Strategy for the promotion of Sweden 2.0

This brochure provides a short presentation of the Strategy for the promotion of Sweden abroad. It focuses on how Swedish missions abroad, organisations and companies can use the image of Sweden to strengthen their brands – and thus also how the image of Sweden can be strengthened by what they do.
This brochure summarises the most important building blocks for achieving this, including:

• Vision
• Four core values
• Four profile areas
• Target group strategy
• Visual identity