This is Sweden
Sweden is a nation proud of its historical roots yet one of the fastest at adopting new trends. While we look abroad to make sure we don’t miss out on anything new, we are most proud of our domestic innovations. While we travel abroad to find the sun, we all agree Swedish summers are the best. We are open to foreign influences-but prefer that others follow our lead when it comes to important issues such as equality, human rights and sustainability.
This is Sweden sorts out the phenomena that shape Sweden today, and arrives at a nation that is sometimes surprising and sometimes exactly what you would expect.