Stategy for Brand Sweden brochure
Digital publications

Strategy for the promotion of Sweden 2.0

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Strategy for the promotion of Sweden 2.0

This brochure provides a short presentation of the Strategy for the promotion of Sweden abroad. It focuses on how Swedish missions abroad, organisations and companies can use the image of Sweden to strengthen their brands – and thus also how the image of Sweden can be strengthened by what they do.
This brochure summarises the most important building blocks for achieving this, including:

  • Vision
  • Four core values
  • Four profile areas
  • Target group strategy
  • Visual identity
Digital publications

Strategi för Sverigebilden 2.0

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Strategi för Sverigebilden 2.0

Den här broschyren är medvetet kortfattad. Önskar du fördjupning i något område så finns det mycket mer på denna webbplats, sharingsweden.se. Här finns material, verktyg och inspiration för Sverigefrämjare av alla sorter. Nytt innehåll och uppdaterade versioner läggs upp löpande, till exempel:

  • information om Sverigebildsstrategin
  • färdiga Sverigepresentationer
  • filmer och annat material för nedladdning
  • budskapsplattformar för de fyra profilområdena
  • länkar till riktlinjer och verktyg för den visuella identiteten på sweden.identitytool.com.
Digital publications

Riktlinjer för tredje parts användande av den visuella identiteten för Sverigefrämjande

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Riktlinjer för tredje parts användande av den visuella identiteten för Sverigefrämjande

Dessa riktlinjer gäller för tredje parts användning av Nämndens för Sverigefrämjande i utlandet visuella identitet för Sverigefrämjande.

Study in Sweden brand guide
Digital publications

Protected: Study in Sweden brand guide

Protected: Study in Sweden brand guide

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Digital publications

Strategi 2.0 för arbetet med Sverigebilden i utlandet

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Strategi 2.0 för arbetet med Sverigebilden i utlandet
Digital publications

#LastNightinSweden

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#LastNightinSweden

Svenska institutets uttalanden kring Sverigebilden i svensk och internationell media, 2017.02.18 – 2017.02.23 – en sammanställning

 

Understanding the image of Sweden in your country

Understanding the image of Sweden in your country

Increase your understanding of the image of Sweden in your country.

In order for communication about Sweden to be effective, you need reliable and updated information on how your audience perceives Sweden. Gathering information regarding your target audience’s level of knowledge about Sweden, their main associations to Sweden, and how Swedish brands and values are received will help you pinpoint your communication with specific target-groups or the public in general. It can also help your embassy formulate a strong communication strategy tailored to the specific audiences you need to reach, or guide the embassy when prioritising upcoming events.

This toolkit contains the materials necessary to facilitate the implementation of a study of how Sweden is perceived in your country. It is applicable to different budgets and needs, so that each embassy can tailor the study according to their own criteria.

Along with the necessary materials, we welcome a cooperative approach where SI can be actively involved in working according to the needs of different embassies.

Building blocks

Guidelines for focus groups

Invitation to tender

Basic questionnaire

Focus group templatee

PowerPoint template for presentation (coming later in 2018)

Report template (coming later in 2018)

Inspirational stories

See target group analysis produced by SI for inspiration

Instructions 

  1. Identify the criteria of your project by filling out the form Mapping the need for an analysis of the image of Sweden in your country.
  2. Submit the form to Jacob Stenberg at SI for feedback and support in going forward and fill out the application form below. Based on your submission, we will tailor a study according to your needs.

Financial support

SI offers embassies and consulates assistance in all steps of the analysis process. Some financial support may be granted.

How to apply

Application for these grants is done by filling out the application form. Resources are limited and financial support may not be available at the end of the year.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For further information, please contact Jacob Stenberg.

 

Templates

Social media

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Adobe colour swatches
Social media

Social media templates for the ‘Brand Sweden’ identity.

Includes:

  • Facebook cover and icon
  • Twitter cover and icon
  • YouTube cover and icon
Templates

Roller banner

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Adobe colour swatches
Roller banner

Roller banner template for the ‘Brand Sweden’ identity.

Format: InDesign file.

 

Templates

Press release

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Press release

Press release template for the ‘Brand Sweden’ identity.

Format: Word file.