Digital publications
Handbook for monitoring and evaluating promotion activities
Language: English
Topics: Brand Sweden strategy
Publisher: Council for the Promotion of Sweden (NSU)
Size: 33 pages
Edition: 2015
Handbook for monitoring and evaluating promotion activities
Promoting a country’s interests is a complex task. Changing the image of a country with one promotion activity is impossible. Nevertheless, each promotion activity can contribute towards greater understanding and knowledge in different specialist areas, helping us to constantly learn from the activities carried out and improve. This handbook uses previous experience to suggest ways in which a promotion activity can be organised, monitored and evaluated.