Image of Sweden statistics

How to use the video

This video is about the image of Sweden abroad. You can use it on social media, for example on Linkedin and Facebook. The video can be used on its own or as a part of the toolkit Work in Sweden.

Learn more about the image of Sweden abroad.

Video

Sweden is ranked number 1 for sustainability.

Video with English text

Captions

Swedes are famously known for being modest, with the unwritten ‘Law of Jante’ often holding people back from boasting about their successes. 🌟

But today we are going to break with tradition to show off some facts about Sweden from the report ‘The image of Sweden abroad’. 🇸🇪 🌍

But don’t just take our word for it, read the report to find out for yourself what the benefits are for working with, and in Sweden. Read the full report here 👇

https://si.se/en/the-image-of-sweden-abroad-2023/

#sweden #business #workinsweden #nationbrandsindex

Video credits: Imagebank Sweden Tim Karmskog, Javier Vilar Ehrlin, Brightnest, Nils Bjugg

Text in the video

In the 2023 Nation Brands Index Sweden is ranked #1 for sustainability and for equality in society.

In the Best Countries 2023 survey Sweden is ranked #1 for green living and for quality of life, and #4 for open for business.

In the OECD Better Life Index Sweden is ranked #2 for best for global talent.

{
    "slug": "image-of-sweden-statistics",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Literature"
                    },
                    {
                        "item": "Music"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibitions"
                    },
                    {
                        "item": "Manuals"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/image-of-sweden-statistics/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/image-of-sweden-statistics/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Image of Sweden statistics - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/image-of-sweden-statistics/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-12-09T15:24:59+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F10%2FImage-of-Sweden-2023.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1057\" />\n\t<meta property=\"og:image:height\" content=\"1067\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/\",\"url\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/\",\"name\":\"Image of Sweden statistics - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/image-of-sweden-statistics/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg\",\"datePublished\":\"2024-10-21T06:35:29+00:00\",\"dateModified\":\"2024-12-09T15:24:59+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/image-of-sweden-statistics/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F10%2FImage-of-Sweden-2023.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F10%2FImage-of-Sweden-2023.jpg&w=1200&q=90\",\"width\":1200,\"height\":1211,\"caption\":\"Sweden is ranked number 1 for sustainability.\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "http://sharingsweden.se/materials/image-of-sweden-statistics/",
                "title": "Image of Sweden statistics - Sharing Sweden"
            },
            "date": "2024-10-21T08:35:29",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Image of Sweden statistics",
                    "href": "/materials/image-of-sweden-statistics/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg",
                        "alt": "Sweden is ranked number 1 for sustainability.",
                        "title": "Image of Sweden 2023",
                        "height": 1067,
                        "width": 1057,
                        "caption": null
                    },
                    "caption": null
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg",
                "alt": "Sweden is ranked number 1 for sustainability.",
                "title": "Image of Sweden 2023",
                "height": 1067,
                "width": 1057,
                "caption": null
            },
            "title": "Image of Sweden statistics",
            "subHeading": null,
            "slug": "image-of-sweden-statistics",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This video is about the image of Sweden abroad. You can use it on social media, for example on Linkedin and Facebook. The video can be used on its own or as a part of the toolkit <a href=\"https://sharingsweden.se/toolkits/work-in-sweden\">Work in Sweden</a>."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Learn more about <a href=\"https://sharingsweden.se/the-sweden-brand/the-image-of-sweden-abroad\">the image of Sweden abroad</a>."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Video",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 27066,
                                    "downloadTitle": "Image of Sweden 2023 video",
                                    "title": "Video with English text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg",
                                        "alt": "Sweden is ranked number 1 for sustainability."
                                    },
                                    "download": true,
                                    "buttonText": "Download video (MP4 17 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/10/Video-SweIndex-2023-1080x1080-1.mp4"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Swedes are famously known for being modest, with the unwritten ‘Law of Jante’ often holding people back from boasting about their successes. 🌟"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "But today we are going to break with tradition to show off some facts about Sweden from the report ‘The image of Sweden abroad’. 🇸🇪 🌍"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "But don’t just take our word for it, read the report to find out for yourself what the benefits are for working with, and in Sweden. Read the full report here 👇"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "https://si.se/en/the-image-of-sweden-abroad-2023/"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#sweden #business #workinsweden #nationbrandsindex"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Video credits: Imagebank Sweden Tim Karmskog, Javier Vilar Ehrlin, Brightnest, Nils Bjugg"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Text in the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In the 2023 Nation Brands Index Sweden is ranked #1 for sustainability and for equality in society."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In the Best Countries 2023 survey Sweden is ranked #1 for green living and for quality of life, and #4 for open for business."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In the OECD Better Life Index Sweden is ranked #2 for best for global talent."
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Sweden as a talent destination",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 1280,
                                        "title": "Pioneer talent destination video thumbnail 24s",
                                        "caption": ""
                                    },
                                    "href": "/materials/sweden-as-a-talent-destination/"
                                },
                                {
                                    "title": "Ask a Pioneer – Professor Zhongshan Li at Lund University",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Lund-University_ZhongshanLi_Thumbnail_1-1.jpg",
                                        "alt": "",
                                        "height": 2160,
                                        "width": 2160,
                                        "title": "SI_Ask-a-pioneer_Lund-University_ZhongshanLi_Thumbnail_1-1",
                                        "caption": ""
                                    },
                                    "href": "/materials/ask-a-pioneer-professor-zhongshan-li-at-lund-university/"
                                },
                                {
                                    "title": "Ask a Pioneer – Emma Itting at Malmö University",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Malmo╠e-University_Emma-Itting_1-1_Clean.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 716,
                                        "title": "SI_Ask-a-pioneer_Malmö-University_Emma-Itting_1-1_Clean",
                                        "caption": ""
                                    },
                                    "href": "/materials/ask-a-pioneer-emma-itting-at-malmo-university/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This video is about the image of Sweden abroad. You can use it on social media, for example on Linkedin and Facebook. The video can be used on its own or as a part of the toolkit <a href=\"https://sharingsweden.se/toolkits/work-in-sweden\">Work in Sweden</a>."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Learn more about <a href=\"https://sharingsweden.se/the-sweden-brand/the-image-of-sweden-abroad\">the image of Sweden abroad</a>."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Video",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 27066,
                                    "downloadTitle": "Image of Sweden 2023 video",
                                    "title": "Video with English text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg",
                                        "alt": "Sweden is ranked number 1 for sustainability."
                                    },
                                    "download": true,
                                    "buttonText": "Download video (MP4 17 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/10/Video-SweIndex-2023-1080x1080-1.mp4"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Swedes are famously known for being modest, with the unwritten ‘Law of Jante’ often holding people back from boasting about their successes. 🌟"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "But today we are going to break with tradition to show off some facts about Sweden from the report ‘The image of Sweden abroad’. 🇸🇪 🌍"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "But don’t just take our word for it, read the report to find out for yourself what the benefits are for working with, and in Sweden. Read the full report here 👇"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "https://si.se/en/the-image-of-sweden-abroad-2023/"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#sweden #business #workinsweden #nationbrandsindex"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Video credits: Imagebank Sweden Tim Karmskog, Javier Vilar Ehrlin, Brightnest, Nils Bjugg"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Text in the video"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In the 2023 Nation Brands Index Sweden is ranked #1 for sustainability and for equality in society."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In the Best Countries 2023 survey Sweden is ranked #1 for green living and for quality of life, and #4 for open for business."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In the OECD Better Life Index Sweden is ranked #2 for best for global talent."
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Sweden as a talent destination",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 1280,
                                        "title": "Pioneer talent destination video thumbnail 24s",
                                        "caption": ""
                                    },
                                    "href": "/materials/sweden-as-a-talent-destination/"
                                },
                                {
                                    "title": "Ask a Pioneer – Professor Zhongshan Li at Lund University",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Lund-University_ZhongshanLi_Thumbnail_1-1.jpg",
                                        "alt": "",
                                        "height": 2160,
                                        "width": 2160,
                                        "title": "SI_Ask-a-pioneer_Lund-University_ZhongshanLi_Thumbnail_1-1",
                                        "caption": ""
                                    },
                                    "href": "/materials/ask-a-pioneer-professor-zhongshan-li-at-lund-university/"
                                },
                                {
                                    "title": "Ask a Pioneer – Emma Itting at Malmö University",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Malmo╠e-University_Emma-Itting_1-1_Clean.jpg",
                                        "alt": "",
                                        "height": 720,
                                        "width": 716,
                                        "title": "SI_Ask-a-pioneer_Malmö-University_Emma-Itting_1-1_Clean",
                                        "caption": ""
                                    },
                                    "href": "/materials/ask-a-pioneer-emma-itting-at-malmo-university/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "image-of-sweden-statistics",
                    "uri": "/materials/image-of-sweden-statistics/",
                    "date": "2024-10-21T08:35:29",
                    "databaseId": 27064,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Image of Sweden statistics\",\"href\":\"\\/materials\\/image-of-sweden-statistics\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "http://sharingsweden.se/materials/image-of-sweden-statistics/",
                        "title": "Image of Sweden statistics - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Image of Sweden statistics",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 1067,
                                "width": 1057,
                                "__typename": "MediaDetails"
                            },
                            "title": "Image of Sweden 2023",
                            "uri": "/material/image-of-sweden-2023-video/image-of-sweden-2023/",
                            "altText": "Sweden is ranked number 1 for sustainability.",
                            "caption": null,
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the video",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "This video is about the image of Sweden abroad. You can use it on social media, for example on Linkedin and Facebook. The video can be used on its own or as a part of the toolkit <a href=\"https://sharingsweden.se/toolkits/work-in-sweden\">Work in Sweden</a>.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Learn more about <a href=\"https://sharingsweden.se/the-sweden-brand/the-image-of-sweden-abroad\">the image of Sweden abroad</a>.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Video\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"27066\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Video",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 27066,
                                                    "downloadTitle": "Image of Sweden 2023 video",
                                                    "title": "Video with English text",
                                                    "format": "mp4",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg",
                                                        "alt": "Sweden is ranked number 1 for sustainability."
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download video (MP4 17 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2024/10/Video-SweIndex-2023-1080x1080-1.mp4"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Captions",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Swedes are famously known for being modest, with the unwritten ‘Law of Jante’ often holding people back from boasting about their successes. 🌟",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "But today we are going to break with tradition to show off some facts about Sweden from the report ‘The image of Sweden abroad’. 🇸🇪 🌍",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "But don’t just take our word for it, read the report to find out for yourself what the benefits are for working with, and in Sweden. Read the full report here 👇",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "https://si.se/en/the-image-of-sweden-abroad-2023/",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "#sweden #business #workinsweden #nationbrandsindex",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Video credits: Imagebank Sweden Tim Karmskog, Javier Vilar Ehrlin, Brightnest, Nils Bjugg",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Text in the video",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "In the 2023 Nation Brands Index Sweden is ranked #1 for sustainability and for equality in society.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "In the Best Countries 2023 survey Sweden is ranked #1 for green living and for quality of life, and #4 for open for business.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "In the OECD Better Life Index Sweden is ranked #2 for best for global talent.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/material-collections-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"1293\",\"20184\",\"20194\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
                                                "__typename": "AcfMaterialCollectionsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialCollectionsBlock",
                                            "heading": "Related content",
                                            "materialCollectionsList": [
                                                {
                                                    "title": "Sweden as a talent destination",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/07/Pioneer-talent-destination-video-thumbnail-24s.jpg",
                                                        "alt": "",
                                                        "height": 720,
                                                        "width": 1280,
                                                        "title": "Pioneer talent destination video thumbnail 24s",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/sweden-as-a-talent-destination/"
                                                },
                                                {
                                                    "title": "Ask a Pioneer – Professor Zhongshan Li at Lund University",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Lund-University_ZhongshanLi_Thumbnail_1-1.jpg",
                                                        "alt": "",
                                                        "height": 2160,
                                                        "width": 2160,
                                                        "title": "SI_Ask-a-pioneer_Lund-University_ZhongshanLi_Thumbnail_1-1",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/ask-a-pioneer-professor-zhongshan-li-at-lund-university/"
                                                },
                                                {
                                                    "title": "Ask a Pioneer – Emma Itting at Malmö University",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/07/SI_Ask-a-pioneer_Malmo╠e-University_Emma-Itting_1-1_Clean.jpg",
                                                        "alt": "",
                                                        "height": 720,
                                                        "width": 716,
                                                        "title": "SI_Ask-a-pioneer_Malmö-University_Emma-Itting_1-1_Clean",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/ask-a-pioneer-emma-itting-at-malmo-university/"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/image-of-sweden-statistics/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Image of Sweden statistics - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/image-of-sweden-statistics/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-12-09T15:24:59+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F10%2FImage-of-Sweden-2023.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1057\" />\n\t<meta property=\"og:image:height\" content=\"1067\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/\",\"url\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/\",\"name\":\"Image of Sweden statistics - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/image-of-sweden-statistics/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2024/10/Image-of-Sweden-2023.jpg\",\"datePublished\":\"2024-10-21T06:35:29+00:00\",\"dateModified\":\"2024-12-09T15:24:59+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/image-of-sweden-statistics/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/image-of-sweden-statistics/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F10%2FImage-of-Sweden-2023.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2024%2F10%2FImage-of-Sweden-2023.jpg&w=1200&q=90\",\"width\":1200,\"height\":1211,\"caption\":\"Sweden is ranked number 1 for sustainability.\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}