Music moment 1990: The movie ‘Pretty Woman’ with theme song by Roxette premiered in Sweden

Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.
Roxette. Photo: Mattias Edwall

Highlight Swedish music moments! Promote the reasons behind the Swedish music success story, and iconic moments from music history. This post is part of a social media campaign and the toolkit Swedish Music Moments. The campaign can be used when activating the toolkit or throughout the whole year.

The movie ‘Pretty Woman’ with the theme song 'It Must Have Been Love' by Swedish band Roxette premiered in Sweden on this day 1990. The song leads the soundtrack and reached number one on the Billboard Hot 100 chart.

Other suggested dates:

  • 23 March (the movie premiered in USA in 1990)
  • 16 June (the song reached number one on the Billboard Hot 100 chart in 1990)

Materials

Black-and-white photo of Per Gessle and Marie Fredriksson, aka Roxette.

Video 9:16 for reels and stories

Big audience at a concert, with purple confetti flying in the air.
Toolkit: Swedish Music Moments

Swedish Music Moments – Share a musical experience

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