 2023 / Caption: When King Gustav Vasa discovers his new passion in 2023 Meme text: ´When you time travel from the 16th century and become a forest rave DJ, because why not?’ Fika Caption: When King Gustav Vasa discovers fika in 2023 Meme text: ´When you’re making history, but all you really want is a good fika’ Dad Caption: When King Gustav Vasa goes on parental leave in 2023 Meme text: ´When you’re used to ruling a kingdom, but now you just have to rule the nursery’

Videos

The best thing about Sweden

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The best thing about Sweden

What do you think is the best thing about Sweden?   Find out what some Swedes consider to be the best thing about their country, everything from the proximity to the sea, the Swedish work culture and Allemansrätten – the Right of Public Access – which allows anyone to roam freely in Swedish nature.   Today, on 6 June, Sweden celebrates its National Day and 500 years since Gustav Vasa was elected Sweden’s first king. HURRAY!  —  #Sweden500 #CelebratewithSweden 

Videos

Recipe: Zeina Mourtada – grilled vegetables (ARABIC)

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Recipe: Zeina Mourtada – grilled vegetables (ARABIC)

Swedish summer is synonymous with grilling, and what’s better than a grilled plate of vegetables and a potato salad? Try this delicious recipe by Zeina Mourtada, a Swedish TV chef, food blogger and cookbook author. She runs one of Sweden’s leading food blogs and shares her recipes on her Instagram account @Zeinaskitchen. Ingredients: 6–8 portions 1 kg of vegetables – choose freely between aubergine/eggplant, zucchini, asparagus mushrooms, peppers, carrots, onions and lemons 1 dl olive oil 0.5 dl balsamic vinegar 2 tbsp soy 3 pressed cloves of garlic 1 tbsp dried oregano 1 tbsp dried thyme Grated peel of a lemon (yellow part only) Salt and pepper

Videos

Recipe videos: Zeina Mourtada – chokladbollar (ARABIC)

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Recipe videos: Zeina Mourtada – chokladbollar (ARABIC)

Craving something sweet? Here’s a classic recipe for Swedish chokladbollar (chocolate balls) made by Zeina Mourtada. You have to try it! Zeina Mourtada is a Swedish TV chef, food blogger and cookbook author. She runs one of Sweden’s leading food blogs and shares her recipes on her Instagram account @Zeinaskitchen. Ingredients: 25 chocolate balls 150 g butter, of room temperature 2 dl caster sugar 4.5 dl oats 1 tsp vanilla sugar 4.5 tbsp cocoa of good quality 3 tbsp cold coffee  

Videos

National Day teaser

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National Day teaser

Mark your calendars and set your reminders as Sweden celebrates a milestone! 6th of June is the day when Sweden celebrates not only its national day but also 500 years since Gustav Vasa was elected king of Sweden 1523. Let the celebrations begin! — This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden

Videos

Beyond microscopic! (Arabic)

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Beyond microscopic! (Arabic)

Did you know that a cool lab in Lund makes it possible to study atoms! The MAX IV Laboratory in Lund allows researchers to study and explore the tiny world of atoms and molecules via X-ray light. The research done at MAX IV could lead to more sustainable materials, new energy solutions, new batteries, medicines and treatments. Meet Dr. Emelie Hilner at the lab. This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us!  #sweden500 #celebratewithsweden

Videos

Beyond microscopic!

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Beyond microscopic!

Did you know that a cool lab in Lund makes it possible to study atoms! The MAX IV Laboratory in Lund allows researchers to study and explore the tiny world of atoms and molecules via X-ray light. The research done at MAX IV could lead to more sustainable materials, new energy solutions, new batteries, medicines and treatments. Meet Dr. Emelie Hilner at the lab. This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden