National Day 2022 – celebrate with Sweden!

After two years marked by Covid-19 we hope that most embassies and consulates can celebrate this year’s National Day with invited guests just like before the pandemic.

This is why we will focus on providing communication materials primarily for social media such as a ‘Sweden in 60 seconds’ video, short music and cook-a-long videos, Spotify playlists, GIF stickers and AR filters, as well as an updated quiz for Instagram. Some of these materials can also be used at a physical event.

Meetings with the Swedish Institute

Powerpoint presentation from Zoom meetings on 4 and 12 May. The presentation includes a list of coming materials.

Building blocks


Why we celebrate (mp4, English subtitles and clean version + SRT files for local subtitling)

Sweden from above – drone footage from various places in Sweden (mp4, two versions – one short for social media and one longer for loop on screen at physical event)

Recipe videos: Camilla Hamid – strawberry cake (mp4, English subtitles and clean version + SRT files for local subtitling)

Recipe videos: Jessica Frej – grilled salmon and potato sallad (mp4, English subtitles and clean version + SRT files for local subtitling)

Music video: Trapptoner performing Avicii’s Tough love (mp4, no text – just music)

Music video: Trapptoner performing Kleerup’s Longing for Lullabies (mp4, no text – just music)

Start preparing translations and subtitling but more is still to come!

More social media material

GIFs at Giphy
Various GIFs for various occations. A few suitable for the June 6 celebrations.

Other useful materials

A selection of images from Image Bank Sweden
You can search for more images at Image Bank Sweden but consider this a start and a helping hand.

Sweden screen and QRious about Sweden
This ‘Sweden screen’ PowerPoint contains five videos that together offer a general presentation about Sweden. Downloaded locally to where it will be shown, the presentation works without internet connection and can loop indefinitely. Perfect for a lobby or in connection with an event. ‘QRious about Sweden’ is a poster with QR codes to Sweden’s official digital channels. It comes in English, Arabic and Russian with QR codes to channels in the respective language. The poster can be used wherever and however you see fit.

Brand Sweden office templates
We hope you haven’t missed the templates now avaialble for office. Here you can find templates to help you make an invitation to a national day celebration event and much more.

Financial support

Swedish embassies and consulates may apply for financial support of maximum 15,000 SEK for language translation and subtitling of the videos. 

How to apply

To apply, please fill out the application form

Limits may apply.

How to report

After completed event, fill out the short project report: Report National Day 2022 – celebrate with Sweden. (will be available soon)

Contact at the Swedish Institute

Don’t hesitate to get in touch and help us make the best possible National Day celebration!

For more information, please contact Michael Skoglund.