Stategy for Brand Sweden brochure
Digital publications

Strategy for the promotion of Sweden 2.0

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Strategy for the promotion of Sweden 2.0

This brochure provides a short presentation of the Strategy for the promotion of Sweden abroad. It focuses on how Swedish missions abroad, organisations and companies can use the image of Sweden to strengthen their brands – and thus also how the image of Sweden can be strengthened by what they do.
This brochure summarises the most important building blocks for achieving this, including:

  • Vision
  • Four core values
  • Four profile areas
  • Target group strategy
  • Visual identity
Digital publications

Strategi för Sverigebilden 2.0

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Strategi för Sverigebilden 2.0

Den här broschyren är medvetet kortfattad. Önskar du fördjupning i något område så finns det mycket mer på denna webbplats, sharingsweden.se. Här finns material, verktyg och inspiration för Sverigefrämjare av alla sorter. Nytt innehåll och uppdaterade versioner läggs upp löpande, till exempel:

  • information om Sverigebildsstrategin
  • färdiga Sverigepresentationer
  • filmer och annat material för nedladdning
  • budskapsplattformar för de fyra profilområdena
  • länkar till riktlinjer och verktyg för den visuella identiteten på sweden.identitytool.com.
Digital publications

Protected: Study in Sweden brand guide

Protected: Study in Sweden brand guide

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Digital publications

Strategi 2.0 för arbetet med Sverigebilden i utlandet

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Strategi 2.0 för arbetet med Sverigebilden i utlandet
Digital publications

#LastNightinSweden

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#LastNightinSweden

Svenska institutets uttalanden kring Sverigebilden i svensk och internationell media, 2017.02.18 – 2017.02.23 – en sammanställning

 

Videos

What creates the image of Sweden?

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What creates the image of Sweden?

A seminar with Simon Anholt about the attractiveness of places and countries’ ability to do good.

Simon Anholt is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

The seminar was arranged by the Swedish Institute and Placebrander, and was held in Stockholm on 17 November 2015.

 

SI 2015-11-30_Simon_Anholt from Swedish Institute on Vimeo.

Digital publications

Handbook for monitoring and evaluating promotion activities

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Handbook for monitoring and evaluating promotion activities

Promoting a country’s interests is a complex task. Changing the image of a country with one promotion activity is impossible. Nevertheless, each promotion activity can contribute towards greater understanding and knowledge in different specialist areas, helping us to constantly learn from the activities carried out and improve. This handbook uses previous experience to suggest ways in which a promotion activity can be organised, monitored and evaluated.

Websites

Identity for Sweden

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Identity for Sweden

Identity.sweden.se is the home for the visual expression of Sweden. Here you can find everything you need – including downloadable files, inspiration, and a walkthrough of all design elements.

The Swedish flag, its colours, our typeface Sweden Sans, and a Sender system is the base of our brand identity. Together with complementary colours, tips for working with motion, clarifications on accessibility rules, and a graphic element, it’s flexible across applications and able to feature content in a globally consistent way.

The brand identity should be used for all official communication about Sweden abroad, joint Team Sweden projects as well as by actors in the promotion of Sweden abroad.

Digital publications

Strategi för arbetet med Sverigebilden i utlandet

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Strategi för arbetet med Sverigebilden i utlandet
Digital publications

Strategy for the promotion of Sweden abroad brochure

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Strategy for the promotion of Sweden abroad brochure