Start / News / Inspiration from the Sweden channelsInspiration from the Sweden channels Photos. 1. Esrange. 2. Jeanette Frank & Jonas Nyström/Kulturlabbet/Räddningsmissionen. 3. Wallenberg Foundation Are you looking for inspiration on how to use the new strategy for strengthening Sweden's image abroad to create content for social media? Here are some recent examples from the Sweden channels where we have used the brand promise and different strategic qualities as starting points.
Sweden Brand strategy Sweden has a new nation brand strategy since May 2025. It has been developed through collaboration with representatives from many different sectors in Sweden.
The new strategy for strengthening the image of Sweden abroad
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