According to the Swedish tradition, you should eat waffles on the 25th of March, on ‘Waffle Day’! In the Christian Gospels, the 25th of March is the day when archangel Gabriel came to Mary to tell her that she will give birth to God’s son. In Sweden, this was celebrated as Our Lady’s Day, ‘Vårfrudagen’. It sounds rather like ‘våffeldagen’ (waffle day) in Swedish. Over time, a Christian celebration became a celebration of food.