Pioneer Prize – promoting Swedish SMEs

Pioneer Prize
The campaign features eight Swedish companies.

How to use the campaign

'Pioneer Prize – honouring the beauty of Swedish innovation' is a global communication campaign. The campaign features an innovation competition where people can vote for their favorite Swedish innovative small and medium-sized enterprise (SME) at www.pioneerprize.com.

The campaign will run from 22 April 2025 and the winner will be announced at the World Expo in Osaka on 14 May.

Help us position Sweden as innovative, creative, and open by using the campaign material. You can use videos about the campaign and the companies on social media. There is also be a press kit available.

The campaign is developed by the Swedish Institute, supported by Business Sweden.

Contact persons at SI: Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se

Campaign material

Pioneer Prize

Hero image

Press release

Captions about the companies

The pioneers.

Video in 16:9 format

For those redefining beauty

Video in 9:16 format

Pioneer Prize nominee
Download videos from Mediaflow

Videos for social media about the nominees

{
    "slug": "pioneer-prize-promoting-swedish-smes",
    "type": "MaterialCollection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "socialMediaUrls": {
                "facebook": null,
                "twitter": null,
                "messenger": null,
                "vk": null,
                "spotify": null,
                "instagram": null,
                "whatsapp": null,
                "youtube": null,
                "telegram": null,
                "__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
            },
            "cookieSettings": {
                "cookieBanner": {
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "acceptButtonText": "Accept all cookies",
                "categories": [
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_essentials",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": null,
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "title": "Necessary",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "alwaysCheckedText": "always on",
                        "hasAccepted": null,
                        "id": "cookie_consent_statistics",
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "optional": true,
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "title": "Statistics and analytics",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "articleAuthorSettings": {
                "textBeforeDate": "Published at"
            },
            "shareWidgetSettings": {
                "headerText": null,
                "shareButtonIconProps": [],
                "copyText": null,
                "afterCopyText": null,
                "failedToCopyText": null
            },
            "navBarSettings": {
                "navBarLogos": {
                    "mainLogo": null,
                    "mainLogoAriaLabel": "Sharing sweden logo",
                    "darkTextLogo": null,
                    "lightTextLogo": null
                },
                "navigationLabels": {
                    "toggleMenuLabel": null,
                    "toggleSearchLabel": null
                }
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "selectOptions": [],
                "linkGroup": [
                    [
                        {
                            "link": {
                                "title": "About Sharing Sweden",
                                "url": "https://cms.sharingsweden.se/about-sharing-sweden",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Contact",
                                "url": "https://cms.sharingsweden.se/contact",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "FAQ",
                                "url": "https://cms.sharingsweden.se/faq",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "News",
                                "url": "https://cms.sharingsweden.se/news",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Newsletter",
                                "url": "https://cms.sharingsweden.se/newsletter",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Financial support",
                                "url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ],
                    [
                        {
                            "link": {
                                "title": "Accessibility",
                                "url": "https://cms.sharingsweden.se/accessibility",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Cookies policy",
                                "url": "https://cms.sharingsweden.se/cookie-policy",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        },
                        {
                            "link": {
                                "title": "Terms and conditions of use",
                                "url": "https://cms.sharingsweden.se/terms-and-conditions/",
                                "__typename": "AcfLink"
                            },
                            "__typename": "FooterApi_Footer_linkGroup_links"
                        }
                    ]
                ],
                "iconLinks": [],
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Culture and lifestyle",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and governance",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2025 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": null,
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchFilterProps": {
                "topic": "Topic",
                "format": "Format",
                "topicFilters": [
                    {
                        "item": "Architecture"
                    },
                    {
                        "item": "Art"
                    },
                    {
                        "item": "Celebrations"
                    },
                    {
                        "item": "Children & youth"
                    },
                    {
                        "item": "Democracy"
                    },
                    {
                        "item": "Design"
                    },
                    {
                        "item": "Film & drama"
                    },
                    {
                        "item": "Food"
                    },
                    {
                        "item": "Gender equality"
                    },
                    {
                        "item": "History"
                    },
                    {
                        "item": "Innovation"
                    },
                    {
                        "item": "LGBTQI+"
                    },
                    {
                        "item": "Literature"
                    },
                    {
                        "item": "Music"
                    },
                    {
                        "item": "Society"
                    },
                    {
                        "item": "Sports"
                    },
                    {
                        "item": "Study"
                    },
                    {
                        "item": "Sustainability"
                    },
                    {
                        "item": "Sweden in general"
                    },
                    {
                        "item": "Trade"
                    },
                    {
                        "item": "Work"
                    }
                ],
                "formatFilters": [
                    {
                        "item": "Toolkit"
                    },
                    {
                        "item": "Feature film"
                    },
                    {
                        "item": "Exhibitions"
                    },
                    {
                        "item": "Manuals"
                    },
                    {
                        "item": "Presentations"
                    },
                    {
                        "item": "Print materials"
                    },
                    {
                        "item": "Quizzes"
                    },
                    {
                        "item": "Social media content"
                    },
                    {
                        "item": "Templates"
                    },
                    {
                        "item": "Video"
                    }
                ],
                "languageOptions": [
                    "albanian",
                    "arabic",
                    "armenian",
                    "bosnian",
                    "chinese",
                    "croatian",
                    "cypriot greek",
                    "english",
                    "estonian",
                    "filipino",
                    "french",
                    "georgian",
                    "german",
                    "italian",
                    "japanese",
                    "korean",
                    "latvian",
                    "lithuanian",
                    "macedonian",
                    "polish",
                    "portuguese",
                    "russian",
                    "slovak",
                    "slovenian",
                    "spanish",
                    "swedish",
                    "thai",
                    "turkish",
                    "vietnamese"
                ]
            },
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "uri": "/materials/pioneer-prize-promoting-swedish-smes/",
            "seo": {
                "head": "<!-- This site is optimized with the Yoast SEO plugin v24.4 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"&#039;Pioneer Prize&#039; is a global communication campaign. The campaign will run from 22 April and the winner will be announced at the World Expo in Osaka on 14 May.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Pioneer Prize – promoting Swedish SMEs - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"&#039;Pioneer Prize&#039; is a global communication campaign. The campaign will run from 22 April and the winner will be announced at the World Expo in Osaka on 14 May.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2025-04-22T10:12:08+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FPP_Hero_Innovations_low.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1000\" />\n\t<meta property=\"og:image:height\" content=\"563\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\",\"url\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\",\"name\":\"Pioneer Prize – promoting Swedish SMEs - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg\",\"datePublished\":\"2025-04-17T12:39:12+00:00\",\"dateModified\":\"2025-04-22T10:12:08+00:00\",\"description\":\"'Pioneer Prize' is a global communication campaign. The campaign will run from 22 April and the winner will be announced at the World Expo in Osaka on 14 May.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FPP_Hero_Innovations_low.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FPP_Hero_Innovations_low.jpg&w=1200&q=90\",\"width\":1200,\"height\":676,\"caption\":\"Pioneer Prize\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
                "shareUrl": "http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/",
                "title": "Pioneer Prize – promoting Swedish SMEs - Sharing Sweden"
            },
            "date": "2025-04-17T14:39:12",
            "type": "MaterialCollection",
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Pioneer Prize – promoting Swedish SMEs",
                    "href": "/materials/pioneer-prize-promoting-swedish-smes/",
                    "isCurrentPage": true
                }
            ],
            "searchPage": null,
            "featuredMedia": {
                "imageBlockProps": {
                    "imageProps": {
                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg",
                        "alt": "Pioneer Prize",
                        "title": "PP_Hero_Innovations_low",
                        "height": 563,
                        "width": 1000,
                        "caption": null
                    },
                    "caption": null
                },
                "embedDataProps": null
            },
            "featuredImage": {
                "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg",
                "alt": "Pioneer Prize",
                "title": "PP_Hero_Innovations_low",
                "height": 563,
                "width": 1000,
                "caption": null
            },
            "title": "Pioneer Prize – promoting Swedish SMEs",
            "subHeading": null,
            "slug": "pioneer-prize-promoting-swedish-smes",
            "toolkitData": [],
            "eventData": [],
            "sidebarMenu": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "The campaign features eight Swedish companies.",
                            "title": "PP_Hero_Innovations_low",
                            "alt": "Pioneer Prize",
                            "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg",
                            "width": 1000,
                            "height": 563
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the campaign"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "'Pioneer Prize – honouring the beauty of Swedish innovation' is a global communication campaign. The campaign features an innovation competition where people can vote for their favorite Swedish innovative small and medium-sized enterprise (SME) at <a href=\"http://www.pioneerprize.com/\">www.pioneerprize.com</a>."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The campaign will run from 22 April 2025 and the winner will be announced at the World Expo in Osaka on 14 May."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Help us position Sweden as innovative, creative, and open by using the campaign material. You can use videos about the campaign and the companies on social media. There is also be a press kit available."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The campaign is developed by the Swedish Institute, supported by Business Sweden."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<strong>Contact persons at SI</strong>: Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Campaign material",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 41868,
                                    "downloadTitle": "Pioneer prize hero image",
                                    "title": "Hero image",
                                    "format": "png",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations-1.png",
                                        "alt": "Pioneer Prize"
                                    },
                                    "download": true,
                                    "buttonText": "Download image (PNG 2 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PP_Hero_Innovations-1.png"
                                },
                                {
                                    "id": 41866,
                                    "downloadTitle": "Pioneer prize press release",
                                    "title": "Press release",
                                    "format": "pdf",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download press release (PDF 145 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/Pioneer-prize-press-release.pdf"
                                },
                                {
                                    "id": 41871,
                                    "downloadTitle": "Pioneer Prize social media captions",
                                    "title": "Captions about the companies",
                                    "format": "docx",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download captions for social media (DOCX 25 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PP_SoMe-Captions_Sharing.docx"
                                },
                                {
                                    "id": 41859,
                                    "downloadTitle": "Pioneer prize video 16-9",
                                    "title": "Video in 16:9 format",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrize_30s_16-9.jpg",
                                        "alt": "The pioneers."
                                    },
                                    "download": true,
                                    "buttonText": "Download video (MP4 61 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PioneerPrize_30s_16-9_video.mp4"
                                },
                                {
                                    "id": 41863,
                                    "downloadTitle": "Pioneer prize video 9-16",
                                    "title": "Video in 9:16 format",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrize-9_16.jpg",
                                        "alt": "For those redefining beauty"
                                    },
                                    "download": true,
                                    "buttonText": "Download video (MP4 43 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PioneerPrize-9_16-Hero_15s.mp4"
                                },
                                {
                                    "id": 41873,
                                    "downloadTitle": "Pioneer Prize – videos nominees for social media",
                                    "title": "Videos for social media about the nominees ",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrizeNominees.jpg",
                                        "alt": "Pioneer Prize nominee"
                                    },
                                    "download": false,
                                    "buttonText": "Download videos from Mediaflow",
                                    "hidePopup": null,
                                    "mediaLink": "https://share.mediaflow.com/en/?N3GBH5OKC3"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "The campaign features eight Swedish companies.",
                            "title": "PP_Hero_Innovations_low",
                            "alt": "Pioneer Prize",
                            "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg",
                            "width": 1000,
                            "height": 563
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the campaign"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "'Pioneer Prize – honouring the beauty of Swedish innovation' is a global communication campaign. The campaign features an innovation competition where people can vote for their favorite Swedish innovative small and medium-sized enterprise (SME) at <a href=\"http://www.pioneerprize.com/\">www.pioneerprize.com</a>."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The campaign will run from 22 April 2025 and the winner will be announced at the World Expo in Osaka on 14 May."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Help us position Sweden as innovative, creative, and open by using the campaign material. You can use videos about the campaign and the companies on social media. There is also be a press kit available."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The campaign is developed by the Swedish Institute, supported by Business Sweden."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "<strong>Contact persons at SI</strong>: Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se"
                        },
                        {
                            "type": "materials-block",
                            "heading": "Campaign material",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 41868,
                                    "downloadTitle": "Pioneer prize hero image",
                                    "title": "Hero image",
                                    "format": "png",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations-1.png",
                                        "alt": "Pioneer Prize"
                                    },
                                    "download": true,
                                    "buttonText": "Download image (PNG 2 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PP_Hero_Innovations-1.png"
                                },
                                {
                                    "id": 41866,
                                    "downloadTitle": "Pioneer prize press release",
                                    "title": "Press release",
                                    "format": "pdf",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download press release (PDF 145 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/Pioneer-prize-press-release.pdf"
                                },
                                {
                                    "id": 41871,
                                    "downloadTitle": "Pioneer Prize social media captions",
                                    "title": "Captions about the companies",
                                    "format": "docx",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download captions for social media (DOCX 25 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PP_SoMe-Captions_Sharing.docx"
                                },
                                {
                                    "id": 41859,
                                    "downloadTitle": "Pioneer prize video 16-9",
                                    "title": "Video in 16:9 format",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrize_30s_16-9.jpg",
                                        "alt": "The pioneers."
                                    },
                                    "download": true,
                                    "buttonText": "Download video (MP4 61 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PioneerPrize_30s_16-9_video.mp4"
                                },
                                {
                                    "id": 41863,
                                    "downloadTitle": "Pioneer prize video 9-16",
                                    "title": "Video in 9:16 format",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrize-9_16.jpg",
                                        "alt": "For those redefining beauty"
                                    },
                                    "download": true,
                                    "buttonText": "Download video (MP4 43 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2025/04/PioneerPrize-9_16-Hero_15s.mp4"
                                },
                                {
                                    "id": 41873,
                                    "downloadTitle": "Pioneer Prize – videos nominees for social media",
                                    "title": "Videos for social media about the nominees ",
                                    "format": "",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrizeNominees.jpg",
                                        "alt": "Pioneer Prize nominee"
                                    },
                                    "download": false,
                                    "buttonText": "Download videos from Mediaflow",
                                    "hidePopup": null,
                                    "mediaLink": "https://share.mediaflow.com/en/?N3GBH5OKC3"
                                }
                            ]
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "calendarItems": [],
            "extra": {
                "content": {
                    "__typename": "MaterialCollection",
                    "slug": "pioneer-prize-promoting-swedish-smes",
                    "uri": "/materials/pioneer-prize-promoting-swedish-smes/",
                    "date": "2025-04-17T14:39:12",
                    "databaseId": 41105,
                    "breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Pioneer Prize \\u2013 promoting Swedish SMEs\",\"href\":\"\\/materials\\/pioneer-prize-promoting-swedish-smes\\/\",\"isCurrentPage\":true}]",
                    "seo": {
                        "opengraphUrl": "http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/",
                        "title": "Pioneer Prize – promoting Swedish SMEs - Sharing Sweden",
                        "__typename": "PostTypeSEO"
                    },
                    "title": "Pioneer Prize – promoting Swedish SMEs",
                    "featuredImage": {
                        "node": {
                            "mediaDetails": {
                                "height": 563,
                                "width": 1000,
                                "__typename": "MediaDetails"
                            },
                            "title": "PP_Hero_Innovations_low",
                            "uri": "/materials/pioneer-prize-promoting-swedish-smes/pp_hero_innovations_low/",
                            "altText": "Pioneer Prize",
                            "caption": null,
                            "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg",
                            "__typename": "MediaItem"
                        },
                        "__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
                    },
                    "blocks": [
                        {
                            "name": "sweden-tsw/article-row",
                            "__typename": "SwedenTswArticleRowBlock",
                            "attributes": {
                                "reverseColumnOrderOnMobile": false,
                                "__typename": "SwedenTswArticleRowBlockAttributes"
                            },
                            "innerBlocks": [
                                {
                                    "name": "sweden-tsw/left-column",
                                    "innerBlocks": [],
                                    "__typename": "SwedenTswLeftColumnBlock"
                                },
                                {
                                    "name": "sweden-tsw/right-column",
                                    "innerBlocks": [
                                        {
                                            "name": "core/image",
                                            "attributes": {
                                                "alt": "Pioneer Prize",
                                                "url": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg",
                                                "caption": "The campaign features eight Swedish companies.",
                                                "width": "",
                                                "height": "",
                                                "anchor": "",
                                                "media": {
                                                    "node": {
                                                        "mediaDetails": {
                                                            "height": 563,
                                                            "width": 1000,
                                                            "__typename": "MediaDetails"
                                                        },
                                                        "title": "PP_Hero_Innovations_low",
                                                        "uri": "/materials/pioneer-prize-promoting-swedish-smes/pp_hero_innovations_low/",
                                                        "altText": "Pioneer Prize",
                                                        "caption": null,
                                                        "sourceUrl": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg",
                                                        "__typename": "MediaItem"
                                                    },
                                                    "__typename": "CoreImageBlockAttributesToMediaItemConnectionEdge"
                                                },
                                                "__typename": "CoreImageBlockAttributes"
                                            },
                                            "__typename": "CoreImageBlock"
                                        },
                                        {
                                            "name": "core/heading",
                                            "attributes": {
                                                "level": 2,
                                                "anchor": "",
                                                "content": "How to use the campaign",
                                                "__typename": "CoreHeadingBlockAttributes"
                                            },
                                            "__typename": "CoreHeadingBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "'Pioneer Prize – honouring the beauty of Swedish innovation' is a global communication campaign. The campaign features an innovation competition where people can vote for their favorite Swedish innovative small and medium-sized enterprise (SME) at <a href=\"http://www.pioneerprize.com/\">www.pioneerprize.com</a>.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "The campaign will run from 22 April 2025 and the winner will be announced at the World Expo in Osaka on 14 May.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "Help us position Sweden as innovative, creative, and open by using the campaign material. You can use videos about the campaign and the companies on social media. There is also be a press kit available.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "The campaign is developed by the Swedish Institute, supported by Business Sweden.",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "core/paragraph",
                                            "attributes": {
                                                "anchor": "",
                                                "content": "<strong>Contact persons at SI</strong>: Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se",
                                                "__typename": "CoreParagraphBlockAttributes"
                                            },
                                            "__typename": "CoreParagraphBlock"
                                        },
                                        {
                                            "name": "acf/materials-block",
                                            "attributes": {
                                                "data": "{\"heading\":\"Campaign material\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"41868\",\"41866\",\"41871\",\"41859\",\"41863\",\"41873\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
                                                "__typename": "AcfMaterialsBlockAttributes"
                                            },
                                            "__typename": "AcfMaterialsBlock",
                                            "heading": "Campaign material",
                                            "firstMaterialFullwidth": false,
                                            "materialList": [
                                                {
                                                    "id": 41868,
                                                    "downloadTitle": "Pioneer prize hero image",
                                                    "title": "Hero image",
                                                    "format": "png",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations-1.png",
                                                        "alt": "Pioneer Prize"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download image (PNG 2 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2025/04/PP_Hero_Innovations-1.png"
                                                },
                                                {
                                                    "id": 41866,
                                                    "downloadTitle": "Pioneer prize press release",
                                                    "title": "Press release",
                                                    "format": "pdf",
                                                    "image": null,
                                                    "download": true,
                                                    "buttonText": "Download press release (PDF 145 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2025/04/Pioneer-prize-press-release.pdf"
                                                },
                                                {
                                                    "id": 41871,
                                                    "downloadTitle": "Pioneer Prize social media captions",
                                                    "title": "Captions about the companies",
                                                    "format": "docx",
                                                    "image": null,
                                                    "download": true,
                                                    "buttonText": "Download captions for social media (DOCX 25 KB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2025/04/PP_SoMe-Captions_Sharing.docx"
                                                },
                                                {
                                                    "id": 41859,
                                                    "downloadTitle": "Pioneer prize video 16-9",
                                                    "title": "Video in 16:9 format",
                                                    "format": "mp4",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrize_30s_16-9.jpg",
                                                        "alt": "The pioneers."
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download video (MP4 61 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2025/04/PioneerPrize_30s_16-9_video.mp4"
                                                },
                                                {
                                                    "id": 41863,
                                                    "downloadTitle": "Pioneer prize video 9-16",
                                                    "title": "Video in 9:16 format",
                                                    "format": "mp4",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrize-9_16.jpg",
                                                        "alt": "For those redefining beauty"
                                                    },
                                                    "download": true,
                                                    "buttonText": "Download video (MP4 43 MB)",
                                                    "hidePopup": null,
                                                    "mediaLink": "/app/uploads/2025/04/PioneerPrize-9_16-Hero_15s.mp4"
                                                },
                                                {
                                                    "id": 41873,
                                                    "downloadTitle": "Pioneer Prize – videos nominees for social media",
                                                    "title": "Videos for social media about the nominees ",
                                                    "format": "",
                                                    "image": {
                                                        "src": "https://cms.sharingsweden.se/app/uploads/2025/04/PioneerPrizeNominees.jpg",
                                                        "alt": "Pioneer Prize nominee"
                                                    },
                                                    "download": false,
                                                    "buttonText": "Download videos from Mediaflow",
                                                    "hidePopup": null,
                                                    "mediaLink": "https://share.mediaflow.com/en/?N3GBH5OKC3"
                                                }
                                            ]
                                        }
                                    ],
                                    "__typename": "SwedenTswRightColumnBlock"
                                }
                            ]
                        }
                    ],
                    "yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v24.4 - https://yoast.com/wordpress/plugins/seo/ -->\n<meta name=\"description\" content=\"&#039;Pioneer Prize&#039; is a global communication campaign. The campaign will run from 22 April and the winner will be announced at the World Expo in Osaka on 14 May.\" />\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Pioneer Prize – promoting Swedish SMEs - Sharing Sweden\" />\n<meta property=\"og:description\" content=\"&#039;Pioneer Prize&#039; is a global communication campaign. The campaign will run from 22 April and the winner will be announced at the World Expo in Osaka on 14 May.\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2025-04-22T10:12:08+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FPP_Hero_Innovations_low.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1000\" />\n\t<meta property=\"og:image:height\" content=\"563\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\",\"url\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\",\"name\":\"Pioneer Prize – promoting Swedish SMEs - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/#primaryimage\"},\"image\":{\"@id\":\"https://cms.sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2025/04/PP_Hero_Innovations_low.jpg\",\"datePublished\":\"2025-04-17T12:39:12+00:00\",\"dateModified\":\"2025-04-22T10:12:08+00:00\",\"description\":\"'Pioneer Prize' is a global communication campaign. The campaign will run from 22 April and the winner will be announced at the World Expo in Osaka on 14 May.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/pioneer-prize-promoting-swedish-smes/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FPP_Hero_Innovations_low.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2025%2F04%2FPP_Hero_Innovations_low.jpg&w=1200&q=90\",\"width\":1200,\"height\":676,\"caption\":\"Pioneer Prize\"},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
                },
                "events": null,
                "searchPage": null
            }
        },
        "category": false
    }
}