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Campaign for Knowledge & Learning Week at Expo 2020

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Campaign for Knowledge & Learning Week at Expo 2020

In connection to Sweden’s Knowledge and Learning week at Expo 2020 Dubai on 12-18 December, the Swedish Institute provides a social media campaign for all foreign missions.

Our focus is to communicate Sweden as a knowledge nation rather than to solely focusing on attracting on-site visitors to the Swedish pavilion in Dubai. The campaign content is therefore versatile and can be used by all foreign missions, not only the ones close to the Expo site. The goal of the campaign is to spark interest in the programme topics as well as direct people to a digital platform where events will be livestreamed.

The campaign consists of nine different posts created for Facebook and Instagram:

  • 3 posts with more general framing to create awareness around Knowledge and Learning Week at Expo 2020.
  • 6 posts connected to various topics from the programme that we wish to highlight during the week.

When using the campaign, we highly advise that you publish the posts according to the schedule provided. This is to make sure that all interested in participating digitally in the events will be directed to the livestream platform in time.

Make sure to add the name of the photographer available in the text document.

More on the material here: campaign purpose and background (pdf, English).

If you have any questions, please reach out to

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