The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press How to use the material You can use the captions below to make a social media post about IKEA. In the links provided you can find press photos from IKEA.
Please make sure to always include the names of the photographers for the photos you use.
Example: Swedense Instagram post
Captions for the post Swedish furniture, meatballs and lingonberries... Yes, we are talking about IKEA.
It all began in 1943 when a 17-year-old took his first fledgling steps as an entrepreneur in the province of Småland.
That’s when Ingvar Kamprad (1926–2018) used a small sum of money that his father gave him to start a little mail order business. He named the company after the initials of his own name, the farm where he grew up – Elmtaryd – and his home village – Agunnaryd. IKEA was born.
At first, IKEA sold only small items such as wallets and picture frames, but in 1947 it began selling furniture from local manufacturers.
Eventually, IKEA began designing its own furniture, and in 1953, the company introduced the concept it has become widely known for: ready-to-assemble furniture in flatpacks. Today, there are more than 450 IKEA stores spread across five continents.
Have you got any IKEA favourites?
{
"slug": "ikea-history",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://cms.sharingsweden.se/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://cms.sharingsweden.se/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://cms.sharingsweden.se/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://cms.sharingsweden.se/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://cms.sharingsweden.se/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://cms.sharingsweden.se/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://cms.sharingsweden.se/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://cms.sharingsweden.se/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Literature"
},
{
"item": "Music"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibitions"
},
{
"item": "Manuals"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/ikea-history/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"The story of IKEA began in 1943 when a 17-year-old Ingvar Kamprad took his first steps as an entrepreneur in the province of Småland.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The story of IKEA - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"The story of IKEA began in 1943 when a 17-year-old Ingvar Kamprad took his first steps as an entrepreneur in the province of Småland.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-01-08T09:47:57+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F09%2FIKEA-self-service-1024x1017.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1024\" />\n\t<meta property=\"og:image:height\" content=\"1017\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\",\"name\":\"The story of IKEA - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg\",\"datePublished\":\"2023-09-25T06:57:56+00:00\",\"dateModified\":\"2024-01-08T09:47:57+00:00\",\"description\":\"The story of IKEA began in 1943 when a 17-year-old Ingvar Kamprad took his first steps as an entrepreneur in the province of Småland.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FIKEA-self-service.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FIKEA-self-service.jpg&w=1200&q=90\",\"width\":1200,\"height\":1191,\"caption\":\"The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/",
"title": "The story of IKEA - Sharing Sweden"
},
"date": "2023-09-25T06:57:56",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "The story of IKEA",
"href": "/materials/ikea-history/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"title": "IKEA-self-service",
"height": 2479,
"width": 2497,
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press"
},
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press"
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"title": "IKEA-self-service",
"height": 2479,
"width": 2497,
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press"
},
"title": "The story of IKEA",
"subHeading": null,
"slug": "ikea-history",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press",
"title": "IKEA-self-service",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service-edited.jpg",
"width": 2497,
"height": 1872
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use the captions below to make a social media post about IKEA. In the links provided you can find press photos from IKEA."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Please make sure to always include the names of the photographers for the photos you use."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Example: <a href=\"https://www.instagram.com/p/CxckWGToY0A/\">Swedense Instagram post</a>"
},
{
"type": "materials-block",
"heading": "Linked material",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 4428,
"downloadTitle": "IKEA press room",
"title": "Press room",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA."
},
"download": false,
"buttonText": "IKEA's press room",
"hidePopup": null,
"mediaLink": "https://via.tt.se/pressrum/2111134/ikea/m"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions for the post"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedish furniture, meatballs and lingonberries... Yes, we are talking about IKEA."
},
{
"type": "paragraph",
"anchorId": "",
"children": "It all began in 1943 when a 17-year-old took his first fledgling steps as an entrepreneur in the province of Småland."
},
{
"type": "paragraph",
"anchorId": "",
"children": "That’s when Ingvar Kamprad (1926–2018) used a small sum of money that his father gave him to start a little mail order business. He named the company after the initials of his own name, the farm where he grew up – Elmtaryd – and his home village – Agunnaryd. IKEA was born."
},
{
"type": "paragraph",
"anchorId": "",
"children": "At first, IKEA sold only small items such as wallets and picture frames, but in 1947 it began selling furniture from local manufacturers."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Eventually, IKEA began designing its own furniture, and in 1953, the company introduced the concept it has become widely known for: ready-to-assemble furniture in flatpacks. Today, there are more than 450 IKEA stores spread across five continents."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Have you got any IKEA favourites?"
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "image-with-figcaption",
"anchorId": "",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press",
"title": "IKEA-self-service",
"alt": "A couple in the sixties collecting furniture at IKEA.",
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service-edited.jpg",
"width": 2497,
"height": 1872
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use the captions below to make a social media post about IKEA. In the links provided you can find press photos from IKEA."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Please make sure to always include the names of the photographers for the photos you use."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Example: <a href=\"https://www.instagram.com/p/CxckWGToY0A/\">Swedense Instagram post</a>"
},
{
"type": "materials-block",
"heading": "Linked material",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 4428,
"downloadTitle": "IKEA press room",
"title": "Press room",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA."
},
"download": false,
"buttonText": "IKEA's press room",
"hidePopup": null,
"mediaLink": "https://via.tt.se/pressrum/2111134/ikea/m"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions for the post"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedish furniture, meatballs and lingonberries... Yes, we are talking about IKEA."
},
{
"type": "paragraph",
"anchorId": "",
"children": "It all began in 1943 when a 17-year-old took his first fledgling steps as an entrepreneur in the province of Småland."
},
{
"type": "paragraph",
"anchorId": "",
"children": "That’s when Ingvar Kamprad (1926–2018) used a small sum of money that his father gave him to start a little mail order business. He named the company after the initials of his own name, the farm where he grew up – Elmtaryd – and his home village – Agunnaryd. IKEA was born."
},
{
"type": "paragraph",
"anchorId": "",
"children": "At first, IKEA sold only small items such as wallets and picture frames, but in 1947 it began selling furniture from local manufacturers."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Eventually, IKEA began designing its own furniture, and in 1953, the company introduced the concept it has become widely known for: ready-to-assemble furniture in flatpacks. Today, there are more than 450 IKEA stores spread across five continents."
},
{
"type": "paragraph",
"anchorId": "",
"children": "Have you got any IKEA favourites?"
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "ikea-history",
"uri": "/materials/ikea-history/",
"date": "2023-09-25T06:57:56",
"databaseId": 3924,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"The story of IKEA\",\"href\":\"\\/materials\\/ikea-history\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/",
"title": "The story of IKEA - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "The story of IKEA",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 2479,
"width": 2497,
"__typename": "MediaDetails"
},
"title": "IKEA-self-service",
"uri": "/materials/ikea-history/ikea-self-service/",
"altText": "A couple in the sixties collecting furniture at IKEA.",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press",
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/image",
"attributes": {
"alt": "A couple in the sixties collecting furniture at IKEA.",
"url": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service-edited.jpg",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press",
"width": "",
"height": "",
"anchor": "",
"media": {
"node": {
"mediaDetails": {
"height": 1872,
"width": 2497,
"__typename": "MediaDetails"
},
"title": "IKEA-self-service",
"uri": "/ikea-self-service-2/",
"altText": "A couple in the sixties collecting furniture at IKEA.",
"caption": "The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press",
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service-edited.jpg",
"__typename": "MediaItem"
},
"__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
},
"__typename": "CoreImageBlockAttributes"
},
"__typename": "CoreImageBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the material",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "You can use the captions below to make a social media post about IKEA. In the links provided you can find press photos from IKEA.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Please make sure to always include the names of the photographers for the photos you use.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Example: <a href=\"https://www.instagram.com/p/CxckWGToY0A/\">Swedense Instagram post</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Linked material\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"4428\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Linked material",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 4428,
"downloadTitle": "IKEA press room",
"title": "Press room",
"format": "",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg",
"alt": "A couple in the sixties collecting furniture at IKEA."
},
"download": false,
"buttonText": "IKEA's press room",
"hidePopup": null,
"mediaLink": "https://via.tt.se/pressrum/2111134/ikea/m"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions for the post",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Swedish furniture, meatballs and lingonberries... Yes, we are talking about IKEA.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "It all began in 1943 when a 17-year-old took his first fledgling steps as an entrepreneur in the province of Småland.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "That’s when Ingvar Kamprad (1926–2018) used a small sum of money that his father gave him to start a little mail order business. He named the company after the initials of his own name, the farm where he grew up – Elmtaryd – and his home village – Agunnaryd. IKEA was born.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "At first, IKEA sold only small items such as wallets and picture frames, but in 1947 it began selling furniture from local manufacturers.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Eventually, IKEA began designing its own furniture, and in 1953, the company introduced the concept it has become widely known for: ready-to-assemble furniture in flatpacks. Today, there are more than 450 IKEA stores spread across five continents.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Have you got any IKEA favourites?",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"The story of IKEA began in 1943 when a 17-year-old Ingvar Kamprad took his first steps as an entrepreneur in the province of Småland.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"The story of IKEA - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"The story of IKEA began in 1943 when a 17-year-old Ingvar Kamprad took his first steps as an entrepreneur in the province of Småland.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-01-08T09:47:57+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F09%2FIKEA-self-service-1024x1017.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1024\" />\n\t<meta property=\"og:image:height\" content=\"1017\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\",\"name\":\"The story of IKEA - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/09/IKEA-self-service.jpg\",\"datePublished\":\"2023-09-25T06:57:56+00:00\",\"dateModified\":\"2024-01-08T09:47:57+00:00\",\"description\":\"The story of IKEA began in 1943 when a 17-year-old Ingvar Kamprad took his first steps as an entrepreneur in the province of Småland.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/ikea-history/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FIKEA-self-service.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F09%2FIKEA-self-service.jpg&w=1200&q=90\",\"width\":1200,\"height\":1191,\"caption\":\"The first “self-service” department store, Kungens kurva, southern Stockholm, opened in 1965. Photo: IKEA Press\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
