Music moment: Polar Music Prize
Highlight Swedish music moments! Promote the reasons behind the Swedish music success story, and iconic moments from music history. This post is part of a social media campaign and the toolkit Swedish Music Moments. The campaign can be used when activating the toolkit or throughout the whole year.
The annual Polar Music Prize award dates back to 1992 and was founded by ABBA ex-manager Stikkan Anderson as a musical equivalent to the Nobel Prize. Two winners – one from pop, the other from classical music – usually shared the prize.