News
20 November 2023Toolkit applications are now open for 2024
We have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.
Applications are made in the platform Sugar CRM. You will need to create an account before making the application.
All of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.
Financial support and how to apply
Create an account or log in to Sugar CRM
6 November 2023Rescheduled webinars on financial support and toolkit applications for 2024
The webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST.
The seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.
Webinar registration for Swedish foreign missions
24 October 2023Welcome to the new Sharing Sweden!
The new website gathers all the resources you need to promote Sweden to an international audience.
We have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden.
The new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months.
The new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.
Introduction seminars
Would you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November.
Sign up: introduction seminars
24 October 2023New toolkit about film: A Swedish love story
Promote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.
The film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry.
You can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.
A Swedish love story
Read all news{
"slug": "startsida",
"type": "Page",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>We use cookies and similar technologies to give you the best possible experience. Some are necessary to help our website work properly and can’t be switched off, and some are optional.</p>\n<p>By clicking “Accept all cookies” you agree to the storage of all the cookies we use on your device. They will be used to improve the site, analyse traffic and create personalised ads. We store statistical information by default. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">cookie and data protection policy</a>. Choose cookie-settings to adjust your preferences.</p>\n",
"bannerTitle": "<p><strong>It’s your choice! Choose what data you share with us</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analys and improve our service.</p>\n<p>The categories of cookies that we may use are essential, statistics and analytical and performance cookies. Learn more about how we use cookies by reading our<a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\"> cookie and data protection policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Essential cookies are necessary for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Essential",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are activated by default for us to see from where our users come to our site. We use IP anonymisation, and you can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_performance",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": null,
"title": "Performance",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": null,
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"name": "Contact"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"name": "FAQ"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"name": "News"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"name": "Newsletter"
},
{
"href": null,
"name": null
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"name": "Accessibility"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Equality"
},
{
"item": "Food"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Study and research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
},
{
"item": "Swedish language"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Brochures and event materials"
},
{
"item": "Fact sheets"
},
{
"item": "Presentations"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"arabic",
"chinese",
"english",
"french",
"german",
"japanese",
"korean",
"russian",
"spanish",
"swedish"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v20.13 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Welcome to Sharing Sweden - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2023-11-21T12:29:29+00:00\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Welcome to Sharing Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"datePublished\":\"2023-04-14T15:30:35+00:00\",\"dateModified\":\"2023-11-21T12:29:29+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/",
"title": "Welcome to Sharing Sweden - Sharing Sweden"
},
"date": "2023-04-14T15:30:35",
"type": "Page",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Welcome to Sharing Sweden",
"href": "/",
"isCurrentPage": true
}
],
"searchPage": null,
"heroSlides": [
{
"aboveTitle": "The Sweden brand",
"title": "An easy and inspiring way to promote Sweden abroad starts here",
"href": "/the-sweden-brand/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/jann_lipka-swedens_railway_system-8393-7.jpg",
"alt": "A train traveling over water in autumn",
"height": 1652,
"width": 2480,
"title": "Photo: Jan Lipka/Imagebank Sweden.se"
},
"categories": null,
"isFirst": true,
"hasTextBg": true,
"align": "left"
},
{
"aboveTitle": "Toolkits to attract trade and talent ",
"title": "Talk about Sweden as an innovative and pioneering country",
"href": "/promotional-material/trade-and-talent/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/treetotextile_dress_01.jpg",
"alt": "Model in a security helmet wearing a dress made from cellulosic fiber in an industry setting.",
"height": 4886,
"width": 8576,
"title": "Photo: TreeToTextile™"
},
"categories": [
{
"name": "Toolkits",
"postCount": 12,
"__typename": "HeroCategory"
}
],
"isFirst": false,
"hasTextBg": true,
"align": "left"
},
{
"aboveTitle": "Toolkits to promote culture and lifestyle",
"title": "Create Swedish cultural moments around the world",
"href": "/promotional-material/culture-and-lifestyle/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-2077.jpg",
"alt": "Sunset at a music festival",
"height": 1647,
"width": 2480,
"title": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se"
},
"categories": [
{
"name": "Toolkits",
"postCount": 11,
"__typename": "HeroCategory"
}
],
"isFirst": false,
"hasTextBg": true,
"align": "left"
},
{
"aboveTitle": "Toolkits for democracy and governance",
"title": "Support sustainable development",
"href": "/promotional-material/democracy-and-governance/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/faramarz_gosheh-fika-5292.jpg",
"alt": "A group of friends talking at a coffe shop",
"height": 1653,
"width": 2480,
"title": "Photo: Faramarz Gosheh/Imagebank.sweden.se"
},
"categories": [
{
"name": "Toolkits",
"postCount": 10,
"__typename": "HeroCategory"
}
],
"isFirst": false,
"hasTextBg": true,
"align": "right"
},
{
"aboveTitle": "Toolkits using Swedish film",
"title": "The Swedish film selection",
"href": "/promotional-material/the-swedish-film-selection/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/press_photos_UTVANDRARNA_family_on_the_boat_-_sees_USA-scaled.jpg",
"alt": "A still from the film The emigrants, showing a Swedish family on the boat to the United states in the mid-19th century.",
"height": 1520,
"width": 2560
},
"categories": [
{
"name": "Toolkits",
"postCount": 10,
"__typename": "HeroCategory"
}
],
"isFirst": false,
"hasTextBg": true,
"align": "left"
},
{
"aboveTitle": "Find all promotional material",
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Nobel-prize-ceremony-scaled.jpg",
"alt": "",
"height": 1707,
"width": 2560,
"title": "© Nobel Prize Outreach. Photo: Nanaka Adachi"
},
"categories": null,
"isFirst": false,
"hasTextBg": true,
"align": "left"
}
],
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": null,
"alt": "",
"title": "",
"height": 0,
"width": 0,
"caption": null
},
"caption": null
},
"embedDataProps": null,
"caption": null
},
"featuredImage": null,
"title": "Welcome to Sharing Sweden",
"subHeading": null,
"slug": "startsida",
"toolkitData": [],
"eventData": [],
"template": {
"templateName": "Default",
"__typename": "DefaultTemplate"
},
"sidebarMenu": [],
"childPages": [],
"rows": [
{
"type": "calendar-block",
"anchorId": "",
"title": "Calendar",
"calendarList": [
{
"description": "International Human Rights Day",
"date": "2023-12-10",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/plattform-freedom_of_speech-8418.jpg",
"alt": "A television studio where a person is being interviewed.",
"height": 1654,
"width": 2480,
"title": "Freedom of speech by Plattform/Scandinav/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-human-rights-day/"
},
{
"description": "Nobel Prize Day",
"date": "2023-12-10",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Nobel-prize-ceremony-scaled.jpg",
"alt": "",
"height": 1707,
"width": 2560,
"title": "© Nobel Prize Outreach. Photo: Nanaka Adachi"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/nobel-prize-day/"
},
{
"description": "Swedish Lucia",
"date": "2023-12-13",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/cecilia_larsson_lantz-lucia_day-2331.jpg",
"alt": "Lucia with her crown of candles and her handmaidens, all dressed in white.",
"height": 1655,
"width": 2480,
"title": "Lucia by Cecilia Larsson Lantz/Imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-lucia/"
},
{
"description": "Music moment: Taylor Swift’s birthday",
"date": "2023-12-13",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
"alt": "Pop artist Taylor Swift performing on stage.",
"height": 1758,
"width": 1760,
"title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-taylor-swifts-birthday/"
},
{
"description": "Christmas Eve",
"date": "2023-12-24",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/otw-christmas_traditions-7322.jpg",
"alt": "",
"height": 900,
"width": 1200,
"title": "Christmas traditions"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/christmas-eve/"
},
{
"description": "Music moment: ‘The Final Countdown’ by Europe – to celebrate the end of the year",
"date": "2023-12-31",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
"alt": "Europe singer Joey Tempest performing.",
"height": 1977,
"width": 1977,
"title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-the-final-countdown-by-europe-to-celebrate-the-end-of-the-year/"
},
{
"description": "Music moment 1986: ‘The Final Countdown’ by Europe was released",
"date": "2024-02-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
"alt": "Europe singer Joey Tempest performing.",
"height": 1977,
"width": 1977,
"title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-the-final-countdown-by-europe-was-released/"
},
{
"description": "International Winter Bike to Work Day 2024",
"date": "2024-02-09",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/jonatan_stalhos-snowstorm-5756.jpg",
"alt": "A cyclist on a snowy road.",
"height": 1659,
"width": 2480,
"title": "jonatan_stålhös-snowstorm-5756"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-winter-bike-to-work-day-2024/"
},
{
"description": "Music moment 1998: ‘Ray of Light’ by Madonna with music video by Jonas Åkerlund was released",
"date": "2024-02-22",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
"alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
"height": 1443,
"width": 1443,
"title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-ray-of-light-by-madonna-with-music-video-by-jonas-akerlund-was-released/"
},
{
"description": "Music moment 2019: Composer Ludwig Göransson won an Oscar",
"date": "2024-03-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/20k_1127415851-e1694167077168.jpg",
"alt": "Colour portrait of Ludwig Göransson.",
"height": 417,
"width": 417,
"title": "20k_1127415851.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-music-moments-composer-ludwig-goransson-won-an-oscar/"
},
{
"description": "International Women’s Day",
"date": "2024-03-08",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/sofia_sabel-swedish_industry-6523.jpg",
"alt": "A woman working in an industry setting.",
"height": 1653,
"width": 2480,
"title": "sofia_sabel-swedish_industry-6523"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-womens-day/"
},
{
"description": "World Down Syndrome Day",
"date": "2024-03-21",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/scandinav-music_in_sweden-8557.jpg",
"alt": "A young happy girl listening to music.",
"height": 1653,
"width": 2480,
"title": "scandinav-music_in_sweden-8557"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-down-syndrome-day/"
},
{
"description": "Nordic day",
"date": "2024-03-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Nordic-Day-Map.png",
"alt": "A map of the Nordic countries",
"height": 1350,
"width": 1080,
"title": "Nordic Day Map"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/nordic-day/"
},
{
"description": "Music moment 1990: The movie ‘Pretty Woman’ with theme song by Roxette premiered in the US",
"date": "2024-03-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
"alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
"height": 900,
"width": 893,
"title": "Swedish-music-moments-Roxette-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-1990-the-movie-pretty-woman-with-theme-song-by-roxette-premiered-in-the-us/"
},
{
"description": "Waffle day",
"date": "2024-03-25",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/tina_stafren-waffle-2092.jpg",
"alt": "A waffle with jam and whipped cream",
"height": 1653,
"width": 2480,
"title": "tina_stafrén-waffle-2092"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/waffle-day/"
},
{
"description": "Easter",
"date": "2024-03-28",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
"alt": "Two children paint on boiled eggs.",
"height": 1653,
"width": 2480,
"title": "jenny_drakenlind-easter_craft-8202"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/easter/"
},
{
"description": "Music moment: Lady Gaga’s birthday",
"date": "2024-03-28",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
"alt": "Pop artist Lady Gaga on stage.",
"height": 1708,
"width": 1706,
"title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-lady-gagas-birthday/"
},
{
"description": "Music moment 1974: ‘Hooked on a Feeling’ by Blue Swede hit number one in the US Billboard charts",
"date": "2024-04-06",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
"alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
"height": 2176,
"width": 2176,
"title": "Blue-Swede.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-hooked-on-a-feeling-by-blue-swede-hit-number-one-in-the-us-billboard-charts/"
},
{
"description": "International Roma Day",
"date": "2024-04-08",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/sofia_sabel-the_roma_flag-8758.jpg",
"alt": "Young women holding the Roma flag.",
"height": 1654,
"width": 2480,
"title": "sofia_sabel-the_roma_flag-8758"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-roma-day/"
},
{
"description": "World Book and Copyright Day",
"date": "2024-04-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/checking-out-library-books.jpg",
"alt": "Two children checking out library books",
"height": 1653,
"width": 2480,
"title": "Checking out library books"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-book-day/"
},
{
"description": "Music moment 2012: Swedish band First Aid Kit performed Paul Simon’s ‘America’ at the Polar Music Prize ceremony",
"date": "2024-05-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Polar-Music-Prize-thumbnail-e1694164276715.jpg",
"alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
"height": 900,
"width": 900,
"title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-swedish-band-first-aid-kit-performed-paul-simons-america-at-the-polar-music-prize-ceremony/"
},
{
"description": "International Day Against Homophobia, Biphobia and Transphobia (IDAHOT)",
"date": "2024-05-17",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sofia_sabel-pride_festival-6638-thumbnail.jpg",
"alt": "",
"height": 400,
"width": 600,
"title": "Europride Gothenburg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/idahot/"
},
{
"description": "National Day of Sweden",
"date": "2024-06-06",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/astrakan-national_day-8806.jpg",
"alt": "The Swedish flag beinjg raised in a summer garden.",
"height": 1653,
"width": 2480,
"title": "National Day. Photo: Astrakan/Scandinav/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/national-day-of-sweden/"
},
{
"description": "Music moment 1990: ‘Pretty Woman’ theme song ‘It Must Have Been Love’ by Roxette hit number one on the Billboard Hot 100 chart",
"date": "2024-06-16",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
"alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
"height": 900,
"width": 893,
"title": "Swedish-music-moments-Roxette-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-1990-pretty-woman-theme-song-it-must-have-been-love-by-roxette-hit-number-one-on-the-billboard-hot-100-chart/"
},
{
"description": "Midsummer",
"date": "2024-06-21",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vilhelm_stokstad-midsummer_preparations-6591.jpg",
"alt": "Two women picking flowers for midsummer.",
"height": 1653,
"width": 2480,
"title": "vilhelm_stokstad-midsummer_preparations-6591"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/midsummer/"
}
]
},
{
"type": "news-block",
"anchorId": "",
"heading": "News",
"newsList": [
{
"title": "Toolkit applications are now open for 2024",
"content": "\n\n\n\n\n\n\n\nWe have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.\n\n\n\n\nApplications are made in the platform Sugar CRM. You will need to create an account before making the application.\n\n\n\nAll of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to Sugar CRM\n\n\n",
"date": "20 November 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/lieselotte_van_der_meijs-teamwork-7233.jpg",
"alt": "Two coworkers with a laptop, working together.",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-teamwork-7233"
},
"href": "/toolkit-applications-are-now-open-for-2024/"
},
{
"title": "Rescheduled webinars on financial support and toolkit applications for 2024",
"content": "\n\n\n\n\n\n\nThe webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST. \n\n\n\nThe seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.\n\n\n\nWebinar registration for Swedish foreign missions\n\n\n",
"date": "6 November 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/lieselotte_van_der_meijs-business_meeting-7204-1.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-business_meeting-7204 (1)"
},
"href": "/rescheduled-webinars-financing-and-application-process/"
},
{
"title": "Welcome to the new Sharing Sweden!",
"content": "\n\n\n\n\n\n\n\nThe new website gathers all the resources you need to promote Sweden to an international audience.\n\n\n\n\nWe have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden. \n\n\n\nThe new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months. \n\n\n\nThe new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.\n\n\n\nIntroduction seminars\n\n\n\nWould you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November. \n\n\n\nSign up: introduction seminars\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/sharing-sweden-logo-blue-2.png",
"alt": "Sharing Sweden",
"height": 428,
"width": 1500,
"title": "Sharing Sweden logo"
},
"href": "/welcome-to-the-new-sharing-sweden/"
},
{
"title": "New toolkit about film: A Swedish love story",
"content": "\n\n\n\n\n\n\n\nPromote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.\n\n\n\n\nThe film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry. \n\n\n\nYou can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.\n\n\n\nA Swedish love story\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/A-Swedish-love-story-_Ronja-and-Birk_2.jpg",
"alt": "Ronja the robbers daughter and Birk meeting in the forest",
"height": 1667,
"width": 2500,
"title": "Ronja and Birk by Audrius Solominas/Viaplay"
},
"href": "/new-toolkit-about-film-a-swedish-love-story/"
}
],
"linkProps": {
"href": "/news",
"linkText": "Read all news"
},
"postCount": 4
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": ""
}
]
}
],
"blocks": [
{
"type": "calendar-block",
"anchorId": "",
"title": "Calendar",
"calendarList": [
{
"description": "International Human Rights Day",
"date": "2023-12-10",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/plattform-freedom_of_speech-8418.jpg",
"alt": "A television studio where a person is being interviewed.",
"height": 1654,
"width": 2480,
"title": "Freedom of speech by Plattform/Scandinav/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-human-rights-day/"
},
{
"description": "Nobel Prize Day",
"date": "2023-12-10",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Nobel-prize-ceremony-scaled.jpg",
"alt": "",
"height": 1707,
"width": 2560,
"title": "© Nobel Prize Outreach. Photo: Nanaka Adachi"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/nobel-prize-day/"
},
{
"description": "Swedish Lucia",
"date": "2023-12-13",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/cecilia_larsson_lantz-lucia_day-2331.jpg",
"alt": "Lucia with her crown of candles and her handmaidens, all dressed in white.",
"height": 1655,
"width": 2480,
"title": "Lucia by Cecilia Larsson Lantz/Imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-lucia/"
},
{
"description": "Music moment: Taylor Swift’s birthday",
"date": "2023-12-13",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
"alt": "Pop artist Taylor Swift performing on stage.",
"height": 1758,
"width": 1760,
"title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-taylor-swifts-birthday/"
},
{
"description": "Christmas Eve",
"date": "2023-12-24",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/otw-christmas_traditions-7322.jpg",
"alt": "",
"height": 900,
"width": 1200,
"title": "Christmas traditions"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/christmas-eve/"
},
{
"description": "Music moment: ‘The Final Countdown’ by Europe – to celebrate the end of the year",
"date": "2023-12-31",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
"alt": "Europe singer Joey Tempest performing.",
"height": 1977,
"width": 1977,
"title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-the-final-countdown-by-europe-to-celebrate-the-end-of-the-year/"
},
{
"description": "Music moment 1986: ‘The Final Countdown’ by Europe was released",
"date": "2024-02-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
"alt": "Europe singer Joey Tempest performing.",
"height": 1977,
"width": 1977,
"title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-the-final-countdown-by-europe-was-released/"
},
{
"description": "International Winter Bike to Work Day 2024",
"date": "2024-02-09",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/jonatan_stalhos-snowstorm-5756.jpg",
"alt": "A cyclist on a snowy road.",
"height": 1659,
"width": 2480,
"title": "jonatan_stålhös-snowstorm-5756"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-winter-bike-to-work-day-2024/"
},
{
"description": "Music moment 1998: ‘Ray of Light’ by Madonna with music video by Jonas Åkerlund was released",
"date": "2024-02-22",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
"alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
"height": 1443,
"width": 1443,
"title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-ray-of-light-by-madonna-with-music-video-by-jonas-akerlund-was-released/"
},
{
"description": "Music moment 2019: Composer Ludwig Göransson won an Oscar",
"date": "2024-03-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/20k_1127415851-e1694167077168.jpg",
"alt": "Colour portrait of Ludwig Göransson.",
"height": 417,
"width": 417,
"title": "20k_1127415851.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-music-moments-composer-ludwig-goransson-won-an-oscar/"
},
{
"description": "International Women’s Day",
"date": "2024-03-08",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/sofia_sabel-swedish_industry-6523.jpg",
"alt": "A woman working in an industry setting.",
"height": 1653,
"width": 2480,
"title": "sofia_sabel-swedish_industry-6523"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-womens-day/"
},
{
"description": "World Down Syndrome Day",
"date": "2024-03-21",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/scandinav-music_in_sweden-8557.jpg",
"alt": "A young happy girl listening to music.",
"height": 1653,
"width": 2480,
"title": "scandinav-music_in_sweden-8557"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-down-syndrome-day/"
},
{
"description": "Nordic day",
"date": "2024-03-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Nordic-Day-Map.png",
"alt": "A map of the Nordic countries",
"height": 1350,
"width": 1080,
"title": "Nordic Day Map"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/nordic-day/"
},
{
"description": "Music moment 1990: The movie ‘Pretty Woman’ with theme song by Roxette premiered in the US",
"date": "2024-03-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
"alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
"height": 900,
"width": 893,
"title": "Swedish-music-moments-Roxette-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-1990-the-movie-pretty-woman-with-theme-song-by-roxette-premiered-in-the-us/"
},
{
"description": "Waffle day",
"date": "2024-03-25",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/tina_stafren-waffle-2092.jpg",
"alt": "A waffle with jam and whipped cream",
"height": 1653,
"width": 2480,
"title": "tina_stafrén-waffle-2092"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/waffle-day/"
},
{
"description": "Easter",
"date": "2024-03-28",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
"alt": "Two children paint on boiled eggs.",
"height": 1653,
"width": 2480,
"title": "jenny_drakenlind-easter_craft-8202"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/easter/"
},
{
"description": "Music moment: Lady Gaga’s birthday",
"date": "2024-03-28",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
"alt": "Pop artist Lady Gaga on stage.",
"height": 1708,
"width": 1706,
"title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-lady-gagas-birthday/"
},
{
"description": "Music moment 1974: ‘Hooked on a Feeling’ by Blue Swede hit number one in the US Billboard charts",
"date": "2024-04-06",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
"alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
"height": 2176,
"width": 2176,
"title": "Blue-Swede.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-hooked-on-a-feeling-by-blue-swede-hit-number-one-in-the-us-billboard-charts/"
},
{
"description": "International Roma Day",
"date": "2024-04-08",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/sofia_sabel-the_roma_flag-8758.jpg",
"alt": "Young women holding the Roma flag.",
"height": 1654,
"width": 2480,
"title": "sofia_sabel-the_roma_flag-8758"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-roma-day/"
},
{
"description": "World Book and Copyright Day",
"date": "2024-04-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/checking-out-library-books.jpg",
"alt": "Two children checking out library books",
"height": 1653,
"width": 2480,
"title": "Checking out library books"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-book-day/"
},
{
"description": "Music moment 2012: Swedish band First Aid Kit performed Paul Simon’s ‘America’ at the Polar Music Prize ceremony",
"date": "2024-05-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Polar-Music-Prize-thumbnail-e1694164276715.jpg",
"alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
"height": 900,
"width": 900,
"title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-swedish-band-first-aid-kit-performed-paul-simons-america-at-the-polar-music-prize-ceremony/"
},
{
"description": "International Day Against Homophobia, Biphobia and Transphobia (IDAHOT)",
"date": "2024-05-17",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sofia_sabel-pride_festival-6638-thumbnail.jpg",
"alt": "",
"height": 400,
"width": 600,
"title": "Europride Gothenburg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/idahot/"
},
{
"description": "National Day of Sweden",
"date": "2024-06-06",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/astrakan-national_day-8806.jpg",
"alt": "The Swedish flag beinjg raised in a summer garden.",
"height": 1653,
"width": 2480,
"title": "National Day. Photo: Astrakan/Scandinav/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/national-day-of-sweden/"
},
{
"description": "Music moment 1990: ‘Pretty Woman’ theme song ‘It Must Have Been Love’ by Roxette hit number one on the Billboard Hot 100 chart",
"date": "2024-06-16",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
"alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
"height": 900,
"width": 893,
"title": "Swedish-music-moments-Roxette-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-1990-pretty-woman-theme-song-it-must-have-been-love-by-roxette-hit-number-one-on-the-billboard-hot-100-chart/"
},
{
"description": "Midsummer",
"date": "2024-06-21",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vilhelm_stokstad-midsummer_preparations-6591.jpg",
"alt": "Two women picking flowers for midsummer.",
"height": 1653,
"width": 2480,
"title": "vilhelm_stokstad-midsummer_preparations-6591"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/midsummer/"
}
]
},
{
"type": "news-block",
"anchorId": "",
"heading": "News",
"newsList": [
{
"title": "Toolkit applications are now open for 2024",
"content": "\n\n\n\n\n\n\n\nWe have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.\n\n\n\n\nApplications are made in the platform Sugar CRM. You will need to create an account before making the application.\n\n\n\nAll of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to Sugar CRM\n\n\n",
"date": "20 November 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/lieselotte_van_der_meijs-teamwork-7233.jpg",
"alt": "Two coworkers with a laptop, working together.",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-teamwork-7233"
},
"href": "/toolkit-applications-are-now-open-for-2024/"
},
{
"title": "Rescheduled webinars on financial support and toolkit applications for 2024",
"content": "\n\n\n\n\n\n\nThe webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST. \n\n\n\nThe seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.\n\n\n\nWebinar registration for Swedish foreign missions\n\n\n",
"date": "6 November 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/lieselotte_van_der_meijs-business_meeting-7204-1.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-business_meeting-7204 (1)"
},
"href": "/rescheduled-webinars-financing-and-application-process/"
},
{
"title": "Welcome to the new Sharing Sweden!",
"content": "\n\n\n\n\n\n\n\nThe new website gathers all the resources you need to promote Sweden to an international audience.\n\n\n\n\nWe have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden. \n\n\n\nThe new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months. \n\n\n\nThe new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.\n\n\n\nIntroduction seminars\n\n\n\nWould you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November. \n\n\n\nSign up: introduction seminars\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/sharing-sweden-logo-blue-2.png",
"alt": "Sharing Sweden",
"height": 428,
"width": 1500,
"title": "Sharing Sweden logo"
},
"href": "/welcome-to-the-new-sharing-sweden/"
},
{
"title": "New toolkit about film: A Swedish love story",
"content": "\n\n\n\n\n\n\n\nPromote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.\n\n\n\n\nThe film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry. \n\n\n\nYou can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.\n\n\n\nA Swedish love story\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/A-Swedish-love-story-_Ronja-and-Birk_2.jpg",
"alt": "Ronja the robbers daughter and Birk meeting in the forest",
"height": 1667,
"width": 2500,
"title": "Ronja and Birk by Audrius Solominas/Viaplay"
},
"href": "/new-toolkit-about-film-a-swedish-love-story/"
}
],
"linkProps": {
"href": "/news",
"linkText": "Read all news"
},
"postCount": 4
},
{
"type": "preamble",
"anchorId": "",
"children": [
{
"type": "paragraph",
"anchorId": "",
"children": ""
}
]
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "Page",
"slug": "startsida",
"uri": "/",
"date": "2023-04-14T15:30:35",
"databaseId": 5,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Welcome to Sharing Sweden\",\"href\":\"\\/\",\"isCurrentPage\":true}]",
"hero": {
"heroSlides": [
{
"linkedPage": {
"title": "The Sweden brand",
"databaseId": 248,
"uri": "/the-sweden-brand/",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1652,
"width": 2480,
"__typename": "MediaDetails"
},
"title": "Photo: Jan Lipka/Imagebank Sweden.se",
"uri": "/jann_lipka-swedens_railway_system-8393-7/",
"altText": "A train traveling over water in autumn",
"caption": "Photo: Jan Lipka/Imagebank Sweden.se",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/jann_lipka-swedens_railway_system-8393-7.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"heroCategories": null,
"__typename": "Page"
},
"backgroundImage": null,
"aboveTitle": "The Sweden brand",
"title": "An easy and inspiring way to promote Sweden abroad starts here",
"hasTextBg": true,
"align": "left",
"__typename": "Page_Hero_heroSlides"
},
{
"linkedPage": {
"title": "How to foster trade and attract talent to Sweden",
"databaseId": 125,
"uri": "/promotional-material/trade-and-talent/",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 4886,
"width": 8576,
"__typename": "MediaDetails"
},
"title": "Photo: TreeToTextile™",
"uri": "/promotional-material/trade-and-talent/treetotextile_dress_01/",
"altText": "Model in a security helmet wearing a dress made from cellulosic fiber in an industry setting.",
"caption": "This dress is made by Swedish company TreeToTextile™. The company has developed a new technology for the production of sustainable man-made cellulosic fibers. Photo: TreeToTextile™",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/treetotextile_dress_01.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"heroCategories": [
{
"name": "Toolkits",
"postCount": 12,
"__typename": "HeroCategory"
}
],
"__typename": "Page"
},
"backgroundImage": null,
"aboveTitle": "Toolkits to attract trade and talent ",
"title": "Talk about Sweden as an innovative and pioneering country",
"hasTextBg": true,
"align": "left",
"__typename": "Page_Hero_heroSlides"
},
{
"linkedPage": {
"title": "Culture and lifestyle",
"databaseId": 211,
"uri": "/promotional-material/culture-and-lifestyle/",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1647,
"width": 2480,
"__typename": "MediaDetails"
},
"title": "Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se",
"uri": "/promotional-material/culture-and-lifestyle/rodrigo_rivas_ruiz-music_festival-2077/",
"altText": "Sunset at a music festival",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/music+festival///2077#detail\">Rodrigo Rivas Ruiz/imagebank.sweden.se</a>\n",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/rodrigo_rivas_ruiz-music_festival-2077.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"heroCategories": [
{
"name": "Toolkits",
"postCount": 11,
"__typename": "HeroCategory"
}
],
"__typename": "Page"
},
"backgroundImage": null,
"aboveTitle": "Toolkits to promote culture and lifestyle",
"title": "Create Swedish cultural moments around the world",
"hasTextBg": true,
"align": "left",
"__typename": "Page_Hero_heroSlides"
},
{
"linkedPage": {
"title": "Democracy and governance",
"databaseId": 213,
"uri": "/promotional-material/democracy-and-governance/",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1653,
"width": 2480,
"__typename": "MediaDetails"
},
"title": "Photo: Faramarz Gosheh/Imagebank.sweden.se",
"uri": "/promotional-material/democracy-and-governance/faramarz_gosheh-fika-5292/",
"altText": "A group of friends talking at a coffe shop",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/fika/g%25C3%25B6teborg/gothenburg/5292#detail\">Faramarz Gosheh/imagebank.sweden.se</a>",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/faramarz_gosheh-fika-5292.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"heroCategories": [
{
"name": "Toolkits",
"postCount": 10,
"__typename": "HeroCategory"
}
],
"__typename": "Page"
},
"backgroundImage": null,
"aboveTitle": "Toolkits for democracy and governance",
"title": "Support sustainable development",
"hasTextBg": true,
"align": "right",
"__typename": "Page_Hero_heroSlides"
},
{
"linkedPage": {
"title": "The Swedish film selection",
"databaseId": 131,
"uri": "/promotional-material/the-swedish-film-selection/",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1520,
"width": 2560,
"__typename": "MediaDetails"
},
"title": "The emigrants. Photo: John Christian Rosenlund",
"uri": "/toolkits/the-emigrants/lc2020asd_00/",
"altText": "A still from the film The emigrants, showing a Swedish family on the boat to the United states in the mid-19th century.",
"caption": "Lisa Carlehed & Gustaf Skarsgård in The Emigrants, one of the movies in the Swedish film selection 2023. Photo: John Christian Rosenlund",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/press_photos_UTVANDRARNA_family_on_the_boat_-_sees_USA-scaled.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"heroCategories": [
{
"name": "Toolkits",
"postCount": 10,
"__typename": "HeroCategory"
}
],
"__typename": "Page"
},
"backgroundImage": {
"altText": "A still from the film The emigrants, showing a Swedish family on the boat to the United states in the mid-19th century.",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/press_photos_UTVANDRARNA_family_on_the_boat_-_sees_USA-scaled.jpg",
"mediaDetails": {
"height": 1520,
"width": 2560,
"__typename": "MediaDetails"
},
"__typename": "MediaItem"
},
"aboveTitle": "Toolkits using Swedish film",
"title": null,
"hasTextBg": true,
"align": "left",
"__typename": "Page_Hero_heroSlides"
},
{
"linkedPage": {
"title": "Toolkits, social media, video and more",
"databaseId": 219,
"uri": "/promotional-material/toolkits-social-media-video-and-more/",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1707,
"width": 2560,
"__typename": "MediaDetails"
},
"title": "© Nobel Prize Outreach. Photo: Nanaka Adachi",
"uri": "/promotional-material/toolkits-social-media-video-and-more/nobel-prize-ceremony/",
"altText": "",
"caption": "Copyright: Nobel Prize Outreach. Photo: Nanaka Adachi ",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Nobel-prize-ceremony-scaled.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"heroCategories": null,
"__typename": "Page"
},
"backgroundImage": null,
"aboveTitle": "Find all promotional material",
"title": null,
"hasTextBg": true,
"align": "left",
"__typename": "Page_Hero_heroSlides"
}
],
"__typename": "Page_Hero"
},
"featuredMedia": {
"useFeaturedVideo": null,
"embedCode": null,
"embedCaption": null,
"__typename": "Page_Featuredmedia"
},
"template": {
"templateName": "Default",
"__typename": "DefaultTemplate"
},
"sidebarMenu": null,
"children": {
"nodes": [],
"__typename": "HierarchicalContentNodeToContentNodeChildrenConnection"
},
"seo": {
"opengraphUrl": "http://sharingsweden.se/",
"title": "Welcome to Sharing Sweden - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Welcome to Sharing Sweden",
"featuredImage": null,
"blocks": [
{
"name": "sharing-sweden-tsw/calendar-block",
"attributes": {
"title": "Calendar",
"anchor": "",
"__typename": "SharingSwedenTswCalendarBlockAttributes"
},
"__typename": "SharingSwedenTswCalendarBlock",
"calendarList": [
{
"description": "International Human Rights Day",
"date": "2023-12-10",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/plattform-freedom_of_speech-8418.jpg",
"alt": "A television studio where a person is being interviewed.",
"height": 1654,
"width": 2480,
"title": "Freedom of speech by Plattform/Scandinav/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-human-rights-day/"
},
{
"description": "Nobel Prize Day",
"date": "2023-12-10",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Nobel-prize-ceremony-scaled.jpg",
"alt": "",
"height": 1707,
"width": 2560,
"title": "© Nobel Prize Outreach. Photo: Nanaka Adachi"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/nobel-prize-day/"
},
{
"description": "Swedish Lucia",
"date": "2023-12-13",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/cecilia_larsson_lantz-lucia_day-2331.jpg",
"alt": "Lucia with her crown of candles and her handmaidens, all dressed in white.",
"height": 1655,
"width": 2480,
"title": "Lucia by Cecilia Larsson Lantz/Imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-lucia/"
},
{
"description": "Music moment: Taylor Swift’s birthday",
"date": "2023-12-13",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Taylor-Swift_Photo-Caitlin-Ochs-scaled-e1694534489521.jpg",
"alt": "Pop artist Taylor Swift performing on stage.",
"height": 1758,
"width": 1760,
"title": "Taylor-Swift_Photo-Caitlin-Ochs.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-taylor-swifts-birthday/"
},
{
"description": "Christmas Eve",
"date": "2023-12-24",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/otw-christmas_traditions-7322.jpg",
"alt": "",
"height": 900,
"width": 1200,
"title": "Christmas traditions"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/christmas-eve/"
},
{
"description": "Music moment: ‘The Final Countdown’ by Europe – to celebrate the end of the year",
"date": "2023-12-31",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
"alt": "Europe singer Joey Tempest performing.",
"height": 1977,
"width": 1977,
"title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-the-final-countdown-by-europe-to-celebrate-the-end-of-the-year/"
},
{
"description": "Music moment 1986: ‘The Final Countdown’ by Europe was released",
"date": "2024-02-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Joey-Tempest_Photo-Roger-Turesson-1-scaled-e1694166997898.jpg",
"alt": "Europe singer Joey Tempest performing.",
"height": 1977,
"width": 1977,
"title": "Joey-Tempest_Photo-Roger-Turesson-1.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-the-final-countdown-by-europe-was-released/"
},
{
"description": "International Winter Bike to Work Day 2024",
"date": "2024-02-09",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/jonatan_stalhos-snowstorm-5756.jpg",
"alt": "A cyclist on a snowy road.",
"height": 1659,
"width": 2480,
"title": "jonatan_stålhös-snowstorm-5756"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-winter-bike-to-work-day-2024/"
},
{
"description": "Music moment 1998: ‘Ray of Light’ by Madonna with music video by Jonas Åkerlund was released",
"date": "2024-02-22",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Jonas-Akerlund-Madonna_Photo-Vince-Bucci-e1694535060441.jpg",
"alt": "Director Jonas Åkerlund and pop artist Madonna at some gala.",
"height": 1443,
"width": 1443,
"title": "Jonas-Akerlund-Madonna_Photo-Vince-Bucci.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-ray-of-light-by-madonna-with-music-video-by-jonas-akerlund-was-released/"
},
{
"description": "Music moment 2019: Composer Ludwig Göransson won an Oscar",
"date": "2024-03-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/20k_1127415851-e1694167077168.jpg",
"alt": "Colour portrait of Ludwig Göransson.",
"height": 417,
"width": 417,
"title": "20k_1127415851.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/swedish-music-moments-composer-ludwig-goransson-won-an-oscar/"
},
{
"description": "International Women’s Day",
"date": "2024-03-08",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/sofia_sabel-swedish_industry-6523.jpg",
"alt": "A woman working in an industry setting.",
"height": 1653,
"width": 2480,
"title": "sofia_sabel-swedish_industry-6523"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-womens-day/"
},
{
"description": "World Down Syndrome Day",
"date": "2024-03-21",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/scandinav-music_in_sweden-8557.jpg",
"alt": "A young happy girl listening to music.",
"height": 1653,
"width": 2480,
"title": "scandinav-music_in_sweden-8557"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-down-syndrome-day/"
},
{
"description": "Nordic day",
"date": "2024-03-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/Nordic-Day-Map.png",
"alt": "A map of the Nordic countries",
"height": 1350,
"width": 1080,
"title": "Nordic Day Map"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/nordic-day/"
},
{
"description": "Music moment 1990: The movie ‘Pretty Woman’ with theme song by Roxette premiered in the US",
"date": "2024-03-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
"alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
"height": 900,
"width": 893,
"title": "Swedish-music-moments-Roxette-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-1990-the-movie-pretty-woman-with-theme-song-by-roxette-premiered-in-the-us/"
},
{
"description": "Waffle day",
"date": "2024-03-25",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/tina_stafren-waffle-2092.jpg",
"alt": "A waffle with jam and whipped cream",
"height": 1653,
"width": 2480,
"title": "tina_stafrén-waffle-2092"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/waffle-day/"
},
{
"description": "Easter",
"date": "2024-03-28",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
"alt": "Two children paint on boiled eggs.",
"height": 1653,
"width": 2480,
"title": "jenny_drakenlind-easter_craft-8202"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/easter/"
},
{
"description": "Music moment: Lady Gaga’s birthday",
"date": "2024-03-28",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA-scaled-e1694595987182.jpg",
"alt": "Pop artist Lady Gaga on stage.",
"height": 1708,
"width": 1706,
"title": "Lady-Gaga_Photo-Marco-PiracciniMondadori-PortfolioSipa-USA.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-lady-gagas-birthday/"
},
{
"description": "Music moment 1974: ‘Hooked on a Feeling’ by Blue Swede hit number one in the US Billboard charts",
"date": "2024-04-06",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Blue-Swede-scaled-e1694166605133.jpg",
"alt": "The band Blue Sweden portrayed outdoors, in a wintry landscape, all wearing fur coats.",
"height": 2176,
"width": 2176,
"title": "Blue-Swede.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-hooked-on-a-feeling-by-blue-swede-hit-number-one-in-the-us-billboard-charts/"
},
{
"description": "International Roma Day",
"date": "2024-04-08",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/sofia_sabel-the_roma_flag-8758.jpg",
"alt": "Young women holding the Roma flag.",
"height": 1654,
"width": 2480,
"title": "sofia_sabel-the_roma_flag-8758"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/international-roma-day/"
},
{
"description": "World Book and Copyright Day",
"date": "2024-04-23",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/checking-out-library-books.jpg",
"alt": "Two children checking out library books",
"height": 1653,
"width": 2480,
"title": "Checking out library books"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/world-book-day/"
},
{
"description": "Music moment 2012: Swedish band First Aid Kit performed Paul Simon’s ‘America’ at the Polar Music Prize ceremony",
"date": "2024-05-01",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Polar-Music-Prize-thumbnail-e1694164276715.jpg",
"alt": "Paul Simon giving a standing ovation at the Polar Music Prize ceremony in 2012.",
"height": 900,
"width": 900,
"title": "Swedish-music-moments-Polar-Music-Prize-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-swedish-band-first-aid-kit-performed-paul-simons-america-at-the-polar-music-prize-ceremony/"
},
{
"description": "International Day Against Homophobia, Biphobia and Transphobia (IDAHOT)",
"date": "2024-05-17",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sofia_sabel-pride_festival-6638-thumbnail.jpg",
"alt": "",
"height": 400,
"width": 600,
"title": "Europride Gothenburg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/idahot/"
},
{
"description": "National Day of Sweden",
"date": "2024-06-06",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/astrakan-national_day-8806.jpg",
"alt": "The Swedish flag beinjg raised in a summer garden.",
"height": 1653,
"width": 2480,
"title": "National Day. Photo: Astrakan/Scandinav/imagebank.sweden.se"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/national-day-of-sweden/"
},
{
"description": "Music moment 1990: ‘Pretty Woman’ theme song ‘It Must Have Been Love’ by Roxette hit number one on the Billboard Hot 100 chart",
"date": "2024-06-16",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/Swedish-music-moments-Roxette-thumbnail-e1694599873774.jpg",
"alt": "Black-and-white photo of Per Gessle and Marie Fredriksson of Swedish band Roxette.",
"height": 900,
"width": 893,
"title": "Swedish-music-moments-Roxette-thumbnail.jpg"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/music-moment-1990-pretty-woman-theme-song-it-must-have-been-love-by-roxette-hit-number-one-on-the-billboard-hot-100-chart/"
},
{
"description": "Midsummer",
"date": "2024-06-21",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vilhelm_stokstad-midsummer_preparations-6591.jpg",
"alt": "Two women picking flowers for midsummer.",
"height": 1653,
"width": 2480,
"title": "vilhelm_stokstad-midsummer_preparations-6591"
},
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/event/midsummer/"
}
]
},
{
"name": "sharing-sweden-tsw/news-block",
"attributes": {
"title": "News",
"anchor": "",
"readMoreText": "Read all news",
"readMoreUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"postCount": 4,
"__typename": "SharingSwedenTswNewsBlockAttributes"
},
"__typename": "SharingSwedenTswNewsBlock",
"newsList": [
{
"title": "Toolkit applications are now open for 2024",
"content": "\n\n\n\n\n\n\n\nWe have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.\n\n\n\n\nApplications are made in the platform Sugar CRM. You will need to create an account before making the application.\n\n\n\nAll of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to Sugar CRM\n\n\n",
"date": "20 November 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/lieselotte_van_der_meijs-teamwork-7233.jpg",
"alt": "Two coworkers with a laptop, working together.",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-teamwork-7233"
},
"href": "/toolkit-applications-are-now-open-for-2024/"
},
{
"title": "Rescheduled webinars on financial support and toolkit applications for 2024",
"content": "\n\n\n\n\n\n\nThe webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST. \n\n\n\nThe seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.\n\n\n\nWebinar registration for Swedish foreign missions\n\n\n",
"date": "6 November 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/lieselotte_van_der_meijs-business_meeting-7204-1.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-business_meeting-7204 (1)"
},
"href": "/rescheduled-webinars-financing-and-application-process/"
},
{
"title": "Welcome to the new Sharing Sweden!",
"content": "\n\n\n\n\n\n\n\nThe new website gathers all the resources you need to promote Sweden to an international audience.\n\n\n\n\nWe have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden. \n\n\n\nThe new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months. \n\n\n\nThe new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.\n\n\n\nIntroduction seminars\n\n\n\nWould you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November. \n\n\n\nSign up: introduction seminars\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/sharing-sweden-logo-blue-2.png",
"alt": "Sharing Sweden",
"height": 428,
"width": 1500,
"title": "Sharing Sweden logo"
},
"href": "/welcome-to-the-new-sharing-sweden/"
},
{
"title": "New toolkit about film: A Swedish love story",
"content": "\n\n\n\n\n\n\n\nPromote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.\n\n\n\n\nThe film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry. \n\n\n\nYou can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.\n\n\n\nA Swedish love story\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/10/A-Swedish-love-story-_Ronja-and-Birk_2.jpg",
"alt": "Ronja the robbers daughter and Birk meeting in the forest",
"height": 1667,
"width": 2500,
"title": "Ronja and Birk by Audrius Solominas/Viaplay"
},
"href": "/new-toolkit-about-film-a-swedish-love-story/"
}
]
},
{
"name": "sharing-sweden-tsw/preamble",
"attributes": {
"anchor": "",
"__typename": "SharingSwedenTswPreambleBlockAttributes"
},
"innerBlocks": [
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SharingSwedenTswPreambleBlock"
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v20.13 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Welcome to Sharing Sweden - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2023-11-21T12:29:29+00:00\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Welcome to Sharing Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"datePublished\":\"2023-04-14T15:30:35+00:00\",\"dateModified\":\"2023-11-21T12:29:29+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
}
}
}
20 November 2023
6 November 2023
24 October 2023