Eat smart challenge

Food relates to everyone. The way we raise, process, package and transport our food radically impacts our lives, communities and the planet. Luckily, there is a huge potential to make the food system smarter by changing the way we eat. Eat smart challenge is an online activity with seven hands-on challenges made to raise awareness and help people understand why their choice of food matters.  With the toolkit Eat smart challenge organisers challenge participants, partners and others to explore food and the way they eat. This toolkit also contains tips for pre- and post events in connection with the on-line activity.

To learn more, watch the short film below:

Building blocks

Invitation template
Registration form template

Press release – suggested text, with images to be used freely according to your local context. Please click here to download the images.

Eat smart challenge, two 70×100 mm posters

PR material: Logos to be used for T-shirts, aprons or bags

Pre-campaign material:

Suggested texts for mails to participants: “1 week left”, “3 days left”, “Day 1 of Eat Smart Challenge”, “Thank you for signing up”

Campaign week material:

Suggested texts for social media posts: Day 1, Day 2, Day 3, Day 4, Day 5, Day 6, Day 7

Post-campaign material:

After the challenge – suggested text for a mail to participants: “Be the change you want to see”

Images for e-mails: Intro, Day 1, Day 2, Day 3, Day 4, Day 5, Day 6, Day 7, “Be the change you want to see”.

Social media resources

Please use #eatsmarthallenge in your social media work to highlight your activities with the initiative.  We also encourage you to use the logo of UN Goals, since food is connected to all 17 UN Global Goals and Agenda 2030.


Instagram campaign images: Intro, Day 1, Day 2, Day 3, Day 4, Day 5, Day 6, Day 7, Be the change you want to see.


Facebook campaign images: Intro, Day 1, Day 2, Day 3, Day 4, Day 5, Day 6, Day 7, Be the change you want to see.

If you wish to translate these social media resources to your local language, please contact SI to receive the original files.

Inspirational stories

This is how the Embassy of Sweden in Belgrade organised a kick-off event prior to the challenge. See the film below:



The manual explains how to carry out and invite participants to an Eat smart challenge.

The Swedish Institute and Living Cities must be mentioned as partners in all communication about the project. Please use all the graphic material for the challenge, provided by SI.

 Target groups

Students, entrepreneurs, change-makers, influencers, persons interested in food and how it is connected to a sustainable planet, staff at an office or an Embassy. Basically everyone!

Financial support

Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK to carry out the Eat Smart challenge with a pre- or post event.

For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.

How to apply

To apply, please fill out the application form.

The application must be sent in at least two months before the challenge takes place. Resources are limited and financial support may not be available at the end of the year. Limits may apply.

Individuals or organisations who would like to participate or carry out an Eat smart challenge should contact the Swedish embassy or consulate in your area.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information, please contact Asta Rantanen.