Emil in Lönneberga

How to use the material

This post for social media is about Astrid Lindgren's beloved character Emil in Lönneberga.

Please make sure to include the names of the photographer in your post.

Article about Astrid Lindgren on Sweden.se

Children's literature toolkit

Image

A boy dressed as Emil i Lönneberga in front of a red cabin. Two girls are looking at him.
Download image from Image Bank Sweden

Emil i Lönneberga at Astrid Lindgrens World in Vimmerby, Småland

Captions

Emil in Lönneberga is of one of Astrid Lindgren's most beloved characters. Wild, stubborn and charming, Emil has a fantastic ability to turn the God-fearing and orderly Småland countryside upside-down – but his pranks are never mean-spirited. ❤️

Little Emil lives on the Katthult farm near the town of Lönneberga in Lindgren's native province of Småland, with the stories are set at the turn of 20th century.

Lindgren (1907-2002) came up with the character through interactions with her grandson at a time when he was three years old. When she told him a tale of Emil, it would instantly calm him down when he was crying. An idea for a new book arose! ✍️

Lively and open, Emil became one of the characters Lindgren liked the most herself. She used her father Samuel August Eriksson and her older brother Gunnar as influences when she created Emil.

Photo: Anna Hållams/imagebank.sweden.se

{
    "slug": "emil-in-lonneberga",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/emil-in-lonneberga/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v23.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Emil in Lönneberga is of one of Astrid Lindgren&#039;s most beloved characters. Emil lives on a farm in Lindgren&#039;s native province of Småland,\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Emil in Lönneberga - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Emil in Lönneberga is of one of Astrid Lindgren&#039;s most beloved characters. Emil lives on a farm in Lindgren&#039;s native province of Småland,\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-09-10T06:37:55+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Femil-i-lonneberga.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1651\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\",\"name\":\"Emil in Lönneberga - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg\",\"datePublished\":\"2024-08-19T12:51:12+00:00\",\"dateModified\":\"2024-09-10T06:37:55+00:00\",\"description\":\"Emil in Lönneberga is of one of Astrid Lindgren's most beloved characters. Emil lives on a farm in Lindgren's native province of Småland,\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2Femil-i-lonneberga.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2Femil-i-lonneberga.jpg&w=1200&q=90\",\"width\":1200,\"height\":799,\"caption\":\"Anna Hållams/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/",
                "title": "Emil in Lönneberga - Sharing Sweden"
            },
            "date": "2024-08-19T14:51:12",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Emil in Lönneberga",
                    "href": "/materials/emil-in-lonneberga/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg",
                        "alt": "A boy dressed as Emil i Lönneberga in front of a red cabin. Two girls are looking at him.",
                        "title": "Emil i Lönneberga",
                        "height": 1651,
                        "width": 2480,
                        "caption": "Anna Hållams/imagebank.sweden.se"
                    },
                    "caption": "Anna Hållams/imagebank.sweden.se"
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg",
                "alt": "A boy dressed as Emil i Lönneberga in front of a red cabin. Two girls are looking at him.",
                "title": "Emil i Lönneberga",
                "height": 1651,
                "width": 2480,
                "caption": "Anna Hållams/imagebank.sweden.se"
            },
            "title": "Emil in Lönneberga",
            "subHeading": null,
            "slug": "emil-in-lonneberga",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post for social media is about Astrid Lindgren's beloved character Emil in Lönneberga."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please make sure to include the names of the photographer in your post."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sweden.se/life/people/astrid-lindgren-a-voice-to-be-reckoned-with\">Article about Astrid Lindgren on Sweden.se</a>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://cms.sharingsweden.se/toolkit/childrens-literature\">Children's literature toolkit</a>"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Image",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 24019,
                                    "downloadTitle": "Emil i Lönneberga Image Bank",
                                    "title": "Emil i Lönneberga at Astrid Lindgrens World in Vimmerby, Småland",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg",
                                        "alt": "A boy dressed as Emil i Lönneberga in front of a red cabin. Two girls are looking at him."
                                    },
                                    "download": false,
                                    "buttonText": "Download image from Image Bank Sweden",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/emil+i+l%25C3%25B6nneberga/southern+sweden/vimmerby%252C+sm%25C3%25A5land/7266#detail"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Emil in Lönneberga is of one of Astrid Lindgren's most beloved characters. Wild, stubborn and charming, Emil has a fantastic ability to turn the God-fearing and orderly Småland countryside upside-down – but his pranks are never mean-spirited. ❤️"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Little Emil lives on the Katthult farm near the town of Lönneberga in Lindgren's native province of Småland, with the stories are set at the turn of 20th century."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Lindgren (1907-2002) came up with the character through interactions with her grandson at a time when he was three years old. When she told him a tale of Emil, it would instantly calm him down when he was crying. An idea for a new book arose! ✍️"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Lively and open, Emil became one of the characters Lindgren liked the most herself. She used her father Samuel August Eriksson and her older brother Gunnar as influences when she created Emil."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Photo: Anna Hållams/imagebank.sweden.se"
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This post for social media is about Astrid Lindgren's beloved character Emil in Lönneberga."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please make sure to include the names of the photographer in your post."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://sweden.se/life/people/astrid-lindgren-a-voice-to-be-reckoned-with\">Article about Astrid Lindgren on Sweden.se</a>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<a href=\"https://cms.sharingsweden.se/toolkit/childrens-literature\">Children's literature toolkit</a>"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Image",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 24019,
                                    "downloadTitle": "Emil i Lönneberga Image Bank",
                                    "title": "Emil i Lönneberga at Astrid Lindgrens World in Vimmerby, Småland",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg",
                                        "alt": "A boy dressed as Emil i Lönneberga in front of a red cabin. Two girls are looking at him."
                                    },
                                    "download": false,
                                    "buttonText": "Download image from Image Bank Sweden",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/emil+i+l%25C3%25B6nneberga/southern+sweden/vimmerby%252C+sm%25C3%25A5land/7266#detail"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Emil in Lönneberga is of one of Astrid Lindgren's most beloved characters. Wild, stubborn and charming, Emil has a fantastic ability to turn the God-fearing and orderly Småland countryside upside-down – but his pranks are never mean-spirited. ❤️"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Little Emil lives on the Katthult farm near the town of Lönneberga in Lindgren's native province of Småland, with the stories are set at the turn of 20th century."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Lindgren (1907-2002) came up with the character through interactions with her grandson at a time when he was three years old. When she told him a tale of Emil, it would instantly calm him down when he was crying. An idea for a new book arose! ✍️"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Lively and open, Emil became one of the characters Lindgren liked the most herself. She used her father Samuel August Eriksson and her older brother Gunnar as influences when she created Emil."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Photo: Anna Hållams/imagebank.sweden.se"
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "emil-in-lonneberga",
                    "uri": "/materials/emil-in-lonneberga/",
                    "date": "2024-08-19T14:51:12",
                    "databaseId": 24016,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Emil in L\\u00f6nneberga\",\"href\":\"\\/materials\\/emil-in-lonneberga\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/",
                        "title": "Emil in Lönneberga - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Emil in Lönneberga",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 1651,
                                "width": 2480,
                                "__typename": "MediaDetails"
                            },
                            "title": "Emil i Lönneberga",
                            "uri": "/material/emil-i-lonneberga-image-bank/emil-i-lonneberga-2/",
                            "altText": "A boy dressed as Emil i Lönneberga in front of a red cabin. Two girls are looking at him.",
                            "caption": "Anna Hållams/imagebank.sweden.se",
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the material",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "This post for social media is about Astrid Lindgren's beloved character Emil in Lönneberga.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Please make sure to include the names of the photographer in your post.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "<a href=\"https://sweden.se/life/people/astrid-lindgren-a-voice-to-be-reckoned-with\">Article about Astrid Lindgren on Sweden.se</a>",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "<a href=\"https://cms.sharingsweden.se/toolkit/childrens-literature\">Children's literature toolkit</a>",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Image\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"24019\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Image",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 24019,
                                                    "downloadTitle": "Emil i Lönneberga Image Bank",
                                                    "title": "Emil i Lönneberga at Astrid Lindgrens World in Vimmerby, Småland",
                                                    "format": "",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg",
                                                        "alt": "A boy dressed as Emil i Lönneberga in front of a red cabin. Two girls are looking at him."
                                                    },
                                                    "download": false,
                                                    "buttonText": "Download image from Image Bank Sweden",
                                                    "hidePopup": null,
                                                    "mediaLink": "https://imagebank.sweden.se/emil+i+l%25C3%25B6nneberga/southern+sweden/vimmerby%252C+sm%25C3%25A5land/7266#detail"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Captions",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Emil in Lönneberga is of one of Astrid Lindgren's most beloved characters. Wild, stubborn and charming, Emil has a fantastic ability to turn the God-fearing and orderly Småland countryside upside-down – but his pranks are never mean-spirited. ❤️",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Little Emil lives on the Katthult farm near the town of Lönneberga in Lindgren's native province of Småland, with the stories are set at the turn of 20th century.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Lindgren (1907-2002) came up with the character through interactions with her grandson at a time when he was three years old. When she told him a tale of Emil, it would instantly calm him down when he was crying. An idea for a new book arose! ✍️",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Lively and open, Emil became one of the characters Lindgren liked the most herself. She used her father Samuel August Eriksson and her older brother Gunnar as influences when she created Emil.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Photo: Anna Hållams/imagebank.sweden.se",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Emil in Lönneberga is of one of Astrid Lindgren&#039;s most beloved characters. Emil lives on a farm in Lindgren&#039;s native province of Småland,\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Emil in Lönneberga - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Emil in Lönneberga is of one of Astrid Lindgren&#039;s most beloved characters. Emil lives on a farm in Lindgren&#039;s native province of Småland,\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-09-10T06:37:55+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Femil-i-lonneberga.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1651\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\",\"name\":\"Emil in Lönneberga - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2024/09/emil-i-lonneberga.jpg\",\"datePublished\":\"2024-08-19T12:51:12+00:00\",\"dateModified\":\"2024-09-10T06:37:55+00:00\",\"description\":\"Emil in Lönneberga is of one of Astrid Lindgren's most beloved characters. Emil lives on a farm in Lindgren's native province of Småland,\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/emil-in-lonneberga/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2Femil-i-lonneberga.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F09%2Femil-i-lonneberga.jpg&w=1200&q=90\",\"width\":1200,\"height\":799,\"caption\":\"Anna Hållams/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}