Re-used is the new new

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Re-used is the new new

A more climate friendly fashion industry is a true must-have for us all. Reused and recycled textiles are now entering the market as front-running designers do their utmost to make their mark on global fashion. Swedish Design Movement partners are joining forces to advance the UN’s 2030 Agenda for Sustainable Development.

(Suggested hashtags: @self_cinema #selfcinema @swedishstockings #swedishstockings @renewcell #renewcell #swedishdesignmovement @svenskainstitutet #svenskainstitutet)

Audio Description:
Slideshow with examples of innovative Swedish fashion design with reused and recycled textiles or textiles made from recycled material. The theme is “Reused is the new new”, and the video shows fashion brand Self cinema’s clothes made from recycled nylon, stockings from Swedish Stockings made from recycled PET bottles and glimpses of Renewcell’s process for recycling denim. The video ends with a waving flag with the text Swedish Design Movement. Then the Swedish flag and Sweden Sverige in letters. Photo credits: Self Cinema/Felix Swensson, Renewcell, Swedish Stockings. Producer: Futurniture. Copyright: Swedish Institute, 2021

Texts (copy) for slideshow social media videos

Photo: Self Cinema/Felix Swensson, Renewcell, Swedish Stockings
Producer: Futurniture
Copyright: Swedish Institute, 2021