Amaze the world with wood

How to use the material

Did you know building in wood reduces carbon footprint by 50%? Would you believe that an average-sized tree has enough raw material to make 200 pairs of trousers? Designers, architects and fashion designers: let’s turn this renewable, energy efficient and transformative material into everything from wind turbines to organs. We have the technology.

Use this video to raise awareness of green transition in Sweden and give positive examples of wooden architecture and design. The video is available for social media in 4:5 format.

@sarakulturhus #sarakulturhus @whitearkitekter #whitearkitekter @stolab #stolab @beaszenfeld #beaszenfeld @svenskainstitutet #svenskainstitutet

Video

Video no subtitles, 4:5 format

Audio descriptions

Slideshow with examples of innovative Swedish design using wood. The theme is ”Amaze the world with wood”, and the video shows wooden building Sara Kulturhus, a dress and flowers made of paper and a stool made from waste material in a wooden furniture factory. The film ends with a waving flag with the text Swedish Design Movement. Then the Swedish flag and Sweden Sverige in letters.

Photo credits: White Arkitekter, Bea Szenfeld/Emil Larsson, Stolab.

Producer: Futurniture.

Copyright: Swedish Institute, 2021.

Full length video

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