A visual introduction to our brand identity.
To build a strong image of Sweden abroad, there's a brand visual identity for Sweden that provides consistency and simplicity. It aims to be efficient to use, flexible across applications and able to feature content in a globally consistent way.
When to use the visual identity Sweden’s visual identity is jointly owned and developed by the Swedish Institute, Visit Sweden, Business Sweden, and the Ministry for Foreign Affairs. It is a shared resource for communicating Sweden internationally and can be used by Team Sweden actors.
All elements under Brand Sweden, including logos, typefaces, and design features, are exclusive. By using any part of the brand identity, you acknowledge and accept the terms outlined in the brand guidelines.
Before using Sweden’s brand identity, approval must be obtained from one of the owning organizations.
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