Start / Calendar / Webinar: Introduction to the Sweden brand strategyWebinar: Introduction to the Sweden brand strategy Photo: Lisa Öberg/Johnér Bildbyrå
28 May 2025 Welcome to a webinar about the new strategy for strengthening the image of Sweden abroad. At the webinar, you will get a first presentation of the strategy and the accompanying workbook.
The webinar will be held in English and headed by communication strategist Andrea Rabus and brand strategist Christian Biller from the Swedish Institute.
Join us for any of the following dates:
22 May at 09:00 CEST. 23 May at 15:00 CEST. 28 May at 09:00 and 15:00 CEST The strategy is currently only available in Swedish but an English version will be ready in mid-May. The presentations in May will be followed up by digital workshops in September.
Sweden brand strategy
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"content": "Welcome to a webinar about the new strategy for strengthening the image of Sweden abroad. At the webinar, you will get a first presentation of the strategy and the accompanying workbook.",
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