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Booklets & brochures

10 things to know about Sweden (German)

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Language: German
Topics: Sweden in general
Activities: Answering the public, Fairs, National Day & celebrations
Author: Emma Robertsson
Publisher: Swedish Institute
Size: 24 pages
Edition: 2023
10 things to know about Sweden (German)

It’s difficult to fit a country into a brochure as small as this. This is an attempt to boil down Sweden to ten vital facts. Discover how large Sweden is in relation to its small population, that the Equality Ombudsman is sort of king and that Midsummer is a serious matter of fun and games. If you have any questions, please contact sharingsweden@si.se  

People holding Swedish bule and yellow flags

Sweden 500 – a year of celebration!

Topics: Innovation, Sweden in general, Traditions & heritage
Activities: National Day & celebrations, Social Media Campaigns
Sweden 500 – a year of celebration!

This year marks 500 years since Gustav Vasa was elected king, which laid the foundation of Sweden as an independent state. Celebrate the anniversary with us! With a foundation in history, let’s tell a story about Sweden today – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports.  In addition, this year’s celebration also includes the Swedish National day, HM The King’s 50th– and several Swedish sights and institutions jubilees. Zoom meetings for Swedish foreign missions Join us for an information meeting about the Sweden 500 – a year of celebration toolkit! The Swedish Institute invites all embassies and consulates, so that you can learn about what we have in store for you this year. Choose between two meetings on April 26th: 09:15-10:00 (CET) Click here to join the meeting 15:15-16:00 (CET) Click here to join the meeting Building blocks The toolkit is co-produced with the official Sweden channels. It will consist of mostly digital components and will be published throughout the year. Most of the material can be used as is, but videos and posts may need to be translated. The first delivery of new material will be published in mid-May. Keep an eye on the newsletter for updates! The material will include: Social media videos on history, innovation, culture and food. Interactive social media activities such as quizzes, greetings from our friends around the world, AR filters and GIF stickers. Spotify playlist. New images on Image Bank Sweden. Merchandise for printing. New “Sweden 500” logo and other digital graphic material. Digital invitation cards. Financial support Swedish embassies and consulates may apply for financial support of maximum 5,000 SEK for translation to the local language, subtitling and printing. Limits may apply. How to apply To apply, please fill out the application form How to report After completed event, fill out the short project report (not yet available): Report Sweden 500 years – a year of celebration. Contact at the Swedish Institute Don’t hesitate to get in touch and help us make this into a great celebration! For more information, please contact Michael Skoglund.

Map showing the flags of the Nordic countries
Social media content

Nordic Day

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Language: English
Topics: Sweden in general
Activities: Social Media Campaigns
Author: Swedish Institute
Publisher: Swedish Institute
Nordic Day

Let’s celebrate and appreciate Sweden’s neighbours in the Nordics! This material includes suggested copy and image for social media. Please download via the button above.  

closeu up image of the Swedish pastry Semla. A bun with whipped cream in the middle
Videos

Swedish semla recipe

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Language: English
Topics: Food & drink, Sweden in general, Traditions & heritage
Activities: Social Media Campaigns
Publisher: Swedish Institute
Edition: 2023
Swedish semla recipe

Finally, it’s Fat Tuesday! This is when Swedes indulge in ‘semlor’ – delicious cardamom buns filled with almond paste and whipped cream. Curious about how to make a semla? Look no further! Swedish semla recipe Dough: 50 g fresh yeast (for sweet dough) 100 g butter (unsalted) 300 ml milk 1 egg 0.5 tsp salt 2 tsp ground cardamom 90 g caster sugar 540g wheat flour Egg wash: 1 egg Filling: 200 g sweet almonds 135 g granulated sugar 150 ml milk Garnish: 700 ml whipped cream 1 tsp icing sugar Instructions Buns: Melt the butter and mix with the milk. Heat to 37 °C. Crumble the yeast into a bowl of a stand mixer. Stir in the butter and milk until the yeast has dissolved. Add one egg, sugar, ground cardamom and salt. Add the plain flour and start mixing. Turn off the mixer when the dough stops sticking to the side of the bowl. Cover with a clean cloth and leave to rise until the dough its twice its size, about 30 minutes. Uncover the dough, place it on a flour dusted surface and punch down the dough. Cut into even pieces and roll into buns. Place the buns on a baking tray and leave to rise, to twice their size. Brush the tops of each of the buns with egg wash. Bake in oven, at 225°C for around 8-10 minutes. Leave to cool on a wire rack.   Filling: Mix almonds, sugar and milk in a blender. Cut the top of each bun. Scoop out the centre of each bun, mix the crumble with almond paste and milk. Fill the bun with the almond mixture and top with whipped cream. Replace the top. Dust with icing sugar and enjoy!   Recipe: Semlor – Recept – Semlebullar – Recepten.se Happy fika! ☕

Videos

E-day in Sweden explained

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Download 4:5 video (ARABIC SUBS)
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Language: English
Topics: Freedom & democracy, Sweden in general
Activities: Social Media Campaigns
Publisher: Swedish Insitute
Size: 1:37 min
Edition: 2022
E-day in Sweden explained

2022 is an election year in Sweden! On September 11 Swedes will have the opportunity to decide which candidates will represent them in the Parliament (Riksdag in Swedish) over the next four years. The Riksdag is the highest decision-making assembly in Sweden. Its tasks include making laws and determining the central government budget. The Riksdag also examines the work of the Government, Works with EU matters and shapes Swedish foreign policy together with the Government. Last time In the 2018 parliamentary elections, 87.2 percent of persons eligible to vote also chose to vote, which means that election turnout increased for the fourth consecutive election. In the 2022 election about 7,5 million Swedes have the chance to go to the polling stations.

Websites

Democracy in Sweden

Visit the site about Swedish democracy
Language: English
Topics: Freedom & democracy, Sweden in general
Activities: Answering the public
Publisher: The Swedish Institute
Democracy in Sweden

Equal, open and scrutinised by media. Here are 10 features of Swedish democracy.

Videos

A Trip to Mid Sweden

Download the three Trip to Sweden videos
Language: English
Topics: Innovation, Sustainability, Sweden in general
Activities: National Day & celebrations, Social Media Campaigns
Publisher: Swedish Institute
Size: 1:45
Edition: 2022
A Trip to Mid Sweden

Today we’ve travelled to the middle-ish part of Sweden. Here, in the country’s oldest university city, Uppsala, we learn how urine can be turned to beer and how a groundbreaking type of rice can revolutionise rice farming. That’s right, you read correctly!

Videos

A Trip to North Sweden

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Language: English
Topics: Innovation, Sustainability, Sweden in general
Activities: National Day & celebrations, Social Media Campaigns
Publisher: Swedish Institute
Size: 1:19
Edition: 2022
A Trip to North Sweden

oday’s stop: North Sweden. This part of the country comes with stunning nature and vast wilderness. It’s sparse in population but has plenty of trees and brainy scientists – AI developers not the least. Let’s find out what robots have to do with Luleå!

Videos

A trip to South Sweden

Download the three Trip to Sweden videos
Language: English
Topics: Innovation, Sustainability, Sweden in general
Activities: National Day & celebrations, Social Media Campaigns
Publisher: Swedish Institute
Size: 1:42 min
Edition: 2022
A trip to South Sweden

Today, we’re in the south of Sweden with its salty waters, where all sorts of experiments take place. Eating seaweed?? Yes, indeed – it can be used as a meat substitute. And in the city of Helsingborg, this summer’s H22 City Expo invites the world to test and co-create green solutions for urban life. Urban wheat, anyone?

Social media content

Quiz: National Day 2022

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Download images without text for local language + word document with Q&A
Language: English
Topics: Sweden in general
Activities: National Day & celebrations, Social Media Campaigns
Publisher: Swedish Institute
Size: 20 questions and images
Edition: 2022
Quiz: National Day 2022

This quiz consists of questions about Sweden, news events over the past year, and some about the National Day celebrations. Choose the questions that suit your channel and your target audience. Feel free to change the order or divide the quiz into smaller ones. The quiz can be used in Insta/FB stories, but also works well to print out for physical quiz rounds.