SHE Pioneers

SHE Pioneers is a leadership programme specifically tailored for women in executive, managerial or expert positions. The programme aims to empower women as business leaders in times of change. Through networking events, on-demand sessions, and workshops, women are offered the opportunity to reflect and grow their leadership skills. One of the program’s main goals is to create a growing female network in the region for knowledge exchange, support, and business cooperation. The SHE Pioneers concept originates from the Swedish Institute’s SHE Leadership Programme. This toolkit version is integrated with Pioneer the possible and enables foregin missions to run their own programmes with the support of SI in order to build trust and new relationships with key players in business. The programme consists of the following: A welcome mingle Four digital on-demand sessions One workshop (physical or digital) A diploma lunch Checklist before you get started Read through the manual. Form a core team that will be responsible for the programme. Think through your existing network for potential participants, and ways to reach people that might be interested in the programme. Consider a communication channel where you can easily reach all participants with information. Consider dates, times, and venues to host the welcome mingle, diploma lunch, and workshop. Set these early so you can communicate them with the participants in time. Start considering if you want keynote speakers for the events. Decide on a facilitator for the workshop. Building blocks Text template for call for application (appendix 1a) Example of previous call for application (appendix 1b) Applicants excel template for embassies (appendix 2) Email suggestion to shortlisted candidates (appendix 3) Interview questions (appendix 4) Email suggestions to applicants after decision (appendix 5) Examples of invitations to events (appendix 6), contact SI to recieve local versions Invite suggestion 1 Invite suggestion 2 Workshop manual (appendix 7) SHE PIONEERS diploma (appendix 8). Contact SI to recieve a local version Social media campaign (appendix 9) Feedback and evaluation template (appendix 11) Social Media Templates  available in 3 formats: 1:1, 4:5 and 9:16  (appendix 10) Contact SI to recieve InDesign files Instructions SHE Pioneers manual How to apply To apply, please fill out the application form. By filling out the application form you agree to respect the copyright agreement for the images and films. The application must be sent in at least two months before the event. How to report After a completed event, fill out the project report for toolkits. Contact at the Swedish Institute For more information, contact Karin Kärr.

Mindshifters

To go from words to action is crucial for anyone willing to lead sustainable development. The Mindshifters toolkit encourages the participants to explore inner values, in order to communicate and act in line with them. This toolkit has been developed within the strategy for Sweden’s reform cooperation, in dialogue with Swedish foreign missions in the Western Balkans and in Türkiye, who work closely with civil society. A much-needed material is conversation starters for important topics concerning sustainable development. The Mindshifters toolkit comprises of workshop and communication materials. Get together with organisations and networks from civil society and explore your skills and inner values together. Good luck! Mind the shift! Target groups Activate the toolkit together with organisations and networks from civil society engaged in driving sustainable development. Main target group is young adults from civil society, but participants could of course be of any age. Background This toolkit is produced within the strategy for Sweden’s reform cooperation with the Western Balkans and Turkey (2021-2027). The aim is to explore and discuss values connected to human rights, the rule of law, corruption, and gender equality, based on the United Nation’s Sustainable Development Goals. The project is initiated by The Swedish Institute. The framework originates from The Inner Development Goals, a not-for-profit and open-source initiative founded by the 29k Foundation, Ekskäret Foundation, and The New Division together with a group of researchers, experts and practitioners in leadership development and sustainability. Building blocks  The toolkit consists of workshop and communication materials. Most of the material can be translated into local languages. The material is also available on a public website for anyone to download and activate.  Workshop and workbook  The workbook is the key building block in this toolkit. It contains exercises and dilemmas to be reflected on individually and in groups. A workshop takes approximately four hours. The dilemmas can be modified or replaced with dilemmas relevant to the local context. Insert the new dilemmas in the translated Word file. Mindshifters workshop overview (pdf) Workbook for printing (pdf) Digital workbook (pdf) Woorkbook text for translation (Word file)  Films  The toolkit includes six videos serving as an introduction to the different chapters and exercises in the workbook. The videos are available for screening and via QR codes for the participants to watch on their smartphones.    The videos are available in English with English subtitles (online via the QR codes) and can be translated to your local language (for screening).  Videos for downloading (mp4, with and without subtitles) SRT files for translation (srt file) Videos with English subtitles on Vimeo  Merchandise  The posters can be printed and used to promote the project or as backdrops at the event. The QR codes on the posters are directed to the public website of the project (see heading below). The stickers and tattoos can be printed and handed out when organising a workshop.   Posters 50×70, can be translated (pdf) Posters 70×100, can be translated (pdf) Stickers, only in English (pdf)  Tattoos, only in English (pdf)  Social media  The social media posts are interactive and based on exercises and dilemmas from the workbook. The material can be published as a campaign when activating the toolkit or throughout the year. Use the Canva links to translate and change the content. The Canva links are available in the social media overview. Social media overview (pdf) Posts (png and mp4) Stories (png and mp4) Social media text for translation (Word file)  Public website of Mindshifters  The Mindshifters toolkit is available for everyone to download and activate. Encourage participants, organisations and the public to raise the theme of the toolkit, visit the website and arrange their own workshop, physically or digitally. Links to the website can be found in the workbook, on posters and in social media posts.  Visit the public website : 24k.org/mindshifters  Financial support Swedish embassies in the Western Balkans and Türkiye and the Consulate General in Istanbul may apply for financial support of maximum SEK 40,000 for travel costs and remuneration for Swedish guest speaker(s). How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, contact Ulrika Rosvall.

Fashion forever

The Fashion forever toolkit highlights circular economy with focus on a new emerging fashion and textile industry. One that is user-oriented, technology-driven and more sustainable. Novel approaches and responsible solutions are being created and scaled up, so that fashion can continue to play an important role in people’s lives. Fashion forever includes the latest tendences in the industry, such us new channels, new tools and new business models. As always, human creativity is at the heart of progress in this industry. Take a front-row seat by the catwalk. Discover some of Sweden’s top fashion industry pioneers and get a glimpse of what’s to come. Together let’s pioneer the possible. Background Fashion forever is part of the Pioneer the possible concept. It is developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. You can use communication materials from the Pioneer the possible toolkit together with Fashion forever. Fashion forever replaces the Fashion revolution toolkit. Building blocks Exhibition The exhibition can be used as standalone modules or printed as posters and displayed in various locations. Physical items are available as an addition to the prints. If you would like to receive the items, please state this in your application. The folder and the exhibition have the same texts. The folder can be used as a handout, in connection to the exhibition or separately. Exhibition overview (PDF) Exhibition (PDF) – please contact SI for print file Exhibition text for translation (Word, in English) Folder (PDF) – please contact SI for print files  Fashion. Forever. A more future friendly textile and fashion industry in the making. Photo: Brava_Estudio Press and event material Bring the exhibition to life through a variety of seminars and invite the press or guests to your event or exhibition! Press images are free to use when you communicate the Fashion forever exhibition and connected events. Press images for download (jpg) Press release in English for translation (Word) Seminar suggestions (PDF) Videos Screen and share videos in connection with the exhibition! The toolkit includes four videos about Swedish innovations within the textile and fashion industries. The videos are mainly suitable for screening but can also be used in social media. Each video is between 90 and 120 seconds long and can be shown separately or looped together. The videos explore solutions to existing problems within: colouring of textiles digitalisation of fashion textiles made from trees upcycling of trash. All four videos are in 19:6 format with English subtitles and clean version for translating (mp4 and srt files) Social media materials – coming soon    Inspirational stories The photos below are from the pilot Fashion Forever exhibition in Valencia, Spain. Photo: ©Brava_Estudio Photo: ©Brava_Estudio Photo: ©Brava_Estudio   Financial support Applications for projects in April to December 2023 Due to the extraordinarily high number of toolkit applications, and a limited budget, we are unable to grant any further financial support for toolkits in 2023 with the exception of toolkit applications with following purposes: – Higher education promotion – Sweden alumni relations – Sweden 500 celebrations (maximum of 5 000 SEK) – The Nobel Prize (a limited numer of applications) You can of course also use all material on sharingsweden.se but without funding from us. Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. Initiatives that include the exhibition in combination with lectures and/or workshop will be prioritised. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited, and financial support may not be available at the end of the year. Limits may apply. By filling out the application form you agree to respect the copyright agreement for the images. How to report After completed event, please fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information please contact Kajsa Guterstam or Karin Kärr.  

SI Scholarship for Global Professionals

This is a powerpoint presentation to support Foreign Missions in communicating about the SI Scholarship for Global Professionals. Download the presentation and present the scholarship to potential scholars. Should you have any questions don’t hesitate to contact the SI Scholarship team.

Swedish Design Movement – Leading the Way

The initiative Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. You can use this toolkit to put Swedish design on the map and raise the profile of sustainable Swedish business during international design events. The toolkit consists of a virtual exhibition, instructions on how to activate the exhibition, a press kit, and social media units. About the exhibition The exhibition “Swedish Design Movement — Leading the way” presents the work of leading, sustainable Swedish innovators in design, architecture and fashion. Visitors can navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’s tallest timber structures in Skellefteå, Sweden. Inside the building, projects by eighteen Swedish companies working in furniture, product design, fashion, and architecture are exhibited as 3D models. The exhibition also includes a selection of films. You can click on images, text and videos to learn more about the projects and companies. Purpose and goals Swedish Design Movement is part of the government’s export and investment strategy. The purpose of this toolkit is to raise Sweden’s profile as a design nation and showcase innovative, pioneering and sustainability-driven companies and actors from different design sectors and parts of the country. The goal is to accelerate demand for sustainable goods and services from Sweden. Main target groups The main target groups for this toolkit are buyers, architects, design professionals, and journalists within the field of design, architecture, and fashion. Instructions This toolkit can be used to present and promote the virtual exhibition “Swedish Design Movement — Leading the way” at international events within design, fashion, and architecture. The exhibition is virtual and can be visited around the clock at the domain swedishdesignmovement.com. Since the exhibition is virtual and has no physical space, you need to establish partnerships with event organisers and magazines through which visitors can be guided to the exhibition. We also suggest that you promote the exhibition through a PR agency and your own channels. Below are instructions on how the exhibition can be presented and promoted. When using this toolkit, please communicate that the exhibition is designed by digital design store and gallery Adorno and is a co-production between Svensk Form (the Swedish Society of Crafts and Design) and the Swedish Institute. Partnerships As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include: Listings on website Articles Coverage in newsletters Social media promotion Event’s website The exhibition can be presented on an event’s website. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have the exhibition presented on a page, as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible. In some cases, the exhibition can be embedded onto the website. This will enable the audience to access the exhibition directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition. When deciding on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year. Article in magazine Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article. When deciding on this promotion, it is important to get information on the number of visitors the website receives per month or per year. Newsletter The exhibition can also be presented in a newsletter to the subscribers of the event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The optimal option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition. When deciding on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has. Social media Partnership packages with an event or magazine generally include promotion on their social media channels, including Instagram, Facebook and Twitter. Sometimes third-party social media accounts have more followers than the official account of the event, like Designboom’s “milan.design.week” account. You can reach out to these accounts and ask for promotion pricing. In assessing the value of promotion on social media, the number of posts and stories offered as well as the engagement rate and number of followers are critical criteria. Your own channels In addition to partnering with events, magazines or other partners you will also want to promote the exhibition in your own channels. You can translate and share the press material via press releases and newsletters. Promote the exhibition on social media. Add an article or embed the exhibition to your website or blog. You may also arrange own events in connection with the official partner event. Seminars/webinars or talks with participating companies/designers or other well proven activities are often easy to arrange, however sometimes costly. The exhibition can also be connected to relevant physical exhibitions. Please note that these and similar activities require separate funding, the toolkit budget is not applicable. Support The design agency ADORNO is the producer of the exhibition and may be hired to assist you in finding media partners, negotiating a partnership agreement, or organizing the presentation and promotion of the exhibition. The consultancy fees are to be discussed directly with ADORNO. Toolkit budget can be used for this service. Contact at ADORNO: Kristian Snorre Andersen: kristian@adorno.dk +45 3042 862 Building blocks 1.The exhibition The exhibition is virtual and can be visited at its domain from any smartphone or computer with internet access at any time. Just like a YouTube video, you can embed the exhibition on any website with an iframe code. This will enable the visitors to access the exhibition directly from the website where it is embedded. Direct link to the exhibition PDF “How to embed the virtual exhibition” 2. Press kit The press kit includes a draft of a press release in English, high-resolution images and videos of the exhibition, and social media material. You can send the press kit link below to journalists or make your own selection. Download the draft for the press release here: “Press release ENG, Word” Find the press kit here: Press kit Examples of images from the press kit: Form Us With Love. ©Adorno A New Sweden. ©Adorno 3. Social media for embassies and consulates You can promote the exhibition on your own social media. The social media posts can be used to highlight the exhibition as a whole or highlight the areas of design, architecture or fashion, depending on the context. Feel free to also use the material from the press kit to create your own posts. Don’t forget to use #SwedishDesignMovement and @SwedishDesignMovement in all posts about the exhibition. Below are instructions for social media posts with focus on: The exhibition in general: PDF “Overview General” Design: PDF “Overview Design” Architecture: PDF “Overview Architecture” Fashion: PDF “Overview Fashion” Download the material for the social media posts: Social media materials for embassies 4. Events Like any other toolkit, activations of the exhibition can be combined with other events; digital or physical. Some of the examples can be webinars, seminars, sofa talks or other networking or knowledge events, possibly in collaboration with some of the participating companies. Combining the exhibition with analogue manifestations, such as a physical design exhibition can also work very well, but please note that this toolkit does not offer physical add-ons, and the toolkit funding may not be used to cover such productions or events. When arranging an event you can screen films on the topic of sustainable design. You can also use the films in social media. These films feature a few of the design companies who are part of the Swedish Design Movement. The companies are located in different parts of Sweden. The films on YouTube The films with audio descriptions on Youtube  Download the films here (click on the blue button in the upper right corner to download the zip-file.) Contact Jenny Bergström Bonmot to download the films with audio descriptions or if you would like to discuss or receive input on program ideas! 5. The Swedish Design Movement Instagram account On the official Instagram account of Swedish Design Movement the target groups can learn more about sustainable Swedish design, the exhibition and follow the movement of events around the world. Use this account for inspiration and encourage the target group to follow the account and share its content. Name of the account on Instagram: @SwedishDesignMovement Find the Instagram account  Inspirational stories For the launch of the exhibition at Milan Design Week 2022 (6-12 June) the Swedish institute and our collaborating partners, Swedish Society of Crafts and Design (Svensk Form) and ADORNO, entered paid partnerships with www.dezeen.com and www.fuorisalone.it. Fuorisalone The partnership with Fuorisalone allowed digital participation at Milan Design Week and did not include a promotion package. The price for this was 1.000 EURO and allowed the exhibition to be embedded on the website of the event. Event guide at Fuorisalone.it Dezeen The partnership package with Dezeen included a promotional editorial presented on the first page of their webpage and a spot in the newsletter, sent to 180.000 subscribers. The price for this partnership package was 4.500 GBP. It also included a geo-targeted Dezeen Instagram ad, running from the 7-12 June during Milan Design Week, targeting audiences in Western Europe. The price for this geo-targeted ad was 2.000 GBP. The promotional editorial at dezeen.com  For the geo-targeted Instagram ad we used the 15 second trailer available in the social media building block. Read the full report about the launch here: PDF “Traffic report & Recommendations for SDM launch Milan” Financial support Applications for projects in April to December 2023 Due to the extraordinarily high number of toolkit applications, and a limited budget, we are unable to grant any further financial support for toolkits in 2023 with the exception of toolkit applications with following purposes: Higher education promotion Sweden alumni relations Sweden 500 celebrations (maximum of 5 000 SEK) The Nobel Prize (a limited numer of applications) You can of course also use all material on sharingsweden.se but without funding from us. Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for promoting the exhibition through partnerships and own channels. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, please contact Jenny Bergström Bonmot

Lofthuset in Orbaden

A hotel ‘room’ that is also a vista point for landscapes and skies, a place for silence and getting closer to nature. To make it possible, three rooms have been built on top of each other on an abandoned ski slope: the nature room closest to the ground, the living accommodation (and only heated room) in the middle and the vista point on top. Lofthusen was nominated to the Swedish Wood Award in 2020. This film is produced by the Swedish Institute and Architects Sweden in collaboration with Swedish Wood and the Swedish Forest Industries as part of the exhibition Woodlife Sweden. Please contact the Swedish Institute/Sharing Sweden for requests.

Brand Sweden Office templates

The brand identity of Sweden should be used for all official communication about Sweden abroad. To help you to communicate in line with the brand identity, the Council for the Promotion of Sweden (NSU) have produced a selection of templates when working in Microsoft Office. The templates feature two different typefaces: Sweden Sans and Arial. Sweden Sans is a key font element for the Sweden brand identity, but we recommend that you primarily use Arial in day-to-day communication when working in Microsoft Office. The templates available are: •    Poster (in PowerPoint, format: A3) •    Invitation (in PowerPoint, format: A5 – landscape and portrait) •    Press release (in Word, format: A4) •    Report (in Word, format: A4 – blue and white versions) •    Presentation (in PowerPoint, format: 16:9 and 4:3) The package also contains a user manual offering instructions and best practices in using the Word templates. The brand guidelines for working with Sweden’s visual identity can be found at identity.sweden.se.

Sweden – a country less ordinary (French, 2021 version)

Sweden – a country less ordinary (La Suéde – hors de sentiers battus) offers an overview of Sweden. It paints a picture of a nation that’s driven by innovation and leads the way in equality and sustainability. This image-rich, 100-page book highlights some of the facts, stories and milestones that make Sweden what it is today, with chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language and a timeline of Swedish innovation. Infographics help tell the story and storytelling elements lead the reader on. Rooted in an agricultural past and propelled into the future through innovation, Sweden is multifaceted and perhaps contradictory. Sweden – a country less ordinary looks at booming businesses, tax-funded welfare, smart cities, cool culture, revolutionising innovations and much much more. This publication is available in English, Swedish, German, Russian, Spanish, Arabic and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print – please contact us for guidance. If you have any questions, please contact sharingsweden@si.se

Sweden – a country less ordinary (Arabic, 2021 version)

Sweden – a country less ordinary offers an overview of Sweden. It paints a picture of a nation that’s driven by innovation and leads the way in equality and sustainability. This image-rich, 100-page book highlights some of the facts, stories and milestones that make Sweden what it is today, with chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language and a timeline of Swedish innovation. Infographics help tell the story and storytelling elements lead the reader on. Rooted in an agricultural past and propelled into the future through innovation, Sweden is multifaceted and perhaps contradictory. Sweden – a country less ordinary looks at booming businesses, tax-funded welfare, smart cities, cool culture, revolutionising innovations and much much more. Swedish embassies and consulates – to place your orders, kindly fill out the order form. This publication is available as pdf in English, Swedish, German, Russian, Spanish, Arabic and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print – please contact order@si.se for guidance. If you have any questions, please contact sharingsweden@si.se

Sweden – a country less ordinary (Russian, 2021 version)

Sweden – a country less ordinary (Швеция: Очевидная. Невероятная) offers an overview of Sweden. It paints a picture of a nation that’s driven by innovation and leads the way in equality and sustainability. This image-rich, 100-page book highlights some of the facts, stories and milestones that make Sweden what it is today, with chapters covering society, sustainability, government, equality, culture, history, the Sami, geography, sports, traditions, food, the Swedish language and a timeline of Swedish innovation. Infographics help tell the story and storytelling elements lead the reader on. Rooted in an agricultural past and propelled into the future through innovation, Sweden is multifaceted and perhaps contradictory. Sweden – a country less ordinary looks at booming businesses, tax-funded welfare, smart cities, cool culture, revolutionising innovations and much much more. This publication is available as pdf in English, Swedish, German, Russian, Spanish, Arabic and French. Translations other than the ones mentioned above will have to be organised by the local foreign mission, including print – please contact order@si.se for guidance. If you have any questions, please contact sharingsweden@si.se