5 must-dos for a Swedish Midsummer

How to use the video

This videos shows five Swedish Midsummer traditions. It is available with English and Arabic text and as a clean version without text. You can use the clean version to add text in your local language.

The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels.

Article about Midsummer on Sweden.seΒ 

Videos

Video with English text

Video with text in Arabic

Video without text (clean version)

Captions

Ahead of the festivities, we give you five must-dos for a πŸŒΌπŸ“ Swedish Midsummer! πŸ‡ΈπŸ‡ͺ β˜€οΈ

Raise the maypole! 🌿 It’s not Midsummer until the leafy pole is up and proud. Once it's raised, dance around it like you mean it!!

Dance the 'Frog Dance'! 🐸 ('SmΓ₯ grodorna' in Swedish) Yes, you must hop in a circle pretending to be a frog. We don’t question it!

Make a flower wreath! 🌸 Crown yourself in wildflowers – and feel like a Scandinavian woodland fairy.

Feast on 'sill och potatis' 🐟πŸ₯” – that's Swedish for pickled herring and boiled new potatoes! Then as many strawberries as you like for dessert. Trust the tradition!

Sing schnapps songs ALOUD!! 🍻🎢 Every sip deserves a song, if you ask us. Bonus points for dramatic eye contact during the toast. Glad midsommar! πŸ’ƒπŸŒžπŸŽ‰

Music: Scandinavian Folk 3 - Traditional / Epidemic Sound

Text in the video

5 Swedish Midsummer musts

1. Raise the maypole

2. 'Little Frogs' dance

3. Make a flower wreath

4. Eat herring & salmon

5. SING schnapps songs!

{
    "slug": "5-must-dos-for-a-swedish-midsummer",
    "type": "material_collection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "cookieSettings": {
                "cookieBanner": {
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "acceptButtonText": "Accept all cookies",
                "rejectButtonText": "",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "categories": [
                    {
                        "id": "cookie_consent_essentials",
                        "title": "Necessary",
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "optional": false,
                        "alwaysCheckedText": "always on",
                        "hasAccepted": false,
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "id": "cookie_consent_statistics",
                        "title": "Statistics and analytics",
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "optional": true,
                        "alwaysCheckedText": "always on",
                        "hasAccepted": false,
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Creative industries and culture",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and society",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright Β© 2025 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": "sweden_logo",
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": "si_logo",
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "databaseId": 49037,
            "title": "5 must-dos for a Swedish Midsummer",
            "slug": "5-must-dos-for-a-swedish-midsummer",
            "uri": "/materials/5-must-dos-for-a-swedish-midsummer/",
            "type": "material_collection",
            "template": {
                "__typename": ""
            },
            "childPages": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This videos shows five Swedish Midsummer traditions. It is available with English  and Arabic text and as a clean version without text. You can use the clean version to add text in your local language."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sweden.se/culture/celebrations/swedish-midsummer\">Article about Midsummer on Sweden.se</a>Β "
                        },
                        {
                            "type": "materials-block",
                            "heading": "Videos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "data": {
                                        "material_type": "file",
                                        "file": {
                                            "ID": 49044,
                                            "id": 49044,
                                            "title": "Midsummer musts-ENG",
                                            "filename": "Midsummer-musts-ENG.mp4",
                                            "filesize": 29195779,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-ENG.mp4",
                                            "link": "https://cms.sharingsweden.se/material/midsummer-musts-english/midsummer-musts-eng/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "midsummer-musts-eng",
                                            "status": "inherit",
                                            "uploaded_to": 49043,
                                            "date": "2025-06-18 14:34:34",
                                            "modified": "2025-06-18 14:34:34",
                                            "menu_order": 0,
                                            "mime_type": "video/mp4",
                                            "type": "video",
                                            "subtype": "mp4",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
                                            "width": 1080,
                                            "height": 1920
                                        },
                                        "thumbnail": {
                                            "ID": 49039,
                                            "id": 49039,
                                            "title": "Midsummer musts",
                                            "filename": "Midsummer-musts.jpg",
                                            "filesize": 972437,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
                                            "link": "https://cms.sharingsweden.se/materials/5-must-dos-for-a-swedish-midsummer/midsummer-musts/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "midsummer-musts",
                                            "status": "inherit",
                                            "uploaded_to": 49037,
                                            "date": "2025-06-18 14:24:10",
                                            "modified": "2025-06-18 14:24:10",
                                            "menu_order": 0,
                                            "mime_type": "image/jpeg",
                                            "type": "image",
                                            "subtype": "jpeg",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
                                            "width": 1080,
                                            "height": 1920,
                                            "sizes": {
                                                "thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-150x150.jpg",
                                                "thumbnail-width": 150,
                                                "thumbnail-height": 150,
                                                "medium": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-169x300.jpg",
                                                "medium-width": 169,
                                                "medium-height": 300,
                                                "medium_large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-768x1365.jpg",
                                                "medium_large-width": 768,
                                                "medium_large-height": 1365,
                                                "large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-576x1024.jpg",
                                                "large-width": 576,
                                                "large-height": 1024,
                                                "1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-864x1536.jpg",
                                                "1536x1536-width": 864,
                                                "1536x1536-height": 1536,
                                                "2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
                                                "2048x2048-width": 1080,
                                                "2048x2048-height": 1920,
                                                "hd": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
                                                "hd-width": 1080,
                                                "hd-height": 1920
                                            }
                                        },
                                        "name": "Video with English text",
                                        "download_text": "Download video with English text",
                                        "topic": false,
                                        "format": false,
                                        "hide_popup": false
                                    },
                                    "id": "49043",
                                    "downloadTitle": "Midsummer-musts-ENG.mp4",
                                    "title": "Video with English text",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download video with English text (MP4 27.8 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/06/Midsummer-musts-ENG.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
                                        "alt": ""
                                    }
                                },
                                {
                                    "data": {
                                        "material_type": "file",
                                        "file": {
                                            "ID": 49112,
                                            "id": 49112,
                                            "title": "Midsommar AR TXT",
                                            "filename": "Midsommar-AR-TXT.mp4",
                                            "filesize": 22319112,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsommar-AR-TXT.mp4",
                                            "link": "https://cms.sharingsweden.se/material/midsummer-musts-arabic/midsommar-ar-txt/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "midsommar-ar-txt",
                                            "status": "inherit",
                                            "uploaded_to": 49111,
                                            "date": "2025-06-19 12:47:56",
                                            "modified": "2025-06-19 12:47:56",
                                            "menu_order": 0,
                                            "mime_type": "video/mp4",
                                            "type": "video",
                                            "subtype": "mp4",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
                                            "width": 1080,
                                            "height": 1920
                                        },
                                        "thumbnail": {
                                            "ID": 49047,
                                            "id": 49047,
                                            "title": "Midsummer CLEAN",
                                            "filename": "Midsummer-CLEAN.jpg",
                                            "filesize": 133463,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                            "link": "https://cms.sharingsweden.se/material/midsummer-musts-clean/midsummer-clean/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "midsummer-clean",
                                            "status": "inherit",
                                            "uploaded_to": 49045,
                                            "date": "2025-06-18 14:41:57",
                                            "modified": "2025-06-18 14:41:57",
                                            "menu_order": 0,
                                            "mime_type": "image/jpeg",
                                            "type": "image",
                                            "subtype": "jpeg",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
                                            "width": 396,
                                            "height": 720,
                                            "sizes": {
                                                "thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-150x150.jpg",
                                                "thumbnail-width": 150,
                                                "thumbnail-height": 150,
                                                "medium": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-165x300.jpg",
                                                "medium-width": 165,
                                                "medium-height": 300,
                                                "medium_large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "medium_large-width": 396,
                                                "medium_large-height": 720,
                                                "large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "large-width": 396,
                                                "large-height": 720,
                                                "1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "1536x1536-width": 396,
                                                "1536x1536-height": 720,
                                                "2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "2048x2048-width": 396,
                                                "2048x2048-height": 720,
                                                "hd": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "hd-width": 396,
                                                "hd-height": 720
                                            }
                                        },
                                        "name": "Video with text in Arabic",
                                        "download_text": "Download video with Arabic text",
                                        "topic": false,
                                        "format": false,
                                        "hide_popup": false
                                    },
                                    "id": "49111",
                                    "downloadTitle": "Midsommar-AR-TXT.mp4",
                                    "title": "Video with text in Arabic",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download video with Arabic text (MP4 21.3 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/06/Midsommar-AR-TXT.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                        "alt": ""
                                    }
                                },
                                {
                                    "data": {
                                        "material_type": "file",
                                        "file": {
                                            "ID": 49046,
                                            "id": 49046,
                                            "title": "Midsummer musts CLEAN",
                                            "filename": "Midsummer-musts-CLEAN.mp4",
                                            "filesize": 17026519,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts-CLEAN.mp4",
                                            "link": "https://cms.sharingsweden.se/material/midsummer-musts-clean/midsummer-musts-clean/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "midsummer-musts-clean",
                                            "status": "inherit",
                                            "uploaded_to": 49045,
                                            "date": "2025-06-18 14:41:35",
                                            "modified": "2025-06-18 14:41:35",
                                            "menu_order": 0,
                                            "mime_type": "video/mp4",
                                            "type": "video",
                                            "subtype": "mp4",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/video.png",
                                            "width": 1080,
                                            "height": 1920
                                        },
                                        "thumbnail": {
                                            "ID": 49047,
                                            "id": 49047,
                                            "title": "Midsummer CLEAN",
                                            "filename": "Midsummer-CLEAN.jpg",
                                            "filesize": 133463,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                            "link": "https://cms.sharingsweden.se/material/midsummer-musts-clean/midsummer-clean/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "midsummer-clean",
                                            "status": "inherit",
                                            "uploaded_to": 49045,
                                            "date": "2025-06-18 14:41:57",
                                            "modified": "2025-06-18 14:41:57",
                                            "menu_order": 0,
                                            "mime_type": "image/jpeg",
                                            "type": "image",
                                            "subtype": "jpeg",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
                                            "width": 396,
                                            "height": 720,
                                            "sizes": {
                                                "thumbnail": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-150x150.jpg",
                                                "thumbnail-width": 150,
                                                "thumbnail-height": 150,
                                                "medium": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN-165x300.jpg",
                                                "medium-width": 165,
                                                "medium-height": 300,
                                                "medium_large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "medium_large-width": 396,
                                                "medium_large-height": 720,
                                                "large": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "large-width": 396,
                                                "large-height": 720,
                                                "1536x1536": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "1536x1536-width": 396,
                                                "1536x1536-height": 720,
                                                "2048x2048": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "2048x2048-width": 396,
                                                "2048x2048-height": 720,
                                                "hd": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                                "hd-width": 396,
                                                "hd-height": 720
                                            }
                                        },
                                        "name": "Video without text (clean version)",
                                        "download_text": "Download clean version",
                                        "topic": false,
                                        "format": false,
                                        "hide_popup": false
                                    },
                                    "id": "49045",
                                    "downloadTitle": "Midsummer-musts-CLEAN.mp4",
                                    "title": "Video without text (clean version)",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download clean version (MP4 16.2 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/06/Midsummer-musts-CLEAN.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                        "alt": ""
                                    }
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Ahead of the festivities, we give you five must-dos for a πŸŒΌπŸ“ Swedish Midsummer! πŸ‡ΈπŸ‡ͺ β˜€οΈ"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Raise the maypole! 🌿 It’s not Midsummer until the leafy pole is up and proud. Once it's raised, dance around it like you mean it!!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Dance the 'Frog Dance'! 🐸 ('SmΓ₯ grodorna' in Swedish) Yes, you must hop in a circle pretending to be a frog. We don’t question it!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Make a flower wreath! 🌸 Crown yourself in wildflowers – and feel like a Scandinavian woodland fairy."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Feast on 'sill och potatis' 🐟πŸ₯” – that's Swedish for pickled herring and boiled new potatoes! Then as many strawberries as you like for dessert. Trust the tradition!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Sing schnapps songs ALOUD!! 🍻🎢 Every sip deserves a song, if you ask us. Bonus points for dramatic eye contact during the toast. Glad midsommar! πŸ’ƒπŸŒžπŸŽ‰"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Music: Scandinavian Folk 3 - Traditional / Epidemic Sound"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Text in the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "5 Swedish Midsummer musts"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "1. Raise the maypole"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "2. 'Little Frogs' dance"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "3. Make a flower wreath"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "4. Eat herring & salmon"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "5. SING schnapps songs!"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "id": "7160",
                                    "title": "Flower wreath for Midsummer",
                                    "href": "/materials/flower-wreath-for-midsummer/",
                                    "image": {
                                        "src": "/app/uploads/2023/11/Midsummer-wreath.jpg",
                                        "alt": "",
                                        "width": 1080,
                                        "height": 1920
                                    }
                                },
                                {
                                    "id": "3751",
                                    "title": "Happy Midsummer everyone!",
                                    "href": "/materials/happy-midsummer-everyone/",
                                    "image": {
                                        "src": "/app/uploads/2023/09/Midsummer-thumbnail.jpg",
                                        "alt": "People raising a Midsummer pole",
                                        "width": 404,
                                        "height": 720
                                    }
                                },
                                {
                                    "id": "18968",
                                    "title": "Midsummer food",
                                    "href": "/materials/midsummer-food/",
                                    "image": {
                                        "src": "/app/uploads/2024/06/pickled-herring.jpg",
                                        "alt": "Pickled herring",
                                        "width": 1653,
                                        "height": 2480
                                    }
                                }
                            ]
                        }
                    ],
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This videos shows five Swedish Midsummer traditions. It is available with English  and Arabic text and as a clean version without text. You can use the clean version to add text in your local language."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The video is in 9:16 format and is suitable for Instagram and Facebook stories or reels."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sweden.se/culture/celebrations/swedish-midsummer\">Article about Midsummer on Sweden.se</a>Β "
                        },
                        {
                            "type": "materials-block",
                            "heading": "Videos",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": "49043",
                                    "downloadTitle": "Midsummer-musts-ENG.mp4",
                                    "title": "Video with English text",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download video with English text (MP4 27.8 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/06/Midsummer-musts-ENG.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-musts.jpg",
                                        "alt": ""
                                    }
                                },
                                {
                                    "id": "49111",
                                    "downloadTitle": "Midsommar-AR-TXT.mp4",
                                    "title": "Video with text in Arabic",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download video with Arabic text (MP4 21.3 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/06/Midsommar-AR-TXT.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                        "alt": ""
                                    }
                                },
                                {
                                    "id": "49045",
                                    "downloadTitle": "Midsummer-musts-CLEAN.mp4",
                                    "title": "Video without text (clean version)",
                                    "format": "mp4",
                                    "download": true,
                                    "buttonText": "Download clean version (MP4 16.2 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/06/Midsummer-musts-CLEAN.mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/06/Midsummer-CLEAN.jpg",
                                        "alt": ""
                                    }
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Ahead of the festivities, we give you five must-dos for a πŸŒΌπŸ“ Swedish Midsummer! πŸ‡ΈπŸ‡ͺ β˜€οΈ"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Raise the maypole! 🌿 It’s not Midsummer until the leafy pole is up and proud. Once it's raised, dance around it like you mean it!!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Dance the 'Frog Dance'! 🐸 ('SmΓ₯ grodorna' in Swedish) Yes, you must hop in a circle pretending to be a frog. We don’t question it!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Make a flower wreath! 🌸 Crown yourself in wildflowers – and feel like a Scandinavian woodland fairy."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Feast on 'sill och potatis' 🐟πŸ₯” – that's Swedish for pickled herring and boiled new potatoes! Then as many strawberries as you like for dessert. Trust the tradition!"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Sing schnapps songs ALOUD!! 🍻🎢 Every sip deserves a song, if you ask us. Bonus points for dramatic eye contact during the toast. Glad midsommar! πŸ’ƒπŸŒžπŸŽ‰"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Music: Scandinavian Folk 3 - Traditional / Epidemic Sound"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Text in the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "5 Swedish Midsummer musts"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "1. Raise the maypole"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "2. 'Little Frogs' dance"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "3. Make a flower wreath"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "4. Eat herring & salmon"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "5. SING schnapps songs!"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "id": "7160",
                                    "title": "Flower wreath for Midsummer",
                                    "href": "/materials/flower-wreath-for-midsummer/",
                                    "image": {
                                        "src": "/app/uploads/2023/11/Midsummer-wreath.jpg",
                                        "alt": "",
                                        "width": 1080,
                                        "height": 1920
                                    }
                                },
                                {
                                    "id": "3751",
                                    "title": "Happy Midsummer everyone!",
                                    "href": "/materials/happy-midsummer-everyone/",
                                    "image": {
                                        "src": "/app/uploads/2023/09/Midsummer-thumbnail.jpg",
                                        "alt": "People raising a Midsummer pole",
                                        "width": 404,
                                        "height": 720
                                    }
                                },
                                {
                                    "id": "18968",
                                    "title": "Midsummer food",
                                    "href": "/materials/midsummer-food/",
                                    "image": {
                                        "src": "/app/uploads/2024/06/pickled-herring.jpg",
                                        "alt": "Pickled herring",
                                        "width": 1653,
                                        "height": 2480
                                    }
                                }
                            ]
                        }
                    ],
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "block_data": [
                {
                    "sweden-tsw/article-row": {
                        "sweden-tsw/right-column": {
                            "0": [
                                {
                                    "blockName": "core/heading",
                                    "attrs": {
                                        "textAlign": "",
                                        "content": "How to use the video",
                                        "level": 2,
                                        "levelOptions": [],
                                        "placeholder": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "backgroundColor": "",
                                        "textColor": "",
                                        "gradient": "",
                                        "fontSize": "",
                                        "fontFamily": "",
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n",
                                    "innerContent": [
                                        "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
                                    ],
                                    "rendered": "\n<h2 class=\"wp-block-heading\">How to use the video</h2>\n"
                                }
                            ],
                            "5": [
                                {
                                    "blockName": "core/heading",
                                    "attrs": {
                                        "textAlign": "",
                                        "content": "Captions",
                                        "level": 2,
                                        "levelOptions": [],
                                        "placeholder": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "backgroundColor": "",
                                        "textColor": "",
                                        "gradient": "",
                                        "fontSize": "",
                                        "fontFamily": "",
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n",
                                    "innerContent": [
                                        "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
                                    ],
                                    "rendered": "\n<h2 class=\"wp-block-heading\">Captions</h2>\n"
                                }
                            ],
                            "13": [
                                {
                                    "blockName": "core/heading",
                                    "attrs": {
                                        "textAlign": "",
                                        "content": "Text in the video",
                                        "level": 2,
                                        "levelOptions": [],
                                        "placeholder": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "backgroundColor": "",
                                        "textColor": "",
                                        "gradient": "",
                                        "fontSize": "",
                                        "fontFamily": "",
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<h2 class=\"wp-block-heading\">Text in the video</h2>\n",
                                    "innerContent": [
                                        "\n<h2 class=\"wp-block-heading\">Text in the video</h2>\n"
                                    ],
                                    "rendered": "\n<h2 class=\"wp-block-heading\">Text in the video</h2>\n"
                                }
                            ],
                            "20": [
                                {
                                    "blockName": "acf/material-collections-block",
                                    "attrs": {
                                        "name": "acf/material-collections-block",
                                        "data": {
                                            "heading": "Related content",
                                            "_heading": "field_64660c568b7c9",
                                            "selectedMaterialCollections": [
                                                "7160",
                                                "3751",
                                                "18968"
                                            ],
                                            "_selectedMaterialCollections": "field_64660c568b836"
                                        },
                                        "mode": "auto",
                                        "id": "acf-block-685ac615818cd",
                                        "align": "",
                                        "lock": [],
                                        "metadata": [],
                                        "className": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "",
                                    "innerContent": [],
                                    "rendered": "\n  <div class=\"materialCollections-block\">\n          <h2>Related content</h2>\n    \n    <div class=\"materialCollections-listing\">\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/11/Midsummer-wreath-169x300.jpg\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Flower wreath for Midsummer</h3>\n        </div>\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2023/09/Midsummer-thumbnail-168x300.jpg\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Happy Midsummer everyone!</h3>\n        </div>\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/06/pickled-herring-200x300.jpg\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Midsummer food</h3>\n        </div>\n          </div>\n  </div>\n"
                                }
                            ]
                        }
                    }
                }
            ],
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "https://cms.sharingsweden.se/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "https://cms.sharingsweden.se/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "5 must-dos for a Swedish Midsummer",
                    "href": "https://cms.sharingsweden.se/materials/5-must-dos-for-a-swedish-midsummer/",
                    "isCurrentPage": true
                }
            ]
        },
        "searchFilters": {
            "sort": {
                "name": "Sort by",
                "options": [
                    {
                        "slug": "relevance",
                        "name": "Relevance"
                    },
                    {
                        "slug": "date",
                        "name": "Latest"
                    },
                    {
                        "slug": "title",
                        "name": "a-z"
                    }
                ]
            },
            "language": {
                "name": "Languages",
                "terms": [
                    {
                        "id": 47,
                        "name": "Albanian",
                        "slug": "albanian"
                    },
                    {
                        "id": 9,
                        "name": "Arabic",
                        "slug": "arabic"
                    },
                    {
                        "id": 48,
                        "name": "Armenian",
                        "slug": "armenian"
                    },
                    {
                        "id": 56,
                        "name": "Bosnian",
                        "slug": "bosnian"
                    },
                    {
                        "id": 34,
                        "name": "Chinese",
                        "slug": "chinese"
                    },
                    {
                        "id": 49,
                        "name": "Croatian",
                        "slug": "croatian"
                    },
                    {
                        "id": 60,
                        "name": "Cypriot Greek",
                        "slug": "cypriot-greek"
                    },
                    {
                        "id": 7,
                        "name": "English",
                        "slug": "english"
                    },
                    {
                        "id": 59,
                        "name": "Estonian",
                        "slug": "estonian"
                    },
                    {
                        "id": 61,
                        "name": "Filipino",
                        "slug": "filipino"
                    },
                    {
                        "id": 38,
                        "name": "French",
                        "slug": "french"
                    },
                    {
                        "id": 62,
                        "name": "Georgian",
                        "slug": "georgian"
                    },
                    {
                        "id": 37,
                        "name": "German",
                        "slug": "german"
                    },
                    {
                        "id": 64,
                        "name": "Italian",
                        "slug": "italian"
                    },
                    {
                        "id": 32,
                        "name": "Korean",
                        "slug": "korean"
                    },
                    {
                        "id": 50,
                        "name": "Latvian",
                        "slug": "latvian"
                    },
                    {
                        "id": 58,
                        "name": "Lithuanian",
                        "slug": "lithuanian"
                    },
                    {
                        "id": 55,
                        "name": "Macedonian",
                        "slug": "macedonian"
                    },
                    {
                        "id": 57,
                        "name": "Polish",
                        "slug": "polish"
                    },
                    {
                        "id": 53,
                        "name": "Portuguese",
                        "slug": "portuguese"
                    },
                    {
                        "id": 75,
                        "name": "Romanian",
                        "slug": "romanian"
                    },
                    {
                        "id": 10,
                        "name": "Russian",
                        "slug": "russian"
                    },
                    {
                        "id": 76,
                        "name": "Serbian",
                        "slug": "serbian"
                    },
                    {
                        "id": 74,
                        "name": "Slovak",
                        "slug": "slovak"
                    },
                    {
                        "id": 51,
                        "name": "Slovenian",
                        "slug": "slovenian"
                    },
                    {
                        "id": 35,
                        "name": "Spanish",
                        "slug": "spanish"
                    },
                    {
                        "id": 43,
                        "name": "Swedish",
                        "slug": "swedish"
                    },
                    {
                        "id": 63,
                        "name": "Thai",
                        "slug": "thai"
                    },
                    {
                        "id": 52,
                        "name": "Turkish",
                        "slug": "turkish"
                    },
                    {
                        "id": 65,
                        "name": "Vietnamese",
                        "slug": "vietnamese"
                    }
                ]
            },
            "material_format": {
                "name": "Formats",
                "terms": [
                    {
                        "id": 44,
                        "name": "Exhibitions",
                        "slug": "exhibitions"
                    },
                    {
                        "id": 30,
                        "name": "Feature film",
                        "slug": "feature-film"
                    },
                    {
                        "id": 66,
                        "name": "Manuals",
                        "slug": "manuals"
                    },
                    {
                        "id": 28,
                        "name": "Presentations",
                        "slug": "presentations"
                    },
                    {
                        "id": 25,
                        "name": "Print materials",
                        "slug": "print-materials"
                    },
                    {
                        "id": 54,
                        "name": "Quizzes",
                        "slug": "quiz"
                    },
                    {
                        "id": 6,
                        "name": "Social media content",
                        "slug": "social-media"
                    },
                    {
                        "id": 40,
                        "name": "Templates",
                        "slug": "templates"
                    },
                    {
                        "id": 77,
                        "name": "Toolkit",
                        "slug": "toolkit"
                    },
                    {
                        "id": 29,
                        "name": "Video",
                        "slug": "video"
                    }
                ]
            },
            "material_topic": {
                "name": "Topics",
                "terms": [
                    {
                        "id": 70,
                        "name": "Architecture",
                        "slug": "architecture"
                    },
                    {
                        "id": 72,
                        "name": "Art",
                        "slug": "art"
                    },
                    {
                        "id": 11,
                        "name": "Celebrations",
                        "slug": "celebrations"
                    },
                    {
                        "id": 24,
                        "name": "Children & youth",
                        "slug": "children-youth"
                    },
                    {
                        "id": 17,
                        "name": "Democracy",
                        "slug": "democracy"
                    },
                    {
                        "id": 69,
                        "name": "Design",
                        "slug": "design"
                    },
                    {
                        "id": 71,
                        "name": "Film & drama",
                        "slug": "film-drama-series"
                    },
                    {
                        "id": 14,
                        "name": "Food",
                        "slug": "food"
                    },
                    {
                        "id": 18,
                        "name": "Gender equality",
                        "slug": "equality"
                    },
                    {
                        "id": 12,
                        "name": "History",
                        "slug": "history"
                    },
                    {
                        "id": 19,
                        "name": "Innovation",
                        "slug": "innovation"
                    },
                    {
                        "id": 41,
                        "name": "LGBTQI+",
                        "slug": "lgbtqi"
                    },
                    {
                        "id": 67,
                        "name": "Literature",
                        "slug": "literature"
                    },
                    {
                        "id": 68,
                        "name": "Music",
                        "slug": "music"
                    },
                    {
                        "id": 20,
                        "name": "Society",
                        "slug": "society"
                    },
                    {
                        "id": 46,
                        "name": "Sports",
                        "slug": "sports"
                    },
                    {
                        "id": 15,
                        "name": "Study",
                        "slug": "study"
                    },
                    {
                        "id": 21,
                        "name": "Sustainability",
                        "slug": "sustainability"
                    },
                    {
                        "id": 31,
                        "name": "Sweden in general",
                        "slug": "sweden-in-general"
                    },
                    {
                        "id": 5,
                        "name": "Trade",
                        "slug": "trade"
                    },
                    {
                        "id": 73,
                        "name": "Work",
                        "slug": "work"
                    }
                ]
            }
        },
        "category": false
    }
}