5 must-dos for a Swedish Midsummer How to use the video This videos shows five Swedish Midsummer traditions. It is available with English and Arabic text and as a clean version without text. You can use the clean version to add text in your local language.
The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels.
Article about Midsummer on Sweden.se Β
Videos Download video with English text (MP4 27.8 MB) Video with English text Download video with Arabic text (MP4 21.3 MB) Video with text in Arabic Download clean version (MP4 16.2 MB) Video without text (clean version) Captions Ahead of the festivities, we give you five must-dos for a πΌ π Swedish Midsummer! πΈπͺ βοΈ
Raise the maypole! πΏ Itβs not Midsummer until the leafy pole is up and proud. Once it's raised, dance around it like you mean it!!
Dance the 'Frog Dance'! πΈ ('SmΓ₯ grodorna' in Swedish) Yes, you must hop in a circle pretending to be a frog. We donβt question it!
Make a flower wreath! πΈ Crown yourself in wildflowers β and feel like a Scandinavian woodland fairy.
Feast on 'sill och potatis' π π₯ β that's Swedish for pickled herring and boiled new potatoes! Then as many strawberries as you like for dessert. Trust the tradition!
Sing schnapps songs ALOUD!! π» πΆ Every sip deserves a song, if you ask us. Bonus points for dramatic eye contact during the toast. Glad midsommar! π π π
Music: Scandinavian Folk 3 - Traditional / Epidemic Sound
Text in the video 5 Swedish Midsummer musts
1. Raise the maypole
2. 'Little Frogs' dance
3. Make a flower wreath
4. Eat herring & salmon
5. SING schnapps songs!
{
"slug": "5-must-dos-for-a-swedish-midsummer",
"type": "material_collection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"cookieSettings": {
"cookieBanner": {
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"acceptButtonText": "Accept all cookies",
"rejectButtonText": "",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"categories": [
{
"id": "cookie_consent_essentials",
"title": "Necessary",
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"optional": false,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"id": "cookie_consent_statistics",
"title": "Statistics and analytics",
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"optional": true,
"alwaysCheckedText": "always on",
"hasAccepted": false,
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Creative industries and culture",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and society",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright Β© 2025 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": "sweden_logo",
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": "si_logo",
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"databaseId": 49037,
"title": "5 must-dos for a Swedish Midsummer",
"slug": "5-must-dos-for-a-swedish-midsummer",
"uri": "/materials/5-must-dos-for-a-swedish-midsummer/",
"type": "material_collection",
"template": {
"__typename": ""
},
"childPages": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This videos shows five Swedish Midsummer traditions. It is available with English and Arabic text and as a clean version without text. You can use the clean version to add text in your local language."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sweden.se/culture/celebrations/swedish-midsummer\">Article about Midsummer on Sweden.se</a>Β "
},
{
"type": "materials-block",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"data": {
"material_type": "file",
"file": {
"ID": 49044,
"id": 49044,
"title": "Midsummer musts-ENG",
"filename": "Midsummer-musts-ENG.mp4",
"filesize": 29195779,
"url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-ENG.mp4",
"link": "https://cms.sharingsweden.se/material/midsummer-musts-english/midsummer-musts-eng/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "midsummer-musts-eng",
"status": "inherit",
"uploaded_to": 49043,
"date": "2025-06-18 14:34:34",
"modified": "2025-06-18 14:34:34",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1920
},
"thumbnail": {
"ID": 49039,
"id": 49039,
"title": "Midsummer musts",
"filename": "Midsummer-musts.jpg",
"filesize": 972437,
"url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
"link": "https://cms.sharingsweden.se/materials/5-must-dos-for-a-swedish-midsummer/midsummer-musts/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "midsummer-musts",
"status": "inherit",
"uploaded_to": 49037,
"date": "2025-06-18 14:24:10",
"modified": "2025-06-18 14:24:10",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 1080,
"height": 1920,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-169x300.jpg",
"medium-width": 169,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-768x1365.jpg",
"medium_large-width": 768,
"medium_large-height": 1365,
"large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-576x1024.jpg",
"large-width": 576,
"large-height": 1024,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-864x1536.jpg",
"1536x1536-width": 864,
"1536x1536-height": 1536,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
"2048x2048-width": 1080,
"2048x2048-height": 1920,
"hd": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
"hd-width": 1080,
"hd-height": 1920
}
},
"name": "Video with English text",
"download_text": "Download video with English text",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "49043",
"downloadTitle": "Midsummer-musts-ENG.mp4",
"title": "Video with English text",
"format": "mp4",
"download": true,
"buttonText": "Download video with English text (MP4 27.8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/06/Midsummer-musts-ENG.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
"alt": ""
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 49112,
"id": 49112,
"title": "Midsommar AR TXT",
"filename": "Midsommar-AR-TXT.mp4",
"filesize": 22319112,
"url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsommar-AR-TXT.mp4",
"link": "https://cms.sharingsweden.se/material/midsummer-musts-arabic/midsommar-ar-txt/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "midsommar-ar-txt",
"status": "inherit",
"uploaded_to": 49111,
"date": "2025-06-19 12:47:56",
"modified": "2025-06-19 12:47:56",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1920
},
"thumbnail": {
"ID": 49047,
"id": 49047,
"title": "Midsummer CLEAN",
"filename": "Midsummer-CLEAN.jpg",
"filesize": 133463,
"url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"link": "https://cms.sharingsweden.se/material/midsummer-musts-clean/midsummer-clean/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "midsummer-clean",
"status": "inherit",
"uploaded_to": 49045,
"date": "2025-06-18 14:41:57",
"modified": "2025-06-18 14:41:57",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 396,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-165x300.jpg",
"medium-width": 165,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"medium_large-width": 396,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"large-width": 396,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"1536x1536-width": 396,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"2048x2048-width": 396,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"hd-width": 396,
"hd-height": 720
}
},
"name": "Video with text in Arabic",
"download_text": "Download video with Arabic text",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "49111",
"downloadTitle": "Midsommar-AR-TXT.mp4",
"title": "Video with text in Arabic",
"format": "mp4",
"download": true,
"buttonText": "Download video with Arabic text (MP4 21.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/06/Midsommar-AR-TXT.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"alt": ""
}
},
{
"data": {
"material_type": "file",
"file": {
"ID": 49046,
"id": 49046,
"title": "Midsummer musts CLEAN",
"filename": "Midsummer-musts-CLEAN.mp4",
"filesize": 17026519,
"url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-CLEAN.mp4",
"link": "https://cms.sharingsweden.se/material/midsummer-musts-clean/midsummer-musts-clean/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "midsummer-musts-clean",
"status": "inherit",
"uploaded_to": 49045,
"date": "2025-06-18 14:41:35",
"modified": "2025-06-18 14:41:35",
"menu_order": 0,
"mime_type": "video/mp4",
"type": "video",
"subtype": "mp4",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
"width": 1080,
"height": 1920
},
"thumbnail": {
"ID": 49047,
"id": 49047,
"title": "Midsummer CLEAN",
"filename": "Midsummer-CLEAN.jpg",
"filesize": 133463,
"url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"link": "https://cms.sharingsweden.se/material/midsummer-musts-clean/midsummer-clean/",
"alt": "",
"author": "4",
"description": "",
"caption": "",
"name": "midsummer-clean",
"status": "inherit",
"uploaded_to": 49045,
"date": "2025-06-18 14:41:57",
"modified": "2025-06-18 14:41:57",
"menu_order": 0,
"mime_type": "image/jpeg",
"type": "image",
"subtype": "jpeg",
"icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
"width": 396,
"height": 720,
"sizes": {
"thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-150x150.jpg",
"thumbnail-width": 150,
"thumbnail-height": 150,
"medium": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-165x300.jpg",
"medium-width": 165,
"medium-height": 300,
"medium_large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"medium_large-width": 396,
"medium_large-height": 720,
"large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"large-width": 396,
"large-height": 720,
"1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"1536x1536-width": 396,
"1536x1536-height": 720,
"2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"2048x2048-width": 396,
"2048x2048-height": 720,
"hd": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"hd-width": 396,
"hd-height": 720
}
},
"name": "Video without text (clean version)",
"download_text": "Download clean version",
"topic": false,
"format": false,
"hide_popup": false
},
"id": "49045",
"downloadTitle": "Midsummer-musts-CLEAN.mp4",
"title": "Video without text (clean version)",
"format": "mp4",
"download": true,
"buttonText": "Download clean version (MP4 16.2 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/06/Midsummer-musts-CLEAN.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"alt": ""
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Ahead of the festivities, we give you five must-dos for a πΌπ Swedish Midsummer! πΈπͺ βοΈ"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Raise the maypole! πΏ Itβs not Midsummer until the leafy pole is up and proud. Once it's raised, dance around it like you mean it!!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Dance the 'Frog Dance'! πΈ ('SmΓ₯ grodorna' in Swedish) Yes, you must hop in a circle pretending to be a frog. We donβt question it!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Make a flower wreath! πΈ Crown yourself in wildflowers β and feel like a Scandinavian woodland fairy."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Feast on 'sill och potatis' ππ₯ β that's Swedish for pickled herring and boiled new potatoes! Then as many strawberries as you like for dessert. Trust the tradition!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sing schnapps songs ALOUD!! π»πΆ Every sip deserves a song, if you ask us. Bonus points for dramatic eye contact during the toast. Glad midsommar! πππ"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Music: Scandinavian Folk 3 - Traditional / Epidemic Sound"
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Text in the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "5 Swedish Midsummer musts"
},
{
"type": "paragraph",
"anchorId": "",
"children": "1. Raise the maypole"
},
{
"type": "paragraph",
"anchorId": "",
"children": "2. 'Little Frogs' dance"
},
{
"type": "paragraph",
"anchorId": "",
"children": "3. Make a flower wreath"
},
{
"type": "paragraph",
"anchorId": "",
"children": "4. Eat herring & salmon"
},
{
"type": "paragraph",
"anchorId": "",
"children": "5. SING schnapps songs!"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "7160",
"title": "Flower wreath for Midsummer",
"href": "/materials/flower-wreath-for-midsummer/",
"image": {
"src": "/app/uploads/2023/11/Midsummer-wreath.jpg",
"alt": "",
"width": 1080,
"height": 1920
}
},
{
"id": "3751",
"title": "Happy Midsummer everyone!",
"href": "/materials/happy-midsummer-everyone/",
"image": {
"src": "/app/uploads/2023/09/Midsummer-thumbnail.jpg",
"alt": "People raising a Midsummer pole",
"width": 404,
"height": 720
}
},
{
"id": "18968",
"title": "Midsummer food",
"href": "/materials/midsummer-food/",
"image": {
"src": "/app/uploads/2024/06/pickled-herring.jpg",
"alt": "Pickled herring",
"width": 1653,
"height": 2480
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This videos shows five Swedish Midsummer traditions. It is available with English and Arabic text and as a clean version without text. You can use the clean version to add text in your local language."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://sweden.se/culture/celebrations/swedish-midsummer\">Article about Midsummer on Sweden.se</a>Β "
},
{
"type": "materials-block",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": "49043",
"downloadTitle": "Midsummer-musts-ENG.mp4",
"title": "Video with English text",
"format": "mp4",
"download": true,
"buttonText": "Download video with English text (MP4 27.8 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/06/Midsummer-musts-ENG.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
"alt": ""
}
},
{
"id": "49111",
"downloadTitle": "Midsommar-AR-TXT.mp4",
"title": "Video with text in Arabic",
"format": "mp4",
"download": true,
"buttonText": "Download video with Arabic text (MP4 21.3 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/06/Midsommar-AR-TXT.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"alt": ""
}
},
{
"id": "49045",
"downloadTitle": "Midsummer-musts-CLEAN.mp4",
"title": "Video without text (clean version)",
"format": "mp4",
"download": true,
"buttonText": "Download clean version (MP4 16.2 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2025/06/Midsummer-musts-CLEAN.mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
"alt": ""
}
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Ahead of the festivities, we give you five must-dos for a πΌπ Swedish Midsummer! πΈπͺ βοΈ"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Raise the maypole! πΏ Itβs not Midsummer until the leafy pole is up and proud. Once it's raised, dance around it like you mean it!!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Dance the 'Frog Dance'! πΈ ('SmΓ₯ grodorna' in Swedish) Yes, you must hop in a circle pretending to be a frog. We donβt question it!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Make a flower wreath! πΈ Crown yourself in wildflowers β and feel like a Scandinavian woodland fairy."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Feast on 'sill och potatis' ππ₯ β that's Swedish for pickled herring and boiled new potatoes! Then as many strawberries as you like for dessert. Trust the tradition!"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Sing schnapps songs ALOUD!! π»πΆ Every sip deserves a song, if you ask us. Bonus points for dramatic eye contact during the toast. Glad midsommar! πππ"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Music: Scandinavian Folk 3 - Traditional / Epidemic Sound"
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Text in the video"
},
{
"type": "paragraph",
"anchorId": "",
"children": "5 Swedish Midsummer musts"
},
{
"type": "paragraph",
"anchorId": "",
"children": "1. Raise the maypole"
},
{
"type": "paragraph",
"anchorId": "",
"children": "2. 'Little Frogs' dance"
},
{
"type": "paragraph",
"anchorId": "",
"children": "3. Make a flower wreath"
},
{
"type": "paragraph",
"anchorId": "",
"children": "4. Eat herring & salmon"
},
{
"type": "paragraph",
"anchorId": "",
"children": "5. SING schnapps songs!"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"id": "7160",
"title": "Flower wreath for Midsummer",
"href": "/materials/flower-wreath-for-midsummer/",
"image": {
"src": "/app/uploads/2023/11/Midsummer-wreath.jpg",
"alt": "",
"width": 1080,
"height": 1920
}
},
{
"id": "3751",
"title": "Happy Midsummer everyone!",
"href": "/materials/happy-midsummer-everyone/",
"image": {
"src": "/app/uploads/2023/09/Midsummer-thumbnail.jpg",
"alt": "People raising a Midsummer pole",
"width": 404,
"height": 720
}
},
{
"id": "18968",
"title": "Midsummer food",
"href": "/materials/midsummer-food/",
"image": {
"src": "/app/uploads/2024/06/pickled-herring.jpg",
"alt": "Pickled herring",
"width": 1653,
"height": 2480
}
}
]
}
],
"reverseColumnOrderOnMobile": false
}
],
"block_data": [
{
"sweden-tsw/article-row": {
"sweden-tsw/right-column": {
"0": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "How to use the video",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
}
],
"5": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "Captions",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
}
],
"13": [
{
"blockName": "core/heading",
"attrs": {
"textAlign": "",
"content": "Text in the video",
"level": 2,
"levelOptions": [],
"placeholder": "",
"lock": [],
"metadata": [],
"align": "",
"className": "",
"style": [],
"backgroundColor": "",
"textColor": "",
"gradient": "",
"fontSize": "",
"fontFamily": "",
"borderColor": "",
"anchor": ""
},
"innerBlocks": [],
"innerHTML": "\n<h2 class=\"wp-block-heading\">Text in the video</h2>\n",
"innerContent": [
"\n<h2 class=\"wp-block-heading\">Text in the video</h2>\n"
],
"rendered": "\n<h2 class=\"wp-block-heading\">Text in the video</h2>\n"
}
],
"20": [
{
"blockName": "acf/material-collections-block",
"attrs": {
"name": "acf/material-collections-block",
"data": {
"heading": "Related content",
"_heading": "field_64660c568b7c9",
"selectedMaterialCollections": [
"7160",
"3751",
"18968"
],
"_selectedMaterialCollections": "field_64660c568b836"
},
"mode": "auto",
"id": "acf-block-685ac615818cd",
"align": "",
"lock": [],
"metadata": [],
"className": ""
},
"innerBlocks": [],
"innerHTML": "",
"innerContent": [],
"rendered": "\n <div class=\"materialCollections-block\">\n <h2>Related content</h2>\n \n <div class=\"materialCollections-listing\">\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/Midsummer-wreath-169x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Flower wreath for Midsummer</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/Midsummer-thumbnail-168x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Happy Midsummer everyone!</h3>\n </div>\n <div class=\"materialCollections-item\">\n <div class=\"materialCollections-item__image-wrapper\">\n <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/06/pickled-herring-200x300.jpg\" />\n </div>\n <h3 class=\"materialCollections-item__name\">Midsummer food</h3>\n </div>\n </div>\n </div>\n"
}
]
}
}
}
],
"breadcrumbs": [
{
"title": "Start",
"href": "https://cms.sharingsweden.se/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "https://cms.sharingsweden.se/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "5 must-dos for a Swedish Midsummer",
"href": "https://cms.sharingsweden.se/materials/5-must-dos-for-a-swedish-midsummer/",
"isCurrentPage": true
}
]
},
"searchFilters": {
"sort": {
"name": "Sort by",
"options": [
{
"slug": "relevance",
"name": "Relevance"
},
{
"slug": "date",
"name": "Latest"
},
{
"slug": "title",
"name": "a-z"
}
]
},
"language": {
"name": "Languages",
"terms": [
{
"id": 47,
"name": "Albanian",
"slug": "albanian"
},
{
"id": 9,
"name": "Arabic",
"slug": "arabic"
},
{
"id": 48,
"name": "Armenian",
"slug": "armenian"
},
{
"id": 56,
"name": "Bosnian",
"slug": "bosnian"
},
{
"id": 34,
"name": "Chinese",
"slug": "chinese"
},
{
"id": 49,
"name": "Croatian",
"slug": "croatian"
},
{
"id": 60,
"name": "Cypriot Greek",
"slug": "cypriot-greek"
},
{
"id": 7,
"name": "English",
"slug": "english"
},
{
"id": 59,
"name": "Estonian",
"slug": "estonian"
},
{
"id": 61,
"name": "Filipino",
"slug": "filipino"
},
{
"id": 38,
"name": "French",
"slug": "french"
},
{
"id": 62,
"name": "Georgian",
"slug": "georgian"
},
{
"id": 37,
"name": "German",
"slug": "german"
},
{
"id": 64,
"name": "Italian",
"slug": "italian"
},
{
"id": 32,
"name": "Korean",
"slug": "korean"
},
{
"id": 50,
"name": "Latvian",
"slug": "latvian"
},
{
"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 53,
"name": "Portuguese",
"slug": "portuguese"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 40,
"name": "Templates",
"slug": "templates"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
}