Social media content

Campaign for Knowledge & Learning Week at Expo 2020

Download posts for Instagram

Download posts for Facebook

Post text Instagram

Post text Facebook

Language: English

Topics: Business & entrepreneurship, Culture & creativity, Freedom & democracy, Innovation, Sustainability

Activities: Social Media Campaigns

Publisher: Swedish Institute

Edition: 2021

Campaign for Knowledge & Learning Week at Expo 2020

In connection to Sweden’s Knowledge and Learning week at Expo 2020 Dubai on 12-18 December, the Swedish Institute provides a social media campaign for all foreign missions.

Our focus is to communicate Sweden as a knowledge nation rather than to solely focusing on attracting on-site visitors to the Swedish pavilion in Dubai. The campaign content is therefore versatile and can be used by all foreign missions, not only the ones close to the Expo site. The goal of the campaign is to spark interest in the programme topics as well as direct people to a digital platform where events will be livestreamed.

The campaign consists of nine different posts created for Facebook and Instagram:

3 posts with more general framing to create awareness around Knowledge and Learning Week at Expo 2020.
6 posts connected to various topics from the programme that we wish to highlight during the week.

When using the campaign, we highly advise that you publish the posts according to the schedule provided. This is to make sure that all interested in participating digitally in the events will be directed to the livestream platform in time.

Make sure to add the name of the photographer available in the text document.

More on the material here: campaign purpose and background (pdf, English).

If you have any questions, please reach out to linnea.lindgren@si.se

See more here: https://sharingsweden.se/toolkits/pioneer-the-possible/

Image Bank Sweden – contemporary images of Sweden

Topics: Business & entrepreneurship, Children & youth, Culture & creativity, Famous Swedes, Food & drink, Freedom & democracy, Gender equality, Global goals, Higher education, Innovation, Migration & integration, Society & welfare, Sustainability, Sweden in general, Swedish language, Tourism & nature, Traditions & heritage

Activities: Social Media Campaigns

Image Bank Sweden – contemporary images of Sweden

Presenting Sweden abroad? Image Bank Sweden features thousands of quality images and stock videos, all free of charge for you to use – and no registration required. The website offers a curated collection of images from professional photographers. The image bank is a great tool to enhance your story about Sweden.

You can easily find the images you want by browsing the categories or using the search function. You can download them for web, in high or full resolution, or choose to embed it. Image Bank Sweden will continuously be updated with new pictures of Sweden, so hopefully you will find something new every time.

Image Bank Sweden is administered by the Swedish Institute and Visit Sweden. It is a cooperation with Business Sweden and the Swedish Government Offices, including the Ministry for Foreign Affairs, the Ministry of Culture and the Ministry of Enterprise, Energy and Communications. Together all of these organisations are called the Council for the Promotion of Sweden (NSU).

The NSU works to ensure the coordinated and long-term promotion of Sweden abroad. The purpose is to achieve political objectives; promote trade; attract investment, tourists and talent; and encourage cultural and scientific exchange.

Instructions

If you want to download or publish an image, please read our Terms of Use available in the upper right hand corner at the website https://imagebank.sweden.se/.

Always remember to credit the photographer by clearly stating the photographer’s name plus imagebank.sweden.se in connection with the photo, for example “Credits: Anders Tedeholm / Image Bank Sweden“.

Images or videos from Image Bank Sweden may not be used in Sweden towards a Swedish target group. An exception is the NSU organisations. These organisations are allowed to use the images/videos in their own work – such as publications on their own websites, annual reports, information about the organization, social media, an event etc. Also, if an NSU organisation is the main organiser of an event coordinated with another organisation, it is also permitted to use the images and videos on Image Bank Sweden.

Link to Image Bank Sweden

https://imagebank.sweden.se/

Contact

For questions, please contact ibs@visitsweden.com.

PAMOJA – together change is possible

Topics: Freedom & democracy

Activities: Exhibitions

PAMOJA – together change is possible

Liliesleaf is one of South Africa’s foremost national heritage sites and a home to extraordinary exhibitions that tell the story of South Africa’s journey towards democracy.

This toolkit is based on the web platform developed by Liliesleaf, in collaboration with the Swedish embassies in Angola, Botswana, Ethiopia, Kenya, Mozambique, Namibia, Tanzania, South Africa, Zambia and Zimbabwe.

The toolkit contains physical material for the embassies to launch the platform locally.

Please note that only the Swedish embassies in countries mentioned above can apply to use this toolkit.

About

Pamoja is a story of international solidarity and a shared commitment to decolonisation and national liberation. It is also a story of the long cooperation between Sweden and ten countries in Africa.

The project will include materials that use this story of solidarity as a basis for conversations about today’s global challenges, in order to create a sense of agency and encourage activism. The idea is to inspire young people of today to invest time and energy into making the world a better place for all. Together, change is possible.

Instructions

The exhibitions will be delivered as print files from SI. English, Portuguese and Swahili versions will be available. You can adjust the size of the exhibition according to your needs. SI recommends creating an outdoor exhibition. Financial support can be used to rent exhibition modules, and buy specific advertising (exhibit) outdoor/indoor space. You can also apply for extra money to build SI´s exhibition modules.

The key to the success of this project is a partnership with tomorrow’s leaders and change-makers, creating events that help people engage and take an active part in the work towards a peaceful, just and equitable world.

The Swedish Institute can assist with suggestions for participation in launches. A list is available with all participants in interviews and films on the Pamoja Web platform and with all activists in the photo exhibition. A good idea might be to mix participants from different countries.

Building blocks

Pamoja overview
Photo exhibition Together change is possible – 20 activists from 10 countries in Africa on 12 panels, including introduction, share the conviction that solidarity creates change. (low resolution file) Also available in Portuguese and Swahili. Please apply and contact us for high resolution prints.
Pamoja exhibition (low resolution; includes: instructions (same for all countries) and local version for South Africa (an example of local version). Local exhibition can be compiled using the Pamoja platform, adding new texts and photos on today’s local challenges, in collaboration with the local embassy.
Pamoja website, a virtual walk through of the website by the Totem team. Also available in Portuguese and Swahili. Coming soon!

We can offer suitable press photos for your country. Please contact SI for details.

Social media

Coming soon!

Financial support

Swedish embassies in Angola, Botswana, Ethiopia, Kenya, Mozambique, Namibia, Tanzania, South Africa, Zambia and Zimbabwe may apply for financial support of maximum SEK 40,000 for production of the printed material, to rent exhibition modules, buy specific advertising (exhibit) outdoor/indoor space and cover travel costs and fees for guest speaker(s).

How to apply

To apply, please fill out the application form.

By filling out the application form you agree to respect the copyright agreement for the images.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information please contact Sylvia Augustinsson or Asta Rantanen.

Videos

How Swedish women got the right to vote (Arabic)

Download from Vimeo

Language: Arabic

Topics: Freedom & democracy, Gender equality

Activities: Exhibitions, Social Media Campaigns

Author: Swedish Institute

Publisher: Swedish Institute

Size: 05:30

Edition: 2021

How Swedish women got the right to vote (Arabic)

In 2021 Sweden celebrates 100 years since Swedish women got the right to vote. To mark this anniversary, here’s a quick journey through the history of women’s right to vote in Sweden – from 1921 to today.

Videos

How Swedish women got the right to vote

Download from Vimeo

Download from Vimeo (short version)

Language: English

Topics: Freedom & democracy, Gender equality

Activities: Exhibitions, Seminars & events, Social Media Campaigns

Author: Swedish Institute

Publisher: Swedish Institute

Size: 05:10

Edition: 2021

How Swedish women got the right to vote

In 2021 Sweden celebrates 100 years since Swedish women got the right to vote. To mark this anniversary, here’s a quick journey through the history of women’s right to vote in Sweden – from 1921 to today.

Remember ReAct

Topics: Freedom & democracy

Activities: Exhibitions, Social Media Campaigns

Remember ReAct

On 13 October 2021, Sweden is to host Remember ReAct, the Malmö International Forum on Holocaust Remembrance and Combating Antisemitism, to which some 50 heads of state have been invited.

The purpose of the Forum is to make forward-looking commitments to ensure that memory of the Holocaust is not lost and to combat antisemitism in a society in which racism is on the rise and in which many people suffer hate, threats and abuse on a daily basis.

The Swedish Institute is highlighting these efforts and in the same spirit has produced its own Remember ReAct toolkit, comprising an exhibition and social media materials.

Our hope is that missions abroad will join us in drawing attention to Holocaust remembrance and our joint fight against racism in connection with this autumn’s Remember ReAct Malmö Forum, which will serve as a springboard for Sweden’s Presidency of the IHRA in 2022. The exhibition can be provided locally for use both in the run-up to the Remember ReAct Forum and for further reflection this year and next.

The exhibition is a collaboration with the Living History Forum in Stockholm, the Ministry of Foreign Affairs and the Ministry of Education and Research.

More information about the forum: https://www.government.se/government-policy/remember–react/

Instructions

Exihibition overview (English, PDF)

Link to other related toolkits: https://sharingsweden.se/toolkits/raoul-wallenberg-exhibition/

Building blocks

The exhibition presents both Swedish and international efforts for Holocaust remembrance and the fight against antisemitism, antigypsyism and racism since the first Forum was held in Stockholm in 2000 and on to the present day.

Visitors to the exhibition will learn how in 1998, it was found that out of 8,000 Swedish students, a third were not certain whether the Holocaust had actually happened, prompting the Government to publish the book Tell Ye Your Children… (Om detta må ni berätta…), which was widely distributed to families with school-age children. The wide range of material in the exhibition also includes the founding of the International Holocaust Remembrance Alliance (IHRA) and the initiative to commemorate the Holocaust with an annual Day of Remembrance from 27 January 2005 onwards.

Another part of the exhibition considers antisemitism in Sweden and Europe today – how does it spread? Where is it found? What form does it take? What consequences does it have for Jewish people and what action is being taken?

Exhibition

The exhibition (English, low resolution pdf, apply and contact us for high resolution print files)
Exihibition overview (English, PDF)

Example of the exhibition mounted in the SI exhibition modules (jpg)
One version of the exhibition produced by the SI for the forum in Malmö.

Exhibition texts for translation (English, Word)

Exhibition captions for translation (English, Word)

Images

Press images. When you use the photos, please make sure to include the name of the photographer and the caption.

Timeline

Exhibition timeline (English, low resolution pdf, apply and contact us for high resolution print files)

Timeline texts for translation (Word, English)

Timeline captions for translation (Word, English)

Social media

Social media post images with English text for Facebook (JPG, download from Media Flow)

Social media post images with English text for Instagram (JPG, download from Media Flow)

Social media post texts in English for translation (English, word)

Social media short instruction (English, PDF)

Kindly use the English version above for translations. Remember to add the text from the image to the comments section making the text available for people with sight limitation.

Financial support

Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s).

For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.

How to apply

To apply, please fill out the application form.

The application must be sent in at least two months before the event. Resources are limited, and financial support may not be available at the end of the year. Limits may apply.

By filling out the application form you agree to respect the copyright agreement for the images.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information please contact Sylvia Augustinsson or Asta Rantanen.

Images

GIFs Sweden loves equality

Download rainbow heart

Download Sweden loves equality

Language: English

Topics: Freedom & democracy

Activities: Social Media Campaigns

Publisher: Swedish Institute

Size: Two GIFs

Edition: 2020

GIFs Sweden loves equality

Download GIFs from Swedense on Giphy.com.

Images that change the world in Zagreb

Topics: Freedom & democracy, Gender equality

Activities: Exhibitions

Images that change the world in Zagreb

The embassy of Sweden in Zagreb have worked with the Images that change the world exhibition outdoors with rented stands at the Cvjetni trg square in Zagreb.

We asked Mirna about the feedback on the exhibition since the content might be a bit provocative. Mirna Juric at the embassy: “We have some negative comments on social networks, but generally the response from people is positive. We have a lot of media articles, several radio announcements and one TV media clip. Fortunately the media communication was positive and proactive. It feels like a good result. It’s wonderful if we can start discussions and get reactions on inclusion.

The exhibition will travel on to Split in Croatia during 2021.