National Day – a digital celebration

On June 6, the Swedish Institute will once again broadcast a show to celebrate Sweden’s National Day. The concept from last year will be refined and will also reflect the great feedback we received from foreign missions and the viewers. The programme is currently in the making, but will also this year feature music and performances, short features of famous Swedish people and cook-a-longs etc.

Plenty of communication material will be provided in advance to enable you to market the event, such as a trailer, quiz, press images, a banner for facebook and email invitations.

Want more information?

Join us for a brief 45 minutes talk about the National Day celebration!
There will be two occasions in April:

Time: April 21 at 10:00 (CET)
Join the meeting with Zoom.
Meeting ID: 834 8435 0382
Password: 917319
Join with Skype for Business (Lync)
Who can participate: Swedish embassies and consulates

Or

Time: April 27 at 15:00 (CET)
Join the meeting with Zoom
Meeting ID: 820 8469 7187
Password: 949305
Join with Skype for Business (Lync)
Who can participate: Swedish embassies and consulates

Frequently asked questions

Will it be possible to subtitle the stream?
Yes. The final programme will be finished in mid-May to enable foreign missions to add translated subtitles.

Where will you stream it?
The technical details are not yet confirmed, but the programme will most likely be streamed on Sweden.se website, facebook and Youtube.

This year, the programme will also be made available in advance to foreign missions so you have an opportunity to show it in your preferred channel and at a time on 6 June that is suitable for the time zone you are in.

Detailed technical instructions will follow in April!

When can we see the full schedule?
The final programme will be published on May 3.

What kind of content will you offer?
It will be a smorgasbord of Sweden including music and performances, short features of famous Swedish people and cook-a-longs etc. The programme will be approximately 1,5 – 2 hours long. We will also offer social media content that can be used before, during and after the event.

We would like to add a film/greeting from our ambassador, can we do that?
Yes. Since the programme will be made available in advance it will be possible to add a greeting. More information will follow.

Financial support

Swedish embassies and consulates may apply for financial support of maximum 15,000 SEK for language translation and subtitling of the video as well as editing to add a local film/greeting from the ambassador.

How to apply

To apply, please fill out the application form.

The application must be sent in at least two months before the event. Resources are limited, and financial support may not be available at the end of the year. Limits may apply.

By filling out the application form you agree to respect the copyright agreement for the images.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

Don’t hesitate to get in touch and help us make the best possible National Day celebration!

For more information, please contact Michael Skoglund.