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King Carl XVI Gustaf’s 50th jubilee

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New press photos from the Royal Court
King Carl XVI Gustaf’s 50th jubilee

Photo: Enthronement ceremony, 1973 (Jan Collsiöö/TT) How to use the material This material can be used on social media to write about King Carl XVI Gustaf’s 50th jubilee. It includes captions for the post and three historical images from HM The King’s life. The images can only be used for this social media post. You can translate the captions to you local language. The Royal Court has released new press photos of the royal family, which can also be added to the post. Please remember to always include the names of the photographers for the photos you use: Photo 1: Enthronement ceremony, 1973 (Jan Collsiöö/TT) Photo 2: Graduation, 1966 (Pressens Bild/TT) Photo 3: Wedding to Queen Silvia, 1976 (TT) Captions for the post 50 years as king! Quite a feat! 👑 King Carl XVI Gustaf, Sweden’s current monarch, ascended the throne on 15 September 1973. This makes him the longest reigning monarch in Swedish history. But he’s been in the public eye even longer than that. Since day one, you could say, as the first and only son of Hereditary Prince Gustaf Adolf and Princess Sibylla. Immediately after his birth on 30 April 1946, announcing the news that an heir to the Swedish throne had been born, cannons at all salute stations across the country and larger naval ships were fired. How’s that for pomp and circumstance? Less than a year later, on 26 January 1947, Hereditary Prince Gustaf Adolf died in a plane crash, and Carl Gustaf and his four sisters were left fatherless. On 29 October 1950, Carl Gustaf became Crown Prince of Sweden as his grandfather King Gustaf VI Adolf ascended the throne, following the death of King Gustaf V. From the early school years, via confirmation, upper secondary school graduation and military service at the Royal Navy, to ascension, marriage to Queen Silvia and the birth of his three children, King Carl XVI Gustaf seems to always have been in the company of a photographer capturing the moment – all the way up to today. We’re thankful for that! To mark the occasion of his 50-year anniversary, King Carl XVI Gustaf has been paying visits to all 21 of Sweden’s regions during the months leading up to this day. These visits have offered him and Queen Silvia a chance to meet with the people. According to the 1974 constitution, the Swedish monarch has no political affinity or formal powers. His duties are mainly of a ceremonial and representative nature. Related information Toolkit: Sweden 500 – a year of celebration Article about the Swedish monarchy on Sweden.se Royal court webpage about the the jubilee year 2023  

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Restaurant Spill

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Restaurant Spill

How to use  the video This video is in 9:16 format and is suitable for Instagram and Facebook stories or reels. It is is available in English with English subtitles. You can use the clean English version and SRT file for translation to your local language. The video can be used on its own or as a part of the toolkit Sweden 500. Captions A good meal from food waste? Today, about one-third of the world’s food production is wasted. At Restaurang Spill in Malmö, southern Sweden, they decided to turn the ‘trash’ into treasure. The recipe is simple: just as the name suggests (‘spill’ means waste in Swedish), the restaurant cooks with ingredients that would otherwise be thrown away. The chefs create daily menus from the food waste delivered by local suppliers – a concept that requires a lot of creativity and ingenuity. Food ‘waste’ refers to food that is fit for consumption but consciously discarded at the retail or consumption phases. Swedish households have produced less food waste over the past year compared with previous years, according to the latest statistics from the Swedish Environmental Protection Agency (2022). The decrease is likely due to increased awareness of the importance of minimising food waste.

The ship sailing
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Götheborg – an amazing 18th century ship reborn

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Götheborg – an amazing 18th century ship reborn

This material can be used on social media as a reel or story. Copy 1. A ship from 1745? Well, almost. This is a 2005 replica of the East Indiaman trade vessel named Götheborg that sank outside Gothenburg when returning from China in 1745. 2. She was built in modern times using the tools and methods of the past. 3. Today Götheborg sails around the world, and anyone interested can visit the ship. 4. In 2022–2023 the ship has had 90,000 visitors while sailing around Europe. Welcome aboard! Captions Behold, Götheborg – an amazing 18th century ship reborn. It claims to be the world’s largest ocean-going wooden sailing ship. On its recent year-long expedition around Europe, the ship had around 90,000 visitors! ⛵ Now in its home port of Gothenburg, more visitors are invited to explore the ship’s rich history as part of the city’s 400-year jubilee. 🎉 Photo: Magnus Persson and Joel Engberg/Street studios Music: ‘Found My Place’ Joseph Alesci/Epidemic Sound #gbg400år

Swedish national team with all dressed in yellow jerseys
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World Cup bronze medalists!

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World Cup bronze medalists!

Congrats Team Sweden @swewnt! World Cup bronze medalists!🥉 It’s been an absolute joy to be part of the amazing achievements during the FIFA Women’s World Cup 2023! Awesome.💙💛 Thanks for a thrilling football match, Australia! Photo: Bildbyrån.

Eid Mubarak
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Eid al-Adha wishes

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Eid al-Adha wishes

You can use this material to wish a happy Eid al-Adha on social media. The image is available in two sizes: one for Facebook and one for Instagram. Image Caption We extend our warmest wishes from Sweden to all those celebrating Eid al-Adha 🎈 Eid Mubarak. Photo: Jonas Forsberg/Folio/imagebank.sweden.se

A green bench in a park
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Bench made from metal scrap

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Bench made from metal scrap

The Swedish company Byarums Bruk has been building benches with melted aluminum and sand since 1947. The video is available in both an English version and a clean version. You can use the clean version, video copy and social media captions to translate the video to your local language. Video copy Is it possible to make a bench like this from cans and car scrap? Yes! Swedish company Byarums Bruk has been building benches with melted aluminum and sand since 1947. Aluminum melts at 650°C — which is low for a metal. So the procedure is relatively energy efficient. The sand comes from Lake Vättern and can be used over and over! Best of all? Nothing goes to waste. These leftovers of an item can be re-melted to make new items. Like these nice decorative flowers… …or a plant pot outside Stockholm City Hall! Social media captions What to do with used cans and car scrap? 🥫 Why, build a bench of course! Swedish company Byarums Bruk builds benches with melted scrap aluminium and sand, and has done so since 1947. ♻️ Music: Del Verano/Epidemic Sound Photo: Sweden.se

Gustav Vasa with a flower wreatg and braided beard
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AI images of Gustav Vasa

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AI images of Gustav Vasa

What if Gustav Vasa travelled 500 years into the future? We used AI tools to generate copy and images. All posts are available in English and some of them are also availabe in Russian. Use the clean version to translate them to your local language. You find captions and text for translation on this page. Examples of Gustav Vasa images with meme text: fika, dad, DJ and small frogs. Caption for all images What if Gustav Vasa (1496-1560), elected King of Sweden in 1523, travelled 500 years into the future? ⏳ 🤔 We used AI tools to generate copy and images. [Insert specific caption] — What do you want Gustav Vasa to do next on his time travel to Sweden in 2023? 😉👋 — This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. During the next few months, we’ll be bringing extra attention to the jubilee year that is 2023 and invite you to discover new sides of Sweden. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden Byline: Image generated by AI Caption and meme text for specific images Dance Caption: When King Gustav Vasa embraces the spirit of Midsummer in 2023 Meme text: ´When you time travel 500 years into the future and finally get to wear a dress and dance like nobody’s watching at Midsummer!’ Flower wreath Caption: When King Gustav Vasa faces his toughest challenge yet in 2023 Meme text: ‘When you´re used to ruling a kingdom, but tying a flower wreath proves to be your toughest battle yet’ Post-party blues Caption: When King Gustav Vasa realises the party is over in 2023 Meme text: ‘When you travel 500 years into the future for the best party ever, but now you’re just a king walking home alone with post-party blues’ Small frogs Caption: When King Gustav Vasa masters the art of the ‘Small Frogs’ dance in 2023 Meme text: ´When you finally master the ‘Small Frogs’ dance during Swedish Midsummer. Ribbit!´ Alternative text: ‘When you conquer kingdoms and finally conquer the ‘Small Frogs’ dance at Swedish Midsummer. Ribbit!’ King of crafts Caption: When King Gustav Vasa’s self-made flower wreath inspires the world in 2023 Meme text: ‘When you time travel from the 16th century and your DIY flower wreath game becomes the envy of Pinterest. Bow down to the true king of crafts!’ Strawberries Caption: When King Gustav Vasa’s flower dreams turn into a berry obsession Meme text: ´When you try the tradition of seven flowers under your pillow, but your dreams are all about strawberries. Midsummer cravings at their finest!’ DJ Caption: When King Gustav Vasa time travels to a forest rave in 2023 / Caption: When King Gustav Vasa discovers his new passion in 2023 Meme text: ´When you time travel from the 16th century and become a forest rave DJ, because why not?’ Fika Caption: When King Gustav Vasa discovers fika in 2023 Meme text: ´When you’re making history, but all you really want is a good fika’ Dad Caption: When King Gustav Vasa goes on parental leave in 2023 Meme text: ´When you’re used to ruling a kingdom, but now you just have to rule the nursery’

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The best thing about Sweden

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The best thing about Sweden

What do you think is the best thing about Sweden?   Find out what some Swedes consider to be the best thing about their country, everything from the proximity to the sea, the Swedish work culture and Allemansrätten – the Right of Public Access – which allows anyone to roam freely in Swedish nature.   Today, on 6 June, Sweden celebrates its National Day and 500 years since Gustav Vasa was elected Sweden’s first king. HURRAY!  —  #Sweden500 #CelebratewithSweden 

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National Day teaser

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National Day teaser

Mark your calendars and set your reminders as Sweden celebrates a milestone! 6th of June is the day when Sweden celebrates not only its national day but also 500 years since Gustav Vasa was elected king of Sweden 1523. Let the celebrations begin! — This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden

Woman standing in front of three screens
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Enride – vision zero

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Enride – vision zero

Last year, the number of deaths in traffic in Sweden was below 200 for the first time since the introduction of the Vision Zero road safety concept 25 years ago. 🚗🚲🚛 The goal of Vision Zero is for no one to die or be seriously injured in a road accident. The initiative has helped halve the number of deaths on Swedish roads since 2000. 🚸 Many companies also see an opportunity to contribute to improved road safety. One is Swedish Einride, which offers self-driving, all-electric vehicles for transportation. Hear Linnéa Kornehed Falk, co-founder, CMO and deputy CEO of Einride, talk about safer roads and a more sustainable future. 💚 As a side note, Einride was also elected by Time magazine as one of the best inventions of 2021. #Einride #Roadsafety #swedishinnovation #VisionZero #Safety