Congrats Pippi!

This toolkit will not be offered for 2022.

‘Now let’s celebrate’, Pippi shouted, as she got back on her feet. ‘Let’s celebrate until we raise the roof of Villa Villekulla.’

This toolkit is intended to help celebrate Pippi’s anniversary in a fun and meaningful way. It consists of several parts, centered around an exhibition. The toolkit includes something for both adults and children.

We accept toolkit applications for Congrate Pippi! until 30 June 2021. Exhibition part one, may be shown until 31 December 2021. All other material hasn´t any  end date and free to use as long as it´s in good condition.

  1. An exhibition that consists of three parts:
    •   a story-based display
    •   an image-based display
    •   options to add on a furnished part where children can read, play and do different kinds of activities.
  2. A list of children’s activities.
  3. Seminar suggestions.
  4. Two social media campaigns.

For 75 years Astrid Lindgren’s fictional character Pippi Longstocking has entertained, astonished, questioned and provoked audiences all over the world. Pippi is adored by children, and people of all ages consider her a role model and a symbol for independence and anti-authoritarianism to this day. Her liberal and free-spirited character has made an impact far beyond the world of children’s books. Pippi’s character can influence gender equality education in children’s care, pre-school and school. And she also features in projects such as Save the Children’s Pippi of Today in support of girls in situations of migration and/or displacement.

Welcome to celebrate Pippi Longstocking 75 years!

The exhibition and social media campaigns are now available in the following languages: Albanian, English, French, Macedonian, Polish, Portuguese, and Spanish.

Building blocks

1. The exhibition

Exhibition materials
Exhibition overview (part 1)
Exhibition overview (part 2)
Exhibition overview (part 3)
Exhibition texts for translation (in English)
Exhibition texts for translation (in Swedish)

Theatre workshop
Theatre workshop scripts. (To receive the scripts for theatre workshops, please contact Emma Jansson or Sylvia Augustinsson).

Pippi Longstocking cutout figure
Mr Nilsson cutout figure
Little Buddy cutout figure

Communication material
Invitation poster
Pippi quotes for translation

2. Children’s activities

Activities for children
Quiz about Pippi

If you would like to order a box with a variety of Pippi products for your event, please email the contact persons.

3. Seminar topics

Suggested seminar topics

4. Social media campaigns

Texts for Congrats Pippi! social media campaign
Social media campaign overview

This is a social media campaign for Instagram and Facebook. Please use #CongratsPippi #BeMorePippi #CongratsPippi @swedense @astridlindgrenofficial. If relevant, you can combine them with #astridlindgren and #pippilongstocking. In French, please use #BonAnniversaireFifi and #fifibrindacier.

We would also like to encourage you to contact the publisher of Pippi Longstocking books in your country. You can then tag the publishing house during the campaign.

Contact the Swedish Institute to receive the campaign images.

The texts for the whole campaign are in the word file above, so that you can translate them to your local language.

Please make sure that you only use the campaign texts provided by the Swedish Institute.


Manual for producing and presenting the exhibition
Copyright and disclaimers
Guidelines for theatre workshop (in English)
Guidlines for theatre workshop (in Swedish)

Please note that all the illustrations in the toolkit and material produced by SI – exhibition, social media campaigns etc, are copyrighted. You cannot hand printing files over to a third party. All material in the toolkit was produced in collaboration with Astrid Lindgren AB, including texts. You cannot make any changes to graphic design or edit the texts.

Financial support

Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Parts of the sum applied for should be used for inviting Swedish guest speaker(s).

For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.

How to apply

To apply, please fill out the application form.

The application must be sent in at least two months before the event. Resources are limited, and financial support may not be available at the end of the year. Limits may apply.

By filling out the application form you agree to respect the copyright agreement for the images.

We accept toolkit applications for Congrate Pippi! until 30 June 2021. Exhibition part one, may be shown until 31 December 2021. All other material hasn´t any  end date and free to use as long as it´s in good condition.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information, please contact Sylvia Augustinsson.