Sweden 500 – a year of celebration Apply Sweden 500 balloons. Photo: Sweden.se About this toolkit This year marks 500 years since Gustav Vasa was elected king. The election laid the foundation of Sweden as an independent state. You can use this toolkit to celebrate the anniversary! The celebration this year includes the Swedish National day and the jubilees of several Swedish sights and institutions.
Audience The general public.
Contact sharingsweden@si.se
Project reports 2023 Foreign missions are obliged to fill out the project report for toolkits after completed event or activation:
Project report
How to use Sweden 500 With a foundation in history, let’s tell a story about today’s Sweden – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports.
The main purpose of this toolkit is to promote and build interest in Sweden, through Swedish Foreign Missions and the official Sweden channels managed by the Swedish Institute. The material consists of mostly digital components.
Most of the material can be used as is, but videos and posts may need to be translated. New material will be published continuously throughout the year.
Use the hashtags #CelebratewithSweden #Sweden500 when publishing material connected to the jubilee.
The Sweden 500 AR filter is available on Instagram. You can find it in the AR function on ‘Swedense’ Instagram profile.
Sweden 500 sign Download user guide for the Sweden 500 sign (PDF 2 MB) User guide and inspiration Download sign with white text (PNG 111 KB) PNG with white text Download sign with blue text (PNG 124 KB) PNG with blue text Download animated versions of the sign (ZIP 55 MB) Animations (GIF, MOV, MP4) Download sign with white text (EPS 1 MB) EPS with white text Download sign with blue text (EPS 1 MB) EPS with blue text The Sweden 500 jubilee sign is available as animation and in still format. It can be used for printing, digital units, social media, merchandise, projections etc. The sign is also available as a giphy sticker at Giphy.com and connected platforms like Instagram and Facebook.
Swedense at giphy.com
Articles about the jubilee Learn more about Sweden’s history from 1523 to today! The article explores milestones in Sweden’s route to becoming a centralised democracy, featuring everything from royals and opera to rollercoasters and the Nobel Prize Banquet. Use the article as a base when producing your own material or link to the article from your social media.
Images Download balloon image in 16:9 format (JPG 894 KB) Balloon image in 16:9 format Download ballon image in 1:1 format (JPG 1 MB) Balloon image in 1:1 format Download all 11 images (ZIP 8 MB) All Sweden 500 Balloon images in different formats Images by: Sweden.se, Maskot/Folio/Imagebank Sweden.se , Tina Stafrén/imagebank.sweden.se
{
"slug": "sweden-500",
"type": "Toolkit",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>We use cookies and similar technologies to give you the best possible experience. Some are necessary to help our website work properly and can’t be switched off, and some are optional.</p>\n<p>By clicking “Accept all cookies” you agree to the storage of all the cookies we use on your device. They will be used to improve the site, analyse traffic and create personalised ads. We store statistical information by default. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">cookie and data protection policy</a>. Choose cookie-settings to adjust your preferences.</p>\n",
"bannerTitle": "<p><strong>It’s your choice! Choose what data you share with us</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analys and improve our service.</p>\n<p>The categories of cookies that we may use are essential, statistics and analytical and performance cookies. Learn more about how we use cookies by reading our<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\"> cookie and data protection policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Essential cookies are necessary for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Essential",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are activated by default for us to see from where our users come to our site. We use IP anonymisation, and you can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_performance",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": null,
"title": "Performance",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": null,
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"name": "Contact"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"name": "FAQ"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"name": "News"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"name": "Newsletter"
},
{
"href": null,
"name": null
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"name": "Accessibility"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Equality"
},
{
"item": "Food"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Study and research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
},
{
"item": "Swedish language"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Brochures and event materials"
},
{
"item": "Fact sheets"
},
{
"item": "Presentations"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"arabic",
"chinese",
"english",
"french",
"german",
"japanese",
"korean",
"russian",
"spanish",
"swedish"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/toolkits/sweden-500/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v20.13 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/toolkits/sweden-500/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sweden 500 - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/toolkits/sweden-500/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2023-11-21T12:11:59+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FSweden_500_1_1600px.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1600\" />\n\t<meta property=\"og:image:height\" content=\"900\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/toolkits/sweden-500/\",\"url\":\"http://sharingsweden.se/toolkits/sweden-500/\",\"name\":\"Sweden 500 - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/toolkits/sweden-500/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkits/sweden-500/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg\",\"datePublished\":\"2023-10-19T07:53:00+00:00\",\"dateModified\":\"2023-11-21T12:11:59+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/toolkits/sweden-500/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/toolkits/sweden-500/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FSweden_500_1_1600px.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FSweden_500_1_1600px.jpg&w=1200&q=90\",\"width\":1200,\"height\":675,\"caption\":\"Sweden 500 balloons Photo: Sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/toolkits/sweden-500/",
"title": "Sweden 500 - Sharing Sweden"
},
"date": "2023-10-19T09:53:00",
"type": "Toolkit",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Culture and lifestyle",
"href": "/promotional-material/culture-and-lifestyle/",
"isCurrentPage": false
},
{
"title": "Sweden 500",
"href": "/toolkits/sweden-500/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg",
"alt": "500 written with golden balloons against a blue sky",
"title": "Sweden_500_1_1600px",
"height": 900,
"width": 1600,
"caption": "Sweden 500 balloons Photo: Sweden.se"
},
"caption": "Sweden 500 balloons Photo: Sweden.se"
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg",
"alt": "500 written with golden balloons against a blue sky",
"title": "Sweden_500_1_1600px",
"height": 900,
"width": 1600,
"caption": "Sweden 500 balloons Photo: Sweden.se"
},
"title": "Sweden 500",
"subHeading": null,
"slug": "sweden-500",
"toolkitData": {
"title": {
"main": "Sweden 500",
"additional": "a year of celebration"
},
"applyUrl": {
"url": "https://svenskainstitutet-portal.arksysweb.com/login",
"title": "Apply"
},
"relatedToolkits": [
{
"title": "The Nobel Prize",
"subtitle": "Arrange events locally",
"href": "/toolkits/the-nobel-prize/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Nobel-prize-ceremony-1024x683.jpg",
"alt": "",
"width": 1024,
"height": 683
}
},
{
"title": "Swedish Music Moments",
"subtitle": "Share a musical experience",
"href": "/toolkits/swedish-music-moments/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-1089_music-moments-1024x590.jpg",
"alt": "A big audience at a concert, with purple confetti in the air.",
"width": 1024,
"height": 590
}
},
{
"title": "Pioneer the possible",
"subtitle": "Join Sweden to lead the green transition",
"href": "/toolkits/pioneer-the-possible/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Pioneer-Keyvisual_lignin.png",
"alt": "",
"width": 800,
"height": 450
}
},
{
"title": "Join the parade",
"subtitle": "Pride and other LGBTQI+ events",
"href": "/toolkits/join-the-parade/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/pride_melker_dahlstrand-1-1600x900-1-1024x576.jpg",
"alt": "Sweden loves equality",
"width": 1024,
"height": 576
}
}
]
},
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "Sweden 500 balloons. Photo: Sweden.se",
"title": "Sweden_500_1_1600px",
"alt": "500 written with golden balloons against a blue sky",
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg",
"width": 1600,
"height": 900
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "About this toolkit"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "This year marks 500 years since Gustav Vasa was elected king. The election laid the foundation of Sweden as an independent state. You can use this toolkit to celebrate the anniversary! The celebration this year includes the Swedish National day and the jubilees of several Swedish sights and institutions."
}
]
},
{
"type": "info-box-group",
"anchorId": "",
"children": [
{
"type": "info-box",
"anchorId": "",
"iconType": "target-audience",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Audience"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The general public."
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "contact",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Contact"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"mailto:sharingsweden@si.se\">sharingsweden@si.se</a>"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Project reports 2023"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Foreign missions are obliged to fill out the project report for toolkits after completed event or activation: "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://forms.office.com/e/71jeKpEHP2\">Project report</a>"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "financial-support",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Financial support 2023"
},
{
"type": "paragraph",
"anchorId": "",
"children": "5000 SEK for translation to the local language, subtitling and printing. Limits may apply."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\" target=\"_blank\" rel=\"noreferrer noopener\">Financial support and how to apply</a>"
}
]
}
]
},
{
"type": "anchor-link-menu",
"anchorId": "",
"title": "Content included",
"anchorLinks": [
{
"title": "Videos for social media",
"href": "#videos-for-social-media"
},
{
"title": "Social media posts and stories",
"href": "#social-media-posts-and-stories"
},
{
"title": "Sweden 500 sign",
"href": "#sweden-500-sign"
},
{
"title": "Articles",
"href": "#articles"
},
{
"title": "Images",
"href": "#images"
},
{
"title": "Sweden on Spotify",
"href": "#sweden-on-spotify"
},
{
"title": "King Carl XVI Gustaf’s jubilee",
"href": "#king-carl-xvi-gustaf’s-jubilee"
}
]
},
{
"type": "section",
"anchorId": null,
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use Sweden 500"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "With a foundation in history, let’s tell a story about today’s Sweden – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The main purpose of this toolkit is to promote and build interest in Sweden, through Swedish Foreign Missions and the official Sweden channels managed by the Swedish Institute. The material consists of mostly digital components."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Most of the material can be used as is, but videos and posts may need to be translated. New material will be published continuously throughout the year."
}
]
}
]
},
{
"type": "section",
"anchorId": "videos-for-social-media",
"children": [
{
"type": "material-collections-block",
"heading": "Videos for social media",
"materialCollectionsList": [
{
"title": "The best thing about Sweden",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
"alt": "Luna Wiklund, Alpine champion, in the snow",
"height": 720,
"width": 402,
"title": "The best thing about Sweden cover"
},
"href": "/materials/the-best-thing-about-sweden/"
},
{
"title": "Why we celebrate – 500 years",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Why-we-celebrate-500-still.png",
"alt": "A boat heading towards Stockholm on blue water.",
"height": 489,
"width": 271,
"title": "Why-we-celebrate-500-still"
},
"href": "/materials/why-we-celebrate-500-years/"
},
{
"title": "Sweden from above",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/poster-1076694.jpg",
"alt": "Sunlight over cliffs and lake in a forest in Jönköping",
"height": 720,
"width": 1280,
"title": "Still from “Sweden from above”"
},
"href": "/materials/sweden-from-above/"
},
{
"title": "Green Flight Academy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Green-flight-academy-thumbnail.jpg",
"alt": "A northern landscape mirrored on the wing of a plane.",
"height": 720,
"width": 402,
"title": "Green flight academy"
},
"href": "/materials/green-flight-academy/"
},
{
"title": "Restaurant Spill",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"height": 720,
"width": 395,
"title": "Restaurant Spill"
},
"href": "/materials/restaurant-spill/"
},
{
"title": "Beyond microscopic",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/MAXIV-thumbnail-e1688971707509.jpg",
"alt": "The MAXIV facility is big with white modern buildings.",
"height": 707,
"width": 394,
"title": "MAXIV facility"
},
"href": "/materials/beyond-microscopic/"
},
{
"title": "Mister Mussel",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/mister-musssel-thumbnail-e1688971670641.jpg",
"alt": "Mussels being harvested from the sea.",
"height": 710,
"width": 400,
"title": "mister-mussel-thumbnail"
},
"href": "/materials/mister-mussel/"
},
{
"title": "Sweden’s true grit",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage",
"height": 1385,
"width": 800,
"title": "True grit thumbnail-2"
},
"href": "/materials/swedens-true-grit/"
},
{
"title": "Recipe: Gustav Johansson – vegan meatballs",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/2I2A9884.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "2I2A9884"
},
"href": "/materials/recipe-gustav-johansson-vegan-meatballs/"
},
{
"title": "Recipe: Zeina Mourtada – chokladbollar",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Chokladbollar-image-1.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "Chokladbollar image"
},
"href": "/materials/recipe-zeina-mourtada-chokladbollar/"
},
{
"title": "Recipe: Gustav Johansson – vegan toast skagen",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Vegan-toast-skagen-image.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "Vegan toast skagen image"
},
"href": "/materials/recipe-gustav-johansson-vegan-toast-skagen/"
},
{
"title": "Recipe: Zeina Mourtada – grilled vegetables",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Image-grilled-veg-scaled.jpg",
"alt": "",
"height": 2560,
"width": 1707,
"title": "Image grilled veg"
},
"href": "/materials/recipe-zeina-mourtada-grilled-vegetables/"
}
]
}
]
},
{
"type": "section",
"anchorId": "social-media-posts-and-stories",
"children": [
{
"type": "material-collections-block",
"heading": "Social media posts",
"materialCollectionsList": [
{
"title": "The history of Gripsholm castle",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/mattias_leppaniemi-gripsholms_castle-1181.jpg",
"alt": "The castle by the lake.",
"height": 1653,
"width": 2480,
"title": "Photo: Mattias Leppäniemi/imagebank.sweden.se"
},
"href": "/materials/gripsholm-castle/"
},
{
"title": "The history of Strängnäs",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/lina_ostling-strangnas_town-8818.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lina_östling-strängnäs_town-8818"
},
"href": "/materials/history-of-strangnas/"
},
{
"title": "The history of Sweden’s National Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/astrakan-national_day-8806.jpg",
"alt": "The Swedish flag beinjg raised in a summer garden.",
"height": 1653,
"width": 2480,
"title": "National Day. Photo: Astrakan/Scandinav/imagebank.sweden.se"
},
"href": "/materials/history-of-swedens-national-day/"
},
{
"title": "Lund Cathedral",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/per_pixel_petersson-lund_cathedral-5260-scaled.jpg",
"alt": "",
"height": 1666,
"width": 2560,
"title": "per_pixel_petersson-lund_cathedral-5260"
},
"href": "/materials/lund-cathedral/"
},
{
"title": "IKEA 80th anniversary",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"height": 2479,
"width": 2497,
"title": "IKEA-self-service"
},
"href": "/materials/ikea-80th-anniversary/"
},
{
"title": "AI images of Gustav Vasa",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Gustav-Vasa-Fika_Dad_DJ_ENG_1600px.jpg",
"alt": "Gustav Vasa having fika, being on parental leave and DJ-ing.",
"height": 909,
"width": 1600,
"title": "Gustav Vasa AI images"
},
"href": "/materials/ai-images-of-gustav-vasa/"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "Use the hashtags #CelebratewithSweden #Sweden500 when publishing material connected to the jubilee."
},
{
"type": "materials-block",
"heading": "AR filter",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 809,
"title": "Swedense on Instagram",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": ""
},
"download": false,
"buttonText": "Sweden Instagram profile",
"mediaLink": "https://www.instagram.com/swedense/"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Sweden 500 AR filter is available on Instagram. You can find it in the AR function on ‘Swedense’ Instagram profile."
}
]
},
{
"type": "section",
"anchorId": "sweden-500-sign",
"children": [
{
"type": "materials-block",
"heading": "Sweden 500 sign",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 681,
"title": "User guide and inspiration",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sweden-500-user-guide-front-page.png",
"alt": "User guide Sweden 500"
},
"download": true,
"buttonText": "Download user guide for the Sweden 500 sign (PDF 2 MB)",
"mediaLink": "/app/uploads/2023/06/sweden-500_user-guide-1.pdf"
},
{
"id": 688,
"title": "PNG with white text",
"format": "png",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sign_White_Sweden-500.png",
"alt": "Sweden 500"
},
"download": true,
"buttonText": "Download sign with white text (PNG 111 KB)",
"mediaLink": "/app/uploads/2023/07/Sign_White_Sweden-500.png"
},
{
"id": 693,
"title": "PNG with blue text",
"format": "png",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download sign with blue text (PNG 124 KB)",
"mediaLink": "/app/uploads/2023/06/Sign_blue_Sweden-500.png"
},
{
"id": 782,
"title": "Animations (GIF, MOV, MP4)",
"format": "zip",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download animated versions of the sign (ZIP 55 MB)",
"mediaLink": "/app/uploads/2023/07/Sweden-500-sign-animated.zip"
},
{
"id": 4040,
"title": "EPS with white text",
"format": "eps",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sign_White_Sweden-500.png",
"alt": "Sweden 500"
},
"download": true,
"buttonText": "Download sign with white text (EPS 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sign_White_Sweden-500_EPS.eps"
},
{
"id": 4038,
"title": "EPS with blue text",
"format": "eps",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download sign with blue text (EPS 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sign_blue_Sweden-500_EPS.eps"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Sweden 500 jubilee sign is available as animation and in still format. It can be used for printing, digital units, social media, merchandise, projections etc. The sign is also available as a giphy sticker at Giphy.com and connected platforms like Instagram and Facebook."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://giphy.com/search/swedense-stickers\">Swedense at giphy.com</a>"
}
]
},
{
"type": "section",
"anchorId": "articles",
"children": [
{
"type": "materials-block",
"heading": "Articles about the jubilee",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 3951,
"title": "Article in English",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "English article on Sweden.se",
"mediaLink": "https://sweden.se/culture/celebrations/sweden-500"
},
{
"id": 3953,
"title": "Article in Arabic",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "Arabic article on Sweden.se",
"mediaLink": "https://ar.sweden.se/culture/celebrations/sweden-500"
},
{
"id": 3952,
"title": "Article in Russian",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "Russian article on Sweden.se",
"mediaLink": "https://ru.sweden.se/kultura/prazdniki/2023-jubilejnyj-god-v-shvecii"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "Learn more about Sweden’s history from 1523 to today! The article explores milestones in Sweden’s route to becoming a centralised democracy, featuring everything from royals and opera to rollercoasters and the Nobel Prize Banquet. Use the article as a base when producing your own material or link to the article from your social media."
}
]
},
{
"type": "section",
"anchorId": "images",
"children": [
{
"type": "materials-block",
"heading": "Images",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 3950,
"title": "Balloon image in 16:9 format",
"format": "jpg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-500_1600px.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download balloon image in 16:9 format (JPG 894 KB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-500_1600px.jpg"
},
{
"id": 3949,
"title": "Balloon image in 1:1 format",
"format": "jpg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-1x1-1.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download ballon image in 1:1 format (JPG 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-1x1-1.jpg"
},
{
"id": 3948,
"title": "All Sweden 500 Balloon images in different formats",
"format": "zip",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-all.jpg",
"alt": "500 spelled in golden balloons"
},
"download": true,
"buttonText": "Download all 11 images (ZIP 8 MB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-all-pictures.zip"
},
{
"id": 4051,
"title": "Sweden 500 collection at Image Bank Sweden",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/maskot-summer_night-8925.jpg",
"alt": "Friends eating dinner on a roof terrace in a Swedish city."
},
"download": false,
"buttonText": "Image Bank Sweden",
"mediaLink": "https://imagebank.sweden.se/search?q=sweden500"
},
{
"id": 4053,
"title": "Images that are free to use from Nationalmuseum",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/tina_stafren-nationalmuseum_in_stockholm-7495.jpg",
"alt": ""
},
"download": false,
"buttonText": "Images from Nationalmuseum",
"mediaLink": "https://www.nationalmuseum.se/en/explore-art-and-design/images/free-images"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "Images by: Sweden.se, <a href=\"https://imagebank.sweden.se/summer+night//stockholm/8925#detail\">Maskot/Folio/Imagebank Sweden.se</a>, T<a href=\"https://imagebank.sweden.se/nationalmuseum+in+stockholm/stockholm,%20central+sweden/stockholm/7495#detail\">ina Stafrén/imagebank.sweden.se</a>"
}
]
},
{
"type": "section",
"anchorId": "sweden-on-spotify",
"children": [
{
"type": "material-collections-block",
"heading": "Sweden on Spotify",
"materialCollectionsList": [
{
"title": "Sweden on Spotify",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": "",
"height": 744,
"width": 743,
"title": "Sweden avatar yellow"
},
"href": "/materials/sweden-on-spotify/"
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "‘Celebrate with Sweden‘ playlist"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Listen to 500 minutes of songs by Swedish artists that encapsulates the festive mood of the Sweden 500 jubilee."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://open.spotify.com/playlist/6jLH81PyOQg8PIy6crM6xZ\">The playlist ‘Celebrate with Sweden‘ on Spoitfy</a>"
}
]
},
{
"type": "section",
"anchorId": "king-carl-xvi-gustaf’s-jubilee",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "King Carl XVI Gustaf’s 50th jubilee"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This year we also celebrate HM The King’s 50 years as Sweden’s head of state."
},
{
"type": "paragraph",
"anchorId": "",
"children": "More information on the webbsite of the Royal Court:"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://www.kungahuset.se/english/other/theme-sites/the-jubilee-year-2023\">The Jubilee Year 2023 | Kungahuset</a>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://pressbilder.kungahuset.se/portals/categories\">Royal Court Press Photos</a>"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "Sweden 500 balloons. Photo: Sweden.se",
"title": "Sweden_500_1_1600px",
"alt": "500 written with golden balloons against a blue sky",
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg",
"width": 1600,
"height": 900
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "About this toolkit"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "This year marks 500 years since Gustav Vasa was elected king. The election laid the foundation of Sweden as an independent state. You can use this toolkit to celebrate the anniversary! The celebration this year includes the Swedish National day and the jubilees of several Swedish sights and institutions."
}
]
},
{
"type": "info-box-group",
"anchorId": "",
"children": [
{
"type": "info-box",
"anchorId": "",
"iconType": "target-audience",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Audience"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The general public."
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "contact",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Contact"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"mailto:sharingsweden@si.se\">sharingsweden@si.se</a>"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Project reports 2023"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Foreign missions are obliged to fill out the project report for toolkits after completed event or activation: "
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://forms.office.com/e/71jeKpEHP2\">Project report</a>"
}
]
},
{
"type": "info-box",
"anchorId": "",
"iconType": "financial-support",
"children": [
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Financial support 2023"
},
{
"type": "paragraph",
"anchorId": "",
"children": "5000 SEK for translation to the local language, subtitling and printing. Limits may apply."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\" target=\"_blank\" rel=\"noreferrer noopener\">Financial support and how to apply</a>"
}
]
}
]
},
{
"type": "anchor-link-menu",
"anchorId": "",
"title": "Content included",
"anchorLinks": [
{
"title": "Videos for social media",
"href": "#videos-for-social-media"
},
{
"title": "Social media posts and stories",
"href": "#social-media-posts-and-stories"
},
{
"title": "Sweden 500 sign",
"href": "#sweden-500-sign"
},
{
"title": "Articles",
"href": "#articles"
},
{
"title": "Images",
"href": "#images"
},
{
"title": "Sweden on Spotify",
"href": "#sweden-on-spotify"
},
{
"title": "King Carl XVI Gustaf’s jubilee",
"href": "#king-carl-xvi-gustaf’s-jubilee"
}
]
},
{
"type": "section",
"anchorId": null,
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use Sweden 500"
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": "With a foundation in history, let’s tell a story about today’s Sweden – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The main purpose of this toolkit is to promote and build interest in Sweden, through Swedish Foreign Missions and the official Sweden channels managed by the Swedish Institute. The material consists of mostly digital components."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Most of the material can be used as is, but videos and posts may need to be translated. New material will be published continuously throughout the year."
}
]
}
]
},
{
"type": "section",
"anchorId": "videos-for-social-media",
"children": [
{
"type": "material-collections-block",
"heading": "Videos for social media",
"materialCollectionsList": [
{
"title": "The best thing about Sweden",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
"alt": "Luna Wiklund, Alpine champion, in the snow",
"height": 720,
"width": 402,
"title": "The best thing about Sweden cover"
},
"href": "/materials/the-best-thing-about-sweden/"
},
{
"title": "Why we celebrate – 500 years",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Why-we-celebrate-500-still.png",
"alt": "A boat heading towards Stockholm on blue water.",
"height": 489,
"width": 271,
"title": "Why-we-celebrate-500-still"
},
"href": "/materials/why-we-celebrate-500-years/"
},
{
"title": "Sweden from above",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/poster-1076694.jpg",
"alt": "Sunlight over cliffs and lake in a forest in Jönköping",
"height": 720,
"width": 1280,
"title": "Still from “Sweden from above”"
},
"href": "/materials/sweden-from-above/"
},
{
"title": "Green Flight Academy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Green-flight-academy-thumbnail.jpg",
"alt": "A northern landscape mirrored on the wing of a plane.",
"height": 720,
"width": 402,
"title": "Green flight academy"
},
"href": "/materials/green-flight-academy/"
},
{
"title": "Restaurant Spill",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"height": 720,
"width": 395,
"title": "Restaurant Spill"
},
"href": "/materials/restaurant-spill/"
},
{
"title": "Beyond microscopic",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/MAXIV-thumbnail-e1688971707509.jpg",
"alt": "The MAXIV facility is big with white modern buildings.",
"height": 707,
"width": 394,
"title": "MAXIV facility"
},
"href": "/materials/beyond-microscopic/"
},
{
"title": "Mister Mussel",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/mister-musssel-thumbnail-e1688971670641.jpg",
"alt": "Mussels being harvested from the sea.",
"height": 710,
"width": 400,
"title": "mister-mussel-thumbnail"
},
"href": "/materials/mister-mussel/"
},
{
"title": "Sweden’s true grit",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage",
"height": 1385,
"width": 800,
"title": "True grit thumbnail-2"
},
"href": "/materials/swedens-true-grit/"
},
{
"title": "Recipe: Gustav Johansson – vegan meatballs",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/2I2A9884.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "2I2A9884"
},
"href": "/materials/recipe-gustav-johansson-vegan-meatballs/"
},
{
"title": "Recipe: Zeina Mourtada – chokladbollar",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Chokladbollar-image-1.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "Chokladbollar image"
},
"href": "/materials/recipe-zeina-mourtada-chokladbollar/"
},
{
"title": "Recipe: Gustav Johansson – vegan toast skagen",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Vegan-toast-skagen-image.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "Vegan toast skagen image"
},
"href": "/materials/recipe-gustav-johansson-vegan-toast-skagen/"
},
{
"title": "Recipe: Zeina Mourtada – grilled vegetables",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Image-grilled-veg-scaled.jpg",
"alt": "",
"height": 2560,
"width": 1707,
"title": "Image grilled veg"
},
"href": "/materials/recipe-zeina-mourtada-grilled-vegetables/"
}
]
}
]
},
{
"type": "section",
"anchorId": "social-media-posts-and-stories",
"children": [
{
"type": "material-collections-block",
"heading": "Social media posts",
"materialCollectionsList": [
{
"title": "The history of Gripsholm castle",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/mattias_leppaniemi-gripsholms_castle-1181.jpg",
"alt": "The castle by the lake.",
"height": 1653,
"width": 2480,
"title": "Photo: Mattias Leppäniemi/imagebank.sweden.se"
},
"href": "/materials/gripsholm-castle/"
},
{
"title": "The history of Strängnäs",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/lina_ostling-strangnas_town-8818.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lina_östling-strängnäs_town-8818"
},
"href": "/materials/history-of-strangnas/"
},
{
"title": "The history of Sweden’s National Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/astrakan-national_day-8806.jpg",
"alt": "The Swedish flag beinjg raised in a summer garden.",
"height": 1653,
"width": 2480,
"title": "National Day. Photo: Astrakan/Scandinav/imagebank.sweden.se"
},
"href": "/materials/history-of-swedens-national-day/"
},
{
"title": "Lund Cathedral",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/per_pixel_petersson-lund_cathedral-5260-scaled.jpg",
"alt": "",
"height": 1666,
"width": 2560,
"title": "per_pixel_petersson-lund_cathedral-5260"
},
"href": "/materials/lund-cathedral/"
},
{
"title": "IKEA 80th anniversary",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"height": 2479,
"width": 2497,
"title": "IKEA-self-service"
},
"href": "/materials/ikea-80th-anniversary/"
},
{
"title": "AI images of Gustav Vasa",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Gustav-Vasa-Fika_Dad_DJ_ENG_1600px.jpg",
"alt": "Gustav Vasa having fika, being on parental leave and DJ-ing.",
"height": 909,
"width": 1600,
"title": "Gustav Vasa AI images"
},
"href": "/materials/ai-images-of-gustav-vasa/"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "Use the hashtags #CelebratewithSweden #Sweden500 when publishing material connected to the jubilee."
},
{
"type": "materials-block",
"heading": "AR filter",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 809,
"title": "Swedense on Instagram",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": ""
},
"download": false,
"buttonText": "Sweden Instagram profile",
"mediaLink": "https://www.instagram.com/swedense/"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Sweden 500 AR filter is available on Instagram. You can find it in the AR function on ‘Swedense’ Instagram profile."
}
]
},
{
"type": "section",
"anchorId": "sweden-500-sign",
"children": [
{
"type": "materials-block",
"heading": "Sweden 500 sign",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 681,
"title": "User guide and inspiration",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sweden-500-user-guide-front-page.png",
"alt": "User guide Sweden 500"
},
"download": true,
"buttonText": "Download user guide for the Sweden 500 sign (PDF 2 MB)",
"mediaLink": "/app/uploads/2023/06/sweden-500_user-guide-1.pdf"
},
{
"id": 688,
"title": "PNG with white text",
"format": "png",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sign_White_Sweden-500.png",
"alt": "Sweden 500"
},
"download": true,
"buttonText": "Download sign with white text (PNG 111 KB)",
"mediaLink": "/app/uploads/2023/07/Sign_White_Sweden-500.png"
},
{
"id": 693,
"title": "PNG with blue text",
"format": "png",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download sign with blue text (PNG 124 KB)",
"mediaLink": "/app/uploads/2023/06/Sign_blue_Sweden-500.png"
},
{
"id": 782,
"title": "Animations (GIF, MOV, MP4)",
"format": "zip",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download animated versions of the sign (ZIP 55 MB)",
"mediaLink": "/app/uploads/2023/07/Sweden-500-sign-animated.zip"
},
{
"id": 4040,
"title": "EPS with white text",
"format": "eps",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sign_White_Sweden-500.png",
"alt": "Sweden 500"
},
"download": true,
"buttonText": "Download sign with white text (EPS 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sign_White_Sweden-500_EPS.eps"
},
{
"id": 4038,
"title": "EPS with blue text",
"format": "eps",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download sign with blue text (EPS 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sign_blue_Sweden-500_EPS.eps"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Sweden 500 jubilee sign is available as animation and in still format. It can be used for printing, digital units, social media, merchandise, projections etc. The sign is also available as a giphy sticker at Giphy.com and connected platforms like Instagram and Facebook."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://giphy.com/search/swedense-stickers\">Swedense at giphy.com</a>"
}
]
},
{
"type": "section",
"anchorId": "articles",
"children": [
{
"type": "materials-block",
"heading": "Articles about the jubilee",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 3951,
"title": "Article in English",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "English article on Sweden.se",
"mediaLink": "https://sweden.se/culture/celebrations/sweden-500"
},
{
"id": 3953,
"title": "Article in Arabic",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "Arabic article on Sweden.se",
"mediaLink": "https://ar.sweden.se/culture/celebrations/sweden-500"
},
{
"id": 3952,
"title": "Article in Russian",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "Russian article on Sweden.se",
"mediaLink": "https://ru.sweden.se/kultura/prazdniki/2023-jubilejnyj-god-v-shvecii"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "Learn more about Sweden’s history from 1523 to today! The article explores milestones in Sweden’s route to becoming a centralised democracy, featuring everything from royals and opera to rollercoasters and the Nobel Prize Banquet. Use the article as a base when producing your own material or link to the article from your social media."
}
]
},
{
"type": "section",
"anchorId": "images",
"children": [
{
"type": "materials-block",
"heading": "Images",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 3950,
"title": "Balloon image in 16:9 format",
"format": "jpg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-500_1600px.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download balloon image in 16:9 format (JPG 894 KB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-500_1600px.jpg"
},
{
"id": 3949,
"title": "Balloon image in 1:1 format",
"format": "jpg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-1x1-1.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download ballon image in 1:1 format (JPG 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-1x1-1.jpg"
},
{
"id": 3948,
"title": "All Sweden 500 Balloon images in different formats",
"format": "zip",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-all.jpg",
"alt": "500 spelled in golden balloons"
},
"download": true,
"buttonText": "Download all 11 images (ZIP 8 MB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-all-pictures.zip"
},
{
"id": 4051,
"title": "Sweden 500 collection at Image Bank Sweden",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/maskot-summer_night-8925.jpg",
"alt": "Friends eating dinner on a roof terrace in a Swedish city."
},
"download": false,
"buttonText": "Image Bank Sweden",
"mediaLink": "https://imagebank.sweden.se/search?q=sweden500"
},
{
"id": 4053,
"title": "Images that are free to use from Nationalmuseum",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/tina_stafren-nationalmuseum_in_stockholm-7495.jpg",
"alt": ""
},
"download": false,
"buttonText": "Images from Nationalmuseum",
"mediaLink": "https://www.nationalmuseum.se/en/explore-art-and-design/images/free-images"
}
]
},
{
"type": "paragraph",
"anchorId": "",
"children": "Images by: Sweden.se, <a href=\"https://imagebank.sweden.se/summer+night//stockholm/8925#detail\">Maskot/Folio/Imagebank Sweden.se</a>, T<a href=\"https://imagebank.sweden.se/nationalmuseum+in+stockholm/stockholm,%20central+sweden/stockholm/7495#detail\">ina Stafrén/imagebank.sweden.se</a>"
}
]
},
{
"type": "section",
"anchorId": "sweden-on-spotify",
"children": [
{
"type": "material-collections-block",
"heading": "Sweden on Spotify",
"materialCollectionsList": [
{
"title": "Sweden on Spotify",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": "",
"height": 744,
"width": 743,
"title": "Sweden avatar yellow"
},
"href": "/materials/sweden-on-spotify/"
}
]
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "‘Celebrate with Sweden‘ playlist"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Listen to 500 minutes of songs by Swedish artists that encapsulates the festive mood of the Sweden 500 jubilee."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://open.spotify.com/playlist/6jLH81PyOQg8PIy6crM6xZ\">The playlist ‘Celebrate with Sweden‘ on Spoitfy</a>"
}
]
},
{
"type": "section",
"anchorId": "king-carl-xvi-gustaf’s-jubilee",
"children": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "King Carl XVI Gustaf’s 50th jubilee"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This year we also celebrate HM The King’s 50 years as Sweden’s head of state."
},
{
"type": "paragraph",
"anchorId": "",
"children": "More information on the webbsite of the Royal Court:"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://www.kungahuset.se/english/other/theme-sites/the-jubilee-year-2023\">The Jubilee Year 2023 | Kungahuset</a>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://pressbilder.kungahuset.se/portals/categories\">Royal Court Press Photos</a>"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "Toolkit",
"slug": "sweden-500",
"uri": "/toolkits/sweden-500/",
"date": "2023-10-19T09:53:00",
"databaseId": 671,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Culture and lifestyle\",\"href\":\"\\/promotional-material\\/culture-and-lifestyle\\/\",\"isCurrentPage\":false},{\"title\":\"Sweden 500\",\"href\":\"\\/toolkits\\/sweden-500\\/\",\"isCurrentPage\":true}]",
"toolkit": {
"title": {
"main": "Sweden 500",
"additional": "a year of celebration",
"__typename": "Toolkit_Toolkit_Title"
},
"applyUrl": {
"url": "https://svenskainstitutet-portal.arksysweb.com/login",
"title": "Apply",
"__typename": "AcfLink"
},
"relatedToolkitsBlock": "[{\"title\":\"The Nobel Prize\",\"subtitle\":\"Arrange events locally\",\"href\":\"\\/toolkits\\/the-nobel-prize\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2023\\/09\\/Nobel-prize-ceremony-1024x683.jpg\",\"alt\":\"\",\"width\":1024,\"height\":683}},{\"title\":\"Swedish Music Moments\",\"subtitle\":\"Share a musical experience\",\"href\":\"\\/toolkits\\/swedish-music-moments\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2023\\/08\\/rodrigo_rivas_ruiz-music_festival-1089_music-moments-1024x590.jpg\",\"alt\":\"A big audience at a concert, with purple confetti in the air.\",\"width\":1024,\"height\":590}},{\"title\":\"Pioneer the possible\",\"subtitle\":\"Join Sweden to lead the green transition\",\"href\":\"\\/toolkits\\/pioneer-the-possible\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2023\\/06\\/Pioneer-Keyvisual_lignin.png\",\"alt\":\"\",\"width\":800,\"height\":450}},{\"title\":\"Join the parade\",\"subtitle\":\"Pride and other LGBTQI+ events\",\"href\":\"\\/toolkits\\/join-the-parade\\/\",\"imageProps\":{\"src\":\"https:\\/\\/sharingsweden-backend.c2673.cloudnet.cloud\\/app\\/uploads\\/2023\\/08\\/pride_melker_dahlstrand-1-1600x900-1-1024x576.jpg\",\"alt\":\"Sweden loves equality\",\"width\":1024,\"height\":576}}]",
"__typename": "Toolkit_Toolkit"
},
"seo": {
"opengraphUrl": "http://sharingsweden.se/toolkits/sweden-500/",
"title": "Sweden 500 - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Sweden 500",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 900,
"width": 1600,
"__typename": "MediaDetails"
},
"title": "Sweden_500_1_1600px",
"uri": "/sweden_500_1_1600px/",
"altText": "500 written with golden balloons against a blue sky",
"caption": "Sweden 500 balloons Photo: Sweden.se",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/image",
"attributes": {
"alt": "500 written with golden balloons against a blue sky",
"url": "http://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg",
"caption": "Sweden 500 balloons. Photo: Sweden.se",
"width": 0,
"height": 0,
"anchor": "",
"media": {
"node": {
"mediaDetails": {
"height": 900,
"width": 1600,
"__typename": "MediaDetails"
},
"title": "Sweden_500_1_1600px",
"uri": "/sweden_500_1_1600px/",
"altText": "500 written with golden balloons against a blue sky",
"caption": "Sweden 500 balloons Photo: Sweden.se",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg",
"__typename": "MediaItem"
},
"__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
},
"__typename": "CoreImageBlockAttributes"
},
"__typename": "CoreImageBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "About this toolkit",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "sharing-sweden-tsw/preamble",
"attributes": {
"anchor": "",
"__typename": "SharingSwedenTswPreambleBlockAttributes"
},
"innerBlocks": [
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "This year marks 500 years since Gustav Vasa was elected king. The election laid the foundation of Sweden as an independent state. You can use this toolkit to celebrate the anniversary! The celebration this year includes the Swedish National day and the jubilees of several Swedish sights and institutions.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SharingSwedenTswPreambleBlock"
},
{
"name": "sharing-sweden-tsw/info-box-group",
"attributes": {
"anchor": "",
"__typename": "SharingSwedenTswInfoBoxGroupBlockAttributes"
},
"innerBlocks": [
{
"name": "sharing-sweden-tsw/info-box",
"attributes": {
"anchor": "",
"icon": "target-audience",
"__typename": "SharingSwedenTswInfoBoxBlockAttributes"
},
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Audience",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The general public.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SharingSwedenTswInfoBoxBlock"
},
{
"name": "sharing-sweden-tsw/info-box",
"attributes": {
"anchor": "",
"icon": "contact",
"__typename": "SharingSwedenTswInfoBoxBlockAttributes"
},
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Contact",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"mailto:sharingsweden@si.se\">sharingsweden@si.se</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Project reports 2023",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Foreign missions are obliged to fill out the project report for toolkits after completed event or activation: ",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://forms.office.com/e/71jeKpEHP2\">Project report</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SharingSwedenTswInfoBoxBlock"
},
{
"name": "sharing-sweden-tsw/info-box",
"attributes": {
"anchor": "",
"icon": "financial-support",
"__typename": "SharingSwedenTswInfoBoxBlockAttributes"
},
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Financial support 2023",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "5000 SEK for translation to the local language, subtitling and printing. Limits may apply.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/promotional-material/financial-support-and-how-to-apply\" target=\"_blank\" rel=\"noreferrer noopener\">Financial support and how to apply</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SharingSwedenTswInfoBoxBlock"
}
],
"__typename": "SharingSwedenTswInfoBoxGroupBlock"
},
{
"name": "sharing-sweden-tsw/anchor-link-menu",
"attributes": {
"anchor": "",
"title": "Content included",
"__typename": "SharingSwedenTswAnchorLinkMenuBlockAttributes"
},
"__typename": "SharingSwedenTswAnchorLinkMenuBlock",
"anchorLinks": [
{
"title": "Videos for social media",
"href": "#videos-for-social-media"
},
{
"title": "Social media posts and stories",
"href": "#social-media-posts-and-stories"
},
{
"title": "Sweden 500 sign",
"href": "#sweden-500-sign"
},
{
"title": "Articles",
"href": "#articles"
},
{
"title": "Images",
"href": "#images"
},
{
"title": "Sweden on Spotify",
"href": "#sweden-on-spotify"
},
{
"title": "King Carl XVI Gustaf’s jubilee",
"href": "#king-carl-xvi-gustaf’s-jubilee"
}
]
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use Sweden 500",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "sharing-sweden-tsw/preamble",
"attributes": {
"anchor": "",
"__typename": "SharingSwedenTswPreambleBlockAttributes"
},
"innerBlocks": [
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "With a foundation in history, let’s tell a story about today’s Sweden – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The main purpose of this toolkit is to promote and build interest in Sweden, through Swedish Foreign Missions and the official Sweden channels managed by the Swedish Institute. The material consists of mostly digital components.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Most of the material can be used as is, but videos and posts may need to be translated. New material will be published continuously throughout the year.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SharingSwedenTswPreambleBlock"
}
],
"attributes": {
"showInAnchorLinkMenu": false,
"anchorLinkMenuTitle": "",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Videos for social media\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"715\",\"748\",\"698\",\"5958\",\"3218\",\"865\",\"862\",\"860\",\"4129\",\"4161\",\"4203\",\"4227\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Videos for social media",
"materialCollectionsList": [
{
"title": "The best thing about Sweden",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/The-best-thing-about-Sweden-cover.jpg",
"alt": "Luna Wiklund, Alpine champion, in the snow",
"height": 720,
"width": 402,
"title": "The best thing about Sweden cover"
},
"href": "/materials/the-best-thing-about-sweden/"
},
{
"title": "Why we celebrate – 500 years",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Why-we-celebrate-500-still.png",
"alt": "A boat heading towards Stockholm on blue water.",
"height": 489,
"width": 271,
"title": "Why-we-celebrate-500-still"
},
"href": "/materials/why-we-celebrate-500-years/"
},
{
"title": "Sweden from above",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/poster-1076694.jpg",
"alt": "Sunlight over cliffs and lake in a forest in Jönköping",
"height": 720,
"width": 1280,
"title": "Still from “Sweden from above”"
},
"href": "/materials/sweden-from-above/"
},
{
"title": "Green Flight Academy",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Green-flight-academy-thumbnail.jpg",
"alt": "A northern landscape mirrored on the wing of a plane.",
"height": 720,
"width": 402,
"title": "Green flight academy"
},
"href": "/materials/green-flight-academy/"
},
{
"title": "Restaurant Spill",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/restaurant-spill-thumbnail.jpg",
"alt": "The chef in the kitchen with a plate of food",
"height": 720,
"width": 395,
"title": "Restaurant Spill"
},
"href": "/materials/restaurant-spill/"
},
{
"title": "Beyond microscopic",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/MAXIV-thumbnail-e1688971707509.jpg",
"alt": "The MAXIV facility is big with white modern buildings.",
"height": 707,
"width": 394,
"title": "MAXIV facility"
},
"href": "/materials/beyond-microscopic/"
},
{
"title": "Mister Mussel",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/mister-musssel-thumbnail-e1688971670641.jpg",
"alt": "Mussels being harvested from the sea.",
"height": 710,
"width": 400,
"title": "mister-mussel-thumbnail"
},
"href": "/materials/mister-mussel/"
},
{
"title": "Sweden’s true grit",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/True-grit-thumbnail-2.png",
"alt": "The cheese master placing cheese in storage",
"height": 1385,
"width": 800,
"title": "True grit thumbnail-2"
},
"href": "/materials/swedens-true-grit/"
},
{
"title": "Recipe: Gustav Johansson – vegan meatballs",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/2I2A9884.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "2I2A9884"
},
"href": "/materials/recipe-gustav-johansson-vegan-meatballs/"
},
{
"title": "Recipe: Zeina Mourtada – chokladbollar",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Chokladbollar-image-1.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "Chokladbollar image"
},
"href": "/materials/recipe-zeina-mourtada-chokladbollar/"
},
{
"title": "Recipe: Gustav Johansson – vegan toast skagen",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Vegan-toast-skagen-image.jpg",
"alt": "",
"height": 1350,
"width": 1080,
"title": "Vegan toast skagen image"
},
"href": "/materials/recipe-gustav-johansson-vegan-toast-skagen/"
},
{
"title": "Recipe: Zeina Mourtada – grilled vegetables",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Image-grilled-veg-scaled.jpg",
"alt": "",
"height": 2560,
"width": 1707,
"title": "Image grilled veg"
},
"href": "/materials/recipe-zeina-mourtada-grilled-vegetables/"
}
]
}
],
"attributes": {
"showInAnchorLinkMenu": true,
"anchorLinkMenuTitle": "Videos for social media",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Social media posts\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"4056\",\"4069\",\"4065\",\"4470\",\"3924\",\"4170\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Social media posts",
"materialCollectionsList": [
{
"title": "The history of Gripsholm castle",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/mattias_leppaniemi-gripsholms_castle-1181.jpg",
"alt": "The castle by the lake.",
"height": 1653,
"width": 2480,
"title": "Photo: Mattias Leppäniemi/imagebank.sweden.se"
},
"href": "/materials/gripsholm-castle/"
},
{
"title": "The history of Strängnäs",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/lina_ostling-strangnas_town-8818.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lina_östling-strängnäs_town-8818"
},
"href": "/materials/history-of-strangnas/"
},
{
"title": "The history of Sweden’s National Day",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/astrakan-national_day-8806.jpg",
"alt": "The Swedish flag beinjg raised in a summer garden.",
"height": 1653,
"width": 2480,
"title": "National Day. Photo: Astrakan/Scandinav/imagebank.sweden.se"
},
"href": "/materials/history-of-swedens-national-day/"
},
{
"title": "Lund Cathedral",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/per_pixel_petersson-lund_cathedral-5260-scaled.jpg",
"alt": "",
"height": 1666,
"width": 2560,
"title": "per_pixel_petersson-lund_cathedral-5260"
},
"href": "/materials/lund-cathedral/"
},
{
"title": "IKEA 80th anniversary",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"height": 2479,
"width": 2497,
"title": "IKEA-self-service"
},
"href": "/materials/ikea-80th-anniversary/"
},
{
"title": "AI images of Gustav Vasa",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Gustav-Vasa-Fika_Dad_DJ_ENG_1600px.jpg",
"alt": "Gustav Vasa having fika, being on parental leave and DJ-ing.",
"height": 909,
"width": 1600,
"title": "Gustav Vasa AI images"
},
"href": "/materials/ai-images-of-gustav-vasa/"
}
]
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Use the hashtags #CelebratewithSweden #Sweden500 when publishing material connected to the jubilee.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"AR filter\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"809\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "AR filter",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 809,
"title": "Swedense on Instagram",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": ""
},
"download": false,
"buttonText": "Sweden Instagram profile",
"mediaLink": "https://www.instagram.com/swedense/"
}
]
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The Sweden 500 AR filter is available on Instagram. You can find it in the AR function on ‘Swedense’ Instagram profile.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"attributes": {
"showInAnchorLinkMenu": true,
"anchorLinkMenuTitle": "Social media posts and stories",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Sweden 500 sign\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"681\",\"688\",\"693\",\"782\",\"4040\",\"4038\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Sweden 500 sign",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 681,
"title": "User guide and inspiration",
"format": "pdf",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sweden-500-user-guide-front-page.png",
"alt": "User guide Sweden 500"
},
"download": true,
"buttonText": "Download user guide for the Sweden 500 sign (PDF 2 MB)",
"mediaLink": "/app/uploads/2023/06/sweden-500_user-guide-1.pdf"
},
{
"id": 688,
"title": "PNG with white text",
"format": "png",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sign_White_Sweden-500.png",
"alt": "Sweden 500"
},
"download": true,
"buttonText": "Download sign with white text (PNG 111 KB)",
"mediaLink": "/app/uploads/2023/07/Sign_White_Sweden-500.png"
},
{
"id": 693,
"title": "PNG with blue text",
"format": "png",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download sign with blue text (PNG 124 KB)",
"mediaLink": "/app/uploads/2023/06/Sign_blue_Sweden-500.png"
},
{
"id": 782,
"title": "Animations (GIF, MOV, MP4)",
"format": "zip",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download animated versions of the sign (ZIP 55 MB)",
"mediaLink": "/app/uploads/2023/07/Sweden-500-sign-animated.zip"
},
{
"id": 4040,
"title": "EPS with white text",
"format": "eps",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sign_White_Sweden-500.png",
"alt": "Sweden 500"
},
"download": true,
"buttonText": "Download sign with white text (EPS 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sign_White_Sweden-500_EPS.eps"
},
{
"id": 4038,
"title": "EPS with blue text",
"format": "eps",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/06/Sign_blue_Sweden-500.png",
"alt": "Sweden 500 in blue text on transparent background."
},
"download": true,
"buttonText": "Download sign with blue text (EPS 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sign_blue_Sweden-500_EPS.eps"
}
]
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The Sweden 500 jubilee sign is available as animation and in still format. It can be used for printing, digital units, social media, merchandise, projections etc. The sign is also available as a giphy sticker at Giphy.com and connected platforms like Instagram and Facebook.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://giphy.com/search/swedense-stickers\">Swedense at giphy.com</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"attributes": {
"showInAnchorLinkMenu": true,
"anchorLinkMenuTitle": "Sweden 500 sign",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Articles about the jubilee\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"3951\",\"3953\",\"3952\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Articles about the jubilee",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 3951,
"title": "Article in English",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "English article on Sweden.se",
"mediaLink": "https://sweden.se/culture/celebrations/sweden-500"
},
{
"id": 3953,
"title": "Article in Arabic",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "Arabic article on Sweden.se",
"mediaLink": "https://ar.sweden.se/culture/celebrations/sweden-500"
},
{
"id": 3952,
"title": "Article in Russian",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-articles.jpg",
"alt": ""
},
"download": false,
"buttonText": "Russian article on Sweden.se",
"mediaLink": "https://ru.sweden.se/kultura/prazdniki/2023-jubilejnyj-god-v-shvecii"
}
]
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Learn more about Sweden’s history from 1523 to today! The article explores milestones in Sweden’s route to becoming a centralised democracy, featuring everything from royals and opera to rollercoasters and the Nobel Prize Banquet. Use the article as a base when producing your own material or link to the article from your social media.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"attributes": {
"showInAnchorLinkMenu": true,
"anchorLinkMenuTitle": "Articles",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Images\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"3950\",\"3949\",\"3948\",\"4051\",\"4053\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Images",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 3950,
"title": "Balloon image in 16:9 format",
"format": "jpg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-500_1600px.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download balloon image in 16:9 format (JPG 894 KB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-500_1600px.jpg"
},
{
"id": 3949,
"title": "Balloon image in 1:1 format",
"format": "jpg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-1x1-1.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download ballon image in 1:1 format (JPG 1 MB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-1x1-1.jpg"
},
{
"id": 3948,
"title": "All Sweden 500 Balloon images in different formats",
"format": "zip",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Sweden-500-balloons-all.jpg",
"alt": "500 spelled in golden balloons"
},
"download": true,
"buttonText": "Download all 11 images (ZIP 8 MB)",
"mediaLink": "/app/uploads/2023/09/Sweden-500-balloons-all-pictures.zip"
},
{
"id": 4051,
"title": "Sweden 500 collection at Image Bank Sweden",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/maskot-summer_night-8925.jpg",
"alt": "Friends eating dinner on a roof terrace in a Swedish city."
},
"download": false,
"buttonText": "Image Bank Sweden",
"mediaLink": "https://imagebank.sweden.se/search?q=sweden500"
},
{
"id": 4053,
"title": "Images that are free to use from Nationalmuseum",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/tina_stafren-nationalmuseum_in_stockholm-7495.jpg",
"alt": ""
},
"download": false,
"buttonText": "Images from Nationalmuseum",
"mediaLink": "https://www.nationalmuseum.se/en/explore-art-and-design/images/free-images"
}
]
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Images by: Sweden.se, <a href=\"https://imagebank.sweden.se/summer+night//stockholm/8925#detail\">Maskot/Folio/Imagebank Sweden.se</a>, T<a href=\"https://imagebank.sweden.se/nationalmuseum+in+stockholm/stockholm,%20central+sweden/stockholm/7495#detail\">ina Stafrén/imagebank.sweden.se</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"attributes": {
"showInAnchorLinkMenu": true,
"anchorLinkMenuTitle": "Images",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Sweden on Spotify\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"4022\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Sweden on Spotify",
"materialCollectionsList": [
{
"title": "Sweden on Spotify",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden-avatar-yellow.jpg",
"alt": "",
"height": 744,
"width": 743,
"title": "Sweden avatar yellow"
},
"href": "/materials/sweden-on-spotify/"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "‘Celebrate with Sweden‘ playlist",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Listen to 500 minutes of songs by Swedish artists that encapsulates the festive mood of the Sweden 500 jubilee.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://open.spotify.com/playlist/6jLH81PyOQg8PIy6crM6xZ\">The playlist ‘Celebrate with Sweden‘ on Spoitfy</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"attributes": {
"showInAnchorLinkMenu": true,
"anchorLinkMenuTitle": "Sweden on Spotify",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
},
{
"name": "sharing-sweden-tsw/section",
"__typename": "SharingSwedenTswSectionBlock",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "King Carl XVI Gustaf’s 50th jubilee",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "This year we also celebrate HM The King’s 50 years as Sweden’s head of state.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "More information on the webbsite of the Royal Court:",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://www.kungahuset.se/english/other/theme-sites/the-jubilee-year-2023\">The Jubilee Year 2023 | Kungahuset</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://pressbilder.kungahuset.se/portals/categories\">Royal Court Press Photos</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"attributes": {
"showInAnchorLinkMenu": true,
"anchorLinkMenuTitle": "King Carl XVI Gustaf’s jubilee",
"__typename": "SharingSwedenTswSectionBlockAttributes"
}
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v20.13 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/toolkits/sweden-500/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sweden 500 - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/toolkits/sweden-500/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2023-11-21T12:11:59+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FSweden_500_1_1600px.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1600\" />\n\t<meta property=\"og:image:height\" content=\"900\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/toolkits/sweden-500/\",\"url\":\"http://sharingsweden.se/toolkits/sweden-500/\",\"name\":\"Sweden 500 - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/toolkits/sweden-500/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkits/sweden-500/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Sweden_500_1_1600px.jpg\",\"datePublished\":\"2023-10-19T07:53:00+00:00\",\"dateModified\":\"2023-11-21T12:11:59+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/toolkits/sweden-500/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/toolkits/sweden-500/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FSweden_500_1_1600px.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2FSweden_500_1_1600px.jpg&w=1200&q=90\",\"width\":1200,\"height\":675,\"caption\":\"Sweden 500 balloons Photo: Sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
