Websites

Sweden Tech Ecosystem

Visit website
Video explaining Sweden Tech Ecosystem
Fact sheet/presentation (Swedish)
Fact sheet/presentation (English)
Sweden Tech Ecosystem

Meet Sweden Tech Ecosystem We have a long history of innovation in Sweden. Today, startups all over the country are pioneering the business disruption needed for the twin transition. With Sweden Tech Ecosystem, you can deep dive into the Swedish startup scene. The platform is open for everyone and free of charge to use. The website is a joint project between Startup Sweden/Swedish Agency for Economic and Regional Growth, Business Sweden, Vinnova and the Swedish Institute.

Presentations

PPT: Join Sweden – Why Sweden

Download PPT
PPT: Join Sweden – Why Sweden

This Power Point presentation gives an in-depth information on Sweden as an investment nation. It contains a general backgound chapter and one chapter each for every one of Business Sweden’s eco system. In the speaker notes you will also find useful information for when presenting Sweden from an investment perspective. The presentation has been developed jointly by SI and Business Sweden.  

Swedish Design Movement – Leading the Way

Swedish Design Movement – Leading the Way

The initiative Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. This is a toolkit with materials you can use to put Sweden on the international design map and raise the profile of sustainable Swedish business in connection with international design events. The toolkit consists of a virtual exhibition titled “Swedish Design Movement — Leading the way”, instructions and inspiration on how to activate the exhibition, a press kit and social media units to use when promoting the exhibition. About the exhibition The exhibition “Swedish Design Movement — Leading the way” presents the work of leading, sustainable Swedish innovators in design, architecture and fashion. Visitors can navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’s tallest timber structures in Skellefteå, Sweden. Inside the building, projects by eighteen Swedish companies working in furniture, product design, fashion, and architecture are exhibited as 3D models. The exhibition also includes a selection of films. You can click your way through images, texts and videos to learn more about the projects and companies. Purpose and goals Swedish Design Movement is part of the government’s export and investment strategy. The purpose of this toolkit is to raise Sweden’s profile as a design nation and showcase innovative, pioneering and sustainability-driven companies and actors from different design sectors and parts of the country. The goal is to accelerate demand for sustainable goods and services from Sweden. Main target groups The main target groups for this toolkit are: Buyers Architects Journalists within the field of design, architecture, and fashion Design professionals Instructions This toolkit can be used to present and promote the virtual exhibition “Swedish Design Movement — Leading the way” at international events within design, fashion, and architecture. The exhibition is virtual and can be visited around the clock at the domain https://swedishdesignmovement.com/. Since the exhibition is virtual and has no physical space, you need to establish partnerships with event organisers and magazines through which visitors can be guided to the exhibition. In addition, we suggest that you also promote the exhibition through a PR agency and your own channels. Below are instructions on how the exhibition can be presented and promoted. When using this toolkit kindly communicate that the exhibition is designed by digital design store and gallery Adorno and is a co-production between Svensk Form (the Swedish Society of Crafts and Design) and the Swedish Institute. Partnerships As part of a partnership with for example your local design, architecture or fashion week, you may discuss a promotional package, which can include: Listings on website Articles Coverage in newsletters Social media promotion Event’s website The exhibition can be presented on an event’s website. The first option would be to have the exhibition presented on the front page of the event’s website. Another option would be to have the exhibition presented on a page, as close to front page as possible. The goal is to ensure as much exposure of the exhibition as possible. In some cases, the exhibition can be embedded onto the website. This will enable the audience to access the exhibition directly from the website. In other cases, it will only be possible to present the exhibition with images, videos, and texts alongside a direct link to the exhibition. When deciding on a listing and the value of this type of promotion, it is important to get information on the number of visitors the website receives per month or per year. Article in magazine Websites of larger magazines often function as the main go-to place to discover the program of design events. Through a partnership with a magazine, an article and event listing can be produced and published on the magazine’s website. The exhibition and press material can also be embedded and presented with the article. It is important that a direct link to the exhibition is included in the article. When deciding on this promotion, it is important to get information on the number of visitors the website receives per month or per year. Newsletter The exhibition can also be presented in a newsletter to the subscribers of the event or magazine. The greater the newsletter’s focus is on the exhibition, the better. The optimal option is to have a newsletter dedicated to the exhibition. It is crucial that subscribers are presented with one or more direct links to the virtual exhibition. When deciding on investing in newsletter promotion, it is important to consider how many subscribers the newsletter has. Social media Partnership packages with an event or magazine generally include promotion on their social media channels, including Instagram, Facebook and Twitter. Sometimes third-party social media accounts have more followers than the official account of the event, like Designboom’s “milan.design.week” account. You can reach out to these accounts and ask for promotion pricing. In assessing the value of promotion on social media, the number of posts and stories offered as well as the engagement rate and number of followers are critical criteria. Your own channels In addition to partnering with events, magazines or other partners you will also want to promote the exhibition in your own channels. You can translate and share the press material via press releases and newsletters. Promote the exhibition on social media. Add an article or embed the exhibition to your website or blog. You may also arrange own events in connection with the official partner event. Seminars/webinars or talks with participating companies/designers or other well proven activities are often easy to arrange, however sometimes costly. The exhibition can also be connected to relevant physical exhibitions. Please note that these and similar activities require separate funding, the toolkit budget is not applicable. Support The design agency ADORNO is the producer of the exhibition and may be hired to assist you in finding media partners, negotiating a partnership agreement, or organizing the presentation and promotion of the exhibition. The consultancy fees are to be discussed directly with ADORNO. Toolkit budget can be used for this service. Contact at ADORNO: Kristian Snorre Andersen: kristian@adorno.dk +45 3042 862 Building blocks 1.The exhibition The exhibition is virtual and can be visited at its domain from any smartphone or computer with internet access at any time. The exhibition will be open at least until May 31, 2023. Direct link to the exhibition: https://swedishdesignmovement.com/ Just like a YouTube video, you can embed the exhibition on any website with an iframe code. This will enable the visitors to access the exhibition directly from the website where it is embedded. Instructions on how to embed the exhibition: PDF “How to embed the virtual exhibition” 2. Press kit The press kit includes a draft of a press release in English, hi-res images and videos of the exhibition, and social media material. You can send the press kit link below to journalists or make your own selection. Download the draft for the press release here: “Press release ENG, Word” Find the press kit here: Press kit Examples of images from the press kit: Form Us With Love. ©Adorno   A New Sweden. ©Adorno 3. Social media for embassies and consulates Here you will find material and instructions on how to promote the exhibition on your own social media. The social media posts can be used to highlight the exhibition as a whole or highlight the areas of design, architecture or fashion, depending on the context. Feel free to also use the material from the press kit to create your own posts. Don’t forget to use #SwedishDesignMovement and @SwedishDesignMovement in all posts about the exhibition. Below are instructions for social media posts with focus on: The exhibition in general: PDF “Overview General” Design: PDF “Overview Design” Architecture: PDF “Overview Architecture” Fashion: PDF “Overview Fashion” Download the material for the social media posts: Social media materials for embassies 4. Events Like any other toolkit, activations of the exhibition can be combined with other events; digital or physical. Some of the examples can be webinars, seminars, sofa talks or other networking or knowledge events, possibly in collaboration with some of the participating companies. Combining the exhibition with analogue manifestations, such as a physical design exhibition can also work very well, but please note that this toolkit does not offer physical add-ons, and the toolkit funding may not be used to cover such productions or events. When arranging an event you can screen films on the topic of sustainable design. You can also use the films in social media. These films feature a few of the design companies who are part of the Swedish Design Movement. The companies are located in different parts of Sweden. The films on YouTube: https://youtube.com/playlistlist=PLIbfL4hlcjreN8lDEKDHlpImleEeuOatC The films with audio descriptions on Youtube: https://youtube.com/playlistlist=PLIbfL4hlcjrc6nAPil2qFegwC8m5e52Kb Download the films here (click on the blue button in the upper right corner to download the zip-file.) Contact Jenny Bergström Bonmot to download the films with audio descriptions or if you would like to discuss or receive input on program ideas! 5. The Swedish Design Movement Instagram account On the official Instagram account of Swedish Design Movement the target groups can learn more about sustainable Swedish design, the exhibition and follow the movement of events around the world. Use this account for inspiration and encourage the target group to follow the account and share its content. Name of the account on Instagram: @SwedishDesignMovement Find the account here: https://www.instagram.com/swedishdesignmovement/ Inspirational stories For the launch of the exhibition at Milan Design Week 2022 (6-12 June) the Swedish institute and our collaborating partners, Swedish Society of Crafts and Design (Svensk Form) and ADORNO, entered paid partnerships with www.dezeen.com and www.fuorisalone.it. Fuorisalone The partnership with Fuorisalone allowed digital participation at Milan Design Week and did not include a promotion package. The price for this was 1.000 EURO and allowed the exhibition to be embedded on the website of the event. Event guide: https://www.fuorisalone.it/en/2022/events/2380/Swedish-Design-Movement-Leading-the-way Dezeen The partnership package with Dezeen included a promotional editorial presented on the first page of their webpage and a spot in the newsletter, sent to 180.000 subscribers. The price for this partnership package was 4.500 GBP. It also included a geo-targeted Dezeen Instagram ad, running from the 7-12 June during Milan Design Week, targeting audiences in Western Europe. The price for this geo-targeted ad was 2.000 GBP. The promotional editorial: https://www.dezeen.com/2022/06/06/swedish-design-movement-virtual-exhibition-milan-design-week/ For the geo-targeted Instagram ad we used the 15 second trailer available in the social media building block. Read the full report about the launch here: PDF “Traffic report & Recommendations for SDM launch Milan” Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for promoting the exhibition through partnerships and own channels. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, please contact Jenny Bergström Bonmot

Videos

Sweden’s way to become the first fossil free OECD country 2045

146 sec
23 sec
10 sec
Sweden’s way to become the first fossil free OECD country 2045

Pioneer the possible film on Sweden’s way to become the first fossil free OECD country 2045. Available in three different lengths: 146 sec full length 23 sec (social media) 10 sec (Instagram/Facebook stories)

Videos

Pioneer the possible brand film

88 sec
20 sec
14 sec
Pioneer the possible brand film

Brand film for Pioneer the possible. Available in three lengths: 88 sec full length 20 sec version (social media) 14 sec version (Instagram/Facebook stories)

Presentations

Pioneer the possible Powerpoint presentation

Download PPT
Pioneer the possible Powerpoint presentation

This powerpoint presentation including a speakers script can be used when opening an event or when speaking at a summit or meeting about Sweden as a business nation in broader terms.

Pioneer the Possible in Paris

Pioneer the Possible in Paris

The Pioneer the Possible exhibition was inaugurated during the Team Sweden business summit “French-Swedish Business Day” on decarbonization of the economy in Paris on December 6 2021. The ambitious summit gathered French and Swedish business leaders, startups and decision makers in panel discussions on topics like “The economic value chain and circular economy”, “Mobility of the Future” and “Digitalisation and 5G as a platform for the green transition”. The exhibition was inaugurated by HRH The Crown Princess Victoria, State Secretary to Minister for Foreign Trade and Nordic Affairs Krister Nilsson, director general of the Swedish Institute Madeleine Sjöstedt and CEO of Business Sweden Jan Larsson. Instead of cutting a ribbon HRH The Crown Princess Victoria opened the exhibition by tying together a Swedish colored and a French colored ribbon as a symbol of the strong friendship between the two countries.   Photo: Embassy of Sweden Paris

Social media content

Campaign for Knowledge & Learning Week at Expo 2020

Download posts for Instagram
Download posts for Facebook
Post text Instagram
Post text Facebook
Campaign for Knowledge & Learning Week at Expo 2020

In connection to Sweden’s Knowledge and Learning week at Expo 2020 Dubai on 12-18 December, the Swedish Institute provides a social media campaign for all foreign missions. Our focus is to communicate Sweden as a knowledge nation rather than to solely focusing on attracting on-site visitors to the Swedish pavilion in Dubai. The campaign content is therefore versatile and can be used by all foreign missions, not only the ones close to the Expo site. The goal of the campaign is to spark interest in the programme topics as well as direct people to a digital platform where events will be livestreamed. The campaign consists of nine different posts created for Facebook and Instagram: 3 posts with more general framing to create awareness around Knowledge and Learning Week at Expo 2020. 6 posts connected to various topics from the programme that we wish to highlight during the week. When using the campaign, we highly advise that you publish the posts according to the schedule provided. This is to make sure that all interested in participating digitally in the events will be directed to the livestream platform in time. Make sure to add the name of the photographer available in the text document. More on the material here: campaign purpose and background (pdf, English). If you have any questions, please reach out to linnea.lindgren@si.se See more here: https://sharingsweden.se/toolkits/pioneer-the-possible/ 

Social media content

Swedish innovation quiz

Images ENGLISH
Images NO TEXT
Instructions and texts
Swedish innovation quiz

This quiz takes inspiration from the Swedish Institute’s newly launched communication concept Pioneer the Possible. By highlighting interesting new discoveries, inventions, and creative partnerships born in Sweden, this quiz strives to spark interest in Sweden as an innovative, co-creative and environmentally conscious trade partner.

Pioneer the possible

Pioneer the possible

Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden. This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz. This toolkit consists of ready-made social media campaigns and a manual for setting up events. Pioneer the Possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions and many more. Pioneer the Possible criteria We’ve noticed a big interest in using the Pioneer the Possible concept for events not based on the material in this toolkit and in order to secure the concept’s credibility we have established some basic guidelines for when the concept can be applicable. If you wish to brand your event with Pioneer the Possible without using the toolkit exhibition and/or related material or if you are not a Swedish foreign mission, please fill out the form below and make sure that all of the items below apply to your event: A Pioneer the Possible event must focus on all of the below topics: Sustainability/ the green transition Co-creation Innovation Your event must: Have an international target group Have a Team Sweden sender Be innovative and trail blazing in design and execution Be designed using the Sweden brand Include Swedish companies Your communication must: Be designed using the Sweden brand Use the tone of voice described in the Pioneer’s handbook (Be bold, don’t be dull, be a breath of fresh air, be personal) Always be tagged with #Pioneerthepossible Detailed information about how this can be done can be found in the Pioneer’s Handbook. Building Blocks The Pioneer’s Handbook This brand manual is a hands-on guide for anyone creating events and/or communication based on the Pioneer the Possible concept. This must be read before any activity planning starts. The Pioneer’s Handbook Workshop manual This co-creative workshop has been designed for embassies and consulates to connect with decision-makers from government and business that have an interest in collaboration or trade with Sweden. The workshop creates a space to explore new and unexpected opportunities for trade / partnership / investment between the local actors and Swedish ones. Pioneer the possible workshop manual Workshop PowerPoint template Powerpoint presentations PPT: Join Sweden – Why Sweden This Power Point presentation gives an in-depth information on Sweden as an investment nation. It contains a general backgound chapter and one chapter each for every one of Business Sweden’s eco system. In the speaker notes you will also find useful information for when presenting Sweden from an investment perspective. PPT: Pioneer the possible This powerpoint presentation including a speakers script can be used when opening an event or when speaking at a summit or meeting about Sweden as a business nation in broader terms. Cases that are relevant to specific target groups and/or local contexts can be added using material in our case bank (see link below) Case bank (updated in July) Stories and links to Swedish business cases that can be used to create additional content adjusted to local conditions and/or highlighted in events. Case bank (Excel sheet) Key visuals and images There are three different key visuals that should be used when creating communication material. The key visuals present the green transition in extreme closeup. Manual and information about the key visuals If you’re looking for photos to  use in connection to Pioneer the possible communication we recomend that you search for ‘ptp’ on Imagebank Sweden to get see the images best suited to fit the concept. Social media posts Overview of social media posts Theme #1: Texts for social media posts (Making it happen) Images for Theme 1: Fossil Free Steel Charging the Future Recycling Theme #2: Texts for social media posts (celebrating co–creation) Images for Theme #2 Theme #3: Texts for social media posts (Highlighting the pioneers) Images for Theme #3: Fast, Furious and Future Friendly Work Life Balance Bubbling Tech Scene Swedish innovation quiz The Swedish innovation quiz. By highlighting interesting new discoveries, inventions, and creative partnerships born in Sweden, this quiz strives to spark interest in Sweden as an innovative, co-creative and environmentally conscious trade partner. Pioneer the possible films There are three short films available for Pioneer the possible activities and marketing. All are available in three lengths; long, short and social media stories. Pioneer the possible brand film Sweden’s way to become the first fossil free OECD country 2045 Sweden as a talent destination Additional video for social media: Battery professor The Journey to a Fossil Free Sweden This 10 minute lecture by Svante Axelsson of Fossil Free Sweden explains Sweden’s journey  to becoming the world’s  first fossile free OECD country. Full  lenght film Short version (1 minute) 1:1 short version for social media (16 sec) Exhibition This exhibition on Sweden’s climate strategy with examples of innovative companies driving the change has been developed in cooperation with Fossil Free Sweden, Environmental Protection Agency and Business Sweden and is based on the exhibition modules. Exhibition overview. Exhibition texts for translation (MediaFlow) Inspirational images from Pioneer the Possible exhibition in Paris. Instructions Manual for planning events Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for promotion of social media campaigns, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s). Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK for translation of the film(s) and inviting Swedish guest speakers (travel costs and remuneration). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. How to apply To apply, please fill out the application form. If you wish to use the Pioneer the Possible concept for larger events in 2022 (events in the size of COP27 or if Sweden is an honorary nation at a large fair), please specify that in your application for further discussions. By filling out the application form you agree to respect the copyright agreement for the images and films. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. Application for other organisations If you are not a Swedish foreign mission and would like to use the Pioneer the Possible concept or related material in your communication, kindly fill out the form in the application form for other orgationsation and we will get back to you to make sure that the Pioneer the Possible brand will be applied to your event in a way that will strengthen your event and be in line with the concept guidelines. How to report After a completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, contact Karin Kärr or Kajsa Guterstam.