Templates

Brand Sweden Office templates

User manual (Word, English)
Templates in font Sans (MediaFlow)
Templates in font Arial (MediaFlow)
Brand Sweden Office templates

The brand identity of Sweden should be used for all official communication about Sweden abroad. To help you to communicate in line with the brand identity, the Council for the Promotion of Sweden (NSU) have produced a selection of templates when working in Microsoft Office. The templates feature two different typefaces: Sweden Sans and Arial. Sweden Sans is a key font element for the Sweden brand identity, but we recommend that you primarily use Arial in day-to-day communication when working in Microsoft Office. The templates available are: •    Poster (in PowerPoint, format: A3) •    Invitation (in PowerPoint, format: A5 – landscape and portrait) •    Press release (in Word, format: A4) •    Report (in Word, format: A4 – blue and white versions) •    Presentation (in PowerPoint, format: 16:9 and 4:3) The package also contains a user manual offering instructions and best practices in using the Word templates. The brand guidelines for working with Sweden’s visual identity can be found at identity.sweden.se.

Stategy for Brand Sweden brochure
Digital publications

Strategy for the promotion of Sweden 2.0

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Strategy for the promotion of Sweden 2.0

This brochure provides a short presentation of the Strategy for the promotion of Sweden abroad. It focuses on how Swedish missions abroad, organisations and companies can use the image of Sweden to strengthen their brands – and thus also how the image of Sweden can be strengthened by what they do. This brochure summarises the most important building blocks for achieving this, including: Vision Four core values Four profile areas Target group strategy Visual identity

Digital publications

Strategi för Sverigebilden 2.0

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Strategi för Sverigebilden 2.0

Den här broschyren är medvetet kortfattad. Önskar du fördjupning i något område så finns det mycket mer på denna webbplats, sharingsweden.se. Här finns material, verktyg och inspiration för Sverigefrämjare av alla sorter. Nytt innehåll och uppdaterade versioner läggs upp löpande, till exempel: information om Sverigebildsstrategin färdiga Sverigepresentationer filmer och annat material för nedladdning budskapsplattformar för de fyra profilområdena länkar till riktlinjer och verktyg för den visuella identiteten på sweden.identitytool.com.

Digital publications

Strategi 2.0 för arbetet med Sverigebilden i utlandet

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Strategi 2.0 för arbetet med Sverigebilden i utlandet
Digital publications

#LastNightinSweden

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#LastNightinSweden

Svenska institutets uttalanden kring Sverigebilden i svensk och internationell media, 2017.02.18 – 2017.02.23 – en sammanställning  

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Handbook for monitoring and evaluating promotion activities

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Handbook for monitoring and evaluating promotion activities

Promoting a country’s interests is a complex task. Changing the image of a country with one promotion activity is impossible. Nevertheless, each promotion activity can contribute towards greater understanding and knowledge in different specialist areas, helping us to constantly learn from the activities carried out and improve. This handbook uses previous experience to suggest ways in which a promotion activity can be organised, monitored and evaluated.

Websites

Identity for Sweden

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Identity for Sweden

Identity.sweden.se is the home for the visual expression of Sweden. Here you can find everything you need – including downloadable files, inspiration, and a walkthrough of all design elements. The Swedish flag, its colours, our typeface Sweden Sans, and a Sender system is the base of our brand identity. Together with complementary colours, tips for working with motion, clarifications on accessibility rules, and a graphic element, it’s flexible across applications and able to feature content in a globally consistent way. The brand identity should be used for all official communication about Sweden abroad, joint Team Sweden projects as well as by actors in the promotion of Sweden abroad.

Digital publications

Strategi för arbetet med Sverigebilden i utlandet

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Strategi för arbetet med Sverigebilden i utlandet
Digital publications

Strategy for the promotion of Sweden abroad brochure

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Strategy for the promotion of Sweden abroad brochure