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Pioneer the possible

Pioneer the possible is a communication concept developed to promote Sweden from a business perspective to target groups interested in doing business, investing or working in and with Sweden.
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Swedish Design Movement – Leading the Way

This is a toolkit with materials you can use to put Sweden on the international design map.

Swedish music moments

How on earth could a small country of 10 million people become a world leader in pop? 

Between the Lines

The ‘Between the Lines’ toolkit provides a means to both deepen and broaden the promotion of Swedish literature abroad.

Calendar

Oct 4

Cinnamon Bun Day

Oct 5

World Teacher's Day

Oct 11

International Day of the Girl Child

Oct 24

United Nations Day

Oct 31

Halloween

Nov 5

All Saints' Day
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Latest additions

Vegan food

Potato cheese, anybody? 🥔🧀 9% of the Swedish people are vegetarians or vegans according to statistics from last year 🥬.…

Alfie Atkins and International Literacy Day

On the occasion of the International Literacy Day we introduce Alfie Aktins (Alfons Åberg), one of Sweden’s most beloved childen’s…

E-day in Sweden explained

On 11 September Swedes hit the polling stations to decide which parties and candidates will represent them.

Raoul Wallenberg – World War II hero

In Jerusalem there is a memorial, Yad Vashem, dedicated to the six million Jews murdered by the Nazis during World…

The Swedish Holocaust Museum

June 2022, the Swedish Holocaust Museum opened digitally. The museum’s full-scale physical exhibition is scheduled for a premiere in June…