Promoting Study in Sweden

With a higher education system ranked second in the world, Sweden is an attractive study destination for students worldwide seeking to complete their bachelor’s or master’s degree abroad. Swedish academics emphasise critical and creative thinking, skills that are highly valued in today’s global labour market. Help spread the word about the nearly 1,000 international degree programmes offered at Swedish universities.   This toolkit includes guidance for Swedish Foreign Missions on how to work with higher education promotion and the brand Study in Sweden. It also includes templates and ready-made material for your events, PowerPoints and videos for your presentations, as well as an overview of how the Study in Sweden team can support you.  Navigate this toolkit by exploring our video, accessing our inspirational handbook, templates and materials.   Working with the Study in Sweden brand We work to increase Sweden’s attractiveness as a nation of knowledge through the student platform studyinsweden.se and activities at embassies, fairs and universities around the world. As an international study brand we have a job to do: to represent the Swedish study experience to the world. To persuade talented and socially, globally conscious students everywhere, that living and learning  The Swedish Way  might be the way for them. If you are interested in working with the Study in Sweden brand, you have to take the introduction training for Foreign Missions, it’s a 20 minute video to explain the ins and out of working with Study in Sweden.   https://sharingsweden.se/app/uploads/2015/10/training_fm_2022.mp4   Now that you’ve taken the training, learn more about the Study in Sweden brand, how to work with it, how to embody it and how to promote it. Here you can find our brand guide to get you started. The brand guide is password protected, the password is shared in the introduction training for foreign missions. Make sure to listen through the whole training before accessing the guide.  Download the Study in Sweden Brand Guide  Study in Sweden Handbook An important aspect of our promotion work is centre around collecting leads – people who have shown interest in studying in Sweden and would like to learn more. Our leads have often learned about the Study in Sweden brand through the promotion of Foreign Missions. You are our extended arm and ambassadors in your country. Therefore, we want to make sure to support you in your promotion work and through your various activities and events. We cover:  Advice on how to approach student marketing  Useful advice in preparation of student fairs  How to organise pre-departure and send-off events  Useful resources (print material, templates, booth material) Access the Study in Sweden Handbook here   Scholarships An important part of promoting international student mobility is providing information about scholarships. We have two structures you can refer to: Swedish Institute Scholarships for Global Professionals The SI Scholarship for Global Professionals awards scholarships for full-time, one-year or two-year masters studies in Sweden. It aims to develop future global leaders that will contribute to the United Nations 2030 Agenda for Sustainable Development and to sustainable development. We have prepared the following material for you to inform students about this scholarships: SI Scholarship landing page SI Scholarship brochure and PowerPoint-presentation SI Scholarship promotion video and ‘How to Apply’-video Study in Sweden scholarship database On Study in Sweden’s website you can find the scholarship database that collects scholarships from Swedish universities and institutions aimed at international students. If you have any suggestions of scholarships to add, don’t hesitate to let us know. Find the database here: https://studyinsweden.se/scholarships Material catalogue Here you can find all of the material we provide. If anything is missing, don’t hesitate to contact the Study in Sweden team for suggestions. Event registration and financial support The Swedish Institute offers financial support to embassies and consulates organising Study in Sweden activities and events. Taking part in student recruitment fairs or arranging other events such as pre-departure events for students. The Study in Sweden team would love to know whenever you organise or attend an event to keep track of the brand exposure.  Find out how to apply for financial support and register your event here.  Contact us The Study in Sweden Team We are 2,5 full-time staff working in the Study in Sweden team. Collaborating with Foreign Missions is really important for us and we value all the time spent in marketing Study in Sweden in your countries. If you have any questions you can reach us by contacting Julia Hahrs. Other teams that link to our work If you are interested in other programmes of the Swedish Institute, like collaborating with Alumni around the world or communicating the SI Scholarship for Global Professionals, don’t hesitate to reach out to our colleagues at the respective departments: SI Alumni team: alumni@si.se and have a look at their Alumni toolkit SI Scholarship team: Seble Abera, team coordinator: Seble Abera

Sweden’s way to become the first fossil free OECD country 2045

Pioneer the possible film on Sweden’s way to become the first fossil free OECD country 2045. Available in three different lengths: 146 sec full length 23 sec (social media) 10 sec (Instagram/Facebook stories)

LGBTQI in film

This toolkit includes recent films with an LGBTQI theme that can be borrowed from SI and shown at film festivals or other occasions. Queering Sweden – from 1917 until today Sweden has a long history of voicing queer people in film, already in 1917 the first film with queer content was released – Mauritz Stiller’s Vingerne. Along with the passage of time and changes in society, the film industry has become more and more progressive. During the past decades the representation of LGBTQI people in Swedish film has increased. We have seen such groundbreaking films such as Fucking Queers and Show me Love and more recently, international successes like Something Must Break and With Every Heartbeat have been touring the world  and winning awards for their cinematic value, innovation and bravery. The Swedish Institute and Cinema Queer International Film Festival present a film programme offering a wide range of perspectives, from shorts and documentaries to feature films. It covers everything from an important time document of the HIV epidemic in Don’t Ever Wipe Tears Without Gloves via the struggle for trans rights in Just a Normal Person to Aniara – a queer space odyssey. Building blocks The films Feature rainbow film “My Father Marianne” from the Film Selection 2021 When Hanna’s beloved father, the priest with the big beard, tells her that he’s really called Marianne, Hanna’s world falls apart. None of her courses in norm creativity can help; she hates Marianne who has stolen her dad away. But for Marianne there’s no turning back; she has to be who she really is – finally. Genre: Feature, Fiction Year: 2020 Duration: 110 minutes Subtitles: English, German, Spanish, Chinese, French, Portuguese, Russian and Turkish See trailer (Swedish only) See more information at the database for Swedish Film Selecion. Topp 3 An animated romantic comedy about love, charts and dreams of the future in the hinterlands of northern Sweden. In his last year of high school, completely ordinary Anton falls hopelessly for David, but is love enough when you want to live totally different lives? Genre: Fiction, Animated Year: 2019 Duration: 45 minutes Subtitles: English See trailer The Swedish Institute provides digital access to the film. Now you have an opportunity to show it in an online film festival. If you have any questions, please contact Asta Rantanen. Living. Loving. In 2013, the world’s first senior residence for HBTQ people opened in Stockholm. Agneta, Ingbritt and Thomas move in. They have all had dreams and desires in a time of oppression and constraint. When they begin their lives in the senior residence, they gain new perspectives about themselves and their worldview. Genre: Documentary Year: 2018 Duration: 83 minutes Subtitles: English, Spanish See trailer Girls Like Us Five Swedish transgender girls talk about themselves: their inner lives, dating, parties and everyday life. It’s about Saga, Vanessa, Xenia, Ivy and Heidi – all with different backgrounds and different experiences. We are all more than the gender we are assigned. What you have between your legs does not define you as a person. Genre: Documentary Year: 2016 Duration: 83 minutes Subtitles: English See trailer. Girls Lost Kim, Bella and Momo are three fourteen-year-old girls who discover a fantastic flower with magic qualities: by drinking its nectar they are transformed into boys and they enter a new world. At first they enjoy their newly found freedom, but soon Bella and Momo realize that there are downsides to it. Kim however gets seriously addicted… Genre: Feature Year: 2016 Duration: 106 minutes Subtitles: English She Male Snails She Male Snails weaves intimate bath time conversations between Ester Martin Bergsmark and the writer Eli Levén together with the story of the Boy Hag – a fantasy world that centres on a person caught between two genders who creates a third in order to survive. Genre: Feature Year: 2012 Duration: 74 minutes Subtitles: English Something Must Break A love story between two young men where one is the androgynous Sebastian and one is Andreas who is not gay. They form a unity. It’s them against the polished Swedish Ikea-society. They dream about escaping boredom and the risk of becoming what everyone else is. And then there is Ellie – the superwoman growing inside of Sebastian who Andreas loves and fears. Genre: Feature Year: 2014 Duration: 80 minutes Subtitles: English Becoming Ann-Christine Åke was working as a priest within the Church of Sweden, living a seemingly normal life with wife and children. But deep down inside he knew that he was somebody completely different. This film is a personal story about coming out as a woman at the workplace, in the family and in society. It is about sexual identity, prejudice and the longing to be who you really are. Genre: Documentary Year: 2015 Duration: 58 minutes Subtitles: English, Spanish, Arabic Just a Normal Person Some people are born into the wrong body. Sam is one of them. This touching film is about everyone’s right to be who they really are. This film is Sam’s story. Genre: Documentary Year: 2015 Duration: 58 minutes Subtitles: English, Spanish Don´t Ever Wipe Tears Without Gloves A powerful drama about love in the shadow of AIDS, written by renowned Swedish author Jonas Gardell after his bestselling series of books with the same title. The series has won Swedish Kristallen Award, and the Audience Award at the Séries Mania Festival in Paris in April 2013, in competition with series such as Game of Thrones and The Walking Dead. Genre: Drama Year: 2012 Duration: 3 x 58 minutes Subtitles: English, Spanish With Every Heartbeat A family-oriented drama about finding your true identity. A moving, provoking and sometimes bittersweet tale, told with plenty of wit. The story centers on the main character Mia and the unwanted effects of a torrid love affair which will change her life forever. Genre: Drama Year: 2011 Duration: 105 minutes Subtitles: English Short rainbow films from the Swedish Film Box 2 The Swedish Institute’s Film Box 2 contains 7 short films with LGBTQ themes. Feature rainbow film “A Holy Mess” from the Swedish Film Box 4 A Holy Mess asks the question how tolerant the tolerant Swedes are. A warm comedy about the modern family and their continual struggle to “do things right”. Feature rainbow film “Aniara” from the Film Selection 2020 Aniara is an adaptation of Nobel Prize winner Harry Martinson’s epic science fiction poem by the same name. Aniara is one of the many spaceships used for transporting Earth’s population to their new home planet, Mars. Just as Aniara leaves the ruined Earth, it collides with space junk and is knocked off its course. Aniara’s passengers slowly realise that they’ll never be able to return to Earth but will continue onwards through an empty and cold universe forever. Instructions The Swedish Institute (SI) and Cinema Queer International Film Festival present a film programme with both short and feature length films, both fiction and documentary, covering topics such as the early days of the HIV epidemic and the struggle for transgender rights. Embassies and consulates can borrow the Blu-Ray films from SI by filling out the application form below. For a list of speakers that can be contacted for events as well as a list of international LGBTQI film festivals please contact Asta Rantanen. Financial support The Swedish Institute covers costs for screening rights for a maximum of two films at two occasions. Swedish embassies and consulates may apply for financial support of maximum 40,000 SEK for translation of the film(s) and inviting Swedish guest speakers (travel costs and remuneration). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After a completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, contact Asta Rantanen.

Swedish life sciences – a success story

How did Sweden become an important life sciences nation? This video is part of the toolkit Life sciences – enabling tomorrow’s healthcare solutions.

Accepting the challenge – 2030 Agenda in Lithuania

Embassy of Sweden in Vilnius worked with the UN Sustainable Development Goals and linked the information campaign to the celebration of 100 years of Lithuanian independence in 2018. Essay competition High school students were invited to write about their visions and ideas for the future, inspired by the 17 Global Goals. The students wrote 170 essays about Lithuania, Sweden, international community and the solutions to the problems the world is facing today.  As a result, the book “#Global Goals for the future of Lithuania” was published. It included 31 best essays. The books were sent to Heads of the State, state institutions, policy makers, civil society organizations as well as Swedish Institute’s alumni network and general public. The authors of the published essays were also invited to an awards ceremony. Democracy festival Būtent! The Embassy participated in the Democracy festival Būtent!, together with Nordic Council of Ministers and Regeneration 2030. Global Goals were the main theme. The Embassy and its partners organised „Reduce, Reuse and Recover“ workshops as well as public “fikas”. SI exhibition about Agenda 2030 was an inspiration to workshops’ participants. FIKAs The embassy organised Swedish” fikas” dedicated to Global Goals at public institutions, libraries, private companies and schools. It gave many people a chance to exchange ideas about sustainability. Talking about Global Goals on social media The Embassy used its social media channels to talk about how embassy’s staff contributes to one of (or several) the goals: going to work by bike, saving water, recycling, saving electricity etc. The idea was to encourage others to live more sustainably. The campaign reached 130 000 people in Lithuania. Statistics Approximately 16 500 persons visited the Global Goals exhibition in Lithuania.

Never violence

This toolkit makes it possible to follow up on the End Violence Solutions Summit held in Stockholm with a seminar, round table or conference together with local partners and Swedish partners such as: Save the Children Sweden, ECPAT, Change Attitude, World Childhood Foundation, UNICEF Sweden, Friends and the Ombudsman for Children in Sweden. A connecting exhibition with illustrations from Stina Wirsén with texts from Astrid Lindgren’s speech Never violence! is also available. Sweden was the first country to join the Global Partnership to End Violence Against Children as a pathfinding country under Agenda 2030, goal 16, target 16.2. These countries demonstrate successful solutions to eliminate violence against children in different environments, from family settings to society at large. The Swedish government hosted the first Solutions Summit of the Global Partnership in Stockholm, on 14–15 February 2018. 2019 marked 30 years since the adoption of the UN Convention on the Rights of the Child at the General Assembly in New York. It also marked 40 years since Sweden adopted the law on prohibition of corporal punishment in all settings, including the home of children. Building blocks – Seminar programme Never violence – An overview of the exhibition with illustrations from Stina Wirsén with texts from Astrid Lindgren’s speech Never violence!  (Large prints: 1400 x 700 mm. Small prints: 700 x 700 mm.) -Exhibition texts: Introduction by Marta Santos Pais A statement from a pediatrician Astrid Lindgren Astrid Lindgren quotes -Cotton tote bags can be ordered from the Swedish Institute, kindly contact Emma Jansson. Instructions Manual for Never violence event Financial support Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for travel costs and remuneration for Swedish guest speaker(s). For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management. How to apply To apply, please fill out the application form. The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply. How to report After completed event, fill out the project report for toolkits. Repayments If more than 10 per cent of the total grant has not been used, then the full amount of unused funds must be repaid to SI. Repayment shall be via UD EKO. When repaying, enter the project’s registration number (available in the agreement) and the name of your organisation in the notification field and notify the project manager in question. Contact at the Swedish Institute For more information, contact Emma Kalmevall.

Smart Cities – Para un futuro sostenible

16:9 version 1:1 square version

Smart Industry – unlocking the potential

16:9 version 1:1 square version

99 years to global gender equality (Chinese)

你知道吗?直到2117年女性才能真正成为这个社会平等的一部分。

Gender equality in Sweden