Sweden 500 – a year of celebration!
Topics: Innovation, Sweden in general, Traditions & heritage
Activities: National Day & celebrations, Social Media Campaigns
Sweden 500 – a year of celebration!
This year marks 500 years since Gustav Vasa was elected king. The election laid the foundation of Sweden as an independent state. Celebrate the anniversary with us! With a foundation in history, let’s tell a story about Sweden today – from groundbreaking innovations and research to a stable democratic social system and a culture that includes everything from a deep-rooted fika tradition to world-class music exports. This year’s celebration also includes the Swedish National day, HM The King’s 50th anniversary on the throne – and the jubilees of several Swedish sights and institutions. New material will be published continuously throughout the year. The first batch of material is now available. Keep an eye on our newsletter for updates! Building blocks The toolkit is co-produced with the official Sweden channels. The material consists of mostly digital components. Most of the material can be used as is, but videos and posts may need to be translated. The material includes: Social media videos on history, innovation, culture and food. Interactive social media activities such as quizzes, greetings from our friends around the world, AR filters and GIF stickers. Spotify playlist. New images on Image Bank Sweden. Merchandise for printing. New “Sweden 500” sign and other digital graphic material. Digital invitation cards. Presentation building blocks (pdf) Sweden 500 sign The Sweden 500 jubilee sign is available as animation and in still format. It can be used for printing, digital units, social media, merchandise, projections etc. User guide and inspiration (pdf) Sweden 500 sign (eps, png, giphy and mp4) Swedense at giphy.com Social media Use the hashtags #CelebratewithSweden #Sweden500 when publishing material connected to the jubilee. AR filter The Sweden 500 AR filter is available on Instagram. You can find it in the AR function on “Swedense” Instagram profile. QR codes with a direct link to the filter with and without text on Instagram (jpg for digital use or printing): New videos Here, you will find videos to communicate the Sweden 500 jubilee. The videos are available with subtitles in English, Arabic and Russian, and as clean versions with srt files for translation. New videos will be published continuously. “Why we celebrate” with and without subtitles + copy (mp4, srt and Word) This video is available with English , Russian and Arabic text. “Sweden’s true grit” with and without subtitles + copy (mp4, srt and Word) “Mister Mussel” with and without subtitles + copy (mp4, srt and Word) “Beyond microscopic!“ with and without subtitles + copy (mp4, srt and Word) Recipe videos with the Sweden 500 sign “Chokladbollar” with and without subtitles + copy (mp4, srt and Word) “Grilled vegetables” with and without subtitles + copy (mp4, srt and Word) “Vegan meatballs” with and without subtitles + copy (mp4, srt and Word) “Vegan toast skagen” with and without subtitles + copy (mp4, srt and Word) Quiz Test your follower’s knowledge of Sweden with this social media quiz. Or use the questions and create an analogue quiz. You can use the Canva links in the Word file to translate and download the images in your local language. Quiz images with English text and Canva-links (png and Word files in English) Quiz images without text for local language adaption (png and Word files in English) AI images of Gustav Vasa What if Gustav Vasa travelled 500 years into the future? We used AI tools to generate copy and images. The posts are available in English and Russian. Use the clean version to translate them to your local language. Gustav Vasa posts and copy for translation (png and Word file) Images generated by AI. “When I hear of XX I think of…” Invite your followers to share their thoughts on common Swedish phenomena. Posts (png) Article Learn more about Sweden’s history from 1523 to today! The article explores milestones in Sweden’s route to becoming a centralised democracy, featuring everything from royals and opera to rollercoasters and the Nobel Prize Banquet. Use the article as a base when producing your own material or link to it from your social media. The article in English The article in Arabic The article in Russian Images New images at Image bank Sweden Images of the Sweden 500 balloons for social media (jpg) Images that are free to use from Nationalmuseum Invitation card Use the Sweden 500 invitation card template when inviting your community and guests to celebrate the jubilee. The cards are available in two different formats that are suitable for printing and digital use. Invitation card in landscape and portrait format (Power Point) Sweden on Spotify The Sweden Spotify profile offers about 30 playlists on various themes, from “Swedish Eurovision winners” to “Swedish summer classics” and “Mega hits produced by Swedes”. The “Sing-Along Favorites” playlist is perfect for the karaoke party! Open the Spotify app on your phone or screen and sing along to the lyrics. Spread the word and enjoy! Find the Sweden Spotify profile here Financial support Swedish embassies and consulates may apply for financial support of maximum 5,000 SEK for translation to the local language, subtitling and printing. Limits may apply. How to apply To apply, please fill out the application form How to report After completed event, please fill out the short project report (not yet available): Report Sweden 500 years – a year of celebration. Contact at the Swedish Institute Don’t hesitate to get in touch and help us make this into a great celebration! For more information, please contact Miriam Ekwurtzel.