Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden.
This communication concept is designed for you in your job of promoting Swedish exports or attracting inward investment and talent. It’s there to help you use Brand Sweden to strengthen your offer and make it more credible, so you can make more of a difference and be heard above the buzz.
This toolkit consists of ready-made social media campaigns and a manual for setting up events.
Pioneer the Possible is produced by the Swedish Institute in collaboration with organisations such as Business Sweden, Vinnova (Sweden’s innovation agency), Tillväxtverket (The Swedish Agency for Economic and Regional Growth), Svenskt Näringsliv (the Confederation of Swedish Enterprise), the Ministry for Foreign Affairs, Swedish regions and many more.
Pioneer the Possible criteria
We’ve noticed a big interest in using the Pioneer the Possible concept for events not based on the material in this toolkit and in order to secure the concept’s credibility we have established some basic guidelines for when the concept can be applicable.
If you wish to brand your event with Pioneer the Possible without using the toolkit exhibition and/or related material or if you are not a Swedish foreign mission, please fill out the form below and make sure that all of the items below apply to your event:
A Pioneer the Possible event must focus on all of the below topics:
- Sustainability/ the green transition
Your event must:
- Have an international target group
- Have a Team Sweden sender
- Be innovative and trail blazing in design and execution
- Be designed using the Sweden brand
- Include Swedish companies
Your communication must:
- Be designed using the Sweden brand
- Use the tone of voice described in the Pioneer’s handbook (Be bold, don’t be dull, be a breath of fresh air, be personal)
- Always be tagged with #Pioneerthepossible
Detailed information about how this can be done can be found in the Pioneer’s Handbook.
The Pioneer’s Handbook
This brand manual is a hands-on guide for anyone creating events and/or communication based on the Pioneer the Possible concept. This must be read before any activity planning starts.
The Pioneer’s Handbook
This co-creative workshop has been designed for embassies and consulates to connect with decision-makers from government and business that have an interest in collaboration or trade with Sweden. The workshop creates a space to explore new and unexpected opportunities for trade / partnership / investment between the local actors and Swedish ones.
Pioneer the possible workshop manual
Workshop PowerPoint template
This powerpoint presentation including a speakers script can be used when opening an event or when speaking at a summit or meeting about Sweden as a business nation in broader terms.
Cases that are relevant to specific target groups and/or local contexts can be added using material in our case bank (see link below)
Stories and links to Swedish business cases that can be used to create additional content adjusted to local conditions and/or highlighted in events.
Case bank (Excel sheet)
Key visuals and images
There are three different key visuals that should be used when creating communication material. The key visuals present the green transition in extreme closeup.
Manual and information about the key visuals
If you’re looking for photos to use in connection to Pioneer the possible communication we recomend that you use any of the photos suggested in the link below.
Image suggestions from Image Bank Sweden
Social media posts
Overview of social media posts
Theme #1: Texts for social media posts (Making it happen)
Images for Theme 1:
Theme #2: Texts for social media posts (celebrating co–creation)
Theme #3: Texts for social media posts (Highlighting the pioneers)
Images for Theme #3:
Swedish innovation quiz
The Swedish innovation quiz. By highlighting interesting new discoveries, inventions, and creative partnerships born in Sweden, this quiz strives to spark interest in Sweden as an innovative, co-creative and environmentally conscious trade partner.
Pioneer the possible Brand film
Film on Sweden’s way to become the first fossil free OECD country 2045.
Film on Sweden as a talent destination
The Journey to a Fossil Free Sweden
This 10 minute lecture by Svante Axelsson of Fossil Free Sweden explains Sweden’s journey to becoming the world’s first fossile free OECD country.
This exhibition on Sweden’s climate strategy with examples of innovative companies driving the change has been developed in cooperation with Fossil Free Sweden, Environmental Protection Agency and Business Sweden and is based on the exhibition modules.
Exhibition texts for translation (MediaFlow)
Inspirational images from Pioneer the Possible exhibition in Paris.
Manual for planning events
Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for promotion of social media campaigns, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s).
Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK for translation of the film(s) and inviting Swedish guest speakers (travel costs and remuneration).
For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.
How to apply
To apply, please fill out the application form.
If you wish to use the Pioneer the Possible concept for larger events in 2022 (events in the size of COP26, Expo2020 or if Sweden is an honorary nation at a large fair), please specify that in your application for further discussions.
By filling out the application form you agree to respect the copyright agreement for the images and films.
The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.
Application for other organisations
If you are not a Swedish foreign mission and would like to use the Pioneer the Possible concept or related material in your communication, kindly fill out the form in the application form for other orgationsation and we will get back to you to make sure that the Pioneer the Possible brand will be applied to your event in a way that will strengthen your event and be in line with the concept guidelines.
How to report
After a completed event, fill out the project report for toolkits.
Contact at the Swedish Institute
For more information, contact Karin Kärr or Kajsa Guterstam.