Map showing the flags of the Nordic countries
Social media content

Nordic Day

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Language: English
Topics: Sweden in general
Activities: Social Media Campaigns
Author: Swedish Institute
Publisher: Swedish Institute
Nordic Day

Let’s celebrate and appreciate Sweden’s neighbours in the Nordics! This material includes suggested copy and image for social media. Please download via the button above.  

Social media content

Ramadan

Language: English
Topics: Food & drink, Society & welfare
Activities: Social Media Campaigns
Author: Swedish Institute
Publisher: Swedish Institute
Ramadan

Ramadan is the ninth month of the Islamic calendar. It is the month of prayer and fasting. This material includes suggested copy and links to Image Bank Sweden.

Waffles
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Waffle Day

Language: English
Topics: Food & drink
Activities: Social Media Campaigns
Author: Swedish Institute
Publisher: Swedish Institute
Waffle Day

March 25 is the day when Swedes enjoy waffles. Let’s celebrate together! This material includes suggested copy, recipe, and links to Image Bank Sweden.  

Feet with different socks on
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World Down Syndrome Day – Rock Your Socks

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Language: English
Topics: Society & welfare
Activities: Social Media Campaigns
Author: Swedish Institute
Publisher: Swedish Institute
World Down Syndrome Day – Rock Your Socks

March 21 is World Down Syndrome Day. Increase awareness and engage your followers by participating in Rock Your Socks initiative! This material includes suggested copy, videos and photos. Please download via the button above.  

Videos

International Bike to Work Day (Arabic)

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Language: Arabic
Topics: Society & welfare, Sustainability
Activities: Quick fixes, Social Media Campaigns
Author: Swedish Institute
Publisher: Swedish Institute
Size: 1:09
Edition: 2023
International Bike to Work Day (Arabic)

Do you know what about 9% of Swedes do on an average winter day? … Cycle! Say what? February 11 is International Winter Bike to Work Day! The annual event encourages seasoned cyclists to brave the elements and ride to work on their bikes. #winterbiketoworkday 

Karin Smirnoff
Videos

Videos featuring Swedish novelists

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Language: English
Topics: Culture & creativity
Activities: Film screening activities, Social Media Campaigns
Author: Swedish Institute
Publisher: Swedish Institute
Size: 03:18, 04:20, 04:38
Edition: 2023
Videos featuring Swedish novelists

These videos are part of the toolkit ‘Between the Lines’, featuring Swedish novelist Karin Smirnoff, horror/sci-fi/fantasy novelist Mats Strandberg and comic artist Bim Eriksson. You can use the videos for screenings at events and social media. Please download videos (one version with embedded English subtitles and one clean version and srt-files for translation), instructions and copy via the button link above.

Image under water of a kite floating with a cord attached to it
Videos

Minesto – “flying” power plant under water

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Language: English
Topics: Business & entrepreneurship, Innovation, Sustainability
Activities: Social Media Campaigns
Publisher: Swedish institute
Size: 0:26 min
Edition: 2023
Minesto – “flying” power plant under water

A ‘flying’ power plant under water? Sort of! Swedish company Minesto has developed a technology that generates electricity from low-flow tidal streams and ocean currents. The patented principle is similar to a kite flying in the wind. Some seriously brainy stuff – and sustainable too. Minesto’s pioneering installations are carried out in the Vestmannasund strait in the Faroe Islands – the company’s first major client. In 2020, Minesto reached the milestone of delivering electricity to the Faroe Islands’ power grid from its tidal kite system.

closeu up image of the Swedish pastry Semla. A bun with whipped cream in the middle
Videos

Swedish semla recipe

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Language: English
Topics: Food & drink, Sweden in general, Traditions & heritage
Activities: Social Media Campaigns
Publisher: Swedish Institute
Edition: 2023
Swedish semla recipe

Finally, it’s Fat Tuesday! This is when Swedes indulge in ‘semlor’ – delicious cardamom buns filled with almond paste and whipped cream. Curious about how to make a semla? Look no further! Swedish semla recipe Dough: 50 g fresh yeast (for sweet dough) 100 g butter (unsalted) 300 ml milk 1 egg 0.5 tsp salt 2 tsp ground cardamom 90 g caster sugar 540g wheat flour Egg wash: 1 egg Filling: 200 g sweet almonds 135 g granulated sugar 150 ml milk Garnish: 700 ml whipped cream 1 tsp icing sugar Instructions Buns: Melt the butter and mix with the milk. Heat to 37 °C. Crumble the yeast into a bowl of a stand mixer. Stir in the butter and milk until the yeast has dissolved. Add one egg, sugar, ground cardamom and salt. Add the plain flour and start mixing. Turn off the mixer when the dough stops sticking to the side of the bowl. Cover with a clean cloth and leave to rise until the dough its twice its size, about 30 minutes. Uncover the dough, place it on a flour dusted surface and punch down the dough. Cut into even pieces and roll into buns. Place the buns on a baking tray and leave to rise, to twice their size. Brush the tops of each of the buns with egg wash. Bake in oven, at 225°C for around 8-10 minutes. Leave to cool on a wire rack.   Filling: Mix almonds, sugar and milk in a blender. Cut the top of each bun. Scoop out the centre of each bun, mix the crumble with almond paste and milk. Fill the bun with the almond mixture and top with whipped cream. Replace the top. Dust with icing sugar and enjoy!   Recipe: Semlor – Recept – Semlebullar – Recepten.se Happy fika! ☕

Social media content

Swedish Music Moments: Swede Max Martin have produced and written many of Taylor Swift’s hit songs

Download from Vimeo (captions in English)
Language: English
Topics: Culture & creativity
Activities: Exhibitions, Social Media Campaigns
Publisher: Swedish Institute
Size: 0:18
Edition: 2023
Swedish Music Moments: Swede Max Martin have produced and written many of Taylor Swift’s hit songs

You are free to edit the copy of needed. Use the Canva links to translate the posts to your local language. The post can be published on Instagram (preview in the feed) and stories. Use the music feature on Instagram to add the corresponding song from Spotify. Suggested text to post: Happy birthday to Taylor Swift, and congratulations on your successful collaboration with songwriter and producer Max Martin! To date, this Swedish musical genius has 23 Billboard number ones to his name, a haul matched only by Beatles producer George Martin. As a songwriter, Max Martin has penned 25 Billboard number ones, with only two writers ahead of him in the all-time standings: Paul McCartney (36) and John Lennon (26). Canva, for translation to your local language #SwedishMusicMoments #Onthisday #Maxmartin Tag: @taylorswift @us_billboarscharts Suggested date: 13 December

Social media content

Swedish Music Moments: Swede Max Martin have produced and written many of Britney Spears’ hit songs

Download from Vimeo (captions in English)
Language: English
Topics: Culture & creativity
Activities: Exhibitions, Social Media Campaigns
Publisher: Swedish Institute
Size: 0:18
Edition: 2023
Swedish Music Moments: Swede Max Martin have produced and written many of Britney Spears’ hit songs

You are free to edit the copy if needed. Use the Canva links to translate the posts to your local language. The post can be published as Instagram reels (preview in the feed) and stories. Use the music feature on Instagram to add the corresponding song from Spotify. Suggested text to post: Happy birthday to Britney Spears, and congratulations on your successful collaboration with Swedish songwriter and producer Max Martin! Britney Spears has reached the top of the US Billboard more than once thanks to the extraordinary talents of Martin. Their collaboration gave birth to Spears’ breakthrough hit ‘…Baby One More Time’. The song paved the way for Spears as a world artist. Canva, for translation to your local language #SwedishMusicMoments #Onthisday #Maxmartin Tag: @britnetspears @us_billboarscharts Suggested date: 2 December