Pippi 80 cutout board

How to use the material

This Pippi cutout board can be used by Swedish foreign missions as a part of the Pippi 80 celebration in 2025.

Please note that Pippi is a registered trademark exclusively owned by Astrid Lindgren AB and may not be used without permission from them, unless included in this toolkit. The material may not be altered in any way.

Apply to get access to high-resolution print files and find more promotional material in the toolkit Children's literature.

Material

Production guidelines for the cutout

Montage of the cutout board. Original illustration: Astrid Lindgren AB/Ingrid Vang Nyman.
A Pippi cutout board, books and decorations at a library.
Pippi cutout board used at a library. Photos: Embassy of Sweden in Oslo.
{
    "slug": "pippi-80-cutout-board",
    "type": "material_collection",
    "theme": "theme-light",
    "pageProps": {
        "appProps": {
            "cookieSettings": {
                "cookieBanner": {
                    "bannerTitle": "<p><strong>Cookies</strong></p>\n",
                    "bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                    "__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
                },
                "settingsButtonText": "Cookie-settings",
                "settingsConfirmButtonText": "Confirm settings",
                "acceptButtonText": "Accept all cookies",
                "rejectButtonText": "",
                "settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
                "categories": [
                    {
                        "id": "cookie_consent_essentials",
                        "title": "Necessary",
                        "text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
                        "optional": false,
                        "alwaysCheckedText": "always on",
                        "hasAccepted": false,
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    },
                    {
                        "id": "cookie_consent_statistics",
                        "title": "Statistics and analytics",
                        "text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
                        "optional": true,
                        "alwaysCheckedText": "always on",
                        "hasAccepted": false,
                        "isCheckedText": "active",
                        "isNotCheckedText": "inactive",
                        "__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
                    }
                ],
                "__typename": "SwedenSettings_SiSettings_CookieSettings"
            },
            "fallBackImage": {
                "src": null,
                "alt": "",
                "height": 0,
                "width": 0,
                "title": null,
                "caption": ""
            },
            "menu": {
                "selectLabel": null,
                "selectGroupLabel": null,
                "mainMenuContent": [
                    {
                        "id": 250,
                        "href": "/the-sweden-brand/",
                        "title": "The Sweden brand",
                        "subMenuItems": [
                            {
                                "id": 255,
                                "href": "/the-sweden-brand/brand-strategy/",
                                "title": "The brand of Sweden as a strategic asset",
                                "subMenuItems": []
                            },
                            {
                                "id": 329,
                                "href": "/the-sweden-brand/the-image-of-sweden-abroad/",
                                "title": "The image of Sweden abroad",
                                "subMenuItems": []
                            },
                            {
                                "id": 2392,
                                "href": "/the-sweden-brand/brand-visual-identity/",
                                "title": "Brand visual identity",
                                "subMenuItems": [
                                    {
                                        "id": 328,
                                        "href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
                                        "title": "How to use the identity"
                                    },
                                    {
                                        "id": 327,
                                        "href": "/the-sweden-brand/brand-visual-identity/design-principles/",
                                        "title": "Design principles"
                                    },
                                    {
                                        "id": 326,
                                        "href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
                                        "title": "Logo and other brand marks"
                                    },
                                    {
                                        "id": 325,
                                        "href": "/the-sweden-brand/brand-visual-identity/colour/",
                                        "title": "Colour"
                                    },
                                    {
                                        "id": 324,
                                        "href": "/the-sweden-brand/brand-visual-identity/accessibility/",
                                        "title": "Accessibility"
                                    },
                                    {
                                        "id": 323,
                                        "href": "/the-sweden-brand/brand-visual-identity/typography/",
                                        "title": "Typography"
                                    },
                                    {
                                        "id": 322,
                                        "href": "/the-sweden-brand/brand-visual-identity/grid/",
                                        "title": "Grid"
                                    },
                                    {
                                        "id": 321,
                                        "href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
                                        "title": "Tone of motion"
                                    },
                                    {
                                        "id": 320,
                                        "href": "/the-sweden-brand/brand-visual-identity/illustration/",
                                        "title": "Illustration"
                                    },
                                    {
                                        "id": 319,
                                        "href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
                                        "title": "Graphic element"
                                    },
                                    {
                                        "id": 318,
                                        "href": "/the-sweden-brand/brand-visual-identity/best-practice/",
                                        "title": "Best practice"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "id": 241,
                        "href": "/promotional-material/",
                        "title": "Promotional material",
                        "subMenuItems": [
                            {
                                "id": 247,
                                "href": "/promotional-material/trade-and-talent/",
                                "title": "Trade and talent",
                                "subMenuItems": []
                            },
                            {
                                "id": 244,
                                "href": "/promotional-material/culture-and-lifestyle/",
                                "title": "Creative industries and culture",
                                "subMenuItems": []
                            },
                            {
                                "id": 243,
                                "href": "/promotional-material/democracy-and-governance/",
                                "title": "Democracy and society",
                                "subMenuItems": []
                            },
                            {
                                "id": 246,
                                "href": "/promotional-material/the-swedish-film-selection/",
                                "title": "The Swedish film selection",
                                "subMenuItems": []
                            },
                            {
                                "id": 245,
                                "href": "/promotional-material/image-bank-sweden/",
                                "title": "Image Bank Sweden",
                                "subMenuItems": []
                            },
                            {
                                "id": 242,
                                "href": "/promotional-material/toolkits-social-media-video-and-more/",
                                "title": "All toolkits, social media, video and more",
                                "subMenuItems": []
                            }
                        ]
                    },
                    {
                        "id": 291,
                        "href": "/calendar/",
                        "title": "Calendar",
                        "subMenuItems": []
                    }
                ]
            },
            "footer": {
                "copyright": "Copyright © 2025 Swedish Institute",
                "linkGroup": [
                    [
                        {
                            "href": "https://cms.sharingsweden.se/about-sharing-sweden",
                            "name": "About Sharing Sweden"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/contact",
                            "name": "Contact"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/faq",
                            "name": "FAQ"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/news",
                            "name": "News"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/newsletter",
                            "name": "Newsletter"
                        },
                        {
                            "href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
                            "name": "Financial support"
                        }
                    ],
                    [
                        {
                            "href": "https://cms.sharingsweden.se/accessibility",
                            "name": "Accessibility"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/cookie-policy",
                            "name": "Cookies policy"
                        },
                        {
                            "href": "https://cms.sharingsweden.se/terms-and-conditions/",
                            "name": "Terms and conditions of use"
                        }
                    ]
                ],
                "logos": [
                    {
                        "ariaLabel": "Link to sweden.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://sweden.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
                                "alt": "sweden_logo",
                                "height": null,
                                "width": null
                            }
                        }
                    },
                    {
                        "ariaLabel": "Link to si.se",
                        "logo": {
                            "anchorProps": {
                                "href": "https://si.se/"
                            },
                            "imageProps": {
                                "src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
                                "alt": "si_logo",
                                "height": null,
                                "width": null
                            }
                        }
                    }
                ]
            },
            "skipToContent": null,
            "cookieLabel": null,
            "previousSlideLabel": null,
            "nextSlideLabel": null,
            "toolkitApplyButtonText": null,
            "searchComponentData": {
                "searchComponent": {
                    "beforeQuery": null,
                    "afterQuery": null,
                    "preResultText": null,
                    "afterResultText": null
                },
                "searchField": {
                    "placeholder": "Search social media, video, toolkits and more",
                    "submitButtonText": "Search",
                    "label": "search",
                    "searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
                },
                "hijackData": []
            }
        },
        "post": {
            "databaseId": 30905,
            "title": "Pippi 80 cutout board",
            "slug": "pippi-80-cutout-board",
            "uri": "/materials/pippi-80-cutout-board/",
            "type": "material_collection",
            "template": {
                "__typename": ""
            },
            "childPages": [],
            "rows": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This Pippi cutout board can be used by <strong>Swedish foreign missions</strong> as a part of the Pippi 80 celebration in 2025."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please note that Pippi is a registered trademark exclusively owned by Astrid Lindgren AB and may not be used without permission from them, unless included in this toolkit. <strong>The material may not be altered in any way.</strong>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Apply to get access to high-resolution print files and find more promotional material in the toolkit <a href=\"https://sharingsweden.se/toolkits/childrens-literature\">Children's literature</a>."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Material",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "data": {
                                        "material_type": "file",
                                        "file": {
                                            "ID": 30927,
                                            "id": 30927,
                                            "title": "SI_Pippi80_CutOut_Guidelines",
                                            "filename": "SI_Pippi80_CutOut_Guidelines.pdf",
                                            "filesize": 455597,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2024/12/SI_Pippi80_CutOut_Guidelines.pdf",
                                            "link": "https://cms.sharingsweden.se/material/pippi-cutout-board-manual/si_pippi80_cutout_guidelines/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "si_pippi80_cutout_guidelines",
                                            "status": "inherit",
                                            "uploaded_to": 30926,
                                            "date": "2024-12-10 15:51:57",
                                            "modified": "2024-12-10 15:51:57",
                                            "menu_order": 0,
                                            "mime_type": "application/pdf",
                                            "type": "application",
                                            "subtype": "pdf",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/document.png"
                                        },
                                        "thumbnail": {
                                            "ID": 30928,
                                            "id": 30928,
                                            "title": "Pippi cutout guidelines",
                                            "filename": "Pippi-cutout-guidelines.png",
                                            "filesize": 4288,
                                            "url": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                            "link": "https://cms.sharingsweden.se/material/pippi-cutout-board-manual/pippi-cutout-guidelines/",
                                            "alt": "",
                                            "author": "4",
                                            "description": "",
                                            "caption": "",
                                            "name": "pippi-cutout-guidelines",
                                            "status": "inherit",
                                            "uploaded_to": 30926,
                                            "date": "2024-12-10 15:52:07",
                                            "modified": "2024-12-10 17:29:06",
                                            "menu_order": 0,
                                            "mime_type": "image/png",
                                            "type": "image",
                                            "subtype": "png",
                                            "icon": "https://cms.sharingsweden.se/wp/wp-includes/images/media/default.png",
                                            "width": 289,
                                            "height": 204,
                                            "sizes": {
                                                "thumbnail": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines-150x150.png",
                                                "thumbnail-width": 150,
                                                "thumbnail-height": 150,
                                                "medium": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                                "medium-width": 289,
                                                "medium-height": 204,
                                                "medium_large": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                                "medium_large-width": 289,
                                                "medium_large-height": 204,
                                                "large": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                                "large-width": 289,
                                                "large-height": 204,
                                                "1536x1536": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                                "1536x1536-width": 289,
                                                "1536x1536-height": 204,
                                                "2048x2048": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                                "2048x2048-width": 289,
                                                "2048x2048-height": 204,
                                                "hd": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                                "hd-width": 289,
                                                "hd-height": 204
                                            }
                                        },
                                        "name": "Production guidelines for the cutout",
                                        "download_text": "Download guidelines",
                                        "topic": false,
                                        "format": false,
                                        "hide_popup": false
                                    },
                                    "id": "30926",
                                    "downloadTitle": "SI_Pippi80_CutOut_Guidelines.pdf",
                                    "title": "Production guidelines for the cutout",
                                    "format": "pdf",
                                    "download": true,
                                    "buttonText": "Download guidelines (PDF 444.9 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/12/SI_Pippi80_CutOut_Guidelines.pdf",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                        "alt": ""
                                    }
                                },
                                {
                                    "id": "30930",
                                    "downloadTitle": "Print files in Mediaflow",
                                    "title": "Print files in Mediaflow",
                                    "format": "",
                                    "download": false,
                                    "buttonText": "Download print files (password required)",
                                    "hidePopup": null,
                                    "mediaLink": "https://share.mediaflow.com/en/?MWEBE2PFHI",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout.png",
                                        "alt": "A Pippi Longstocking cutout board"
                                    }
                                }
                            ]
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Montage of the cutout board. Original illustration: Astrid Lindgren AB/Ingrid Vang Nyman.",
                            "title": "Pippi cutout 2",
                            "alt": "",
                            "src": "/app/uploads/2024/12/Pippi-cutout-2-1024x643.png",
                            "width": 1098,
                            "height": 690
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Pippi cutout board used at a library. Photos: Embassy of Sweden in Oslo.",
                            "title": "Pippi 80 Oslo",
                            "alt": "A Pippi cutout board, books and decorations at a library.",
                            "src": "/app/uploads/2025/01/Pippi-80-Oslo-1024x678.png",
                            "width": 1500,
                            "height": 993
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "id": "30903",
                                    "title": "Pippi 80 party kit",
                                    "href": "/materials/pippi-80-party-kit/",
                                    "image": {
                                        "src": "/app/uploads/2024/12/Pippi-party-kit.png",
                                        "alt": "Pippi party decorations and games.",
                                        "width": 542,
                                        "height": 539
                                    }
                                },
                                {
                                    "id": "31191",
                                    "title": "Pippi 80 social media post",
                                    "href": "/materials/pippi-80-social-media-post/",
                                    "image": {
                                        "src": "/app/uploads/2024/12/Pippi-80-SoMe-tjuvar-schottis.png",
                                        "alt": "Pippi carrying a thief on her shoulder.",
                                        "width": 2249,
                                        "height": 2247
                                    }
                                },
                                {
                                    "id": "24112",
                                    "title": "ABBA cutout board",
                                    "href": "/materials/abba-cutout-board/",
                                    "image": {
                                        "src": "/app/uploads/2024/09/ABBA-cut-out-board.jpg",
                                        "alt": "A cutout board of the four ABBA members in Waterloo outfits.",
                                        "width": 800,
                                        "height": 800
                                    }
                                }
                            ]
                        }
                    ],
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the material"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This Pippi cutout board can be used by <strong>Swedish foreign missions</strong> as a part of the Pippi 80 celebration in 2025."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Please note that Pippi is a registered trademark exclusively owned by Astrid Lindgren AB and may not be used without permission from them, unless included in this toolkit. <strong>The material may not be altered in any way.</strong>"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Apply to get access to high-resolution print files and find more promotional material in the toolkit <a href=\"https://sharingsweden.se/toolkits/childrens-literature\">Children's literature</a>."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Material",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": "30926",
                                    "downloadTitle": "SI_Pippi80_CutOut_Guidelines.pdf",
                                    "title": "Production guidelines for the cutout",
                                    "format": "pdf",
                                    "download": true,
                                    "buttonText": "Download guidelines (PDF 444.9 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2024/12/SI_Pippi80_CutOut_Guidelines.pdf",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-guidelines.png",
                                        "alt": ""
                                    }
                                },
                                {
                                    "id": "30930",
                                    "downloadTitle": "Print files in Mediaflow",
                                    "title": "Print files in Mediaflow",
                                    "format": "",
                                    "download": false,
                                    "buttonText": "Download print files (password required)",
                                    "hidePopup": null,
                                    "mediaLink": "https://share.mediaflow.com/en/?MWEBE2PFHI",
                                    "image": {
                                        "src": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout.png",
                                        "alt": "A Pippi Longstocking cutout board"
                                    }
                                }
                            ]
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Montage of the cutout board. Original illustration: Astrid Lindgren AB/Ingrid Vang Nyman.",
                            "title": "Pippi cutout 2",
                            "alt": "",
                            "src": "/app/uploads/2024/12/Pippi-cutout-2-1024x643.png",
                            "width": 1098,
                            "height": 690
                        },
                        {
                            "type": "image-with-figcaption",
                            "anchorId": "",
                            "caption": "Pippi cutout board used at a library. Photos: Embassy of Sweden in Oslo.",
                            "title": "Pippi 80 Oslo",
                            "alt": "A Pippi cutout board, books and decorations at a library.",
                            "src": "/app/uploads/2025/01/Pippi-80-Oslo-1024x678.png",
                            "width": 1500,
                            "height": 993
                        },
                        {
                            "type": "material-collections-block",
                            "heading": "Related content",
                            "materialCollectionsList": [
                                {
                                    "id": "30903",
                                    "title": "Pippi 80 party kit",
                                    "href": "/materials/pippi-80-party-kit/",
                                    "image": {
                                        "src": "/app/uploads/2024/12/Pippi-party-kit.png",
                                        "alt": "Pippi party decorations and games.",
                                        "width": 542,
                                        "height": 539
                                    }
                                },
                                {
                                    "id": "31191",
                                    "title": "Pippi 80 social media post",
                                    "href": "/materials/pippi-80-social-media-post/",
                                    "image": {
                                        "src": "/app/uploads/2024/12/Pippi-80-SoMe-tjuvar-schottis.png",
                                        "alt": "Pippi carrying a thief on her shoulder.",
                                        "width": 2249,
                                        "height": 2247
                                    }
                                },
                                {
                                    "id": "24112",
                                    "title": "ABBA cutout board",
                                    "href": "/materials/abba-cutout-board/",
                                    "image": {
                                        "src": "/app/uploads/2024/09/ABBA-cut-out-board.jpg",
                                        "alt": "A cutout board of the four ABBA members in Waterloo outfits.",
                                        "width": 800,
                                        "height": 800
                                    }
                                }
                            ]
                        }
                    ],
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "block_data": [
                {
                    "sweden-tsw/article-row": {
                        "sweden-tsw/right-column": {
                            "0": [
                                {
                                    "blockName": "core/heading",
                                    "attrs": {
                                        "textAlign": "",
                                        "content": "How to use the material",
                                        "level": 2,
                                        "levelOptions": [],
                                        "placeholder": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "backgroundColor": "",
                                        "textColor": "",
                                        "gradient": "",
                                        "fontSize": "",
                                        "fontFamily": "",
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n",
                                    "innerContent": [
                                        "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n"
                                    ],
                                    "rendered": "\n<h2 class=\"wp-block-heading\">How to use the material</h2>\n"
                                }
                            ],
                            "5": [
                                {
                                    "blockName": "core/image",
                                    "attrs": {
                                        "id": 31044,
                                        "width": "1044px",
                                        "height": "auto",
                                        "sizeSlug": "large",
                                        "linkDestination": "none",
                                        "blob": "",
                                        "url": "https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-2-1024x643.png",
                                        "alt": "",
                                        "caption": "Montage of the cutout board. Original illustration: Astrid Lindgren AB/Ingrid Vang Nyman.",
                                        "lightbox": [],
                                        "title": "",
                                        "href": "",
                                        "rel": "",
                                        "linkClass": "",
                                        "aspectRatio": "",
                                        "scale": "",
                                        "linkTarget": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-2-1024x643.png\" alt=\"\" class=\"wp-image-31044\" style=\"width:1044px;height:auto\"/><figcaption class=\"wp-element-caption\">Montage of the cutout board. Original illustration: Astrid Lindgren AB/Ingrid Vang Nyman.</figcaption></figure>\n",
                                    "innerContent": [
                                        "\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-2-1024x643.png\" alt=\"\" class=\"wp-image-31044\" style=\"width:1044px;height:auto\"/><figcaption class=\"wp-element-caption\">Montage of the cutout board. Original illustration: Astrid Lindgren AB/Ingrid Vang Nyman.</figcaption></figure>\n"
                                    ],
                                    "rendered": "\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-cutout-2-1024x643.png\" alt=\"\" class=\"wp-image-31044\" style=\"width:1044px;height:auto\"/><figcaption class=\"wp-element-caption\">Montage of the cutout board. Original illustration: Astrid Lindgren AB/Ingrid Vang Nyman.</figcaption></figure>\n"
                                }
                            ],
                            "6": [
                                {
                                    "blockName": "core/image",
                                    "attrs": {
                                        "id": 40875,
                                        "sizeSlug": "large",
                                        "linkDestination": "none",
                                        "blob": "",
                                        "url": "https://cms.sharingsweden.se/app/uploads/2025/01/Pippi-80-Oslo-1024x678.png",
                                        "alt": "A Pippi cutout board, books and decorations at a library.",
                                        "caption": "Pippi cutout board used at a library. Photos: Embassy of Sweden in Oslo.",
                                        "lightbox": [],
                                        "title": "",
                                        "href": "",
                                        "rel": "",
                                        "linkClass": "",
                                        "width": "",
                                        "height": "",
                                        "aspectRatio": "",
                                        "scale": "",
                                        "linkTarget": "",
                                        "lock": [],
                                        "metadata": [],
                                        "align": "",
                                        "className": "",
                                        "style": [],
                                        "borderColor": "",
                                        "anchor": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "\n<figure class=\"wp-block-image size-large\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/01/Pippi-80-Oslo-1024x678.png\" alt=\"A Pippi cutout board, books and decorations at a library.\" class=\"wp-image-40875\"/><figcaption class=\"wp-element-caption\">Pippi cutout board used at a library. Photos: Embassy of Sweden in Oslo.</figcaption></figure>\n",
                                    "innerContent": [
                                        "\n<figure class=\"wp-block-image size-large\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/01/Pippi-80-Oslo-1024x678.png\" alt=\"A Pippi cutout board, books and decorations at a library.\" class=\"wp-image-40875\"/><figcaption class=\"wp-element-caption\">Pippi cutout board used at a library. Photos: Embassy of Sweden in Oslo.</figcaption></figure>\n"
                                    ],
                                    "rendered": "\n<figure class=\"wp-block-image size-large\"><img src=\"https://cms.sharingsweden.se/app/uploads/2025/01/Pippi-80-Oslo-1024x678.png\" alt=\"A Pippi cutout board, books and decorations at a library.\" class=\"wp-image-40875\"/><figcaption class=\"wp-element-caption\">Pippi cutout board used at a library. Photos: Embassy of Sweden in Oslo.</figcaption></figure>\n"
                                }
                            ],
                            "7": [
                                {
                                    "blockName": "acf/material-collections-block",
                                    "attrs": {
                                        "name": "acf/material-collections-block",
                                        "data": {
                                            "heading": "Related content",
                                            "_heading": "field_64660c568b7c9",
                                            "selectedMaterialCollections": [
                                                "30903",
                                                "31191",
                                                "24112"
                                            ],
                                            "_selectedMaterialCollections": "field_64660c568b836"
                                        },
                                        "mode": "auto",
                                        "align": "",
                                        "lock": [],
                                        "metadata": [],
                                        "className": ""
                                    },
                                    "innerBlocks": [],
                                    "innerHTML": "",
                                    "innerContent": [],
                                    "rendered": "\n  <div class=\"materialCollections-block\">\n          <h2>Related content</h2>\n    \n    <div class=\"materialCollections-listing\">\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-party-kit-300x298.png\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Pippi 80 party kit</h3>\n        </div>\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/12/Pippi-80-SoMe-tjuvar-schottis-300x300.png\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">Pippi 80 social media post</h3>\n        </div>\n              <div class=\"materialCollections-item\">\n          <div class=\"materialCollections-item__image-wrapper\">\n                          <img class=\"materialCollections-item__image\" src=\"https://cms.sharingsweden.se/app/uploads/2024/09/ABBA-cut-out-board-300x300.jpg\" />\n                      </div>\n          <h3 class=\"materialCollections-item__name\">ABBA cutout board</h3>\n        </div>\n          </div>\n  </div>\n"
                                }
                            ]
                        }
                    }
                }
            ],
            "breadcrumbs": [
                {
                    "title": "Start",
                    "href": "https://cms.sharingsweden.se/",
                    "isCurrentPage": false
                },
                {
                    "title": "Promotional material",
                    "href": "https://cms.sharingsweden.se/promotional-material/",
                    "isCurrentPage": false
                },
                {
                    "title": "Toolkits, social media, video and more",
                    "href": "https://cms.sharingsweden.se/promotional-material/toolkits-social-media-video-and-more/",
                    "isCurrentPage": false
                },
                {
                    "title": "Pippi 80 cutout board",
                    "href": "https://cms.sharingsweden.se/materials/pippi-80-cutout-board/",
                    "isCurrentPage": true
                }
            ]
        },
        "searchFilters": {
            "sort": {
                "name": "Sort by",
                "options": [
                    {
                        "slug": "relevance",
                        "name": "Relevance"
                    },
                    {
                        "slug": "date",
                        "name": "Latest"
                    },
                    {
                        "slug": "title",
                        "name": "a-z"
                    }
                ]
            },
            "language": {
                "name": "Languages",
                "terms": [
                    {
                        "id": 47,
                        "name": "Albanian",
                        "slug": "albanian"
                    },
                    {
                        "id": 9,
                        "name": "Arabic",
                        "slug": "arabic"
                    },
                    {
                        "id": 48,
                        "name": "Armenian",
                        "slug": "armenian"
                    },
                    {
                        "id": 56,
                        "name": "Bosnian",
                        "slug": "bosnian"
                    },
                    {
                        "id": 34,
                        "name": "Chinese",
                        "slug": "chinese"
                    },
                    {
                        "id": 49,
                        "name": "Croatian",
                        "slug": "croatian"
                    },
                    {
                        "id": 60,
                        "name": "Cypriot Greek",
                        "slug": "cypriot-greek"
                    },
                    {
                        "id": 7,
                        "name": "English",
                        "slug": "english"
                    },
                    {
                        "id": 59,
                        "name": "Estonian",
                        "slug": "estonian"
                    },
                    {
                        "id": 61,
                        "name": "Filipino",
                        "slug": "filipino"
                    },
                    {
                        "id": 38,
                        "name": "French",
                        "slug": "french"
                    },
                    {
                        "id": 62,
                        "name": "Georgian",
                        "slug": "georgian"
                    },
                    {
                        "id": 37,
                        "name": "German",
                        "slug": "german"
                    },
                    {
                        "id": 64,
                        "name": "Italian",
                        "slug": "italian"
                    },
                    {
                        "id": 32,
                        "name": "Korean",
                        "slug": "korean"
                    },
                    {
                        "id": 50,
                        "name": "Latvian",
                        "slug": "latvian"
                    },
                    {
                        "id": 58,
                        "name": "Lithuanian",
                        "slug": "lithuanian"
                    },
                    {
                        "id": 55,
                        "name": "Macedonian",
                        "slug": "macedonian"
                    },
                    {
                        "id": 57,
                        "name": "Polish",
                        "slug": "polish"
                    },
                    {
                        "id": 53,
                        "name": "Portuguese",
                        "slug": "portuguese"
                    },
                    {
                        "id": 75,
                        "name": "Romanian",
                        "slug": "romanian"
                    },
                    {
                        "id": 10,
                        "name": "Russian",
                        "slug": "russian"
                    },
                    {
                        "id": 76,
                        "name": "Serbian",
                        "slug": "serbian"
                    },
                    {
                        "id": 74,
                        "name": "Slovak",
                        "slug": "slovak"
                    },
                    {
                        "id": 51,
                        "name": "Slovenian",
                        "slug": "slovenian"
                    },
                    {
                        "id": 35,
                        "name": "Spanish",
                        "slug": "spanish"
                    },
                    {
                        "id": 43,
                        "name": "Swedish",
                        "slug": "swedish"
                    },
                    {
                        "id": 63,
                        "name": "Thai",
                        "slug": "thai"
                    },
                    {
                        "id": 52,
                        "name": "Turkish",
                        "slug": "turkish"
                    },
                    {
                        "id": 65,
                        "name": "Vietnamese",
                        "slug": "vietnamese"
                    }
                ]
            },
            "material_format": {
                "name": "Formats",
                "terms": [
                    {
                        "id": 44,
                        "name": "Exhibitions",
                        "slug": "exhibitions"
                    },
                    {
                        "id": 30,
                        "name": "Feature film",
                        "slug": "feature-film"
                    },
                    {
                        "id": 66,
                        "name": "Manuals",
                        "slug": "manuals"
                    },
                    {
                        "id": 28,
                        "name": "Presentations",
                        "slug": "presentations"
                    },
                    {
                        "id": 25,
                        "name": "Print materials",
                        "slug": "print-materials"
                    },
                    {
                        "id": 54,
                        "name": "Quizzes",
                        "slug": "quiz"
                    },
                    {
                        "id": 6,
                        "name": "Social media content",
                        "slug": "social-media"
                    },
                    {
                        "id": 40,
                        "name": "Templates",
                        "slug": "templates"
                    },
                    {
                        "id": 77,
                        "name": "Toolkit",
                        "slug": "toolkit"
                    },
                    {
                        "id": 29,
                        "name": "Video",
                        "slug": "video"
                    }
                ]
            },
            "material_topic": {
                "name": "Topics",
                "terms": [
                    {
                        "id": 70,
                        "name": "Architecture",
                        "slug": "architecture"
                    },
                    {
                        "id": 72,
                        "name": "Art",
                        "slug": "art"
                    },
                    {
                        "id": 11,
                        "name": "Celebrations",
                        "slug": "celebrations"
                    },
                    {
                        "id": 24,
                        "name": "Children & youth",
                        "slug": "children-youth"
                    },
                    {
                        "id": 17,
                        "name": "Democracy",
                        "slug": "democracy"
                    },
                    {
                        "id": 69,
                        "name": "Design",
                        "slug": "design"
                    },
                    {
                        "id": 71,
                        "name": "Film & drama",
                        "slug": "film-drama-series"
                    },
                    {
                        "id": 14,
                        "name": "Food",
                        "slug": "food"
                    },
                    {
                        "id": 18,
                        "name": "Gender equality",
                        "slug": "equality"
                    },
                    {
                        "id": 12,
                        "name": "History",
                        "slug": "history"
                    },
                    {
                        "id": 19,
                        "name": "Innovation",
                        "slug": "innovation"
                    },
                    {
                        "id": 41,
                        "name": "LGBTQI+",
                        "slug": "lgbtqi"
                    },
                    {
                        "id": 67,
                        "name": "Literature",
                        "slug": "literature"
                    },
                    {
                        "id": 68,
                        "name": "Music",
                        "slug": "music"
                    },
                    {
                        "id": 20,
                        "name": "Society",
                        "slug": "society"
                    },
                    {
                        "id": 46,
                        "name": "Sports",
                        "slug": "sports"
                    },
                    {
                        "id": 15,
                        "name": "Study",
                        "slug": "study"
                    },
                    {
                        "id": 21,
                        "name": "Sustainability",
                        "slug": "sustainability"
                    },
                    {
                        "id": 31,
                        "name": "Sweden in general",
                        "slug": "sweden-in-general"
                    },
                    {
                        "id": 5,
                        "name": "Trade",
                        "slug": "trade"
                    },
                    {
                        "id": 73,
                        "name": "Work",
                        "slug": "work"
                    }
                ]
            }
        },
        "category": false
    }
}