Halloween celebrations in Sweden How to use the material You can use the captions and image suggestions to make a post on social media about Halloween traditions in Sweden.
You can download photos from Image Bank Sweden. Make sure to credit the photographer of the images you use.
Captions Bus eller godis? That's Swedish for trick or treat!👻 🍭
Halloween is a quite new custom in Sweden. According to Nordiska Museet (the Nordic Museum), the first traces of Halloween in Sweden date back to the 1950 at university campuses, when American exchange students brought their traditions over . 🎃
In the 1980s, quite a few big city restaurants in Sweden began embracing the tradition by organising Halloween evenings.
Since then, the custom has grown into the well-established children's event that it is today in Sweden, partly via the influence of popular culture and the retail industry. Carved-out pumpkins, spooky candy and dress-up parties have become something of a mainstay.
Are you celebrating Halloween? 🕷
{
"slug": "halloween-celebrations-in-sweden",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"name": "Contact"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"name": "FAQ"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"name": "News"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"name": "Accessibility"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study & research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibition"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/halloween-celebrations-in-sweden/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v23.4 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Halloween is a quite new custom in Sweden. Today it has grown into a well-established event with pumpkins, spooky candy and dress-up parties.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Halloween celebrations in Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Halloween is a quite new custom in Sweden. Today it has grown into a well-established event with pumpkins, spooky candy and dress-up parties.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-10-08T12:37:16+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Ftrick-or-treat.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1666\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\",\"url\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\",\"name\":\"Halloween celebrations in Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/halloween-celebrations-in-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg\",\"datePublished\":\"2024-10-01T15:18:10+00:00\",\"dateModified\":\"2024-10-08T12:37:16+00:00\",\"description\":\"Halloween is a quite new custom in Sweden. Today it has grown into a well-established event with pumpkins, spooky candy and dress-up parties.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Ftrick-or-treat.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Ftrick-or-treat.jpg&w=1200&q=90\",\"width\":1200,\"height\":806,\"caption\":\"Sofia Sabel/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/materials/halloween-celebrations-in-sweden/",
"title": "Halloween celebrations in Sweden - Sharing Sweden"
},
"date": "2024-10-01T17:18:10",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Halloween celebrations in Sweden",
"href": "/materials/halloween-celebrations-in-sweden/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg",
"alt": "Kids in costumes are standing outside a house.",
"title": "Trick or treat",
"height": 1666,
"width": 2480,
"caption": "Sofia Sabel/imagebank.sweden.se"
},
"caption": "Sofia Sabel/imagebank.sweden.se"
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg",
"alt": "Kids in costumes are standing outside a house.",
"title": "Trick or treat",
"height": 1666,
"width": 2480,
"caption": "Sofia Sabel/imagebank.sweden.se"
},
"title": "Halloween celebrations in Sweden",
"subHeading": null,
"slug": "halloween-celebrations-in-sweden",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use the captions and image suggestions to make a post on social media about Halloween traditions in Sweden."
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can download photos from Image Bank Sweden. Make sure to credit the photographer of the images you use."
},
{
"type": "materials-block",
"heading": "Images",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 24562,
"downloadTitle": "Halloween images",
"title": "Image selection",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg",
"alt": "Kids in costumes are standing outside a house."
},
"download": false,
"buttonText": "Download images from Image Bank Sweden",
"hidePopup": null,
"mediaLink": "https://imagebank.sweden.se/my-selections/sf41b18pb"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Bus eller godis? That's Swedish for trick or treat!👻🍭"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Halloween is a quite new custom in Sweden. According to Nordiska Museet (the Nordic Museum), the first traces of Halloween in Sweden date back to the 1950 at university campuses, when American exchange students brought their traditions over . 🎃"
},
{
"type": "paragraph",
"anchorId": "",
"children": "In the 1980s, quite a few big city restaurants in Sweden began embracing the tradition by organising Halloween evenings."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Since then, the custom has grown into the well-established children's event that it is today in Sweden, partly via the influence of popular culture and the retail industry. Carved-out pumpkins, spooky candy and dress-up parties have become something of a mainstay."
},
{
"type": "paragraph",
"anchorId": "",
"children": " Are you celebrating Halloween? 🕷"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "Horror and fantasy novelist Mats Strandberg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Between-the-lines-Mats-reel-thumbnail.jpg",
"alt": "Mats looking at his laptop.",
"height": 1920,
"width": 1080,
"title": "Between the lines Mats reel thumbnail",
"caption": ""
},
"href": "/materials/novelist-mats-strandberg/"
},
{
"title": "Book competition",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Mats-strandberg-book-competition-EN-CLEAN.jpg",
"alt": "",
"height": 720,
"width": 396,
"title": "Mats-strandberg-book-competition-EN-CLEAN",
"caption": ""
},
"href": "/materials/book-competition/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use the captions and image suggestions to make a post on social media about Halloween traditions in Sweden."
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can download photos from Image Bank Sweden. Make sure to credit the photographer of the images you use."
},
{
"type": "materials-block",
"heading": "Images",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 24562,
"downloadTitle": "Halloween images",
"title": "Image selection",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg",
"alt": "Kids in costumes are standing outside a house."
},
"download": false,
"buttonText": "Download images from Image Bank Sweden",
"hidePopup": null,
"mediaLink": "https://imagebank.sweden.se/my-selections/sf41b18pb"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Bus eller godis? That's Swedish for trick or treat!👻🍭"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Halloween is a quite new custom in Sweden. According to Nordiska Museet (the Nordic Museum), the first traces of Halloween in Sweden date back to the 1950 at university campuses, when American exchange students brought their traditions over . 🎃"
},
{
"type": "paragraph",
"anchorId": "",
"children": "In the 1980s, quite a few big city restaurants in Sweden began embracing the tradition by organising Halloween evenings."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Since then, the custom has grown into the well-established children's event that it is today in Sweden, partly via the influence of popular culture and the retail industry. Carved-out pumpkins, spooky candy and dress-up parties have become something of a mainstay."
},
{
"type": "paragraph",
"anchorId": "",
"children": " Are you celebrating Halloween? 🕷"
},
{
"type": "material-collections-block",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "Horror and fantasy novelist Mats Strandberg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Between-the-lines-Mats-reel-thumbnail.jpg",
"alt": "Mats looking at his laptop.",
"height": 1920,
"width": 1080,
"title": "Between the lines Mats reel thumbnail",
"caption": ""
},
"href": "/materials/novelist-mats-strandberg/"
},
{
"title": "Book competition",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Mats-strandberg-book-competition-EN-CLEAN.jpg",
"alt": "",
"height": 720,
"width": 396,
"title": "Mats-strandberg-book-competition-EN-CLEAN",
"caption": ""
},
"href": "/materials/book-competition/"
}
]
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "halloween-celebrations-in-sweden",
"uri": "/materials/halloween-celebrations-in-sweden/",
"date": "2024-10-01T17:18:10",
"databaseId": 24559,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Halloween celebrations in Sweden\",\"href\":\"\\/materials\\/halloween-celebrations-in-sweden\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "http://sharingsweden.se/materials/halloween-celebrations-in-sweden/",
"title": "Halloween celebrations in Sweden - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Halloween celebrations in Sweden",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 1666,
"width": 2480,
"__typename": "MediaDetails"
},
"title": "Trick or treat",
"uri": "/material/halloween-images/trick-or-treat/",
"altText": "Kids in costumes are standing outside a house.",
"caption": "Sofia Sabel/imagebank.sweden.se",
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the material",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "You can use the captions and image suggestions to make a post on social media about Halloween traditions in Sweden.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "You can download photos from Image Bank Sweden. Make sure to credit the photographer of the images you use.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Images\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"24562\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Images",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 24562,
"downloadTitle": "Halloween images",
"title": "Image selection",
"format": "",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg",
"alt": "Kids in costumes are standing outside a house."
},
"download": false,
"buttonText": "Download images from Image Bank Sweden",
"hidePopup": null,
"mediaLink": "https://imagebank.sweden.se/my-selections/sf41b18pb"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Bus eller godis? That's Swedish for trick or treat!👻🍭",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Halloween is a quite new custom in Sweden. According to Nordiska Museet (the Nordic Museum), the first traces of Halloween in Sweden date back to the 1950 at university campuses, when American exchange students brought their traditions over . 🎃",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "In the 1980s, quite a few big city restaurants in Sweden began embracing the tradition by organising Halloween evenings.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Since then, the custom has grown into the well-established children's event that it is today in Sweden, partly via the influence of popular culture and the retail industry. Carved-out pumpkins, spooky candy and dress-up parties have become something of a mainstay.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": " Are you celebrating Halloween? 🕷",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/material-collections-block",
"attributes": {
"data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"19884\",\"1073\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
"__typename": "AcfMaterialCollectionsBlockAttributes"
},
"__typename": "AcfMaterialCollectionsBlock",
"heading": "Related content",
"materialCollectionsList": [
{
"title": "Horror and fantasy novelist Mats Strandberg",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Between-the-lines-Mats-reel-thumbnail.jpg",
"alt": "Mats looking at his laptop.",
"height": 1920,
"width": 1080,
"title": "Between the lines Mats reel thumbnail",
"caption": ""
},
"href": "/materials/novelist-mats-strandberg/"
},
{
"title": "Book competition",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/Mats-strandberg-book-competition-EN-CLEAN.jpg",
"alt": "",
"height": 720,
"width": 396,
"title": "Mats-strandberg-book-competition-EN-CLEAN",
"caption": ""
},
"href": "/materials/book-competition/"
}
]
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.4 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Halloween is a quite new custom in Sweden. Today it has grown into a well-established event with pumpkins, spooky candy and dress-up parties.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Halloween celebrations in Sweden - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Halloween is a quite new custom in Sweden. Today it has grown into a well-established event with pumpkins, spooky candy and dress-up parties.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-10-08T12:37:16+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Ftrick-or-treat.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1666\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\",\"url\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\",\"name\":\"Halloween celebrations in Sweden - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/halloween-celebrations-in-sweden/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2024/09/trick-or-treat.jpg\",\"datePublished\":\"2024-10-01T15:18:10+00:00\",\"dateModified\":\"2024-10-08T12:37:16+00:00\",\"description\":\"Halloween is a quite new custom in Sweden. Today it has grown into a well-established event with pumpkins, spooky candy and dress-up parties.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/halloween-celebrations-in-sweden/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Ftrick-or-treat.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2024%2F09%2Ftrick-or-treat.jpg&w=1200&q=90\",\"width\":1200,\"height\":806,\"caption\":\"Sofia Sabel/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
