Glögg with almonds, raisin and spices

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Glögg with almonds, raisin and spices


U as in Uppfinning

Sverige A-Ö slide show

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Sverige A-Ö slide show

Digital slide show of the Sverige A-Ö toolkit exhibition.

Swedishness podcast

Swedishness podcast

Swedishness podcast

In this podcast series you can learn everything you always wanted to know about Sweden but were afraid to ask, told by one Swede and one Irelander, and a handful of guests. Starring Kattis Ahlström and Philip O’Connor. Brought to you by the Swedish Institute.


#1 Swedish parental leave – as gender egalitarian as it gets?

#2 Will Sweden be first to be run by robots?

#3 Swedes – the happiest or loneliest people in the world?

#4 The world’s oldest free press. So what?

#5 Do Swedes actually do any work?

#6 Is the Swedish start-up scene as hot as they say?

#7 Midsummer and the Swedish sin

Sverige A-Ö

Sverige A-Ö

Sverige A-Ö is a photo exhibition presenting a general image of Sweden. The exhibition consists of 29 images, one for each letter in the Swedish alphabet, each image connecting to a Swedish word.

Building blocks

English booklet for printing
Spanish booklet for printing. Translation by the Embassy of Sweden in Lima.
Text in the booklet for translation (ENG)
Booklet template for local translations in PDF format
Preview of the exhibition
Digital slideshow for streaming or downloading.


The photo exhibition is adapted to the exhibition modules.

A small booklet explaining the words is also available for translating and printing locally.

The images are to be printed on 11 posters (70×100 cm) on 5 mm matte laminated KAPA or Forex boards and mounted on the exhibition modules with Velcro. 3-4 modules will be needed, but the images may also be mounted on walls.

The booklet is printed in A4 format on minimum 250 gram matte paper. If you wish to translate the booklet there is a PDF template below for filling out and printing locally.

The printing files can be downloaded from the link provided by SI via email.

Financial support

Swedish embassies and consulates may apply for financial support of maximum SEK 15,000 for producing the exhibition.

For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.

How to apply

To apply, please fill out the application form.

The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.

Individuals or organisations who would like to show the exhibit should contact the Swedish embassy or consulate in your area.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information, contact Katharina Holmén.

Roller banners & posters

Poster: Reindeer

Poster: Reindeer

Sami eco tourism About 20,000 Sami live in Sweden – with their own cultural heritage, language, flag and parliament. Eco-tourism is a relatively new way for Sweden’s native population to make a living. Guided tours of northern lights and rides in reindeer sleds are examples of popular activities. Besides reindeer herding and meat production, arts and handicrafts is another traditional trade that has survived into modern days. Most Sami, however, have jobs with no connection to the traditional way of life. The tents they once lived in can still be seen in the north of Sweden. Today they are solely used for cultural purposes.

Social media content

Alla hjärtans dag (Valentine’s Day)

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Alla hjärtans dag (Valentine’s Day)

Valentine’s Day – which the Swedes call the ‘Day of All Hearts’ (Alla hjärtans dag) – is celebrated on 14 February. Download three images with Swedish proverbs to celebrate this day of love.

  1. Bättre en fågel i handen än tio i skogen (Better one bird in the hand than ten in the forest)
  2. Gammal kärlek rostar aldrig (Old love never rusts)
  3. Älska mig när jag minst av allt förtjänar det, för det är då jag behöver det som mest (Love me when I least deserve it, because that is when I need it the most)
Social media content

The Sami people

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The Sami people

Four images picturing:

  1. The Sami
  2. Sápmi  – the land of the Sami people
  3. Souvas –  refers to smoked reindeer meat fillets
  4. The Sami languages
Digital publications

Celebrando à maneira sueca

Celebrando à maneira sueca

VOCÊ ESTÁ CURIOSO SOBRE o mítico Solstício de Verão, quando os suecos usam coroas de ores na cabeça e dançam ao redor de um mastro suspeitosamente fálico? Ou sobre o dia 13 de dezembro, quando os suecos logo pela manhã comem pãozinho de açafrão, participam de um canto coral e de uma procissão liderada por Lucia com velas nos cabelos? Em ”Celebrando à maneira sueca”, descobrimos como estações, tempos pagãos, Cristianismo, imigração e, com efeito, a curiosidade insaciável dos próprios suecos contribuiu para a formação das tradições suecas em constante evolução. Você pode reconhecer traços de suas próprias tradições e car perplexo diante da natureza extraordinária de outras.

Booklets & brochures

Celebrating the Swedish way – Traditions and Festivities (in Russian)

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Celebrating the Swedish way – Traditions and Festivities (in Russian)

Curious about the mythical Midsummer, when Swedes wear flower wreaths on their heads and dance around a suspiciously phallic pole? Or how about 13 December, when Swedes wake up to saffron buns, choral singing and a procession led by Lucia with candles in her hair?

In Celebrating the Swedish way we learn how seasons, pagan times, Christianity, immigration and indeed the insatiable curiosity of Swedes themselves have all played a part in shaping the ever-evolving Swedish traditions. You might both recognise traces of your own traditions and be baffled by the extraordinary nature of others.

Social media content

All Saints’ Day/Skogskyrkogården

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All Saints’ Day/Skogskyrkogården

Image for Facebook.

All Saints’ Day celebrated at Skogskyrkogården, Stockholm. Skogskyrkogården is considered one of the most important creations of modern architecture, and is even inscribed on UNESCO’s World Heritage List.