Online book fair 2021

Looking for an easy-to-use toolkit to promote Swedish literature? This unique cooperation between the Swedish Institute, the Gothenburg Book Fair, and the Swedish Arts Council, offers 10 specially selected author conversations, focusing on current trends in Swedish children’s and youth literature. Pick your choice among the seminars listed below, and launch your own online book fair on social media, or use as separate postings.

The toolkit comes complete with authors’ bios and easy-to-use scripts for social media postings.

For the 2020 online book fair material, see below.

Instructions

(1) Make a selection of the seminars you think will attract your target group. A list of available seminars can be found under “Building Blocks” below.

(2) Use the prepared social media posts under Building blocks for each seminar to create own postings on social media channels of your choice (e.g. Facebook, Instagram). Choose whether you wish to use author’s photos or the specially designed banner template for your postings.

(3) Set up a digital event or just share on your social media platform. Decide whether you wish to share the material following a set schedule (for instance one post per day, or three posts in a week), or if you prefer a more improvised approach.

Start the campaign by posting the promotion film below to push for the series in social media. The film comes with a script so that local language can be inserted.

Possible follow-up activities could include Facebook Live events or similar with a local journalist/writer/translator/librarian interviewing a particular Swedish author/critic/publisher on adjacent themes. Visit the #DigitallyYours toolkit for possible formats.

Link to other related toolkits: https://sharingsweden.se/toolkits/childrens-literature/ 

Building blocks

Author conversations

‘Talking with the little ones about big things’ (sustainability, climate change, pandemics)
Participants: Child psychologist Reyhaneh Ahangaran, author and climate specialist Frida Berry Eklund, and journalist Martin Schibbye. Moderator: Cecilia Düringer, journalist.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘Between cultures and grandmother tongues’ (mother tongues, migration)
Participants: Iranian born authors Pelmaneh Mollazehi, and Minoo Sham. Moderator: Yankho Kamwendo, actor.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘Trans individuals in the lead role’ (gender equality, LGBTQ)
Participants: Graphic novelist Elias Ericson, children’s books author Olivia Skoglund, and LGBTQ expert Edward Summanen. Moderator: Jenny Jägerfeld, psychologist and author.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘Mythology, monsters and gothic’ (mythology, horror fiction, sci-fi)
Participants: Author Johan Egerkrans (SE). Moderator: Gabrielle de Bourg, role play author and horror fan.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘Where are Pippi’s heirs?’ (Astrid Lindgren, newcomers, contemporary children’s literature)
Participants: Literary researcher Mia Österlund, and authors Sara Ohlsson, Elin Ek and Kristina Sigunsdotter. Moderator: Lotta Olsson, journalist.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘The power of the girl collective’ (girl power, gender equality)
Participants: Authors Charlotte Cederlund, Sannah Salameh, Lisa Bjärbo, and Johanna Lindbäck. Moderator: Doreen Månsson, journalist.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘Masters of middle-grade’ (realism, YA literature)
Participants: Authors Jenny Jägerfeld, Bengt Ohlsson, and Ulrika Lidbo. Moderator: Ebba Kleberg von Sydow, journalist.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘Representation in picture books – mirrors and windows’ (ethnic inclusion, LGTBQ, equality)
Participants: Authors Emily Joof, Daniel Paris, and Elin Johansson. Moderator: Assia Dahir, journalist.
Subtitles also avaialble in: SPA, FRA, GER and JPN

‘Dads, poetry and existence’ (existential issues, being in the World)
Participants: Authors Naima Chahboun, Oskar Kroon, artist Magdalena Cavallin, and graphic novelist Anders Holmer. Moderator: Jenny Tunedal, poet and literary critic.
Subtitles also avaialble in: SPA, FRA, GER and JPN

’Justice – child’s play for the very youngest’ (equality, democracy, being in the World)
Participants: Authors Pija Lindenbaum, Maria Jönsson, and pediatrician and ALMA jury member Henry Ascher. Moderator: Erik Titusson, publisher at Lilla Piratförlaget.
Subtitles also avaialble in: SPA, FRA, GER and JPN

Each seminar is approximately 30 mins.

Communication material

2021 promotion film for social media (Vimeo, .mp4 format, English text)
2021 promotion film for social media (clean version for local language, .mov format, contact SI for editable file)
Script for 2021 promotion film slide by slide  (.docx, English)

Social media  post example in English (.jpg, 1:1 format)
Social media post template (for .indd and idml, 1:1 format, contact SI)
Suggested social media script – author conversations (.docx, English)

Authors’ bios (.docx, English)

Authors’ photos and list of copyrights (Media Flow)

Above film and script enable Swedish embassies and consulates to add local language with the help of local graphic designers. Kindly note that the Swedish Institute does not have the capacity to help with adding text in local language.

Press images – Book Fair Play

Use hashtags

@BokmassanGbg
#GothenburgBookFair

@swedishliterature
#SwedishLiteratureExchange

@svenskainstitutet
#SwedishInstitute

@kulturradet
#SwedishArtsCouncil

Online Book Fair 2020

Author conversations 2020

All conversations with English, French, Arabic, Spanish and German subtitles – stream from Book Fair Play

Social media post example in English with instructions (.jpg, 1:1 format)
Social media post template (.indd and idml, 1:1 format, contact SI)
Suggested social media script – author conversations (.docx, English)
Bios – author conversations (.docx)

Critics’ choice 2020

Book Talks – stream from New Swedish Books website

Social media post example in English with instructions (.jpg, 1:1 format)
Social media post template (.indd and idml, 1:1 format, contact SI)
Suggested social media script – Critics’ choice (.docx, English)
Bios – critics’ choice (.docx, English)

Branch seminars 2020

The Swedish Bookmarket – stream from the Swedish Literature Exchange youtube channel
The Book Tasting seminar – stream from the Swedish Literature Exchange youtube channel

Social media post example in English with instructions (.jpg, 1:1 format)
Social media post template (.indd and idml, 1:1 format, contact SI)
Suggested social media script – Branch seminars (.docx, English)
Bios – branch seminars (.docx, English)

Communication material 2020

Promotion film for social media (Vimeo, .mp4 format, English text)
Promotion film for social media (clean version for local language, .mov format)
Script for promotion film slide by slide (.docx, English)

Above film and script able Swedish embassies and consulates to add local language with the help of local graphic designers. Kindly note that the Swedish Institute does not have the capacity to help out with adding text in local language.

Press images – Book Fair Play

How to apply

To apply, please fill out the application form.

The application must be sent in in good time before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.

By filling out the application form you agree to respect the copyright agreement for the images.

Individuals or organisations who would like to use the material should contact the Swedish embassy or consulate in your area.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information, please contact  Henrik C Enbohm