28 April 2025Webinars: Introduction to the Sweden brand strategy
Welcome to a webinar about the new strategy for strengthening the image of Sweden abroad. At the webinar, you will get a first presentation of the strategy and the accompanying workbook.
The webinar will be held in English and headed by communication strategist Andrea Rabus and brand strategist Christian Biller from the Swedish Institute.
Join us for any of the following dates:
22 May at 09:00 CEST.
23 May at 15:00 CEST.
28 May at 09:00 and 15:00 CEST
The strategy is currently only available in Swedish but an English version will be ready in mid-May. The presentations in May will be followed up by digital workshops in September.
Sweden brand strategy
Register to the webinar
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8 April 2025New support to promote Sweden as a destination from Visit Sweden
Tourism is one of the largest export industries in Sweden. It does not only boost local businesses, but also helps shape a positive image of Sweden internationally. You can now find new material on Visit Sweden’s website that you can use to promote Sweden as a destination.
Communication materials and inspiration
Visit Sweden offers communication materials that market Sweden as a destination in various ways. On their website, you can download videos, campaign materials, and print materials in English.
You can also find articles that you can use as inspiration to create your own content. The articles cover, among other things, Swedish food and beverage, culture, and nature.
Sharing destination Sweden toolkit on corporate.visitsweden.com
About Visit Sweden
Visit Sweden is the national marketing organisation for Sweden as a destination. They are a company owned by the Swedish government. Visit Sweden’s mission is to promote Sweden as a destination to the world and strengthen the conditions for a growing, competitive tourism industry.
About Visit Sweden on corporate.visitsweden.com
7 April 2025New UN uniforms developed by Swedish design students
Swedish design students from the Swedish School of Textiles are making history by developing a new collection of tour guide uniforms for the United Nations. This prestigious assignment has traditionally been held by renowned fashion houses like Dior and Benetton.
On Earth Day, 22 April, the collection will be unveiled at the United Nations Headquarters in New York. This is the first time a higher education institution has designed and developed tour guide uniforms for the UN Headquarters. It is also the first time there has been a focus on sustainability.
Starting 23 April, Swedish foreign mission will have access to exhibition prints, social media posts, videos, and a press release to spread the news about this unique collaboration. The material will be a part of the toolkit Fashion forever.
Promotional material
UN uniforms social media posts
17 February 2025Social media ideas for winter
Looking for ideas on what to post on social media? Here are some winter themed videos and recent posts from the Sweden channels. You can translate video subtitles and captions to your local language.
Social media content
Actor Elin Oskal about Sami culture and the film ‘Stolen’
Alpine tobogganing – a high-velocity winter sport
Skidpan training to prepare for Swedish winter roads
Winter cycling in Sweden
’Nyckelharpan’ – Swedish keyed fiddle
85 years of love in Swedish film
Happiness course at Stockholm School of Economics
Recycling in Sweden
Princess Victoria’s special officer training in the Swedish Armed Forces
Nordic noir author Karin Smirnoff
Scandinavian Winter Swimming Championship
Recipe: Swedish semla
18 December 2024Updates on Sharing Sweden for 2025
It is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.
Talent attraction
Work in Sweden toolkit and webinar
The new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).
Work in Sweden toolkit
Pre-departure events for students and webinar
New and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).
Pre-departure event
Internships at Swedish companies in ODA recipient countries
There is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.
Internships at local Swedish companies
Culture
Pippi 80 jubilee in the Children’s literature toolkit
In 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.
Children’s literature toolkit
New art exhibition inspired by Arctic expeditions
Since 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists
Swedish art toolkit
New films in the Swedish film selection 2025
The titles for next year’s film selection are ready and the application opens by the end of January. The films included are:
drama film ‘Hammarskjöld’ (2023)
the film classic ‘The Girls’ (1968)
documentary ‘The Last journey’ (2024)
drama comedy ‘Nova and Alice’ (2024)
Additional titles may be added moving forward.
Swedish film selection
Music moments and Eurovision toolkit updates
Selected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.
Swedish music moments toolkit
Sports by Sweden updates in 2025
The toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.
Sports by Sweden toolkit
Trade
Industry packs for trade promotion in January 2025
In January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries.
Webinar on the Industry packs 4 February
Redefining waste toolkit in early 2025
The update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.
Redress clothes swap now included in Fashion forever
The Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.
Re-dress material
Strategy and image of Sweden
The new strategy for promoting Sweden is taking shape
The new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.
Article on the strategy at SI.se (in Swedish)
Toolkit on Sweden in general
We have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.
Sweden in general toolkit
Upcoming material on the image of Sweden
Next year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.
The image of Sweden abroad
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30 October 2024Social media ideas for autumn
Looking for ideas on what to post on social media? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.
Social media content
Making apple juice from surplus apples
Fish pass to track aquatic life and protect the ecosystem
Musk ox research and protection for biodiversity
Research station north of the Arctic Circle
Innovative and climate-smart preschool Hoppet
Reading holiday and book tips for children
RedLocker – free tampons and pads in schools
Wisdome Stockholm
Mips helmet technology
Sweden solar system
Horror and fantasy novelist Mats Strandberg
Recipe: Swedish apple crumble pie
15 October 2024Swedish studies – a resource for Sweden promotion
Every year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.
200 universities in 35 different countries
The students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies.
Collaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.
Contact persons at the universities
At each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.
Find contact information to your nearest university at si.se (information in Swedish)
Examples of collaborations
Many Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:
Vienna, Austria
The embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.
Berlin, Germany
The embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.
Washington DC, USA
The embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.
Support to universities from SI
The Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.
The Swedish Institute offers support through:
Financial support for events, guest lectures, and study trips
Regional conferences in the USA, Germany, France, Poland
Financial support for the purchase of teaching materials and literature
Programs to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus
Summer courses for students at Swedish folk high schools
Swedish lecturers
More information on Swedish around the world
If you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se
Related content
Have you heard these Swedish words? 1.0
Have you heard these Swedish words? 2.0
Swedish proverbs
‘Sverige A-Ö’ slideshow
Sweden – a country less ordinary
Sweden – folder for school children
14 October 2024New promotional material for Study in Sweden
University Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.
Study in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.
Livestream on how to apply
Livestream marketing material – Study in Sweden
On 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.
New film: Intro to Sweden
Introduction to Sweden film – Study in Sweden
A new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.
2 October 202412 innovation posts for social media
Looking for inspiration for your social media channels? Here is a selection of social media posts and videos on both older and contemporary Swedish inventions and innovations.
Social media content
5 reasons why Swedes are world-leading innovators
Einride – Vision Zero
Innovative wave energy technology
Minesto – ‘flying” power’ plant under water
Envac – underground waste disposal system
Grönska vertical farm
Self-aligning ball bearings – a Swedish invention
5 things to know about Alfred Nobel and the Nobel Prize
Nanna Svartz – inventor of Salazopyrin
The invention of the coat hanger hook
The invention of the walker
‘Jonas’ potato peeler – a Swedish innovation
18 September 2024Last chance to use the SHE Pioneers and Tekla toolkits
You can use the toolkit SHE Pioneers to create a leadership programme for women in business. The Tekla toolkit is focused on empowering girls and women in STEM via workshops and dialogue.
Both toolkits can be used until the end of 2024. Apply in October at the latest.
1 July 2024Summer material for social media
Looking for ideas on what to post on social media during the summer? Here are some suggestions.
Social media posts
5 Swedish book tips
The book boat – a floating library
Bicycle house in Malmö
Fritidsbanken – a library for sports equipment
Fika with actor Edvin Ryding
Recipe: Zeina Mourtada – chokladbollar
A Trip to North Sweden
A Trip to Mid Sweden
A trip to South Sweden
Henning Mankell’s Wallander crime novels and Ystad
Camilla Läckberg’s crime novels and Fjällbacka
Johan Theorin’s crime novels and Öland
Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland
Hisingsbron – a modern and award-winning bridge
Götheborg – an 18th century ship reborn
World’s first solar powered headphones
Recipe: Zeina Mourtada – grilled vegetables
Recipe: Jessica Frej – grilled salmon and potato salad
Playlists
Go to Spotify
Swedish summer favourites playlist
Go to Spotify
Swedish sport cheers playlist
Sweden Spotify profile
Sweden on Spotify
All promotional material
All toolkits, social media, video and more
8 May 2024More feature films available for screening
A number of films from previous years’ Swedish film selections are now available on Sharing Sweden:
Becoming Astrid
My father Marianne
Sune vs Sune
The Most Beautiful Boy in the World
The Choir
Clara Sola
Tigers
The Swedish film selection is available for Swedish foreign missions and can be used for non-profit cultural screenings. Apply via the SI Customer Portal to preview the films, get information about local rights, and access other protected content.
The Swedish film selection
25 March 2024New Eurovision and ABBA material on Sharing Sweden
The Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.
On 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory.
You can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.
Eurovision toolkit
28 February 2024Enhanced financial support for Sweden promotion
We are pleased to announce that the Swedish Institute has secured additional funding for Sweden promotion in 2024. Consequently, the previous financial limitation of 100,000 SEK/year per embassy and consulate has been lifted.
When you seek financial support, it should still primarily cover local production costs for toolkit materials and expenses related to invited guest speakers. While other event-related costs, such as venue rentals and communication expenses, may be considered, they should constitute only a minor portion of the budget. Catering costs will only be covered for Study in Sweden and Sweden alumni relations events.
You apply for financial support via the SI Customer Portal. If you have not yet done so, please create an account to initiate the application process. As usual, resources are limited, funding may not be available at all times. Should you have any questions or require further assistance, please feel free to reach out.
Financial support and how to apply
Create an account or log in to the customer portal
28 February 2024The Swedish film selection 2024 is here
The first four films of the 2024 Swedish film selection are now released: Together 99 by Lukas Moodysson, UFO Sweden by the film collective Crazy Pictures, the documentary The King by Karin af Klintberg, and Bullets directed by Peter Pontikis.
To offer as many new films as possible, one or two more films will be added during the year.
With the new application process, you only need to make your application in one place, using the same application form for both the films and the financial support. You apply via the SI customer portal, using the new form for the Swedish film selection.
The Swedish Institute will translate films into German, Spanish and French on demand. Make sure to apply in good time, to ensure that there is enough time for translation. For other languages, you will need to include the costs for local translation in the budget of your application.
The Swedish film selection
30 January 2024New toolkit to come: Eurovision 2024
Sweden will host the Eurovision Song Contest for the 7th time and the Swedish Institute will of course create communication materials and event ideas for you to use to celebrate this happening!
We’re currently in the starting process, so if you have suggestions or specific needs for the material, don’t hesitate to contact the project manager, Andrea Rabus.
More information will be published on Sharing Sweden in the beginning of February. You can also get the latest updates via our newsletter. If you haven’t already, be sure to sign up
Sign up to the newsletter
Eurovision toolkit
19 December 2023Updated material on the scholarship for master’s studies
The open call for the SI Scholarship for Global Professionals has been published and the promotion material for foreign missions has been updated.
The Swedish Institute is looking for ambitious individuals with strong professional backgrounds who are interested in studying a master’s degree in Sweden on the fully-funded scholarship: SI Scholarship for Global Professionals.
The open call has been published on the scholarship website and the promotion material for foreign missions has been updated on Sharing Sweden. Have a look at the Study in Sweden toolkit and find brochures, videos and presentations for how to promote the scholarship in your channels.
Note! The applicants must first apply for a master’s programme at universityadmissions.se before 15 January 2024.
Study in Sweden toolkit
18 December 2023New poster exhibition about the Astrid Lindgren Memorial Award
The toolkit on Swedish children’s literature has been updated with a new poster exhibition on the Astrid Lindgren Memorial Award (ALMA).
ALMA is the largest award of its kind. The award is given annually to a person or organisation for their outstanding contribution to children’s and young adult literature.
The manual for Little library, a small library and a playful space for children, has also been updated.
Toolkit: Children’s literature
The new poster exhibition at Tokyo Art Book Fair. Photo: Hiromi Johansson/Embassy of Sweden Tokyo
20 November 2023Toolkit applications are now open for 2024
We have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.
Applications are made in the platform Sugar CRM. You will need to create an account before making the application.
All of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.
Financial support and how to apply
Create an account or log in to Sugar CRM
6 November 2023Rescheduled webinars on financial support and toolkit applications for 2024
The webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST.
The seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.
Webinar registration for Swedish foreign missions
24 October 2023Welcome to the new Sharing Sweden!
The new website gathers all the resources you need to promote Sweden to an international audience.
We have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden.
The new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months.
The new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.
Introduction seminars
Would you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November.
Sign up: introduction seminars
24 October 2023New toolkit about film: A Swedish love story
Promote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.
The film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry.
You can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.
A Swedish love story
24 October 2023Swedish collections in the Memory of the World Register
UNESCO’s Memory of the World Register lists significant documents, manuscripts, oral traditions, audiovisual materials and collections of library and archive exhibits.
New content is now available on three of the collections from Sweden:
the Nobel archives
the Dag Hammarskjöld collection
Sweden’s Freedom of the Press Act.
Social media content
Memory of the World: Nobel Archives
Memory of the World: Dag Hammarskjöld
Memory of the World: Freedom of the Press Act
More content about other Swedish Memory of the World collections will be available in November and December.
24 October 2023New interactive graphics: Roadmaps for competitive fossil free industries
As a part of Fossil Free Sweden, 22 different industries have developed their own roadmaps to show how the industries can enhance their competitiveness by going fossil free or climate neutral.
Explore the industry specific goals with the help of the new graphics. The material consists of an interactive presentation and GIFs for social media.
Graphics: Roadmaps for competitive fossil free industries
24 October 2023Get news from Sharing Sweden – subscribe to our newsletter
Would you like to get the latest updates on new promotion material on Sharing Sweden? Subscribe to our newsletter.
If you are a subscriber of the old newsletter, you will need to re-subscribe in order to continue to receive updates about Sharing Sweden.
Subscribe to the newsletter
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"title": "Webinars: Introduction to the Sweden brand strategy",
"content": "\n\n\n\n\n\n\n\nWelcome to a webinar about the new strategy for strengthening the image of Sweden abroad. At the webinar, you will get a first presentation of the strategy and the accompanying workbook.\n\n\n\n\nThe webinar will be held in English and headed by communication strategist Andrea Rabus and brand strategist Christian Biller from the Swedish Institute.\n\n\n\nJoin us for any of the following dates:\n\n\n\n\n22 May at 09:00 CEST.\n\n\n\n23 May at 15:00 CEST.\n\n\n\n28 May at 09:00 and 15:00 CEST\n\n\n\n\nThe strategy is currently only available in Swedish but an English version will be ready in mid-May. The presentations in May will be followed up by digital workshops in September.\n\n\n\nSweden brand strategy\n\n\n\nRegister to the webinar\n\n\n\n Your browser does not support Iframes. ",
"date": "28 April 2025",
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"title": "New support to promote Sweden as a destination from Visit Sweden",
"content": "\n\n\n\n\n\n\n\nTourism is one of the largest export industries in Sweden. It does not only boost local businesses, but also helps shape a positive image of Sweden internationally. You can now find new material on Visit Sweden’s website that you can use to promote Sweden as a destination.\n\n\n\n\nCommunication materials and inspiration\n\n\n\nVisit Sweden offers communication materials that market Sweden as a destination in various ways. On their website, you can download videos, campaign materials, and print materials in English.\n\n\n\nYou can also find articles that you can use as inspiration to create your own content. The articles cover, among other things, Swedish food and beverage, culture, and nature.\n\n\n\nSharing destination Sweden toolkit on corporate.visitsweden.com\n\n\n\nAbout Visit Sweden\n\n\n\nVisit Sweden is the national marketing organisation for Sweden as a destination. They are a company owned by the Swedish government. Visit Sweden’s mission is to promote Sweden as a destination to the world and strengthen the conditions for a growing, competitive tourism industry.\n\n\n\nAbout Visit Sweden on corporate.visitsweden.com\n\n\n",
"date": "8 April 2025",
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"title": "New UN uniforms developed by Swedish design students",
"content": "\n\n\n\n\n\n\n\nSwedish design students from the Swedish School of Textiles are making history by developing a new collection of tour guide uniforms for the United Nations. This prestigious assignment has traditionally been held by renowned fashion houses like Dior and Benetton.\n\n\n\n\nOn Earth Day, 22 April, the collection will be unveiled at the United Nations Headquarters in New York. This is the first time a higher education institution has designed and developed tour guide uniforms for the UN Headquarters. It is also the first time there has been a focus on sustainability.\n\n\n\nStarting 23 April, Swedish foreign mission will have access to exhibition prints, social media posts, videos, and a press release to spread the news about this unique collaboration. The material will be a part of the toolkit Fashion forever.\n\n\n\n \n Promotional material\n \n \n \n \n \n \n UN uniforms social media posts\n \n \n \n\n\n",
"date": "7 April 2025",
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"title": "Social media ideas for winter",
"content": "\n\n\n\n\n\n\nLooking for ideas on what to post on social media? Here are some winter themed videos and recent posts from the Sweden channels. You can translate video subtitles and captions to your local language.\n\n\n\n \n Social media content\n \n \n \n \n \n \n Actor Elin Oskal about Sami culture and the film ‘Stolen’\n \n \n \n \n \n Alpine tobogganing – a high-velocity winter sport\n \n \n \n \n \n Skidpan training to prepare for Swedish winter roads\n \n \n \n \n \n Winter cycling in Sweden\n \n \n \n \n \n ’Nyckelharpan’ – Swedish keyed fiddle\n \n \n \n \n \n 85 years of love in Swedish film\n \n \n \n \n \n Happiness course at Stockholm School of Economics \n \n \n \n \n \n Recycling in Sweden\n \n \n \n \n \n Princess Victoria’s special officer training in the Swedish Armed Forces\n \n \n \n \n \n Nordic noir author Karin Smirnoff\n \n \n \n \n \n Scandinavian Winter Swimming Championship\n \n \n \n \n \n Recipe: Swedish semla\n \n \n \n\n\n",
"date": "17 February 2025",
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"title": "Updates on Sharing Sweden for 2025",
"content": "\n\n\n\n\n\n\n\nIt is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.\n\n\n\n\nTalent attraction\n\n\n\nWork in Sweden toolkit and webinar\n\n\n\nThe new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).\n\n\n\nWork in Sweden toolkit\n\n\n\nPre-departure events for students and webinar\n\n\n\nNew and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).\n\n\n\nPre-departure event\n\n\n\nInternships at Swedish companies in ODA recipient countries\n\n\n\nThere is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.\n\n\n\nInternships at local Swedish companies\n\n\n\nCulture\n\n\n\nPippi 80 jubilee in the Children’s literature toolkit\n\n\n\nIn 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.\n\n\n\nChildren’s literature toolkit\n\n\n\nNew art exhibition inspired by Arctic expeditions\n\n\n\nSince 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists\n\n\n\nSwedish art toolkit\n\n\n\nNew films in the Swedish film selection 2025\n\n\n\nThe titles for next year’s film selection are ready and the application opens by the end of January. The films included are:\n\n\n\n\ndrama film ‘Hammarskjöld’ (2023)\n\n\n\nthe film classic ‘The Girls’ (1968)\n\n\n\ndocumentary ‘The Last journey’ (2024)\n\n\n\ndrama comedy ‘Nova and Alice’ (2024)\n\n\n\n\nAdditional titles may be added moving forward. \n\n\n\nSwedish film selection\n\n\n\nMusic moments and Eurovision toolkit updates\n\n\n\nSelected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.\n\n\n\nSwedish music moments toolkit\n\n\n\nSports by Sweden updates in 2025\n\n\n\nThe toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.\n\n\n\nSports by Sweden toolkit\n\n\n\nTrade\n\n\n\nIndustry packs for trade promotion in January 2025\n\n\n\nIn January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries. \n\n\n\nWebinar on the Industry packs 4 February\n\n\n\nRedefining waste toolkit in early 2025\n\n\n\nThe update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.\n\n\n\nRedress clothes swap now included in Fashion forever\n\n\n\nThe Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.\n\n\n\nRe-dress material\n\n\n\nStrategy and image of Sweden\n\n\n\nThe new strategy for promoting Sweden is taking shape\n\n\n\nThe new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.\n\n\n\nArticle on the strategy at SI.se (in Swedish)\n\n\n\nToolkit on Sweden in general\n\n\n\nWe have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.\n\n\n\nSweden in general toolkit\n\n\n\nUpcoming material on the image of Sweden\n\n\n\nNext year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.\n\n\n\nThe image of Sweden abroad\n\n\n\nSubscribe to our newsletter\n\n\n\nSign up to Sharing Sweden’s newsletter\n\n\n",
"date": "18 December 2024",
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"title": "Social media ideas for autumn",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Making apple juice from surplus apples\n \n \n \n \n \n Fish pass to track aquatic life and protect the ecosystem\n \n \n \n \n \n Musk ox research and protection for biodiversity\n \n \n \n \n \n Research station north of the Arctic Circle\n \n \n \n \n \n Innovative and climate-smart preschool Hoppet\n \n \n \n \n \n Reading holiday and book tips for children\n \n \n \n \n \n RedLocker – free tampons and pads in schools\n \n \n \n \n \n Wisdome Stockholm\n \n \n \n \n \n Mips helmet technology\n \n \n \n \n \n Sweden solar system\n \n \n \n \n \n Horror and fantasy novelist Mats Strandberg\n \n \n \n \n \n Recipe: Swedish apple crumble pie\n \n \n \n\n\n",
"date": "30 October 2024",
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"title": "Swedish studies – a resource for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nEvery year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.\n\n\n\n\n200 universities in 35 different countries\n\n\n\nThe students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies. \n\n\n\nCollaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.\n\n\n\nContact persons at the universities\n\n\n\nAt each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.\n\n\n\nFind contact information to your nearest university at si.se (information in Swedish)\n\n\n\nExamples of collaborations\n\n\n\nMany Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:\n\n\n\nVienna, Austria\n\n\n\nThe embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.\n\n\n\nBerlin, Germany\n\n\n\nThe embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.\n\n\n\nWashington DC, USA\n\n\n\nThe embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.\n\n\n\nSupport to universities from SI\n\n\n\nThe Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.\n\n\n\nThe Swedish Institute offers support through:\n\n\n\n\nFinancial support for events, guest lectures, and study trips\n\n\n\nRegional conferences in the USA, Germany, France, Poland\n\n\n\nFinancial support for the purchase of teaching materials and literature\n\n\n\nPrograms to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus\n\n\n\nSummer courses for students at Swedish folk high schools\n\n\n\nSwedish lecturers\n\n\n\n\nMore information on Swedish around the world\n\n\n\nIf you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se\n\n\n\n \n Related content\n \n \n \n \n \n \n Have you heard these Swedish words? 1.0\n \n \n \n \n \n Have you heard these Swedish words? 2.0\n \n \n \n \n \n Swedish proverbs\n \n \n \n \n \n ‘Sverige A-Ö’ slideshow\n \n \n \n \n \n Sweden – a country less ordinary\n \n \n \n \n \n Sweden – folder for school children\n \n \n \n\n\n",
"date": "15 October 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/10/SvenskaSpraket_-Melker-Dahlstrand.jpg",
"alt": "People reading Swedish books, one in a yellow dress and the other in blue shorts and a striped t-shirt.",
"height": 1000,
"width": 1500,
"title": "Swedish teachers at conference",
"caption": "Photo: Melker Dahlstrand"
},
"href": "/swedish-studies-a-resource-for-sweden-promotion/"
},
{
"title": "New promotional material for Study in Sweden",
"content": "\n\n\n\n\n\n\n\nUniversity Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.\n\n\n\n\nStudy in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.\n\n\n\n \n Livestream on how to apply\n \n \n \n \n \n \n Livestream marketing material – Study in Sweden\n \n \n \n\n\n\nOn 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.\n\n\n\n \n New film: Intro to Sweden\n \n \n \n \n \n \n Introduction to Sweden film – Study in Sweden\n \n \n \n\n\n\nA new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.\n\n\n",
"date": "14 October 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/10/higher-education.jpg",
"alt": "Students studying together outdoors in autumn.",
"height": 1651,
"width": 2480,
"title": "Higher education",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/higher+education/central+sweden/uppsala/4213#detail\">Magnus Liam Karlsson/imagebank.sweden.se</a>"
},
"href": "/new-promotional-material-for-study-in-sweden/"
},
{
"title": "12 innovation posts for social media",
"content": "\n\n\n\n\n\n\n\nLooking for inspiration for your social media channels? Here is a selection of social media posts and videos on both older and contemporary Swedish inventions and innovations.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n 5 reasons why Swedes are world-leading innovators\n \n \n \n \n \n Einride – Vision Zero\n \n \n \n \n \n Innovative wave energy technology\n \n \n \n \n \n Minesto – ‘flying” power’ plant under water\n \n \n \n \n \n Envac – underground waste disposal system\n \n \n \n \n \n Grönska vertical farm\n \n \n \n \n \n Self-aligning ball bearings – a Swedish invention\n \n \n \n \n \n 5 things to know about Alfred Nobel and the Nobel Prize\n \n \n \n \n \n Nanna Svartz – inventor of Salazopyrin\n \n \n \n \n \n The invention of the coat hanger hook\n \n \n \n \n \n The invention of the walker\n \n \n \n \n \n ‘Jonas’ potato peeler – a Swedish innovation\n \n \n \n\n\n",
"date": "2 October 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/10/ball-bearing.jpg",
"alt": "Ball bearing",
"height": 1992,
"width": 2560,
"title": "Ball bearing",
"caption": "The modern ball bearing was invented by the Swedish inventor and industrialist Sven Wingqvist. Photo: Sofia Sabel/imagebank.sweden.se"
},
"href": "/12-innovation-posts-for-social-media/"
},
{
"title": "Last chance to use the SHE Pioneers and Tekla toolkits",
"content": "\n\n\n\n\n\n\nYou can use the toolkit SHE Pioneers to create a leadership programme for women in business. The Tekla toolkit is focused on empowering girls and women in STEM via workshops and dialogue.\n\n\n\nBoth toolkits can be used until the end of 2024. Apply in October at the latest.\n\n\n",
"date": "18 September 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/working-together.jpg",
"alt": "Two women stand smiling, looking at each other. One of them holds a laptop.",
"height": 1653,
"width": 2480,
"title": "Working together",
"caption": "Photo: Lieselotte van der Meijs/imagebank.sweden.se"
},
"href": "/last-chance-to-use-the-she-pioneers-and-tekla-toolkits/"
},
{
"title": "Summer material for social media",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media during the summer? Here are some suggestions.\n\n\n\n\n \n Social media posts\n \n \n \n \n \n \n 5 Swedish book tips\n \n \n \n \n \n The book boat – a floating library\n \n \n \n \n \n Bicycle house in Malmö\n \n \n \n \n \n Fritidsbanken – a library for sports equipment\n \n \n \n \n \n Fika with actor Edvin Ryding\n \n \n \n \n \n Recipe: Zeina Mourtada – chokladbollar\n \n \n \n \n \n A Trip to North Sweden\n \n \n \n \n \n A Trip to Mid Sweden\n \n \n \n \n \n A trip to South Sweden\n \n \n \n \n \n Henning Mankell’s Wallander crime novels and Ystad\n \n \n \n \n \n Camilla Läckberg’s crime novels and Fjällbacka\n \n \n \n \n \n Johan Theorin’s crime novels and Öland\n \n \n \n \n \n Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland\n \n \n \n \n \n Hisingsbron – a modern and award-winning bridge\n \n \n \n \n \n Götheborg – an 18th century ship reborn\n \n \n \n \n \n World’s first solar powered headphones\n \n \n \n \n \n Recipe: Zeina Mourtada – grilled vegetables\n \n \n \n \n \n Recipe: Jessica Frej – grilled salmon and potato salad\n \n \n \n\n\n\n \n Playlists\n \n \n \n \n \n \n \n Go to Spotify \n Swedish summer favourites playlist\n \n \n \n \n \n \n Go to Spotify \n Swedish sport cheers playlist\n \n \n \n \n \n \n Sweden Spotify profile \n Sweden on Spotify\n \n \n \n\n\n\nAll promotional material\n\n\n\nAll toolkits, social media, video and more\n\n\n",
"date": "1 July 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/06/reading.jpg",
"alt": "A girl in a yellow cap, reading a book on a cliff by a blue lake.",
"height": 1658,
"width": 2480,
"title": "Reading",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/reading///6661#detail\">Ulf Lundin/imagebank.sweden.se</a>"
},
"href": "/summer-material-for-social-media/"
},
{
"title": "More feature films available for screening",
"content": "\n\n\n\n\n\n\nA number of films from previous years’ Swedish film selections are now available on Sharing Sweden:\n\n\n\n\nBecoming Astrid\n\n\n\nMy father Marianne\n\n\n\nSune vs Sune\n\n\n\nThe Most Beautiful Boy in the World\n\n\n\nThe Choir\n\n\n\nClara Sola\n\n\n\nTigers\n\n\n\n\nThe Swedish film selection is available for Swedish foreign missions and can be used for non-profit cultural screenings. Apply via the SI Customer Portal to preview the films, get information about local rights, and access other protected content.\n\n\n\nThe Swedish film selection\n\n\n",
"date": "8 May 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/Press-photo_Astrid-rides-a-bike_photo-by-Erik-Molberg-Hansen-1.jpg",
"alt": "A young Astrid riding a bike.",
"height": 720,
"width": 1500,
"title": "Press photo_Astrid rides a bike_photo by Erik Molberg Hansen (1)",
"caption": "'Becoming Astrid' is one of the films that have been added to Sharing Sweden. Photo: Erik Molberg Hansen"
},
"href": "/more-feature-films-available-for-screening/"
},
{
"title": "New Eurovision and ABBA material on Sharing Sweden",
"content": "\n\n\n\n\n\n\n\nThe Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.\n\n\n\n\nOn 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory. \n\n\n\nYou can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.\n\n\n\nEurovision toolkit\n\n\n",
"date": "25 March 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg",
"alt": "The ABBA members in 1974.",
"height": 1391,
"width": 2000,
"title": "ABBA-MELODIFESTIVALEN 1974",
"caption": "Photo: Olle Lindeborg / TT "
},
"href": "/new-eurovision-and-abba-material-on-sharing-sweden/"
},
{
"title": "Enhanced financial support for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nWe are pleased to announce that the Swedish Institute has secured additional funding for Sweden promotion in 2024. Consequently, the previous financial limitation of 100,000 SEK/year per embassy and consulate has been lifted.\n\n\n\n\nWhen you seek financial support, it should still primarily cover local production costs for toolkit materials and expenses related to invited guest speakers. While other event-related costs, such as venue rentals and communication expenses, may be considered, they should constitute only a minor portion of the budget. Catering costs will only be covered for Study in Sweden and Sweden alumni relations events.\n\n\n\nYou apply for financial support via the SI Customer Portal. If you have not yet done so, please create an account to initiate the application process. As usual, resources are limited, funding may not be available at all times. Should you have any questions or require further assistance, please feel free to reach out.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to the customer portal\n\n\n",
"date": "28 February 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/plattform-collaborate-9196-newsleter.jpg",
"alt": "A woman working on her laptop with a coworker.",
"height": 567,
"width": 1000,
"title": "plattform-collaborate-9196 newsleter",
"caption": "Photo: Plattform/Scandinav/Imagebank.sweden.se"
},
"href": "/enhanced-financial-support-for-sweden-promotion/"
},
{
"title": "The Swedish film selection 2024 is here",
"content": "\n\n\n\n\n\n\n\nThe first four films of the 2024 Swedish film selection are now released: Together 99 by Lukas Moodysson, UFO Sweden by the film collective Crazy Pictures, the documentary The King by Karin af Klintberg, and Bullets directed by Peter Pontikis. \n\n\n\n\nTo offer as many new films as possible, one or two more films will be added during the year.\n\n\n\nWith the new application process, you only need to make your application in one place, using the same application form for both the films and the financial support. You apply via the SI customer portal, using the new form for the Swedish film selection.\n\n\n\nThe Swedish Institute will translate films into German, Spanish and French on demand. Make sure to apply in good time, to ensure that there is enough time for translation. For other languages, you will need to include the costs for local translation in the budget of your application. \n\n\n\nThe Swedish film selection\n\n\n",
"date": "28 February 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/Press_photo_Ufo_sweden_1.2.1.jpg",
"alt": "A woman with a flashlight in a dark barn.",
"height": 628,
"width": 1500,
"title": "Press_photo_Ufo_sweden_1.2.1",
"caption": "UFO Sweden by Crazy pictures is one of the films featured in the Swedish film selection 2024. © Crazy Pictures"
},
"href": "/the-swedish-film-selection-2024-is-here/"
},
{
"title": "New toolkit to come: Eurovision 2024",
"content": "\n\n\n\n\n\n\n\nSweden will host the Eurovision Song Contest for the 7th time and the Swedish Institute will of course create communication materials and event ideas for you to use to celebrate this happening!\n\n\n\n\nWe’re currently in the starting process, so if you have suggestions or specific needs for the material, don’t hesitate to contact the project manager, Andrea Rabus.\n\n\n\nMore information will be published on Sharing Sweden in the beginning of February. You can also get the latest updates via our newsletter. If you haven’t already, be sure to sign up\n\n\n\nSign up to the newsletter\n\n\n\nEurovision toolkit\n\n\n",
"date": "30 January 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/01/Eurovision_AndyVonPipp_TT.jpg",
"alt": "Loreen winning Eurovision 2023.",
"height": 1666,
"width": 2500,
"title": "Eurovision Song Contest 2023: The Final – WINNER – SWEDEN – LOREEN",
"caption": "Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire."
},
"href": "/new-toolkit-to-come-eurovision-2024/"
},
{
"title": "Updated material on the scholarship for master’s studies",
"content": "\n\n\n\n\n\n\n\nThe open call for the SI Scholarship for Global Professionals has been published and the promotion material for foreign missions has been updated.\n\n\n\n\nThe Swedish Institute is looking for ambitious individuals with strong professional backgrounds who are interested in studying a master’s degree in Sweden on the fully-funded scholarship: SI Scholarship for Global Professionals. \n\n\n\nThe open call has been published on the scholarship website and the promotion material for foreign missions has been updated on Sharing Sweden. Have a look at the Study in Sweden toolkit and find brochures, videos and presentations for how to promote the scholarship in your channels. \n\n\n\nNote! The applicants must first apply for a master’s programme at universityadmissions.se before 15 January 2024. \n\n\n\nStudy in Sweden toolkit\n\n\n",
"date": "19 December 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/12/SI-scholarships.png",
"alt": "Students from different countries in front of Stockholm city hall.",
"height": 627,
"width": 600,
"title": "SI-scholarships",
"caption": "Photo: Melker Dahlstrand "
},
"href": "/updated-material-on-the-scholarship-for-masters-studies/"
},
{
"title": "New poster exhibition about the Astrid Lindgren Memorial Award",
"content": "\n\n\n\n\n\n\n\nThe toolkit on Swedish children’s literature has been updated with a new poster exhibition on the Astrid Lindgren Memorial Award (ALMA).\n\n\n\n\nALMA is the largest award of its kind. The award is given annually to a person or organisation for their outstanding contribution to children’s and young adult literature.\n\n\n\nThe manual for Little library, a small library and a playful space for children, has also been updated. \n\n\n\nToolkit: Children’s literature\n\n\n\nThe new poster exhibition at Tokyo Art Book Fair. Photo: Hiromi Johansson/Embassy of Sweden Tokyo\n\n\n",
"date": "18 December 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/12/ALMA-exhibition-1.jpg",
"alt": "A person in Tokyo looking at the poster exhibition,",
"height": 1331,
"width": 2000,
"title": "ALMA-exhibition-1",
"caption": "The poster exhibition at Tokyo Art Book Fair. Photo: Hiromi Johansson/Embassy of Sweden Tokyo"
},
"href": "/new-poster-exhibition-about-the-astrid-lindgren-memorial-award/"
},
{
"title": "Toolkit applications are now open for 2024",
"content": "\n\n\n\n\n\n\n\nWe have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.\n\n\n\n\nApplications are made in the platform Sugar CRM. You will need to create an account before making the application.\n\n\n\nAll of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to Sugar CRM\n\n\n",
"date": "20 November 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/lieselotte_van_der_meijs-teamwork-7233.jpg",
"alt": "Two coworkers with a laptop, working together.",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-teamwork-7233",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/teamwork/stockholm/stockholm+stockholm/7233#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "/toolkit-applications-are-now-open-for-2024/"
},
{
"title": "Rescheduled webinars on financial support and toolkit applications for 2024",
"content": "\n\n\n\n\n\n\nThe webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST. \n\n\n\nThe seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.\n\n\n\nWebinar registration for Swedish foreign missions\n\n\n",
"date": "6 November 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/lieselotte_van_der_meijs-business_meeting-7204-1.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-business_meeting-7204 (1)",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/business+meeting/stockholm/stockholm+stockholm/7204#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "/rescheduled-webinars-financing-and-application-process/"
},
{
"title": "Welcome to the new Sharing Sweden!",
"content": "\n\n\n\n\n\n\n\nThe new website gathers all the resources you need to promote Sweden to an international audience.\n\n\n\n\nWe have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden. \n\n\n\nThe new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months. \n\n\n\nThe new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.\n\n\n\nIntroduction seminars\n\n\n\nWould you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November. \n\n\n\nSign up: introduction seminars\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/sharing-sweden-logo-blue-2.png",
"alt": "Sharing Sweden",
"height": 428,
"width": 1500,
"title": "Sharing Sweden logo",
"caption": ""
},
"href": "/welcome-to-the-new-sharing-sweden/"
},
{
"title": "New toolkit about film: A Swedish love story",
"content": "\n\n\n\n\n\n\n\nPromote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.\n\n\n\n\nThe film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry. \n\n\n\nYou can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.\n\n\n\nA Swedish love story\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/A-Swedish-love-story-_Ronja-and-Birk_2.jpg",
"alt": "Ronja and Birk meeting in the forest",
"height": 1667,
"width": 2500,
"title": "Ronja and Birk by Audrius Solominas/Viaplay",
"caption": "Photo: Audrius Solominas/Viaplay"
},
"href": "/new-toolkit-about-film-a-swedish-love-story/"
},
{
"title": "Swedish collections in the Memory of the World Register",
"content": "\n\n\n\n\n\n\nUNESCO’s Memory of the World Register lists significant documents, manuscripts, oral traditions, audiovisual materials and collections of library and archive exhibits. \n\n\n\nNew content is now available on three of the collections from Sweden: \n\n\n\n\nthe Nobel archives\n\n\n\nthe Dag Hammarskjöld collection\n\n\n\nSweden’s Freedom of the Press Act.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Memory of the World: Nobel Archives\n \n \n \n \n \n Memory of the World: Dag Hammarskjöld\n \n \n \n \n \n Memory of the World: Freedom of the Press Act\n \n \n \n\n\n\nMore content about other Swedish Memory of the World collections will be available in November and December. \n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/Freedom-of-press-act-National-archive-2.jpg",
"alt": "Old documents on the Freedom of the Press Act.",
"height": 480,
"width": 596,
"title": "Freedom of press act National archive 2",
"caption": "Photo: Emre Olgun/National Archives of Sweden"
},
"href": "/swedish-collections-in-the-memory-of-the-world-register/"
},
{
"title": "New interactive graphics: Roadmaps for competitive fossil free industries",
"content": "\n\n\n\n\n\n\nAs a part of Fossil Free Sweden, 22 different industries have developed their own roadmaps to show how the industries can enhance their competitiveness by going fossil free or climate neutral. \n\n\n\nExplore the industry specific goals with the help of the new graphics. The material consists of an interactive presentation and GIFs for social media. \n\n\n\n \n \n \n \n \n \n \n \n Graphics: Roadmaps for competitive fossil free industries\n \n \n \n\n\n",
"date": "24 October 2023",
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"alt": "Illustration of sustainable electricity, such as wind, water and solar, delivered to buildnings.",
"height": 1000,
"width": 1500,
"title": "Graphics Fossil free",
"caption": "One example of the graphics: the electricity sector's goal to meet demand for fossil-free electricity in balance with other societal targets."
},
"href": "/new-interactive-graphics-roadmaps-for-competitive-fossil-free-industries/"
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{
"title": "Get news from Sharing Sweden – subscribe to our newsletter",
"content": "\n\n\n\n\n\n\nWould you like to get the latest updates on new promotion material on Sharing Sweden? Subscribe to our newsletter. \n\n\n\nIf you are a subscriber of the old newsletter, you will need to re-subscribe in order to continue to receive updates about Sharing Sweden.\n\n\n\nSubscribe to the newsletter\n\n\n",
"date": "24 October 2023",
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"alt": "A person reading on a computer.",
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"title": "melker_dahlstrand-office_environment-6071",
"caption": "Photo: Melker Dahlstrand/imagebank.sweden.se"
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"href": "/get-news-from-sharing-sweden-subscribe-to-our-newsletter/"
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{
"title": "New exhibition modules from January 2024",
"content": "\n\n\n\n\n\n\n\nFrom January 2024 there will be a new exhibition architecture for the Swedish Institute’s toolkit exhibitions. The new exhibition architecture consists of a family of modules that are versatile, easy to build and put together, simple to store and transport.\n\n\n\n\nThe new exhibition architecture works well as stand-alone modules for presenting only one or two prints, and they work even better when they are combined to create scenographies, spaces and rooms within the exhibition spaces. \n\n\n\nThe design is made as a collaboration by Between the lines Architecture and Studio Rebecca Ahlstedt.\n\n\n\nA stand-alone module.\n\n\n",
"date": "24 October 2023",
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"alt": "Exhibition modules linked together",
"height": 491,
"width": 735,
"title": "Exhibition-module-linked",
"caption": "A chain of new exhibition modules linked together."
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"href": "/new-exhibition-modules-from-january-2024/"
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"title": "Webinars: Introduction to the Sweden brand strategy",
"content": "\n\n\n\n\n\n\n\nWelcome to a webinar about the new strategy for strengthening the image of Sweden abroad. At the webinar, you will get a first presentation of the strategy and the accompanying workbook.\n\n\n\n\nThe webinar will be held in English and headed by communication strategist Andrea Rabus and brand strategist Christian Biller from the Swedish Institute.\n\n\n\nJoin us for any of the following dates:\n\n\n\n\n22 May at 09:00 CEST.\n\n\n\n23 May at 15:00 CEST.\n\n\n\n28 May at 09:00 and 15:00 CEST\n\n\n\n\nThe strategy is currently only available in Swedish but an English version will be ready in mid-May. The presentations in May will be followed up by digital workshops in September.\n\n\n\nSweden brand strategy\n\n\n\nRegister to the webinar\n\n\n\n Your browser does not support Iframes. ",
"date": "28 April 2025",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Strategy-webinar_ima191242_Lisa-Oberg-Johner.jpg",
"alt": "A child and her father looking at a globe lamp.",
"height": 1560,
"width": 2328,
"title": "Parent and child looking at globe",
"caption": "Photo: Lisa Öberg/Johnér Bildbyrå"
},
"href": "/webinars-introduction-to-the-sweden-brand-strategy/"
},
{
"title": "New support to promote Sweden as a destination from Visit Sweden",
"content": "\n\n\n\n\n\n\n\nTourism is one of the largest export industries in Sweden. It does not only boost local businesses, but also helps shape a positive image of Sweden internationally. You can now find new material on Visit Sweden’s website that you can use to promote Sweden as a destination.\n\n\n\n\nCommunication materials and inspiration\n\n\n\nVisit Sweden offers communication materials that market Sweden as a destination in various ways. On their website, you can download videos, campaign materials, and print materials in English.\n\n\n\nYou can also find articles that you can use as inspiration to create your own content. The articles cover, among other things, Swedish food and beverage, culture, and nature.\n\n\n\nSharing destination Sweden toolkit on corporate.visitsweden.com\n\n\n\nAbout Visit Sweden\n\n\n\nVisit Sweden is the national marketing organisation for Sweden as a destination. They are a company owned by the Swedish government. Visit Sweden’s mission is to promote Sweden as a destination to the world and strengthen the conditions for a growing, competitive tourism industry.\n\n\n\nAbout Visit Sweden on corporate.visitsweden.com\n\n\n",
"date": "8 April 2025",
"imageProps": {
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"alt": "Inside a restaurant with wooden tables and chairs along a window wall. A woman and man is sitting at a bar to the right. Blurry in the front you see an oil lamp hanging from the ceiling.",
"height": 1653,
"width": 2480,
"title": "Restaurant",
"caption": "Photo: Tina Axelsson/imagebank.sweden.se"
},
"href": "/new-support-to-promote-sweden-as-a-destination-from-visit-sweden/"
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{
"title": "New UN uniforms developed by Swedish design students",
"content": "\n\n\n\n\n\n\n\nSwedish design students from the Swedish School of Textiles are making history by developing a new collection of tour guide uniforms for the United Nations. This prestigious assignment has traditionally been held by renowned fashion houses like Dior and Benetton.\n\n\n\n\nOn Earth Day, 22 April, the collection will be unveiled at the United Nations Headquarters in New York. This is the first time a higher education institution has designed and developed tour guide uniforms for the UN Headquarters. It is also the first time there has been a focus on sustainability.\n\n\n\nStarting 23 April, Swedish foreign mission will have access to exhibition prints, social media posts, videos, and a press release to spread the news about this unique collaboration. The material will be a part of the toolkit Fashion forever.\n\n\n\n \n Promotional material\n \n \n \n \n \n \n UN uniforms social media posts\n \n \n \n\n\n",
"date": "7 April 2025",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/04/Textilhogskolan-Ola-Kjelbye.jpg",
"alt": "Students designing clothing.",
"height": 625,
"width": 1000,
"title": "Textilhogskolan Ola Kjelbye",
"caption": "Students from the Swedish School of Textiles in Borås. Photo: Ola Kjelbye"
},
"href": "/new-un-uniforms-developed-by-swedish-design-students/"
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{
"title": "Social media ideas for winter",
"content": "\n\n\n\n\n\n\nLooking for ideas on what to post on social media? Here are some winter themed videos and recent posts from the Sweden channels. You can translate video subtitles and captions to your local language.\n\n\n\n \n Social media content\n \n \n \n \n \n \n Actor Elin Oskal about Sami culture and the film ‘Stolen’\n \n \n \n \n \n Alpine tobogganing – a high-velocity winter sport\n \n \n \n \n \n Skidpan training to prepare for Swedish winter roads\n \n \n \n \n \n Winter cycling in Sweden\n \n \n \n \n \n ’Nyckelharpan’ – Swedish keyed fiddle\n \n \n \n \n \n 85 years of love in Swedish film\n \n \n \n \n \n Happiness course at Stockholm School of Economics \n \n \n \n \n \n Recycling in Sweden\n \n \n \n \n \n Princess Victoria’s special officer training in the Swedish Armed Forces\n \n \n \n \n \n Nordic noir author Karin Smirnoff\n \n \n \n \n \n Scandinavian Winter Swimming Championship\n \n \n \n \n \n Recipe: Swedish semla\n \n \n \n\n\n",
"date": "17 February 2025",
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"alt": "Reindeer in snow",
"height": 1653,
"width": 2480,
"title": "Reindeer",
"caption": "Photo: Jörgen Wiklund/imagebank.sweden.se"
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"href": "/social-media-ideas-for-winter/"
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{
"title": "Updates on Sharing Sweden for 2025",
"content": "\n\n\n\n\n\n\n\nIt is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.\n\n\n\n\nTalent attraction\n\n\n\nWork in Sweden toolkit and webinar\n\n\n\nThe new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).\n\n\n\nWork in Sweden toolkit\n\n\n\nPre-departure events for students and webinar\n\n\n\nNew and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).\n\n\n\nPre-departure event\n\n\n\nInternships at Swedish companies in ODA recipient countries\n\n\n\nThere is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.\n\n\n\nInternships at local Swedish companies\n\n\n\nCulture\n\n\n\nPippi 80 jubilee in the Children’s literature toolkit\n\n\n\nIn 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.\n\n\n\nChildren’s literature toolkit\n\n\n\nNew art exhibition inspired by Arctic expeditions\n\n\n\nSince 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists\n\n\n\nSwedish art toolkit\n\n\n\nNew films in the Swedish film selection 2025\n\n\n\nThe titles for next year’s film selection are ready and the application opens by the end of January. The films included are:\n\n\n\n\ndrama film ‘Hammarskjöld’ (2023)\n\n\n\nthe film classic ‘The Girls’ (1968)\n\n\n\ndocumentary ‘The Last journey’ (2024)\n\n\n\ndrama comedy ‘Nova and Alice’ (2024)\n\n\n\n\nAdditional titles may be added moving forward. \n\n\n\nSwedish film selection\n\n\n\nMusic moments and Eurovision toolkit updates\n\n\n\nSelected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.\n\n\n\nSwedish music moments toolkit\n\n\n\nSports by Sweden updates in 2025\n\n\n\nThe toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.\n\n\n\nSports by Sweden toolkit\n\n\n\nTrade\n\n\n\nIndustry packs for trade promotion in January 2025\n\n\n\nIn January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries. \n\n\n\nWebinar on the Industry packs 4 February\n\n\n\nRedefining waste toolkit in early 2025\n\n\n\nThe update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.\n\n\n\nRedress clothes swap now included in Fashion forever\n\n\n\nThe Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.\n\n\n\nRe-dress material\n\n\n\nStrategy and image of Sweden\n\n\n\nThe new strategy for promoting Sweden is taking shape\n\n\n\nThe new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.\n\n\n\nArticle on the strategy at SI.se (in Swedish)\n\n\n\nToolkit on Sweden in general\n\n\n\nWe have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.\n\n\n\nSweden in general toolkit\n\n\n\nUpcoming material on the image of Sweden\n\n\n\nNext year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.\n\n\n\nThe image of Sweden abroad\n\n\n\nSubscribe to our newsletter\n\n\n\nSign up to Sharing Sweden’s newsletter\n\n\n",
"date": "18 December 2024",
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"alt": "Gingerbread making ",
"height": 1653,
"width": 2480,
"title": "Gingerbread making",
"caption": "Photo: Miriam Preis/imagebank.sweden.se"
},
"href": "/updates-on-sharing-sweden-2025/"
},
{
"title": "Social media ideas for autumn",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Making apple juice from surplus apples\n \n \n \n \n \n Fish pass to track aquatic life and protect the ecosystem\n \n \n \n \n \n Musk ox research and protection for biodiversity\n \n \n \n \n \n Research station north of the Arctic Circle\n \n \n \n \n \n Innovative and climate-smart preschool Hoppet\n \n \n \n \n \n Reading holiday and book tips for children\n \n \n \n \n \n RedLocker – free tampons and pads in schools\n \n \n \n \n \n Wisdome Stockholm\n \n \n \n \n \n Mips helmet technology\n \n \n \n \n \n Sweden solar system\n \n \n \n \n \n Horror and fantasy novelist Mats Strandberg\n \n \n \n \n \n Recipe: Swedish apple crumble pie\n \n \n \n\n\n",
"date": "30 October 2024",
"imageProps": {
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"alt": "Fruit and vegetable farm",
"height": 1653,
"width": 2480,
"title": "Fruit and vegetable farm",
"caption": "Photo: Miriam Preis/imagebank.sweden.se"
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"href": "/social-media-ideas-for-autumn/"
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{
"title": "Swedish studies – a resource for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nEvery year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.\n\n\n\n\n200 universities in 35 different countries\n\n\n\nThe students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies. \n\n\n\nCollaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.\n\n\n\nContact persons at the universities\n\n\n\nAt each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.\n\n\n\nFind contact information to your nearest university at si.se (information in Swedish)\n\n\n\nExamples of collaborations\n\n\n\nMany Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:\n\n\n\nVienna, Austria\n\n\n\nThe embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.\n\n\n\nBerlin, Germany\n\n\n\nThe embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.\n\n\n\nWashington DC, USA\n\n\n\nThe embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.\n\n\n\nSupport to universities from SI\n\n\n\nThe Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.\n\n\n\nThe Swedish Institute offers support through:\n\n\n\n\nFinancial support for events, guest lectures, and study trips\n\n\n\nRegional conferences in the USA, Germany, France, Poland\n\n\n\nFinancial support for the purchase of teaching materials and literature\n\n\n\nPrograms to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus\n\n\n\nSummer courses for students at Swedish folk high schools\n\n\n\nSwedish lecturers\n\n\n\n\nMore information on Swedish around the world\n\n\n\nIf you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se\n\n\n\n \n Related content\n \n \n \n \n \n \n Have you heard these Swedish words? 1.0\n \n \n \n \n \n Have you heard these Swedish words? 2.0\n \n \n \n \n \n Swedish proverbs\n \n \n \n \n \n ‘Sverige A-Ö’ slideshow\n \n \n \n \n \n Sweden – a country less ordinary\n \n \n \n \n \n Sweden – folder for school children\n \n \n \n\n\n",
"date": "15 October 2024",
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"alt": "People reading Swedish books, one in a yellow dress and the other in blue shorts and a striped t-shirt.",
"height": 1000,
"width": 1500,
"title": "Swedish teachers at conference",
"caption": "Photo: Melker Dahlstrand"
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"href": "/swedish-studies-a-resource-for-sweden-promotion/"
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{
"title": "New promotional material for Study in Sweden",
"content": "\n\n\n\n\n\n\n\nUniversity Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.\n\n\n\n\nStudy in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.\n\n\n\n \n Livestream on how to apply\n \n \n \n \n \n \n Livestream marketing material – Study in Sweden\n \n \n \n\n\n\nOn 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.\n\n\n\n \n New film: Intro to Sweden\n \n \n \n \n \n \n Introduction to Sweden film – Study in Sweden\n \n \n \n\n\n\nA new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.\n\n\n",
"date": "14 October 2024",
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"alt": "Students studying together outdoors in autumn.",
"height": 1651,
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"title": "Higher education",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/higher+education/central+sweden/uppsala/4213#detail\">Magnus Liam Karlsson/imagebank.sweden.se</a>"
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"title": "12 innovation posts for social media",
"content": "\n\n\n\n\n\n\n\nLooking for inspiration for your social media channels? Here is a selection of social media posts and videos on both older and contemporary Swedish inventions and innovations.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n 5 reasons why Swedes are world-leading innovators\n \n \n \n \n \n Einride – Vision Zero\n \n \n \n \n \n Innovative wave energy technology\n \n \n \n \n \n Minesto – ‘flying” power’ plant under water\n \n \n \n \n \n Envac – underground waste disposal system\n \n \n \n \n \n Grönska vertical farm\n \n \n \n \n \n Self-aligning ball bearings – a Swedish invention\n \n \n \n \n \n 5 things to know about Alfred Nobel and the Nobel Prize\n \n \n \n \n \n Nanna Svartz – inventor of Salazopyrin\n \n \n \n \n \n The invention of the coat hanger hook\n \n \n \n \n \n The invention of the walker\n \n \n \n \n \n ‘Jonas’ potato peeler – a Swedish innovation\n \n \n \n\n\n",
"date": "2 October 2024",
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"caption": "The modern ball bearing was invented by the Swedish inventor and industrialist Sven Wingqvist. Photo: Sofia Sabel/imagebank.sweden.se"
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"title": "Last chance to use the SHE Pioneers and Tekla toolkits",
"content": "\n\n\n\n\n\n\nYou can use the toolkit SHE Pioneers to create a leadership programme for women in business. The Tekla toolkit is focused on empowering girls and women in STEM via workshops and dialogue.\n\n\n\nBoth toolkits can be used until the end of 2024. Apply in October at the latest.\n\n\n",
"date": "18 September 2024",
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"caption": "Photo: Lieselotte van der Meijs/imagebank.sweden.se"
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"title": "Summer material for social media",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media during the summer? Here are some suggestions.\n\n\n\n\n \n Social media posts\n \n \n \n \n \n \n 5 Swedish book tips\n \n \n \n \n \n The book boat – a floating library\n \n \n \n \n \n Bicycle house in Malmö\n \n \n \n \n \n Fritidsbanken – a library for sports equipment\n \n \n \n \n \n Fika with actor Edvin Ryding\n \n \n \n \n \n Recipe: Zeina Mourtada – chokladbollar\n \n \n \n \n \n A Trip to North Sweden\n \n \n \n \n \n A Trip to Mid Sweden\n \n \n \n \n \n A trip to South Sweden\n \n \n \n \n \n Henning Mankell’s Wallander crime novels and Ystad\n \n \n \n \n \n Camilla Läckberg’s crime novels and Fjällbacka\n \n \n \n \n \n Johan Theorin’s crime novels and Öland\n \n \n \n \n \n Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland\n \n \n \n \n \n Hisingsbron – a modern and award-winning bridge\n \n \n \n \n \n Götheborg – an 18th century ship reborn\n \n \n \n \n \n World’s first solar powered headphones\n \n \n \n \n \n Recipe: Zeina Mourtada – grilled vegetables\n \n \n \n \n \n Recipe: Jessica Frej – grilled salmon and potato salad\n \n \n \n\n\n\n \n Playlists\n \n \n \n \n \n \n \n Go to Spotify \n Swedish summer favourites playlist\n \n \n \n \n \n \n Go to Spotify \n Swedish sport cheers playlist\n \n \n \n \n \n \n Sweden Spotify profile \n Sweden on Spotify\n \n \n \n\n\n\nAll promotional material\n\n\n\nAll toolkits, social media, video and more\n\n\n",
"date": "1 July 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/06/reading.jpg",
"alt": "A girl in a yellow cap, reading a book on a cliff by a blue lake.",
"height": 1658,
"width": 2480,
"title": "Reading",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/reading///6661#detail\">Ulf Lundin/imagebank.sweden.se</a>"
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"href": "/summer-material-for-social-media/"
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{
"title": "More feature films available for screening",
"content": "\n\n\n\n\n\n\nA number of films from previous years’ Swedish film selections are now available on Sharing Sweden:\n\n\n\n\nBecoming Astrid\n\n\n\nMy father Marianne\n\n\n\nSune vs Sune\n\n\n\nThe Most Beautiful Boy in the World\n\n\n\nThe Choir\n\n\n\nClara Sola\n\n\n\nTigers\n\n\n\n\nThe Swedish film selection is available for Swedish foreign missions and can be used for non-profit cultural screenings. Apply via the SI Customer Portal to preview the films, get information about local rights, and access other protected content.\n\n\n\nThe Swedish film selection\n\n\n",
"date": "8 May 2024",
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"title": "Press photo_Astrid rides a bike_photo by Erik Molberg Hansen (1)",
"caption": "'Becoming Astrid' is one of the films that have been added to Sharing Sweden. Photo: Erik Molberg Hansen"
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{
"title": "New Eurovision and ABBA material on Sharing Sweden",
"content": "\n\n\n\n\n\n\n\nThe Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.\n\n\n\n\nOn 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory. \n\n\n\nYou can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.\n\n\n\nEurovision toolkit\n\n\n",
"date": "25 March 2024",
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"alt": "The ABBA members in 1974.",
"height": 1391,
"width": 2000,
"title": "ABBA-MELODIFESTIVALEN 1974",
"caption": "Photo: Olle Lindeborg / TT "
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{
"title": "Enhanced financial support for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nWe are pleased to announce that the Swedish Institute has secured additional funding for Sweden promotion in 2024. Consequently, the previous financial limitation of 100,000 SEK/year per embassy and consulate has been lifted.\n\n\n\n\nWhen you seek financial support, it should still primarily cover local production costs for toolkit materials and expenses related to invited guest speakers. While other event-related costs, such as venue rentals and communication expenses, may be considered, they should constitute only a minor portion of the budget. Catering costs will only be covered for Study in Sweden and Sweden alumni relations events.\n\n\n\nYou apply for financial support via the SI Customer Portal. If you have not yet done so, please create an account to initiate the application process. As usual, resources are limited, funding may not be available at all times. Should you have any questions or require further assistance, please feel free to reach out.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to the customer portal\n\n\n",
"date": "28 February 2024",
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{
"title": "The Swedish film selection 2024 is here",
"content": "\n\n\n\n\n\n\n\nThe first four films of the 2024 Swedish film selection are now released: Together 99 by Lukas Moodysson, UFO Sweden by the film collective Crazy Pictures, the documentary The King by Karin af Klintberg, and Bullets directed by Peter Pontikis. \n\n\n\n\nTo offer as many new films as possible, one or two more films will be added during the year.\n\n\n\nWith the new application process, you only need to make your application in one place, using the same application form for both the films and the financial support. You apply via the SI customer portal, using the new form for the Swedish film selection.\n\n\n\nThe Swedish Institute will translate films into German, Spanish and French on demand. Make sure to apply in good time, to ensure that there is enough time for translation. For other languages, you will need to include the costs for local translation in the budget of your application. \n\n\n\nThe Swedish film selection\n\n\n",
"date": "28 February 2024",
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"caption": "UFO Sweden by Crazy pictures is one of the films featured in the Swedish film selection 2024. © Crazy Pictures"
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"title": "New toolkit to come: Eurovision 2024",
"content": "\n\n\n\n\n\n\n\nSweden will host the Eurovision Song Contest for the 7th time and the Swedish Institute will of course create communication materials and event ideas for you to use to celebrate this happening!\n\n\n\n\nWe’re currently in the starting process, so if you have suggestions or specific needs for the material, don’t hesitate to contact the project manager, Andrea Rabus.\n\n\n\nMore information will be published on Sharing Sweden in the beginning of February. You can also get the latest updates via our newsletter. If you haven’t already, be sure to sign up\n\n\n\nSign up to the newsletter\n\n\n\nEurovision toolkit\n\n\n",
"date": "30 January 2024",
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"alt": "Loreen winning Eurovision 2023.",
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"title": "Eurovision Song Contest 2023: The Final – WINNER – SWEDEN – LOREEN",
"caption": "Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire."
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{
"title": "Updated material on the scholarship for master’s studies",
"content": "\n\n\n\n\n\n\n\nThe open call for the SI Scholarship for Global Professionals has been published and the promotion material for foreign missions has been updated.\n\n\n\n\nThe Swedish Institute is looking for ambitious individuals with strong professional backgrounds who are interested in studying a master’s degree in Sweden on the fully-funded scholarship: SI Scholarship for Global Professionals. \n\n\n\nThe open call has been published on the scholarship website and the promotion material for foreign missions has been updated on Sharing Sweden. Have a look at the Study in Sweden toolkit and find brochures, videos and presentations for how to promote the scholarship in your channels. \n\n\n\nNote! The applicants must first apply for a master’s programme at universityadmissions.se before 15 January 2024. \n\n\n\nStudy in Sweden toolkit\n\n\n",
"date": "19 December 2023",
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"alt": "Students from different countries in front of Stockholm city hall.",
"height": 627,
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"title": "SI-scholarships",
"caption": "Photo: Melker Dahlstrand "
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"href": "/updated-material-on-the-scholarship-for-masters-studies/"
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{
"title": "New poster exhibition about the Astrid Lindgren Memorial Award",
"content": "\n\n\n\n\n\n\n\nThe toolkit on Swedish children’s literature has been updated with a new poster exhibition on the Astrid Lindgren Memorial Award (ALMA).\n\n\n\n\nALMA is the largest award of its kind. The award is given annually to a person or organisation for their outstanding contribution to children’s and young adult literature.\n\n\n\nThe manual for Little library, a small library and a playful space for children, has also been updated. \n\n\n\nToolkit: Children’s literature\n\n\n\nThe new poster exhibition at Tokyo Art Book Fair. Photo: Hiromi Johansson/Embassy of Sweden Tokyo\n\n\n",
"date": "18 December 2023",
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"alt": "A person in Tokyo looking at the poster exhibition,",
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"title": "ALMA-exhibition-1",
"caption": "The poster exhibition at Tokyo Art Book Fair. Photo: Hiromi Johansson/Embassy of Sweden Tokyo"
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{
"title": "Toolkit applications are now open for 2024",
"content": "\n\n\n\n\n\n\n\nWe have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.\n\n\n\n\nApplications are made in the platform Sugar CRM. You will need to create an account before making the application.\n\n\n\nAll of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to Sugar CRM\n\n\n",
"date": "20 November 2023",
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"caption": "Photo: <a href=\"https://imagebank.sweden.se/teamwork/stockholm/stockholm+stockholm/7233#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
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{
"title": "Rescheduled webinars on financial support and toolkit applications for 2024",
"content": "\n\n\n\n\n\n\nThe webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST. \n\n\n\nThe seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.\n\n\n\nWebinar registration for Swedish foreign missions\n\n\n",
"date": "6 November 2023",
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{
"title": "Welcome to the new Sharing Sweden!",
"content": "\n\n\n\n\n\n\n\nThe new website gathers all the resources you need to promote Sweden to an international audience.\n\n\n\n\nWe have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden. \n\n\n\nThe new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months. \n\n\n\nThe new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.\n\n\n\nIntroduction seminars\n\n\n\nWould you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November. \n\n\n\nSign up: introduction seminars\n\n\n",
"date": "24 October 2023",
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{
"title": "New toolkit about film: A Swedish love story",
"content": "\n\n\n\n\n\n\n\nPromote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.\n\n\n\n\nThe film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry. \n\n\n\nYou can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.\n\n\n\nA Swedish love story\n\n\n",
"date": "24 October 2023",
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"alt": "Ronja and Birk meeting in the forest",
"height": 1667,
"width": 2500,
"title": "Ronja and Birk by Audrius Solominas/Viaplay",
"caption": "Photo: Audrius Solominas/Viaplay"
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{
"title": "Swedish collections in the Memory of the World Register",
"content": "\n\n\n\n\n\n\nUNESCO’s Memory of the World Register lists significant documents, manuscripts, oral traditions, audiovisual materials and collections of library and archive exhibits. \n\n\n\nNew content is now available on three of the collections from Sweden: \n\n\n\n\nthe Nobel archives\n\n\n\nthe Dag Hammarskjöld collection\n\n\n\nSweden’s Freedom of the Press Act.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Memory of the World: Nobel Archives\n \n \n \n \n \n Memory of the World: Dag Hammarskjöld\n \n \n \n \n \n Memory of the World: Freedom of the Press Act\n \n \n \n\n\n\nMore content about other Swedish Memory of the World collections will be available in November and December. \n\n\n",
"date": "24 October 2023",
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"alt": "Old documents on the Freedom of the Press Act.",
"height": 480,
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"title": "Freedom of press act National archive 2",
"caption": "Photo: Emre Olgun/National Archives of Sweden"
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{
"title": "New interactive graphics: Roadmaps for competitive fossil free industries",
"content": "\n\n\n\n\n\n\nAs a part of Fossil Free Sweden, 22 different industries have developed their own roadmaps to show how the industries can enhance their competitiveness by going fossil free or climate neutral. \n\n\n\nExplore the industry specific goals with the help of the new graphics. The material consists of an interactive presentation and GIFs for social media. \n\n\n\n \n \n \n \n \n \n \n \n Graphics: Roadmaps for competitive fossil free industries\n \n \n \n\n\n",
"date": "24 October 2023",
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"alt": "Illustration of sustainable electricity, such as wind, water and solar, delivered to buildnings.",
"height": 1000,
"width": 1500,
"title": "Graphics Fossil free",
"caption": "One example of the graphics: the electricity sector's goal to meet demand for fossil-free electricity in balance with other societal targets."
},
"href": "/new-interactive-graphics-roadmaps-for-competitive-fossil-free-industries/"
},
{
"title": "Get news from Sharing Sweden – subscribe to our newsletter",
"content": "\n\n\n\n\n\n\nWould you like to get the latest updates on new promotion material on Sharing Sweden? Subscribe to our newsletter. \n\n\n\nIf you are a subscriber of the old newsletter, you will need to re-subscribe in order to continue to receive updates about Sharing Sweden.\n\n\n\nSubscribe to the newsletter\n\n\n",
"date": "24 October 2023",
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{
"title": "New exhibition modules from January 2024",
"content": "\n\n\n\n\n\n\n\nFrom January 2024 there will be a new exhibition architecture for the Swedish Institute’s toolkit exhibitions. The new exhibition architecture consists of a family of modules that are versatile, easy to build and put together, simple to store and transport.\n\n\n\n\nThe new exhibition architecture works well as stand-alone modules for presenting only one or two prints, and they work even better when they are combined to create scenographies, spaces and rooms within the exhibition spaces. \n\n\n\nThe design is made as a collaboration by Between the lines Architecture and Studio Rebecca Ahlstedt.\n\n\n\nA stand-alone module.\n\n\n",
"date": "24 October 2023",
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"caption": "A chain of new exhibition modules linked together."
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"title": "Webinars: Introduction to the Sweden brand strategy",
"content": "\n\n\n\n\n\n\n\nWelcome to a webinar about the new strategy for strengthening the image of Sweden abroad. At the webinar, you will get a first presentation of the strategy and the accompanying workbook.\n\n\n\n\nThe webinar will be held in English and headed by communication strategist Andrea Rabus and brand strategist Christian Biller from the Swedish Institute.\n\n\n\nJoin us for any of the following dates:\n\n\n\n\n22 May at 09:00 CEST.\n\n\n\n23 May at 15:00 CEST.\n\n\n\n28 May at 09:00 and 15:00 CEST\n\n\n\n\nThe strategy is currently only available in Swedish but an English version will be ready in mid-May. The presentations in May will be followed up by digital workshops in September.\n\n\n\nSweden brand strategy\n\n\n\nRegister to the webinar\n\n\n\n Your browser does not support Iframes. ",
"date": "28 April 2025",
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"title": "New support to promote Sweden as a destination from Visit Sweden",
"content": "\n\n\n\n\n\n\n\nTourism is one of the largest export industries in Sweden. It does not only boost local businesses, but also helps shape a positive image of Sweden internationally. You can now find new material on Visit Sweden’s website that you can use to promote Sweden as a destination.\n\n\n\n\nCommunication materials and inspiration\n\n\n\nVisit Sweden offers communication materials that market Sweden as a destination in various ways. On their website, you can download videos, campaign materials, and print materials in English.\n\n\n\nYou can also find articles that you can use as inspiration to create your own content. The articles cover, among other things, Swedish food and beverage, culture, and nature.\n\n\n\nSharing destination Sweden toolkit on corporate.visitsweden.com\n\n\n\nAbout Visit Sweden\n\n\n\nVisit Sweden is the national marketing organisation for Sweden as a destination. They are a company owned by the Swedish government. Visit Sweden’s mission is to promote Sweden as a destination to the world and strengthen the conditions for a growing, competitive tourism industry.\n\n\n\nAbout Visit Sweden on corporate.visitsweden.com\n\n\n",
"date": "8 April 2025",
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"title": "New UN uniforms developed by Swedish design students",
"content": "\n\n\n\n\n\n\n\nSwedish design students from the Swedish School of Textiles are making history by developing a new collection of tour guide uniforms for the United Nations. This prestigious assignment has traditionally been held by renowned fashion houses like Dior and Benetton.\n\n\n\n\nOn Earth Day, 22 April, the collection will be unveiled at the United Nations Headquarters in New York. This is the first time a higher education institution has designed and developed tour guide uniforms for the UN Headquarters. It is also the first time there has been a focus on sustainability.\n\n\n\nStarting 23 April, Swedish foreign mission will have access to exhibition prints, social media posts, videos, and a press release to spread the news about this unique collaboration. The material will be a part of the toolkit Fashion forever.\n\n\n\n \n Promotional material\n \n \n \n \n \n \n UN uniforms social media posts\n \n \n \n\n\n",
"date": "7 April 2025",
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"caption": "Students from the Swedish School of Textiles in Borås. Photo: Ola Kjelbye"
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"title": "Social media ideas for winter",
"content": "\n\n\n\n\n\n\nLooking for ideas on what to post on social media? Here are some winter themed videos and recent posts from the Sweden channels. You can translate video subtitles and captions to your local language.\n\n\n\n \n Social media content\n \n \n \n \n \n \n Actor Elin Oskal about Sami culture and the film ‘Stolen’\n \n \n \n \n \n Alpine tobogganing – a high-velocity winter sport\n \n \n \n \n \n Skidpan training to prepare for Swedish winter roads\n \n \n \n \n \n Winter cycling in Sweden\n \n \n \n \n \n ’Nyckelharpan’ – Swedish keyed fiddle\n \n \n \n \n \n 85 years of love in Swedish film\n \n \n \n \n \n Happiness course at Stockholm School of Economics \n \n \n \n \n \n Recycling in Sweden\n \n \n \n \n \n Princess Victoria’s special officer training in the Swedish Armed Forces\n \n \n \n \n \n Nordic noir author Karin Smirnoff\n \n \n \n \n \n Scandinavian Winter Swimming Championship\n \n \n \n \n \n Recipe: Swedish semla\n \n \n \n\n\n",
"date": "17 February 2025",
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{
"title": "Updates on Sharing Sweden for 2025",
"content": "\n\n\n\n\n\n\n\nIt is now possible to apply for financial support for toolkit activities that take place in 2025. Here you can learn more about some of the new and upcoming material on Sharing Sweden.\n\n\n\n\nTalent attraction\n\n\n\nWork in Sweden toolkit and webinar\n\n\n\nThe new toolkit can be used to promote Sweden as a career destination with the goal of attracting highly skilled talent to Sweden. Introduction webinars will be held on 28 January at 9:00 and 15:00 (CET).\n\n\n\nWork in Sweden toolkit\n\n\n\nPre-departure events for students and webinar\n\n\n\nNew and updated material is available! Selected foreign missions can apply for financial support to hold events aimed at international students admitted to a programme in Sweden. There will be a webinar on 21 January at 14:00 (CET).\n\n\n\nPre-departure event\n\n\n\nInternships at Swedish companies in ODA recipient countries\n\n\n\nThere is a new opportunity to offer funded internships at local Swedish companies for SI scholarship alumni and international students from countries on the DAC lists of ODA recipients. Application deadline 12 March 2025.\n\n\n\nInternships at local Swedish companies\n\n\n\nCulture\n\n\n\nPippi 80 jubilee in the Children’s literature toolkit\n\n\n\nIn 2025, we celebrate that Pippi Longstocking is turning 80 years. The material includes a party kit, a cutout board, and exhibition posters. It is found in the toolkit ‘Children’s literature’.\n\n\n\nChildren’s literature toolkit\n\n\n\nNew art exhibition inspired by Arctic expeditions\n\n\n\nSince 1988, artists have been invited by the Swedish Polar Research Secretariat to join scientists aboard the icebreaker Oden. Expedition Art is an exhibition presenting works by six of these artists\n\n\n\nSwedish art toolkit\n\n\n\nNew films in the Swedish film selection 2025\n\n\n\nThe titles for next year’s film selection are ready and the application opens by the end of January. The films included are:\n\n\n\n\ndrama film ‘Hammarskjöld’ (2023)\n\n\n\nthe film classic ‘The Girls’ (1968)\n\n\n\ndocumentary ‘The Last journey’ (2024)\n\n\n\ndrama comedy ‘Nova and Alice’ (2024)\n\n\n\n\nAdditional titles may be added moving forward. \n\n\n\nSwedish film selection\n\n\n\nMusic moments and Eurovision toolkit updates\n\n\n\nSelected parts of the popularEurovision toolkit are now included in the Swedish music moments toolkit. In 2025 the music exhibition and social media material will be updated with new music creators.\n\n\n\nSwedish music moments toolkit\n\n\n\nSports by Sweden updates in 2025\n\n\n\nThe toolkit will be updated with new social media material during next year. This includes material on the ‘Ice hockey world championship’ in Sweden and more content on the role of sports in Swedish society.\n\n\n\nSports by Sweden toolkit\n\n\n\nTrade\n\n\n\nIndustry packs for trade promotion in January 2025\n\n\n\nIn January, we will launch the first industry packs. They are focused on trade promotion for different industry sectors and contain key messages, speaking points, company directories, presentations, and more. The first packages cover transport, energy, batteries, industrials and digi tech sectors. During 2025 more will follow, including cultural and creative industries. \n\n\n\nWebinar on the Industry packs 4 February\n\n\n\nRedefining waste toolkit in early 2025\n\n\n\nThe update of the Re:waste toolkit on Swedish waste management will be launched in 2025 under the name of ‘Redefining waste’. It will include a new and updated exhibition and new content for social media.\n\n\n\nRedress clothes swap now included in Fashion forever\n\n\n\nThe Fashion forever toolkit has been updated with material that you can use to create clothes swap events. The material is now available on Sharing Sweden.\n\n\n\nRe-dress material\n\n\n\nStrategy and image of Sweden\n\n\n\nThe new strategy for promoting Sweden is taking shape\n\n\n\nThe new strategy for communicating about Sweden abroad will be available on Sharing Sweden in spring 2025. It is developed by the Swedish institute in collaboration with over 300 Swedish government agencies, businesses, regions, academia, and interest organizations. The strategy will have an accompanying handbook with practical advice on how to use it.\n\n\n\nArticle on the strategy at SI.se (in Swedish)\n\n\n\nToolkit on Sweden in general\n\n\n\nWe have collected material that can be used to communicate on Sweden in general, including the Sverige A-Ö exhibition, social media content, and publications for local printing. Next year, the material will be updated according to the new strategy for Sweden promotion.\n\n\n\nSweden in general toolkit\n\n\n\nUpcoming material on the image of Sweden\n\n\n\nNext year, the Swedish institute’s annual report on the image of Sweden abroad will be translated to English and available on Sharing Sweden. A number of reports on the image of Sweden in different countries and regions will also be available.\n\n\n\nThe image of Sweden abroad\n\n\n\nSubscribe to our newsletter\n\n\n\nSign up to Sharing Sweden’s newsletter\n\n\n",
"date": "18 December 2024",
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"title": "Social media ideas for autumn",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media? Here are some suggestions covering everything from sustainability and innovation to Swedish literature.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Making apple juice from surplus apples\n \n \n \n \n \n Fish pass to track aquatic life and protect the ecosystem\n \n \n \n \n \n Musk ox research and protection for biodiversity\n \n \n \n \n \n Research station north of the Arctic Circle\n \n \n \n \n \n Innovative and climate-smart preschool Hoppet\n \n \n \n \n \n Reading holiday and book tips for children\n \n \n \n \n \n RedLocker – free tampons and pads in schools\n \n \n \n \n \n Wisdome Stockholm\n \n \n \n \n \n Mips helmet technology\n \n \n \n \n \n Sweden solar system\n \n \n \n \n \n Horror and fantasy novelist Mats Strandberg\n \n \n \n \n \n Recipe: Swedish apple crumble pie\n \n \n \n\n\n",
"date": "30 October 2024",
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{
"title": "Swedish studies – a resource for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nEvery year, over 27,000 students study Swedish at higher education institutions outside of Sweden. This presents many opportunities for collaboration when it comes to Sweden promotion. The Swedish Institute (SI) supports 200 universities abroad and can help you get in touch.\n\n\n\n\n200 universities in 35 different countries\n\n\n\nThe students are often young people with a deep interest in Sweden. They study Swedish either as an additional subject to their education or as a main subject within Scandinavian studies. \n\n\n\nCollaborating with universities offers many benefits, and students can be valuable resources at events, for example as translators, interpreters, or participants. They are an important group to stay in touch with. The collaboration can be as simple as an annual Lucia celebration and contact with the local Swedish teacher, or larger projects such as Sweden Days and conferences.\n\n\n\nContact persons at the universities\n\n\n\nAt each university, there is a Swedish teacher who is the SI contact person. The Swedish teachers have broad networks within the university, and many are local teachers. Others are Swedes who are permanently residing in the country, or Swedish lecturers who has taught Swedish around the world for a few years.\n\n\n\nFind contact information to your nearest university at si.se (information in Swedish)\n\n\n\nExamples of collaborations\n\n\n\nMany Swedish embassies and consulates already have well-developed cooperation with the universities in the country. Here are some good examples:\n\n\n\nVienna, Austria\n\n\n\nThe embassy in Vienna has close cooperation with the University of Vienna, where SI in November supports inviting the author and science journalist Karin Bojs both to the university and for participation at the book fair in Vienna, where Swedish students always help in the embassy’s booth. Every autumn and spring, the embassy invites representatives from all Swedish associations and the Swedish lecturer to a meeting.\n\n\n\nBerlin, Germany\n\n\n\nThe embassy in Berlin has close contact with the 54 universities with Swedish language instruction in the country and co-organizes Swedish teacher conferences with SI. The universities are also offered SI’s toolkit to increase interest in Sweden and the Swedish language at universities and colleges.\n\n\n\nWashington DC, USA\n\n\n\nThe embassy in Washington DC has close cooperation with the Association for Swedish Teachers and Researchers of America (ASTRA) and, together with SI, organizes an ASTRA conference at the House of Sweden every other year. In other years, the conference is held at one of the 25 universities with Swedish language instruction in the USA or one of the 2 in Mexico or 2 in Canada.\n\n\n\nSupport to universities from SI\n\n\n\nThe Swedish Institute supports and collaborates with about 200 universities that offer Swedish studies and Swedish language studies.\n\n\n\nThe Swedish Institute offers support through:\n\n\n\n\nFinancial support for events, guest lectures, and study trips\n\n\n\nRegional conferences in the USA, Germany, France, Poland\n\n\n\nFinancial support for the purchase of teaching materials and literature\n\n\n\nPrograms to visit Sweden for teachers and students from Ukraine, Georgia, and Belarus\n\n\n\nSummer courses for students at Swedish folk high schools\n\n\n\nSwedish lecturers\n\n\n\n\nMore information on Swedish around the world\n\n\n\nIf you want to know more about Swedish studies, SI’s support to universities, or get more examples on collaborations, please contact the Swedish studies team at sveu@si.se\n\n\n\n \n Related content\n \n \n \n \n \n \n Have you heard these Swedish words? 1.0\n \n \n \n \n \n Have you heard these Swedish words? 2.0\n \n \n \n \n \n Swedish proverbs\n \n \n \n \n \n ‘Sverige A-Ö’ slideshow\n \n \n \n \n \n Sweden – a country less ordinary\n \n \n \n \n \n Sweden – folder for school children\n \n \n \n\n\n",
"date": "15 October 2024",
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"title": "New promotional material for Study in Sweden",
"content": "\n\n\n\n\n\n\n\nUniversity Admissions has now opened applications for international students who want to study in Sweden starting in autumn 2025. The application is open until 15 January 2025.\n\n\n\n\nStudy in Sweden have created new materials focusing on the application process and providing information on life and studies in Sweden. Make sure to check out and use Study in Sweden’s toolkit.\n\n\n\n \n Livestream on how to apply\n \n \n \n \n \n \n Livestream marketing material – Study in Sweden\n \n \n \n\n\n\nOn 6 November, Study in Sweden will host a livestream with University Admissions to guide international students through the application process. Use the new marketing materials to invite students and promote the livestream.\n\n\n\n \n New film: Intro to Sweden\n \n \n \n \n \n \n Introduction to Sweden film – Study in Sweden\n \n \n \n\n\n\nA new video, ‘An intro to Sweden’ is available, focusing on life and studies in Sweden. Share the YouTube version of the film or download it through sharingsweden.se. You can also find useful links and suggested captions for the video.\n\n\n",
"date": "14 October 2024",
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"title": "12 innovation posts for social media",
"content": "\n\n\n\n\n\n\n\nLooking for inspiration for your social media channels? Here is a selection of social media posts and videos on both older and contemporary Swedish inventions and innovations.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n 5 reasons why Swedes are world-leading innovators\n \n \n \n \n \n Einride – Vision Zero\n \n \n \n \n \n Innovative wave energy technology\n \n \n \n \n \n Minesto – ‘flying” power’ plant under water\n \n \n \n \n \n Envac – underground waste disposal system\n \n \n \n \n \n Grönska vertical farm\n \n \n \n \n \n Self-aligning ball bearings – a Swedish invention\n \n \n \n \n \n 5 things to know about Alfred Nobel and the Nobel Prize\n \n \n \n \n \n Nanna Svartz – inventor of Salazopyrin\n \n \n \n \n \n The invention of the coat hanger hook\n \n \n \n \n \n The invention of the walker\n \n \n \n \n \n ‘Jonas’ potato peeler – a Swedish innovation\n \n \n \n\n\n",
"date": "2 October 2024",
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"caption": "The modern ball bearing was invented by the Swedish inventor and industrialist Sven Wingqvist. Photo: Sofia Sabel/imagebank.sweden.se"
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"title": "Last chance to use the SHE Pioneers and Tekla toolkits",
"content": "\n\n\n\n\n\n\nYou can use the toolkit SHE Pioneers to create a leadership programme for women in business. The Tekla toolkit is focused on empowering girls and women in STEM via workshops and dialogue.\n\n\n\nBoth toolkits can be used until the end of 2024. Apply in October at the latest.\n\n\n",
"date": "18 September 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/09/working-together.jpg",
"alt": "Two women stand smiling, looking at each other. One of them holds a laptop.",
"height": 1653,
"width": 2480,
"title": "Working together",
"caption": "Photo: Lieselotte van der Meijs/imagebank.sweden.se"
},
"href": "/last-chance-to-use-the-she-pioneers-and-tekla-toolkits/"
},
{
"title": "Summer material for social media",
"content": "\n\n\n\n\n\n\n\nLooking for ideas on what to post on social media during the summer? Here are some suggestions.\n\n\n\n\n \n Social media posts\n \n \n \n \n \n \n 5 Swedish book tips\n \n \n \n \n \n The book boat – a floating library\n \n \n \n \n \n Bicycle house in Malmö\n \n \n \n \n \n Fritidsbanken – a library for sports equipment\n \n \n \n \n \n Fika with actor Edvin Ryding\n \n \n \n \n \n Recipe: Zeina Mourtada – chokladbollar\n \n \n \n \n \n A Trip to North Sweden\n \n \n \n \n \n A Trip to Mid Sweden\n \n \n \n \n \n A trip to South Sweden\n \n \n \n \n \n Henning Mankell’s Wallander crime novels and Ystad\n \n \n \n \n \n Camilla Läckberg’s crime novels and Fjällbacka\n \n \n \n \n \n Johan Theorin’s crime novels and Öland\n \n \n \n \n \n Kerstin Ekman’s crime novel ‘Blackwater’ and Jämtland\n \n \n \n \n \n Hisingsbron – a modern and award-winning bridge\n \n \n \n \n \n Götheborg – an 18th century ship reborn\n \n \n \n \n \n World’s first solar powered headphones\n \n \n \n \n \n Recipe: Zeina Mourtada – grilled vegetables\n \n \n \n \n \n Recipe: Jessica Frej – grilled salmon and potato salad\n \n \n \n\n\n\n \n Playlists\n \n \n \n \n \n \n \n Go to Spotify \n Swedish summer favourites playlist\n \n \n \n \n \n \n Go to Spotify \n Swedish sport cheers playlist\n \n \n \n \n \n \n Sweden Spotify profile \n Sweden on Spotify\n \n \n \n\n\n\nAll promotional material\n\n\n\nAll toolkits, social media, video and more\n\n\n",
"date": "1 July 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/06/reading.jpg",
"alt": "A girl in a yellow cap, reading a book on a cliff by a blue lake.",
"height": 1658,
"width": 2480,
"title": "Reading",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/reading///6661#detail\">Ulf Lundin/imagebank.sweden.se</a>"
},
"href": "/summer-material-for-social-media/"
},
{
"title": "More feature films available for screening",
"content": "\n\n\n\n\n\n\nA number of films from previous years’ Swedish film selections are now available on Sharing Sweden:\n\n\n\n\nBecoming Astrid\n\n\n\nMy father Marianne\n\n\n\nSune vs Sune\n\n\n\nThe Most Beautiful Boy in the World\n\n\n\nThe Choir\n\n\n\nClara Sola\n\n\n\nTigers\n\n\n\n\nThe Swedish film selection is available for Swedish foreign missions and can be used for non-profit cultural screenings. Apply via the SI Customer Portal to preview the films, get information about local rights, and access other protected content.\n\n\n\nThe Swedish film selection\n\n\n",
"date": "8 May 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/Press-photo_Astrid-rides-a-bike_photo-by-Erik-Molberg-Hansen-1.jpg",
"alt": "A young Astrid riding a bike.",
"height": 720,
"width": 1500,
"title": "Press photo_Astrid rides a bike_photo by Erik Molberg Hansen (1)",
"caption": "'Becoming Astrid' is one of the films that have been added to Sharing Sweden. Photo: Erik Molberg Hansen"
},
"href": "/more-feature-films-available-for-screening/"
},
{
"title": "New Eurovision and ABBA material on Sharing Sweden",
"content": "\n\n\n\n\n\n\n\nThe Eurovision toolkit has been updated with new material for the ABBA jubilee, a social media plan, and event material for Eurovision. More social media content will come up until the end of April.\n\n\n\n\nOn 6 April it’s 50 years since ABBA won the 1974 Eurovision Song Contest with Waterloo. You can find material to celebrate this event in the toolkit. The material includes a recorded speech from Björn Ulvaeus, a face hole cut-out-board of ABBA, social media content, a playlist, and talking points on ABBA’s Eurovision victory. \n\n\n\nYou can also find event material for a Eurovision celebration in the toolkit. For example there are templates for invitations and posters to market your event. The material also includes tips on how to create a viewing party and a logo and designs for merch such as balloons, metal pins, and totebags. All material is to be produced locally.\n\n\n\nEurovision toolkit\n\n\n",
"date": "25 March 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/03/ABBA_photo_Olle-LindeborgTT.jpg",
"alt": "The ABBA members in 1974.",
"height": 1391,
"width": 2000,
"title": "ABBA-MELODIFESTIVALEN 1974",
"caption": "Photo: Olle Lindeborg / TT "
},
"href": "/new-eurovision-and-abba-material-on-sharing-sweden/"
},
{
"title": "Enhanced financial support for Sweden promotion",
"content": "\n\n\n\n\n\n\n\nWe are pleased to announce that the Swedish Institute has secured additional funding for Sweden promotion in 2024. Consequently, the previous financial limitation of 100,000 SEK/year per embassy and consulate has been lifted.\n\n\n\n\nWhen you seek financial support, it should still primarily cover local production costs for toolkit materials and expenses related to invited guest speakers. While other event-related costs, such as venue rentals and communication expenses, may be considered, they should constitute only a minor portion of the budget. Catering costs will only be covered for Study in Sweden and Sweden alumni relations events.\n\n\n\nYou apply for financial support via the SI Customer Portal. If you have not yet done so, please create an account to initiate the application process. As usual, resources are limited, funding may not be available at all times. Should you have any questions or require further assistance, please feel free to reach out.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to the customer portal\n\n\n",
"date": "28 February 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/plattform-collaborate-9196-newsleter.jpg",
"alt": "A woman working on her laptop with a coworker.",
"height": 567,
"width": 1000,
"title": "plattform-collaborate-9196 newsleter",
"caption": "Photo: Plattform/Scandinav/Imagebank.sweden.se"
},
"href": "/enhanced-financial-support-for-sweden-promotion/"
},
{
"title": "The Swedish film selection 2024 is here",
"content": "\n\n\n\n\n\n\n\nThe first four films of the 2024 Swedish film selection are now released: Together 99 by Lukas Moodysson, UFO Sweden by the film collective Crazy Pictures, the documentary The King by Karin af Klintberg, and Bullets directed by Peter Pontikis. \n\n\n\n\nTo offer as many new films as possible, one or two more films will be added during the year.\n\n\n\nWith the new application process, you only need to make your application in one place, using the same application form for both the films and the financial support. You apply via the SI customer portal, using the new form for the Swedish film selection.\n\n\n\nThe Swedish Institute will translate films into German, Spanish and French on demand. Make sure to apply in good time, to ensure that there is enough time for translation. For other languages, you will need to include the costs for local translation in the budget of your application. \n\n\n\nThe Swedish film selection\n\n\n",
"date": "28 February 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/02/Press_photo_Ufo_sweden_1.2.1.jpg",
"alt": "A woman with a flashlight in a dark barn.",
"height": 628,
"width": 1500,
"title": "Press_photo_Ufo_sweden_1.2.1",
"caption": "UFO Sweden by Crazy pictures is one of the films featured in the Swedish film selection 2024. © Crazy Pictures"
},
"href": "/the-swedish-film-selection-2024-is-here/"
},
{
"title": "New toolkit to come: Eurovision 2024",
"content": "\n\n\n\n\n\n\n\nSweden will host the Eurovision Song Contest for the 7th time and the Swedish Institute will of course create communication materials and event ideas for you to use to celebrate this happening!\n\n\n\n\nWe’re currently in the starting process, so if you have suggestions or specific needs for the material, don’t hesitate to contact the project manager, Andrea Rabus.\n\n\n\nMore information will be published on Sharing Sweden in the beginning of February. You can also get the latest updates via our newsletter. If you haven’t already, be sure to sign up\n\n\n\nSign up to the newsletter\n\n\n\nEurovision toolkit\n\n\n",
"date": "30 January 2024",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2024/01/Eurovision_AndyVonPipp_TT.jpg",
"alt": "Loreen winning Eurovision 2023.",
"height": 1666,
"width": 2500,
"title": "Eurovision Song Contest 2023: The Final – WINNER – SWEDEN – LOREEN",
"caption": "Loreen, winner of the Eurovision Song Contest 2023. Photo: © Andy Von Pip/ZUMA Press Wire."
},
"href": "/new-toolkit-to-come-eurovision-2024/"
},
{
"title": "Updated material on the scholarship for master’s studies",
"content": "\n\n\n\n\n\n\n\nThe open call for the SI Scholarship for Global Professionals has been published and the promotion material for foreign missions has been updated.\n\n\n\n\nThe Swedish Institute is looking for ambitious individuals with strong professional backgrounds who are interested in studying a master’s degree in Sweden on the fully-funded scholarship: SI Scholarship for Global Professionals. \n\n\n\nThe open call has been published on the scholarship website and the promotion material for foreign missions has been updated on Sharing Sweden. Have a look at the Study in Sweden toolkit and find brochures, videos and presentations for how to promote the scholarship in your channels. \n\n\n\nNote! The applicants must first apply for a master’s programme at universityadmissions.se before 15 January 2024. \n\n\n\nStudy in Sweden toolkit\n\n\n",
"date": "19 December 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/12/SI-scholarships.png",
"alt": "Students from different countries in front of Stockholm city hall.",
"height": 627,
"width": 600,
"title": "SI-scholarships",
"caption": "Photo: Melker Dahlstrand "
},
"href": "/updated-material-on-the-scholarship-for-masters-studies/"
},
{
"title": "New poster exhibition about the Astrid Lindgren Memorial Award",
"content": "\n\n\n\n\n\n\n\nThe toolkit on Swedish children’s literature has been updated with a new poster exhibition on the Astrid Lindgren Memorial Award (ALMA).\n\n\n\n\nALMA is the largest award of its kind. The award is given annually to a person or organisation for their outstanding contribution to children’s and young adult literature.\n\n\n\nThe manual for Little library, a small library and a playful space for children, has also been updated. \n\n\n\nToolkit: Children’s literature\n\n\n\nThe new poster exhibition at Tokyo Art Book Fair. Photo: Hiromi Johansson/Embassy of Sweden Tokyo\n\n\n",
"date": "18 December 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/12/ALMA-exhibition-1.jpg",
"alt": "A person in Tokyo looking at the poster exhibition,",
"height": 1331,
"width": 2000,
"title": "ALMA-exhibition-1",
"caption": "The poster exhibition at Tokyo Art Book Fair. Photo: Hiromi Johansson/Embassy of Sweden Tokyo"
},
"href": "/new-poster-exhibition-about-the-astrid-lindgren-memorial-award/"
},
{
"title": "Toolkit applications are now open for 2024",
"content": "\n\n\n\n\n\n\n\nWe have opened the toolkit applications for next year. This means that it is possible for Swedish foreign missions to apply for financial support for toolkit activities that will take place in 2024. When it comes to student recruitment activities next year, the application will open in January 2024.\n\n\n\n\nApplications are made in the platform Sugar CRM. You will need to create an account before making the application.\n\n\n\nAll of Sweden’s foreign missions abroad may apply for an unlimited number of toolkits, including support and advice from a project manager at the Swedish Institute. Funding is limited to a maximum of 100,000 SEK/year for Sweden promotion. In some cases it is possible to apply for additional funding.\n\n\n\nFinancial support and how to apply\n\n\n\nCreate an account or log in to Sugar CRM\n\n\n",
"date": "20 November 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/lieselotte_van_der_meijs-teamwork-7233.jpg",
"alt": "Two coworkers with a laptop, working together.",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-teamwork-7233",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/teamwork/stockholm/stockholm+stockholm/7233#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "/toolkit-applications-are-now-open-for-2024/"
},
{
"title": "Rescheduled webinars on financial support and toolkit applications for 2024",
"content": "\n\n\n\n\n\n\nThe webinars regarding the new toolkit application process and financial support for 2024 have been rescheduled to make it possible for more people to attend. The new dates are Monday, 20 November at 3 pm CEST and Tuesday, 21 November at 9 am CEST. \n\n\n\nThe seminars will be held over Zoom and the link to the meeting will be sent to you a few days prior the event.\n\n\n\nWebinar registration for Swedish foreign missions\n\n\n",
"date": "6 November 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/11/lieselotte_van_der_meijs-business_meeting-7204-1.jpg",
"alt": "",
"height": 1653,
"width": 2480,
"title": "lieselotte_van_der_meijs-business_meeting-7204 (1)",
"caption": "Photo: <a href=\"https://imagebank.sweden.se/business+meeting/stockholm/stockholm+stockholm/7204#detail\">Lieselotte van der Meijs/imagebank.sweden.se</a>"
},
"href": "/rescheduled-webinars-financing-and-application-process/"
},
{
"title": "Welcome to the new Sharing Sweden!",
"content": "\n\n\n\n\n\n\n\nThe new website gathers all the resources you need to promote Sweden to an international audience.\n\n\n\n\nWe have improved the website’s design, accessibility, and structure to make it more user friendly. The goal has been to make Sharing Sweden easier and more inspiring to use for both new and experienced promoters of Sweden. \n\n\n\nThe new Sharing Sweden contains a collection of promotional material such as toolkits, social media content, videos, and presentations. You will be able to find a large selection of material, some from the old website and some new! More material will be added in the upcoming months. \n\n\n\nThe new website also contains the brand visual identity for Sweden and The Swedish film selection 2023.\n\n\n\nIntroduction seminars\n\n\n\nWould you like an introduction to the new website? Join us for a walk through and demo of the new Sharing Sweden website on the 6th of November at 9 am CEST, or on the 8th of November at 3 pm CEST. Last day to sign up: the 5th of November. \n\n\n\nSign up: introduction seminars\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/sharing-sweden-logo-blue-2.png",
"alt": "Sharing Sweden",
"height": 428,
"width": 1500,
"title": "Sharing Sweden logo",
"caption": ""
},
"href": "/welcome-to-the-new-sharing-sweden/"
},
{
"title": "New toolkit about film: A Swedish love story",
"content": "\n\n\n\n\n\n\n\nPromote Swedish film industry and Swedish films and drama series with our new toolkit: A Swedish love story.\n\n\n\n\nThe film industry is both a cultural, creative, and technically innovative industry. ‘A Swedish love story’ is a new toolkit that you can use to promote filming in and producing with Sweden to the international film industry. \n\n\n\nYou can also use the toolkit to promote Swedish films and drama series to both the film industry and the general public.\n\n\n\nA Swedish love story\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/A-Swedish-love-story-_Ronja-and-Birk_2.jpg",
"alt": "Ronja and Birk meeting in the forest",
"height": 1667,
"width": 2500,
"title": "Ronja and Birk by Audrius Solominas/Viaplay",
"caption": "Photo: Audrius Solominas/Viaplay"
},
"href": "/new-toolkit-about-film-a-swedish-love-story/"
},
{
"title": "Swedish collections in the Memory of the World Register",
"content": "\n\n\n\n\n\n\nUNESCO’s Memory of the World Register lists significant documents, manuscripts, oral traditions, audiovisual materials and collections of library and archive exhibits. \n\n\n\nNew content is now available on three of the collections from Sweden: \n\n\n\n\nthe Nobel archives\n\n\n\nthe Dag Hammarskjöld collection\n\n\n\nSweden’s Freedom of the Press Act.\n\n\n\n\n \n Social media content\n \n \n \n \n \n \n Memory of the World: Nobel Archives\n \n \n \n \n \n Memory of the World: Dag Hammarskjöld\n \n \n \n \n \n Memory of the World: Freedom of the Press Act\n \n \n \n\n\n\nMore content about other Swedish Memory of the World collections will be available in November and December. \n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/Freedom-of-press-act-National-archive-2.jpg",
"alt": "Old documents on the Freedom of the Press Act.",
"height": 480,
"width": 596,
"title": "Freedom of press act National archive 2",
"caption": "Photo: Emre Olgun/National Archives of Sweden"
},
"href": "/swedish-collections-in-the-memory-of-the-world-register/"
},
{
"title": "New interactive graphics: Roadmaps for competitive fossil free industries",
"content": "\n\n\n\n\n\n\nAs a part of Fossil Free Sweden, 22 different industries have developed their own roadmaps to show how the industries can enhance their competitiveness by going fossil free or climate neutral. \n\n\n\nExplore the industry specific goals with the help of the new graphics. The material consists of an interactive presentation and GIFs for social media. \n\n\n\n \n \n \n \n \n \n \n \n Graphics: Roadmaps for competitive fossil free industries\n \n \n \n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/Graphics-Fossil-free.png",
"alt": "Illustration of sustainable electricity, such as wind, water and solar, delivered to buildnings.",
"height": 1000,
"width": 1500,
"title": "Graphics Fossil free",
"caption": "One example of the graphics: the electricity sector's goal to meet demand for fossil-free electricity in balance with other societal targets."
},
"href": "/new-interactive-graphics-roadmaps-for-competitive-fossil-free-industries/"
},
{
"title": "Get news from Sharing Sweden – subscribe to our newsletter",
"content": "\n\n\n\n\n\n\nWould you like to get the latest updates on new promotion material on Sharing Sweden? Subscribe to our newsletter. \n\n\n\nIf you are a subscriber of the old newsletter, you will need to re-subscribe in order to continue to receive updates about Sharing Sweden.\n\n\n\nSubscribe to the newsletter\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/melker_dahlstrand-office_environment-6071.jpg",
"alt": "A person reading on a computer.",
"height": 1653,
"width": 2480,
"title": "melker_dahlstrand-office_environment-6071",
"caption": "Photo: Melker Dahlstrand/imagebank.sweden.se"
},
"href": "/get-news-from-sharing-sweden-subscribe-to-our-newsletter/"
},
{
"title": "New exhibition modules from January 2024",
"content": "\n\n\n\n\n\n\n\nFrom January 2024 there will be a new exhibition architecture for the Swedish Institute’s toolkit exhibitions. The new exhibition architecture consists of a family of modules that are versatile, easy to build and put together, simple to store and transport.\n\n\n\n\nThe new exhibition architecture works well as stand-alone modules for presenting only one or two prints, and they work even better when they are combined to create scenographies, spaces and rooms within the exhibition spaces. \n\n\n\nThe design is made as a collaboration by Between the lines Architecture and Studio Rebecca Ahlstedt.\n\n\n\nA stand-alone module.\n\n\n",
"date": "24 October 2023",
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/10/Exhibition-module-linked.png",
"alt": "Exhibition modules linked together",
"height": 491,
"width": 735,
"title": "Exhibition-module-linked",
"caption": "A chain of new exhibition modules linked together."
},
"href": "/new-exhibition-modules-from-january-2024/"
}
]
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