Swedish national team with all dressed in yellow jerseys
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World Cup bronze medalists!

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World Cup bronze medalists!

Congrats Team Sweden @swewnt! World Cup bronze medalists!🥉 It’s been an absolute joy to be part of the amazing achievements during the FIFA Women’s World Cup 2023! Awesome.💙💛 Thanks for a thrilling football match, Australia! Photo: Bildbyrån.

Sweden 500 – a year of celebration!

Sweden 500 – a year of celebration!

This year marks 500 years since Gustav Vasa was elected king. The election laid the foundation of Sweden as an independent state. Celebrate the anniversary with us! With a foundation in history, let’s tell a story about Sweden today – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports.  This year’s celebration includes the Swedish National day and the jubilees of several Swedish sights and institutions. New material will be published continuously throughout the year. The first batch of material is now available. Keep an eye on our newsletter for updates! Building blocks The toolkit is co-produced with the official Sweden channels. The material consists of mostly digital components. Most of the material can be used as is, but videos and posts may need to be translated. Sweden 500 sign The Sweden 500 jubilee sign is available as animation and in still format. It can be used for printing, digital units, social media, merchandise, projections etc. User guide and inspiration (pdf) Sweden 500 sign (eps, png, giphy and mp4) Swedense at giphy.com Videos Here, you will find videos to communicate the Sweden 500 jubilee. The videos are available with subtitles in English and some in Arabic and Russian. We also offer clean versions with srt files for translation. New videos will be published continuously. Why we celebrate – with and without subtitles + copy (mp4, srt and Word) This video is available with English , Russian and Arabic text. National Day teaser (mp4 and word file) The best thing about Sweden – English version (mp4, srt and Word) The best thing about Sweden – Arabic version (mp4 and srt) Sweden from above – long version and version for social media (mp4) “Did you know that…” Sweden’s true grit – with and without subtitles + copy (mp4, srt and Word) Mister Mussel – with and without subtitles + copy (mp4, srt and Word) Beyond microscopic! – with and without subtitles + copy (mp4, srt and Word) Restaurang Spill – with and without subtitles + copy (mp4 and srt) Recipe videos with the Sweden 500 sign Chokladbollar – with and without subtitles + copy (mp4, srt and Word) Grilled vegetables – with and without subtitles + copy (mp4, srt and Word) Vegan meatballs – with and without subtitles + copy (mp4, srt and Word) Vegan toast skagen – with and without subtitles + copy (mp4, srt and Word) Social media Use the hashtags #CelebratewithSweden #Sweden500 when publishing material connected to the jubilee. AR filter The Sweden 500 AR filter is available on Instagram. You can find it in the AR function on “Swedense” Instagram profile. QR codes with a direct link to the filter with and without text on Instagram (jpg for digital use or printing) Quiz Test your follower’s knowledge of Sweden with this social media quiz. Or use the questions and create an analogue quiz. You can use the Canva links in the Word file to translate the quiz images to your local language. Quiz images with English text and Canva-links for local language adaption (png and Word files in English) Quiz images with Arabic text (png and Word file in Arabic) Quiz images with Russian text (png and Word file in Russian) Quiz images without text (png and Word files in English) AI images of Gustav Vasa What if Gustav Vasa travelled 500 years into the future? We used AI tools to generate copy and images. The posts are available in English and Russian. Use the clean version of the images to translate them to your local language. Gustav Vasa posts and copy for translation (png) Images generated by AI. “When I hear of XX I think of…” Invite your followers to share their thoughts on common Swedish phenomena. Posts (png) Historical posts Gripsholm castle (download Word file with link to Image bank Sweden) Strängnäs (download Word file with link to Image bank Sweden) Sweden national day (download Word file with link to Image bank Sweden) Sweden on Spotify Listen to 500 minutes of songs by Swedish artists that encapsulates the festive mood of the Sweden 500 jubilee. The playlist “Celebrate with Sweden” on Spotify The Sweden Spotify profile also offers about 30 playlists on various themes, from “Swedish Eurovision winners” to “Swedish summer classics” and “Mega hits produced by Swedes”. The “Sing-Along Favorites” playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing along to the lyrics. Spread the word and enjoy! The Sweden Spotify profile Article Learn more about Sweden’s history from 1523 to today! The article explores milestones in Sweden’s route to becoming a centralised democracy, featuring everything from royals and opera to rollercoasters and the Nobel Prize Banquet. Use the article as a base when producing your own material or link to the article from your social media. The article in English The article in Arabic The article in Russian Images The Sweden 500 collection at Image Bank Sweden Images of the Sweden 500 balloons for social media (jpg) Images that are free to use from Nationalmuseum Invitation card Use the Sweden 500 invitation card template when inviting your community and guests to celebrate the jubilee. The cards are available in two different formats that are suitable for printing and digital use. Invitation card in landscape and portrait format (Power Point) The Sweden Sans typeface is used in the invitation card. If you don’t have the fonts on your computer you can download the typeface from Identity Sweden. The Sweden Sans typeface on Identity Sweden Financial support Swedish embassies and consulates may apply for financial support of maximum 5,000 SEK for translation to the local language, subtitling and printing. Limits may apply. How to apply To apply, please fill out the application form How to report After completed event, please fill out the short project report Contact at the Swedish Institute Don’t hesitate to get in touch and help us make this into a great celebration! For more information, please contact sharingsweden@si.se.

Videos

The best thing about Sweden

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The best thing about Sweden

What do you think is the best thing about Sweden?   Find out what some Swedes consider to be the best thing about their country, everything from the proximity to the sea, the Swedish work culture and Allemansrätten – the Right of Public Access – which allows anyone to roam freely in Swedish nature.   Today, on 6 June, Sweden celebrates its National Day and 500 years since Gustav Vasa was elected Sweden’s first king. HURRAY!  —  #Sweden500 #CelebratewithSweden 

Videos

Recipe: Zeina Mourtada – grilled vegetables (ARABIC)

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Recipe: Zeina Mourtada – grilled vegetables (ARABIC)

Swedish summer is synonymous with grilling, and what’s better than a grilled plate of vegetables and a potato salad? Try this delicious recipe by Zeina Mourtada, a Swedish TV chef, food blogger and cookbook author. She runs one of Sweden’s leading food blogs and shares her recipes on her Instagram account @Zeinaskitchen. Ingredients: 6–8 portions 1 kg of vegetables – choose freely between aubergine/eggplant, zucchini, asparagus mushrooms, peppers, carrots, onions and lemons 1 dl olive oil 0.5 dl balsamic vinegar 2 tbsp soy 3 pressed cloves of garlic 1 tbsp dried oregano 1 tbsp dried thyme Grated peel of a lemon (yellow part only) Salt and pepper

Videos

National Day teaser

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National Day teaser

Mark your calendars and set your reminders as Sweden celebrates a milestone! 6th of June is the day when Sweden celebrates not only its national day but also 500 years since Gustav Vasa was elected king of Sweden 1523. Let the celebrations begin! — This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden

Videos

Beyond microscopic!

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Beyond microscopic!

Did you know that a cool lab in Lund makes it possible to study atoms! The MAX IV Laboratory in Lund allows researchers to study and explore the tiny world of atoms and molecules via X-ray light. The research done at MAX IV could lead to more sustainable materials, new energy solutions, new batteries, medicines and treatments. Meet Dr. Emelie Hilner at the lab. This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden

Mussels being brought up from the sea
Videos

Mister Mussel

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Mister Mussel

Did you know that tasty and environmental at once is possible? Swedes have been eating mussels since the Stone Age, but farming them is a fairly new phenomenon. Mollösund is home to one of Sweden’s largest mussel farms. Meet Anders ‘Mister Mussel’ Granhed, one of Sweden’s pioneers in mussel farming. This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us! 🥳 #sweden500 #celebratewithsweden

Videos

Sweden’s true grit

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Sweden’s true grit

Did you know that Swedes eat around 20 kilos cheese per year? Gritty hard cheese has been produced in Sweden for decades. One of Sweden’s most loved cheeses is Västerbottensost (Västerbotten’s cheese). The cheese is produced in the small northern village Burträsk. Meet Thomas Rudin, cheese master. — This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the jubilee with us!

Videos

Why we celebrate – 500 years (Russian subtitles)

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Why we celebrate – 500 years (Russian subtitles)

What’s in a number? Why plenty, if you ask us! 2023 truly is a jubilee year for Sweden, with 500 years worth of celebration. It’s a year with more than one Swedish milestone, but at the heart of it all is Sweden’s independence. On 6 June 1523, in the town of Strängnäs, Gustav Vasa was elected King of Sweden. With Gustav Vasa elected, Sweden left the so-called Kalmar Union with Denmark and Norway, and once again became independent. 6 June = Sweden National Day. 2023 also marks 50 years on the Swedish throne for King Carl XVI Gustaf, our current monarch. During the next few months, we’ll be bringing extra attention to the jubilee year that is 2023. So stay tuned!

Videos

Why we celebrate – 500 years (English subtitles)

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Why we celebrate – 500 years (English subtitles)

What’s in a number? Why plenty, if you ask us! 2023 truly is a jubilee year for Sweden, with 500 years worth of celebration. It’s a year with more than one Swedish milestone, but at the heart of it all is Sweden’s independence. On 6 June 1523, in the town of Strängnäs, Gustav Vasa was elected King of Sweden. With Gustav Vasa elected, Sweden left the so-called Kalmar Union with Denmark and Norway, and once again became independent. 6 June = Sweden National Day. 2023 also marks 50 years on the Swedish throne for King Carl XVI Gustaf, our current monarch. During the next few months, we’ll be bringing extra attention to the jubilee year that is 2023. So stay tuned!