Identity for Sweden

Identity.sweden.se is the home for the visual expression of Sweden. Here you can find everything you need – including downloadable files, inspiration, and a walkthrough of all design elements.

The Swedish flag, its colours, our typeface Sweden Sans, and a Sender system is the base of our brand identity. Together with complementary colours, tips for working with motion, clarifications on accessibility rules, and a graphic element, it’s flexible across applications and able to feature content in a globally consistent way.

The brand identity should be used for all official communication about Sweden abroad, joint Team Sweden projects as well as by actors in the promotion of Sweden abroad.