How to celebrate Easter Swedish-style

How to use the material

You can use this post about Swedish Easter celebrations on social media. Images can be downloaded from Image Bank Sweden. Make sure to credit the photographer of the images you use.

Article about Swedish Easter on Sweden.se

Captions

Happy Easter! Glad påsk! 🐣

To some Swedes, the religious origin of Easter is very important, with churches welcoming people to celebrate Easter together. To others, Easter is a family weekend in the countryside.

But we dare say that the following applies to most of us. 😘

You basically need 5 things to celebrate Easter Swedish-style:
🥚 Eggs – they should be painted, boiled and eaten.
🎨 Paint – necessary both for decorating eggs and turning cute children into Easter witches.
🍬 Sweets! (Don't tell anyone, but Swedish Easter is partly an excuse for an all-you-can-eat sweets weekend! 🤫)
🐟 Salmon – cure it with salt and pepper to make delicious gravlax!
🧹A broom – absolutely vital, so that the witches can fly off to Mount Blåkulla, of course.

 Will you be celebrating Easter, and how?

{
    "slug": "easter",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Manuals"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/easter/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"You can use this post about Swedish Easter celebrations on social media. 5 things to celebrate Easter Swedish-style: eggs, paint, sweets...\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"How to celebrate Easter Swedish-style - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"You can use this post about Swedish Easter celebrations on social media. 5 things to celebrate Easter Swedish-style: eggs, paint, sweets...\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-15T14:38:26+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fjenny_drakenlind-easter_craft-8202.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1653\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\",\"name\":\"How to celebrate Easter Swedish-style - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg\",\"datePublished\":\"2023-09-01T14:41:27+00:00\",\"dateModified\":\"2024-07-15T14:38:26+00:00\",\"description\":\"You can use this post about Swedish Easter celebrations on social media. 5 things to celebrate Easter Swedish-style: eggs, paint, sweets...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fjenny_drakenlind-easter_craft-8202.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fjenny_drakenlind-easter_craft-8202.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Jenny Drakenlind/Johnér/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/",
                "title": "How to celebrate Easter Swedish-style - Sharing Sweden"
            },
            "date": "2023-09-01T16:41:27",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "How to celebrate Easter Swedish-style",
                    "href": "/materials/easter/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
                        "alt": "Two children painting eggs.",
                        "title": "jenny_drakenlind-easter_craft-8202",
                        "height": 1653,
                        "width": 2480,
                        "caption": "Photo: <a href=\"https://imagebank.sweden.se/easter+craft///8202#detail\">Jenny Drakenlind/Johnér/imagebank.sweden.se</a>"
                    },
                    "caption": "Photo: <a href=\"https://imagebank.sweden.se/easter+craft///8202#detail\">Jenny Drakenlind/Johnér/imagebank.sweden.se</a>"
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
                "alt": "Two children painting eggs.",
                "title": "jenny_drakenlind-easter_craft-8202",
                "height": 1653,
                "width": 2480,
                "caption": "Photo: <a href=\"https://imagebank.sweden.se/easter+craft///8202#detail\">Jenny Drakenlind/Johnér/imagebank.sweden.se</a>"
            },
            "title": "How to celebrate Easter Swedish-style",
            "subHeading": null,
            "slug": "easter",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can use this post about Swedish Easter celebrations on social media. Images can be downloaded from Image Bank Sweden. Make sure to credit the photographer of the images you use."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sweden.se/culture/celebrations/easter\">Article about Swedish Easter on Sweden.se</a>"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Images",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 7137,
                                    "downloadTitle": "Easter image selection",
                                    "title": "Easter images",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
                                        "alt": "Two children painting eggs."
                                    },
                                    "download": false,
                                    "buttonText": "Download images from Image Bank Sweden",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/my-selections/2osfmrpimg"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Happy Easter! Glad påsk! 🐣"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "To some Swedes, the religious origin of Easter is very important, with churches welcoming people to celebrate Easter together. To others, Easter is a family weekend in the countryside."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "But we dare say that the following applies to most of us. 😘"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You basically need 5 things to celebrate Easter Swedish-style:<br>🥚 Eggs – they should be painted, boiled and eaten.<br>🎨 Paint – necessary both for decorating eggs and turning cute children into Easter witches.<br>🍬 Sweets! (Don't tell anyone, but Swedish Easter is partly an excuse for an all-you-can-eat sweets weekend! 🤫)<br>🐟 Salmon – cure it with salt and pepper to make delicious gravlax!<br>🧹A broom – absolutely vital, so that the witches can fly off to Mount Blåkulla, of course."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "&nbsp;Will you be celebrating Easter, and how?"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Swedish Easter traditions",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/03/mark_harris-uppsala_cathedral-1186.jpg",
                                        "alt": "A cathedral",
                                        "height": 664,
                                        "width": 1000,
                                        "title": "mark_harris-uppsala_cathedral-1186",
                                        "caption": ""
                                    },
                                    "href": "/materials/swedish-easter-traditions/"
                                },
                                {
                                    "title": "Recipe: Jessica Frej – grilled salmon and potato salad",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/10/poster-1156431.jpg",
                                        "alt": "Salmon sallad",
                                        "height": 720,
                                        "width": 1280,
                                        "title": "Salmon sallad",
                                        "caption": ""
                                    },
                                    "href": "/materials/recipe-jessica-frej-grilled-salmon-and-potato-salad/"
                                },
                                {
                                    "title": "Recipe: gravlax",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228767-1.jpg",
                                        "alt": "",
                                        "height": 500,
                                        "width": 500,
                                        "title": "poster-1228767",
                                        "caption": ""
                                    },
                                    "href": "/materials/recipe-gravlax/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can use this post about Swedish Easter celebrations on social media. Images can be downloaded from Image Bank Sweden. Make sure to credit the photographer of the images you use."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sweden.se/culture/celebrations/easter\">Article about Swedish Easter on Sweden.se</a>"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Images",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 7137,
                                    "downloadTitle": "Easter image selection",
                                    "title": "Easter images",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
                                        "alt": "Two children painting eggs."
                                    },
                                    "download": false,
                                    "buttonText": "Download images from Image Bank Sweden",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/my-selections/2osfmrpimg"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Happy Easter! Glad påsk! 🐣"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "To some Swedes, the religious origin of Easter is very important, with churches welcoming people to celebrate Easter together. To others, Easter is a family weekend in the countryside."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "But we dare say that the following applies to most of us. 😘"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You basically need 5 things to celebrate Easter Swedish-style:<br>🥚 Eggs – they should be painted, boiled and eaten.<br>🎨 Paint – necessary both for decorating eggs and turning cute children into Easter witches.<br>🍬 Sweets! (Don't tell anyone, but Swedish Easter is partly an excuse for an all-you-can-eat sweets weekend! 🤫)<br>🐟 Salmon – cure it with salt and pepper to make delicious gravlax!<br>🧹A broom – absolutely vital, so that the witches can fly off to Mount Blåkulla, of course."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "&nbsp;Will you be celebrating Easter, and how?"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Swedish Easter traditions",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/03/mark_harris-uppsala_cathedral-1186.jpg",
                                        "alt": "A cathedral",
                                        "height": 664,
                                        "width": 1000,
                                        "title": "mark_harris-uppsala_cathedral-1186",
                                        "caption": ""
                                    },
                                    "href": "/materials/swedish-easter-traditions/"
                                },
                                {
                                    "title": "Recipe: Jessica Frej – grilled salmon and potato salad",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/10/poster-1156431.jpg",
                                        "alt": "Salmon sallad",
                                        "height": 720,
                                        "width": 1280,
                                        "title": "Salmon sallad",
                                        "caption": ""
                                    },
                                    "href": "/materials/recipe-jessica-frej-grilled-salmon-and-potato-salad/"
                                },
                                {
                                    "title": "Recipe: gravlax",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228767-1.jpg",
                                        "alt": "",
                                        "height": 500,
                                        "width": 500,
                                        "title": "poster-1228767",
                                        "caption": ""
                                    },
                                    "href": "/materials/recipe-gravlax/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "easter",
                    "uri": "/materials/easter/",
                    "date": "2023-09-01T16:41:27",
                    "databaseId": 7146,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"How to celebrate Easter Swedish-style\",\"href\":\"\\/materials\\/easter\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/",
                        "title": "How to celebrate Easter Swedish-style - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "How to celebrate Easter Swedish-style",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 1653,
                                "width": 2480,
                                "__typename": "MediaDetails"
                            },
                            "title": "jenny_drakenlind-easter_craft-8202",
                            "uri": "/material/easter-image-selection/jenny_drakenlind-easter_craft-8202/",
                            "altText": "Two children painting eggs.",
                            "caption": "Photo: <a href=\"https://imagebank.sweden.se/easter+craft///8202#detail\">Jenny Drakenlind/Johnér/imagebank.sweden.se</a>",
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the material",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "You can use this post about Swedish Easter celebrations on social media. Images can be downloaded from Image Bank Sweden. Make sure to credit the photographer of the images you use.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "<a href=\"https://sweden.se/culture/celebrations/easter\">Article about Swedish Easter on Sweden.se</a>",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Images\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"7137\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Images",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 7137,
                                                    "downloadTitle": "Easter image selection",
                                                    "title": "Easter images",
                                                    "format": "",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg",
                                                        "alt": "Two children painting eggs."
                                                    },
                                                    "download": false,
                                                    "buttonText": "Download images from Image Bank Sweden",
                                                    "hidePopup": null,
                                                    "mediaLink": "https://imagebank.sweden.se/my-selections/2osfmrpimg"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Captions",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Happy Easter! Glad påsk! 🐣",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "To some Swedes, the religious origin of Easter is very important, with churches welcoming people to celebrate Easter together. To others, Easter is a family weekend in the countryside.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "But we dare say that the following applies to most of us. 😘",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "You basically need 5 things to celebrate Easter Swedish-style:<br>🥚 Eggs – they should be painted, boiled and eaten.<br>🎨 Paint – necessary both for decorating eggs and turning cute children into Easter witches.<br>🍬 Sweets! (Don't tell anyone, but Swedish Easter is partly an excuse for an all-you-can-eat sweets weekend! 🤫)<br>🐟 Salmon – cure it with salt and pepper to make delicious gravlax!<br>🧹A broom – absolutely vital, so that the witches can fly off to Mount Blåkulla, of course.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "&nbsp;Will you be celebrating Easter, and how?",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/material-collections-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"12691\",\"4581\",\"6777\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
                                                "__typename": "AcfMaterialCollectionsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialCollectionsBlock",
                                            "heading": "Related content",
                                            "materialCollectionsList": [
                                                {
                                                    "title": "Swedish Easter traditions",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/03/mark_harris-uppsala_cathedral-1186.jpg",
                                                        "alt": "A cathedral",
                                                        "height": 664,
                                                        "width": 1000,
                                                        "title": "mark_harris-uppsala_cathedral-1186",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/swedish-easter-traditions/"
                                                },
                                                {
                                                    "title": "Recipe: Jessica Frej – grilled salmon and potato salad",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/10/poster-1156431.jpg",
                                                        "alt": "Salmon sallad",
                                                        "height": 720,
                                                        "width": 1280,
                                                        "title": "Salmon sallad",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/recipe-jessica-frej-grilled-salmon-and-potato-salad/"
                                                },
                                                {
                                                    "title": "Recipe: gravlax",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/poster-1228767-1.jpg",
                                                        "alt": "",
                                                        "height": 500,
                                                        "width": 500,
                                                        "title": "poster-1228767",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/recipe-gravlax/"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"You can use this post about Swedish Easter celebrations on social media. 5 things to celebrate Easter Swedish-style: eggs, paint, sweets...\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"How to celebrate Easter Swedish-style - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"You can use this post about Swedish Easter celebrations on social media. 5 things to celebrate Easter Swedish-style: eggs, paint, sweets...\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-15T14:38:26+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fjenny_drakenlind-easter_craft-8202.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1653\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\",\"name\":\"How to celebrate Easter Swedish-style - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/11/jenny_drakenlind-easter_craft-8202.jpg\",\"datePublished\":\"2023-09-01T14:41:27+00:00\",\"dateModified\":\"2024-07-15T14:38:26+00:00\",\"description\":\"You can use this post about Swedish Easter celebrations on social media. 5 things to celebrate Easter Swedish-style: eggs, paint, sweets...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/easter/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fjenny_drakenlind-easter_craft-8202.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fjenny_drakenlind-easter_craft-8202.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Jenny Drakenlind/Johnér/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}