Fashion revolution – the future of textiles

Fashion revolution – quarantine edition
-Editorials for social media

Clothes affect all of us on this planet. Fashion and textile represent one of the most polluting industries. In order to meet the need for digital communications content, we now present six short films for social media (see Building blocks below). The “activate your closet” films highlight different ways to prolong the life of garments and contribute to the behavioural change needed to meet the great climate challenge we face.

The films can be used as inspiration on social media to attract attention to the Fashion Revolution toolkit, as a social media campaign on its own, or combined with (online-) workshops, for example styling, re-dyeing, remake or mending.

Please make sure that you only use the campaign texts provided by the Swedish Institute. The texts for the campaign are in English but can be translated to your local language.

This toolkit is linked to the Swedish Government’s innovation partnership programmes.

Building blocks

Fashion revolution – quarantine edition

Support for communication in social media– texts for translation to your local language

Films for social media:

Take care
Re-dye
Re-make
Fashion manifesto
Styling
Mending – Sashiko

Overview of exhibition
Exhibition texts
Booklet
Fact sheet
Suggested seminar topics in Swedish
Exhibition module for SI’s toolkits

Why not arrange a clothes swap event in connection to the exhibition?

Flyer about sustainable consumption
This text is produced as a complement to the exhibition. A material that can be handed out to exhibition visitors.

Videos
There are three video clips. Each is around 1.5 minutes. They are produced for social media exposure, but are available in two formats: 1:1 for cell phones 16:9 for big screens.
Video: Fashion revolution – the future of textiles
Video: Fast fashion – can paper replace textiles?
Video: Can jeans be more sustainable?

In addition, The Fashion library – Stories from Sweden is available. Please contact the Swedish Institute to receive the file.

Press material

Press release template
Poster
Invitation card

Photos that can be used for communicating the event. Please note, only usage in connection to Fashion revolution toolkit. Enter http://imagebank.sweden.se/ and search for the following:  Filippa K, Högskolan Borås, Lindex, Markus Marcetic, Lindex, Nudie, Spindye, Tierra

Inspirational stories

Instructions

Manual for producing and presenting the exhibition

Financial support

Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Parts of the sum applied for should be used for inviting Swedish guest speaker(s).

For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.

How to apply

To apply, please fill out the application form.

The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.

By filling out the application form you agree to respect the copyright agreement for the images.

Individuals or organisations who would like to show the exhibit should contact the Swedish embassy or consulate in your area.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information please contact Kajsa Guterstam and Anna Maria Bernitz.