Pioneer Prize – promoting Swedish SMEs The campaign features eight Swedish companies. How to use the campaign 'Pioneer Prize – honouring the beauty of Swedish innovation' is a global communication campaign. The campaign features an innovation competition where people can vote for their favorite Swedish innovative small and medium-sized enterprise (SME) at www.pioneerprize.com .
The campaign will run from 22 April 2025 and the winner will be announced at the World Expo in Osaka on 14 May.
Help us position Sweden as innovative, creative, and open by using the campaign material. You can use videos about the campaign and the companies on social media. There is also be a press kit available.
The campaign is developed by the Swedish Institute, supported by Business Sweden.
Contact persons at SI : Kajsa Guterstam, kajsa.guterstam@si.se and Karin Kärr, karin.karr@si.se
Campaign material Download image (PNG 2 MB) Hero image Download press release (PDF 145 KB) Press release Download captions for social media (DOCX 25 KB) Captions about the companies Download video (MP4 61 MB) Video in 16:9 format Download video (MP4 43 MB) Video in 9:16 format {
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