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Sweden 500 – a year of celebration!

Join us to celebrate Sweden’s 500th birthday! A toolkit consisting of mostly digital components published throughout the year.
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Pioneer the possible

Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in…

SHE Pioneers

SHE Pioneers is a toolkit specifically tailored for women in executive, managerial or expert positions.

Swedish Music Moments

How on earth could a small country of 10 million people become a world leader in pop? 

Calendar

Jun 16

Music moment: The movie 'Pretty Woman' with the theme song by Roxette premiered on this day

Jun 24

Midsummer Eve

Jun 29

Music moment: The movie 'Pretty Woman' with the theme song by Roxette premiered on this day

Aug 9

International Day of the World's Indigenous Peoples

Aug 10

Crayfish premiere

Aug 23

Music moment: ‘Waltz for Debby’ by Monica Zetterlund and the Bill Evans Trio was recorded on this day
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Latest additions

The best thing about Sweden

What do you think is the best thing about Sweden?   Find out what some Swedes consider to be the…

National Day teaser

Mark your calendars and set your reminders as Sweden celebrates a milestone! 6th of June is the day when Sweden…

Enride – vision zero

Last year, the number of deaths in traffic in Sweden was below 200 for the first time since the introduction…

Beyond microscopic!

Did you know that a cool lab in Lund makes it possible to study atoms! The MAX IV Laboratory in…

Mister Mussel

Did you know that tasty and environmental at once is possible? Swedes have been eating mussels since the Stone Age,…