Upcoming topics

Sweden 500 – a year of celebration!

Join us to celebrate Sweden’s 500th birthday! A toolkit consisting of mostly digital components published throughout the year.
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Pioneer the possible

Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in…

SHE Pioneers

SHE Pioneers is a toolkit specifically tailored for women in executive, managerial or expert positions.

Swedish Music Moments

How on earth could a small country of 10 million people become a world leader in pop? 

Calendar

Oct 4

Cinnamon Bun Day

Oct 5

Music moment: ‘Levels’ by Avicii was released

Oct 5

World Teacher's Day

Oct 11

International Day of the Girl Child

Oct 24

United Nations Day

Oct 31

Halloween
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Latest additions

IKEA 80th anniversary

The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press How to use the material…

King Carl XVI Gustaf’s 50th jubilee

Photo: Enthronement ceremony, 1973 (Jan Collsiöö/TT) How to use the material This material can be used on social media to…

Restaurant Spill

How to use  the video This video is in 9:16 format and is suitable for Instagram and Facebook stories or…

Götheborg – an amazing 18th century ship reborn

This material can be used on social media as a reel or story. Copy 1. A ship from 1745? Well,…

World Cup bronze medalists!

Congrats Team Sweden @swewnt! World Cup bronze medalists!🥉 It’s been an absolute joy to be part of the amazing achievements…