Midsummer traditions

How to use the material

You can use this post about Swedish Midsummer traditions on social media.

There are image suggestions from Image Bank Sweden. Please make sure to include the names of the photographers of the images you use.

Image selection

Captions

Glad midsommar! πŸŒΈπŸ‡ΈπŸ‡ͺ

Today is Midsummer, one of the most popular holidays in Sweden. It's a celebration of the summer solstice, the longest day of the year. But it is also an occasion to embrace life and love! πŸ₯°

Traditionally, Swedish Midsummer is always celebrated on the Friday occurring between 19 and 25 June.

One of the most iconic symbols of Midsummer is the maypole, a wooden pole decorated with greenery and flowers.

In many corners of Sweden, the raising of a maypole is organised as a public event, with singing and dancing around the pole. If you're joining one of these events for the first time, prepare for some frog-like dance moves... πŸ•ΊπŸ’ƒ 🐸

Let's not forget the romantic part of Midsummer. Ancient tradition says that if you put seven different flowers under your pillow on the night to Midsummer Day, you'll dream of your future spouse. Fancy trying your luck with this magic trick? πŸ’πŸ’­

Photos via imagebank.sweden.se:

#midsummer#swedishmidsummer#midsummerinSweden#midsommar#flowerwreath#flowers

{
    "slug": "midsummer-traditions",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright Β© 2023 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Arts & design"
                    },
                    {
                        "item": "Business & entrepreneurship"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study & research"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibition"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/midsummer-traditions/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v23.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Midsummer is one of the most popular holidays in Sweden. It&#039;s a celebration of the summer solstice, the longest day of the year.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Midsummer traditions - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Midsummer is one of the most popular holidays in Sweden. It&#039;s a celebration of the summer solstice, the longest day of the year.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-16T12:03:45+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fplattform-dance_to_celebrate-8809.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1654\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\",\"name\":\"Midsummer traditions - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg\",\"datePublished\":\"2024-06-11T10:20:39+00:00\",\"dateModified\":\"2024-07-16T12:03:45+00:00\",\"description\":\"Midsummer is one of the most popular holidays in Sweden. It's a celebration of the summer solstice, the longest day of the year.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fplattform-dance_to_celebrate-8809.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fplattform-dance_to_celebrate-8809.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Plattform/Scandinav/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/",
                "title": "Midsummer traditions - Sharing Sweden"
            },
            "date": "2024-06-11T12:20:39",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Midsummer traditions",
                    "href": "/materials/midsummer-traditions/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg",
                        "alt": "People dancing outdoors in summer",
                        "title": "plattform-dance_to_celebrate-8809",
                        "height": 1654,
                        "width": 2480,
                        "caption": "Photo: <a href=\"https://imagebank.sweden.se/dance+to+celebrate///8809#detail\">Plattform/Scandinav/imagebank.sweden.se</a>"
                    },
                    "caption": "Photo: <a href=\"https://imagebank.sweden.se/dance+to+celebrate///8809#detail\">Plattform/Scandinav/imagebank.sweden.se</a>"
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg",
                "alt": "People dancing outdoors in summer",
                "title": "plattform-dance_to_celebrate-8809",
                "height": 1654,
                "width": 2480,
                "caption": "Photo: <a href=\"https://imagebank.sweden.se/dance+to+celebrate///8809#detail\">Plattform/Scandinav/imagebank.sweden.se</a>"
            },
            "title": "Midsummer traditions",
            "subHeading": null,
            "slug": "midsummer-traditions",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can use this post about Swedish Midsummer traditions on social media."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "There are image suggestions from Image Bank Sweden. Please make sure to include the names of the photographers of the images you use."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Image selection",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 20883,
                                    "downloadTitle": "Midsummer traditions image selection",
                                    "title": "Midsummer images",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg",
                                        "alt": "People dancing outdoors in summer"
                                    },
                                    "download": false,
                                    "buttonText": "Download images from Image Bank Sweden",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/my-selections/37icnis823"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Glad midsommar! πŸŒΈπŸ‡ΈπŸ‡ͺ"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Today is Midsummer, one of the most popular holidays in Sweden. It's a celebration of the summer solstice, the longest day of the year. But it is also an occasion to embrace life and love! πŸ₯°"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Traditionally, Swedish Midsummer is always celebrated on the Friday occurring between 19 and 25 June."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "One of the most iconic symbols of Midsummer is the maypole, a wooden pole decorated with greenery and flowers."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In many corners of Sweden, the raising of a maypole is organised as a public event, with singing and dancing around the pole. If you're joining one of these events for the first time, prepare for some frog-like dance moves... πŸ•ΊπŸ’ƒ 🐸"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Let's not forget the romantic part of Midsummer. Ancient tradition says that if you put seven different flowers under your pillow on the night to Midsummer Day, you'll dream of your future spouse. Fancy trying your luck with this magic trick? πŸ’πŸ’­"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Photos via imagebank.sweden.se:"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#midsummer#swedishmidsummer#midsummerinSweden#midsommar#flowerwreath#flowers"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Happy Midsummer everyone!",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Midsummer-thumbnail.jpg",
                                        "alt": "People raising a Midsummer pole",
                                        "height": 720,
                                        "width": 404,
                                        "title": "Midsummer thumbnail",
                                        "caption": ""
                                    },
                                    "href": "/materials/happy-midsummer-everyone/"
                                },
                                {
                                    "title": "Midsummer food",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/06/pickled-herring.jpg",
                                        "alt": "Pickled herring",
                                        "height": 2480,
                                        "width": 1653,
                                        "title": "Pickled herring",
                                        "caption": "Carolina Romare/imagebank.sweden.se"
                                    },
                                    "href": "/materials/midsummer-food/"
                                },
                                {
                                    "title": "Flower wreath for Midsummer",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/Midsummer-wreath.jpg",
                                        "alt": "",
                                        "height": 1920,
                                        "width": 1080,
                                        "title": "Midsummer wreath",
                                        "caption": ""
                                    },
                                    "href": "/materials/flower-wreath-for-midsummer/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can use this post about Swedish Midsummer traditions on social media."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "There are image suggestions from Image Bank Sweden. Please make sure to include the names of the photographers of the images you use."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Image selection",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 20883,
                                    "downloadTitle": "Midsummer traditions image selection",
                                    "title": "Midsummer images",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg",
                                        "alt": "People dancing outdoors in summer"
                                    },
                                    "download": false,
                                    "buttonText": "Download images from Image Bank Sweden",
                                    "hidePopup": null,
                                    "mediaLink": "https://imagebank.sweden.se/my-selections/37icnis823"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Glad midsommar! πŸŒΈπŸ‡ΈπŸ‡ͺ"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Today is Midsummer, one of the most popular holidays in Sweden. It's a celebration of the summer solstice, the longest day of the year. But it is also an occasion to embrace life and love! πŸ₯°"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Traditionally, Swedish Midsummer is always celebrated on the Friday occurring between 19 and 25 June."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "One of the most iconic symbols of Midsummer is the maypole, a wooden pole decorated with greenery and flowers."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "In many corners of Sweden, the raising of a maypole is organised as a public event, with singing and dancing around the pole. If you're joining one of these events for the first time, prepare for some frog-like dance moves... πŸ•ΊπŸ’ƒ 🐸"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Let's not forget the romantic part of Midsummer. Ancient tradition says that if you put seven different flowers under your pillow on the night to Midsummer Day, you'll dream of your future spouse. Fancy trying your luck with this magic trick? πŸ’πŸ’­"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Photos via imagebank.sweden.se:"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#midsummer#swedishmidsummer#midsummerinSweden#midsommar#flowerwreath#flowers"
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "title": "Happy Midsummer everyone!",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Midsummer-thumbnail.jpg",
                                        "alt": "People raising a Midsummer pole",
                                        "height": 720,
                                        "width": 404,
                                        "title": "Midsummer thumbnail",
                                        "caption": ""
                                    },
                                    "href": "/materials/happy-midsummer-everyone/"
                                },
                                {
                                    "title": "Midsummer food",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/06/pickled-herring.jpg",
                                        "alt": "Pickled herring",
                                        "height": 2480,
                                        "width": 1653,
                                        "title": "Pickled herring",
                                        "caption": "Carolina Romare/imagebank.sweden.se"
                                    },
                                    "href": "/materials/midsummer-food/"
                                },
                                {
                                    "title": "Flower wreath for Midsummer",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/Midsummer-wreath.jpg",
                                        "alt": "",
                                        "height": 1920,
                                        "width": 1080,
                                        "title": "Midsummer wreath",
                                        "caption": ""
                                    },
                                    "href": "/materials/flower-wreath-for-midsummer/"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "midsummer-traditions",
                    "uri": "/materials/midsummer-traditions/",
                    "date": "2024-06-11T12:20:39",
                    "databaseId": 20731,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Midsummer traditions\",\"href\":\"\\/materials\\/midsummer-traditions\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/",
                        "title": "Midsummer traditions - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Midsummer traditions",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 1654,
                                "width": 2480,
                                "__typename": "MediaDetails"
                            },
                            "title": "plattform-dance_to_celebrate-8809",
                            "uri": "/material/midsummer-images/plattform-dance_to_celebrate-8809/",
                            "altText": "People dancing outdoors in summer",
                            "caption": "Photo: <a href=\"https://imagebank.sweden.se/dance+to+celebrate///8809#detail\">Plattform/Scandinav/imagebank.sweden.se</a>",
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the material",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "You can use this post about Swedish Midsummer traditions on social media.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "There are image suggestions from Image Bank Sweden. Please make sure to include the names of the photographers of the images you use.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Image selection\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"20883\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Image selection",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 20883,
                                                    "downloadTitle": "Midsummer traditions image selection",
                                                    "title": "Midsummer images",
                                                    "format": "",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg",
                                                        "alt": "People dancing outdoors in summer"
                                                    },
                                                    "download": false,
                                                    "buttonText": "Download images from Image Bank Sweden",
                                                    "hidePopup": null,
                                                    "mediaLink": "https://imagebank.sweden.se/my-selections/37icnis823"
                                                }
                                            ]
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "Captions",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Glad midsommar! πŸŒΈπŸ‡ΈπŸ‡ͺ",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Today is Midsummer, one of the most popular holidays in Sweden. It's a celebration of the summer solstice, the longest day of the year. But it is also an occasion to embrace life and love! πŸ₯°",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Traditionally, Swedish Midsummer is always celebrated on the Friday occurring between 19 and 25 June.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "One of the most iconic symbols of Midsummer is the maypole, a wooden pole decorated with greenery and flowers.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "In many corners of Sweden, the raising of a maypole is organised as a public event, with singing and dancing around the pole. If you're joining one of these events for the first time, prepare for some frog-like dance moves... πŸ•ΊπŸ’ƒ 🐸",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Let's not forget the romantic part of Midsummer. Ancient tradition says that if you put seven different flowers under your pillow on the night to Midsummer Day, you'll dream of your future spouse. Fancy trying your luck with this magic trick? πŸ’πŸ’­",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Photos via imagebank.sweden.se:",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "#midsummer#swedishmidsummer#midsummerinSweden#midsommar#flowerwreath#flowers",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/material-collections-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Related content\",\"_heading\":\"field_64660c568b7c9\",\"selectedMaterialCollections\":[\"3751\",\"18968\",\"7160\"],\"_selectedMaterialCollections\":\"field_64660c568b836\"}",
                                                "__typename": "AcfMaterialCollectionsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialCollectionsBlock",
                                            "heading": "Related content",
                                            "materialCollectionsList": [
                                                {
                                                    "title": "Happy Midsummer everyone!",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/09/Midsummer-thumbnail.jpg",
                                                        "alt": "People raising a Midsummer pole",
                                                        "height": 720,
                                                        "width": 404,
                                                        "title": "Midsummer thumbnail",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/happy-midsummer-everyone/"
                                                },
                                                {
                                                    "title": "Midsummer food",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/06/pickled-herring.jpg",
                                                        "alt": "Pickled herring",
                                                        "height": 2480,
                                                        "width": 1653,
                                                        "title": "Pickled herring",
                                                        "caption": "Carolina Romare/imagebank.sweden.se"
                                                    },
                                                    "href": "/materials/midsummer-food/"
                                                },
                                                {
                                                    "title": "Flower wreath for Midsummer",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2023/11/Midsummer-wreath.jpg",
                                                        "alt": "",
                                                        "height": 1920,
                                                        "width": 1080,
                                                        "title": "Midsummer wreath",
                                                        "caption": ""
                                                    },
                                                    "href": "/materials/flower-wreath-for-midsummer/"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"Midsummer is one of the most popular holidays in Sweden. It&#039;s a celebration of the summer solstice, the longest day of the year.\" />\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Midsummer traditions - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"Midsummer is one of the most popular holidays in Sweden. It&#039;s a celebration of the summer solstice, the longest day of the year.\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-07-16T12:03:45+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fplattform-dance_to_celebrate-8809.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"2480\" />\n\t<meta property=\"og:image:height\" content=\"1654\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\",\"name\":\"Midsummer traditions - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/11/plattform-dance_to_celebrate-8809.jpg\",\"datePublished\":\"2024-06-11T10:20:39+00:00\",\"dateModified\":\"2024-07-16T12:03:45+00:00\",\"description\":\"Midsummer is one of the most popular holidays in Sweden. It's a celebration of the summer solstice, the longest day of the year.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/midsummer-traditions/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fplattform-dance_to_celebrate-8809.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F11%2Fplattform-dance_to_celebrate-8809.jpg&w=1200&q=90\",\"width\":1200,\"height\":800,\"caption\":\"Photo: Plattform/Scandinav/imagebank.sweden.se\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}