Swedish Design Movement

Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. The initiative seeks to put Sweden on the international design map, raise the profile of sustainable Swedish businesses and set a global example.

Swedish Design Movement has been part of the government’s export and investment strategy since 2016. It is now stepping up its drive to boost outside interest in Swedish design and accelerate demand for sustainable goods and services from Sweden. The first step is to raise Sweden’s profile as a design nation through a communications campaign showcasing innovative, pioneering companies and actors from different design sectors and parts of the country.

The target groups of the toolkit are both public and private actors who want to communicate Sweden as design nation through inspiring, sustainable design stories.

This toolkit currently consists of the following:

1. Communication package. Including videos for social media, logotypes, a flyer, a website page and a PowerPoint presentation. (More units will be added shortly, such as a short film series.)

2. Additional material for partners. Is your organisation not part of the Swedish Design Movement, but wishes to join? Please contact us!

3. Newsletter. To get the latest updates on Swedish design, sign up to our Swedish Design Movement newsletter.


Swedish Design Movement is a Swedish government initiative managed by the Swedish Institute in collaboration with Architects Sweden, the Swedish Fashion Association, the Swedish Federation of Wood and Furniture Industry, the Swedish Society of Crafts and Design (Svensk Form), Swedish cities, regions and other partners. Its mission is to build an attractive platform for industry players that want to strengthen their international presence and promote global sustainable development, which also benefits Swedish exports. More information about the Swedish Design Movement.


Please make sure to include photo credit when using the content.

Building blocks

1. Communication package

Slideshow videos for social media:
Swedish design movement
Amaze the world with wood
Great design drives change
Hello sustainable everyday!
Next generation furniture
Re-used is the new new

Texts (copy) for slideshow social media videos

Kindly remember to tag the companies in the videos and to use #SwedishDesignMovement

Boilerplate available in English and Swedish

Moving logotype
Instruction on how to use the logotype (Swedish)

The Swedish Design Movement website page contains further information about the Swedish Design Movement. Please direct interested parties to this site for more information.

PowerPoint presentation (available end of February 2021)

More units will be added shortly. Such as a series of short film showcasing innovative, pioneering and sustainable solutions from different design sectors and parts of the country. Language versions in French, German and Japanse will also soon be available. 

2. Additional material for partners

Please find below additional material for organisations being part of the Swedish Design Movement. It includes a manifesto, a boilerplate, a flyer and logotypes to be used on websites or in other suitable communication channels.

Manifesto in Swedish

Boilerplate available in English and Swedish

Flyer in Swedish

Moving logotype
Instruction on how to use the logotype (Swedish)

Please note that this material – manifesto, boilerplate, flyer and logotypes are copyrighted. You cannot make any changes to graphic design or edit the texts.

3. Newsletter

Sign up to our newsletter to get the latest updates on Swedish design.

Contact at the Swedish Institute

For more information, please contact Jenny Bergström.