The Pioneer the Possible exhibition was inaugurated during the Team Sweden business summit “French-Swedish Business Day” on decarbonization of the economy in Paris on December 6 2021.

The ambitious summit gathered French and Swedish business leaders, startups and decision makers in panel discussions on topics like “The economic value chain and circular economy”, “Mobility of the Future” and “Digitalisation and 5G as a platform for the green transition”.

The exhibition was inaugurated by HRH The Crown Princess Victoria, State Secretary to Minister for Foreign Trade and Nordic Affairs Krister Nilsson, director general of the Swedish Institute Madeleine Sjöstedt and CEO of Business Sweden Jan Larsson.

Instead of cutting a ribbon HRH The Crown Princess Victoria opened the exhibition by tying together a Swedish colored and a French colored ribbon as a symbol of the strong friendship between the two countries.

 

Photo: Embassy of Sweden Paris

In connection to Sweden’s Knowledge and Learning week at Expo 2020 Dubai on 12-18 December, the Swedish Institute provides a social media campaign for all foreign missions.

Our focus is to communicate Sweden as a knowledge nation rather than to solely focusing on attracting on-site visitors to the Swedish pavilion in Dubai. The campaign content is therefore versatile and can be used by all foreign missions, not only the ones close to the Expo site. The goal of the campaign is to spark interest in the programme topics as well as direct people to a digital platform where events will be livestreamed.

The campaign consists of nine different posts created for Facebook and Instagram:

  • 3 posts with more general framing to create awareness around Knowledge and Learning Week at Expo 2020.
  • 6 posts connected to various topics from the programme that we wish to highlight during the week.

When using the campaign, we highly advise that you publish the posts according to the schedule provided. This is to make sure that all interested in participating digitally in the events will be directed to the livestream platform in time.

Make sure to add the name of the photographer available in the text document.

More on the material here: campaign purpose and background (pdf, English).

If you have any questions, please reach out to linnea.lindgren@si.se

See more here: https://sharingsweden.se/toolkits/pioneer-the-possible/ 

This quiz takes inspiration from the Swedish Institute’s newly launched communication concept Pioneer the Possible.

By highlighting interesting new discoveries, inventions, and creative partnerships born in Sweden, this quiz strives to spark interest in Sweden as an innovative, co-creative and environmentally conscious trade partner.

Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden.

This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.

This toolkit consists of ready-made social media campaigns and a manual for setting up events.

Pioneer the Possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions and many more.

Pioneer the Possible criteria

We’ve noticed a big interest in using the Pioneer the Possible concept for events not based on the material in this toolkit and in order to secure the concept’s credibility we have established some basic guidelines for when the concept can be applicable.
If you wish to brand your event with Pioneer the Possible without using the toolkit exhibition and/or related material or if you are not a Swedish foreign mission, please fill out the form below and make sure that all of the items below apply to your event:

A Pioneer the Possible event must focus on all of the below topics:

  • Sustainability/ the green transition
  • Co-creation
  • Innovation

Your event must:

  • Have an international target group
  • Have a Team Sweden sender
  • Be innovative and trail blazing in design and execution
  • Be designed using the Sweden brand
  • Include Swedish companies

Your communication must:

  • Be designed using the Sweden brand
  • Use the tone of voice described in the Pioneer’s handbook (Be bold, don’t be dull, be a breath of fresh air, be personal)
  • Always be tagged with #Pioneerthepossible

Detailed information about how this can be done can be found in the Pioneer’s Handbook.

Building Blocks

The Pioneer’s Handbook

This brand manual is a hands-on guide for anyone creating events and/or communication based on the Pioneer the Possible concept. This must be read before any activity planning starts.

The Pioneer’s Handbook

Workshop manual

This co-creative workshop has been designed for embassies and consulates to connect with decision-makers from government and business that have an interest in collaboration or trade with Sweden. The workshop creates a space to explore new and unexpected opportunities for trade / partnership / investment between the local actors and Swedish ones.

Pioneer the possible workshop manual

Workshop PowerPoint template

Powerpoint presentation

This powerpoint presentation including a speakers script can be used when opening an event or when speaking at a summit or meeting about Sweden as a business nation in broader terms.

Powerpoint presentation

Cases that are relevant to specific target groups and/or local contexts can be added using material in our case bank (see link below)

Case bank

Stories and links to Swedish business cases that can be used to create additional content adjusted to local conditions and/or highlighted in events.

Case bank (Excel sheet)

Key visuals and images

There are three different key visuals that should be used when creating communication material. The key visuals present the green transition in extreme closeup.

Manual and information about the key visuals

If you’re looking for photos to  use in connection to Pioneer the possible communication we recomend that you use any of the photos suggested in the link below.

Image suggestions from Image Bank Sweden

Social media posts

Overview of social media posts

Theme #1: Texts for social media posts (Making it happen)

Images for Theme 1:

Theme #2: Texts for social media posts (celebrating co–creation)

Theme #3: Texts for social media posts (Highlighting the pioneers)

Images for Theme #3:

Swedish innovation quiz

The Swedish innovation quiz. By highlighting interesting new discoveries, inventions, and creative partnerships born in Sweden, this quiz strives to spark interest in Sweden as an innovative, co-creative and environmentally conscious trade partner.

Pioneer the possible Brand film

Film on Sweden’s way to become the first fossil free OECD country 2045.

Film on Sweden as a talent destination

The Journey to a Fossil Free Sweden

This 10 minute lecture by Svante Axelsson of Fossil Free Sweden explains Sweden’s journey  to becoming the world’s  first fossile free OECD country.

Exhibition

This exhibition on Sweden’s climate strategy with examples of innovative companies driving the change has been developed in cooperation with Fossil Free Sweden, Environmental Protection Agency and Business Sweden and is based on the exhibition modules.

Exhibition overview.

Exhibition texts for translation (MediaFlow)

Inspirational images from Pioneer the Possible exhibition in Paris.

Instructions

Manual for planning events

Financial support

Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for promotion of social media campaigns, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s).

Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK for translation of the film(s) and inviting Swedish guest speakers (travel costs and remuneration).

For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.

How to apply

To apply, please fill out the application form.

If you wish to use the Pioneer the Possible concept for larger events in 2022 (events in the size of COP26, Expo2020 or if Sweden is an honorary nation at a large fair), please specify that in your application for further discussions.

By filling out the application form you agree to respect the copyright agreement for the images and films.

The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.

Application for other organisations

If you are not a Swedish foreign mission and would like to use the Pioneer the Possible concept or related material in your communication, kindly fill out the form in the application form for other orgationsation and we will get back to you to make sure that the Pioneer the Possible brand will be applied to your event in a way that will strengthen your event and be in line with the concept guidelines.

How to report

After a completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information, contact Karin Kärr or Kajsa Guterstam.

 

Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. The initiative seeks to put Sweden on the international design map, raise the profile of sustainable Swedish businesses and set a global example.

Swedish Design Movement has been part of the government’s export and investment strategy since 2016. It is now stepping up its drive to boost outside interest in Swedish design and accelerate demand for sustainable goods and services from Sweden. The first step is to raise Sweden’s profile as a design nation through a communications campaign showcasing innovative, pioneering companies and actors from different design sectors and parts of the country.

The target groups of the toolkit are both public and private actors who want to communicate Sweden as design nation through inspiring, sustainable design stories.

This toolkit currently consists of the following:

1. Communication package. Including videos for social media, logotypes, a flyer, a website page and a PowerPoint presentation. (More units will be added shortly, such as a short film series.)

2. Additional material for partners. Is your organisation not part of the Swedish Design Movement, but wishes to join? Please contact us!

3. Newsletter. To get the latest updates on Swedish design, sign up to our Swedish Design Movement newsletter.

About

Swedish Design Movement is a Swedish government initiative managed by the Swedish Institute in collaboration with Architects Sweden, the Swedish Fashion Association, the Swedish Federation of Wood and Furniture Industry, the Swedish Society of Crafts and Design (Svensk Form), Swedish cities, regions and other partners. Its mission is to build an attractive platform for industry players that want to strengthen their international presence and promote global sustainable development, which also benefits Swedish exports. More information about the Swedish Design Movement.

Instructions

Please make sure to include photo credit when using the content.

Building blocks

1. Communication package

Slideshow videos for social media:
Swedish design movement
Amaze the world with wood
Great design drives change
Hello sustainable everyday!
Next generation furniture
Re-used is the new new

Texts (copy) for slideshow social media videos

Kindly remember to tag the companies in the videos and to use #SwedishDesignMovement

Boilerplate available in English and Swedish

Logotype
Moving logotype
Instruction on how to use the logotype (Swedish)

The Swedish Design Movement website page contains further information about the Swedish Design Movement. Please direct interested parties to this site for more information.

PowerPoint presentation (available end of February 2021)

More units will be added shortly. Such as a series of short film showcasing innovative, pioneering and sustainable solutions from different design sectors and parts of the country. Language versions in French, German and Japanse will also soon be available. 

2. Additional material for partners

Please find below additional material for organisations being part of the Swedish Design Movement. It includes a manifesto, a boilerplate, a flyer and logotypes to be used on websites or in other suitable communication channels.

Manifesto in Swedish

Boilerplate available in English and Swedish

Flyer in Swedish

Logotype
Moving logotype
Instruction on how to use the logotype (Swedish)

Please note that this material – manifesto, boilerplate, flyer and logotypes are copyrighted. You cannot make any changes to graphic design or edit the texts.

3. Newsletter

Sign up to our newsletter to get the latest updates on Swedish design.

Contact at the Swedish Institute

For more information, please contact Jenny Bergström.

Our latest ‘Stories from Sweden’ episode is now available for social media use. The film is about Swedish fashion designer Selam Fessahaye, who broke through with her debut collection at Stockholm Fashion Week 2018. Her creations have been worn by celebrities such as Beyoncé, Sam Smith, Rita Ora, Tracee Ellis Ross, and Crown Princess Victoria of Sweden.

Watch the film with visual description.

Watch all the videos on YouTube.

The film is also available without text for local adaptations. Please contact Oliver Grassman to receive the file.

If you want to know how to remove or add subtitles to videos you publish on Facebook, please refer to these instructions.

Minecraft is the best-selling video game of all time, with 126 million monthly active users. Meet Jens ‘Jeb’ Bergensten, Chief Creative Officer at Mojang, the Swedish company behind the game.

Watch all the videos on YouTube.

The film is also available without text for local adaptations. Please contact Kristina Pernevill to receive the file.

If you want to know how to remove or add subtitles to videos you publish on Facebook, please refer to these instructions.

The cultural and creative industries include architecture, computer games, design, film, photography, art, literature, marketing communication, fashion and textile, music and performing arts. These industries are an integral part of the modern image of Sweden, which is often associated with creativity, high-tech and innovation. Sweden is home to around 128 000 businesses in the cultural and creative industries, and together they account for more than SEK 20.5 billion of the country’s goods exports.

Helena Samsioe is widely known as the Drone Queen since founding GLOBHE in 2015. The company collects drone photos as data to create a better future both for people and the planet. Among GLOBHE’s clients are the United Nations.

This teaser is primarily intended for use in Instagram/Facebook stories.

Watch the whole film about Helena Samsioe here.

Watch all the videos on YouTube. 

The film is also available without text for local adaptations. Please contact Kristina Pernevill to receive the file.

If you want to know how to remove or add subtitles to videos you publish on Facebook, please refer to these instructions.

Sweden is one of the most competitive, productive and globalised nations in the world. It’s a country of open skies and open minds, producing world-leading businesses across a large number of industries and sectors.

This official presentation gives you a brief introduction to Innovative Sweden – co-creating the future.

The presentation is available in Power Point with speaker’s script and as a PDF version with subtitles that can be used as a hand out.

The presentation has been produced by the Swedish Institute in cooperation with Vinnova (Sweden’s innovation agency).