Videos
What creates the image of Sweden?
Language: English
Topics: Brand Sweden strategy
Author: Simon Anholt
Publisher: Swedish Institute
Size: 36:40 min
Edition: 2015
What creates the image of Sweden?
A seminar with Simon Anholt about the attractiveness of places and countries’ ability to do good.
Simon Anholt is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries.
The seminar was arranged by the Swedish Institute and Placebrander, and was held in Stockholm on 17 November 2015.