Researcher video campaign How to use the campaign videos These videos can be used on social media to promote Sweden as a leading research destination.
The videos are produced in a 1:1 format with English text, making them ideal for Linkedin. You can find suggested captions below. Please make sure to include the image and music credits in your post and feel free to link to the website.
Campaign site on explore.sweden.se
Videos Download video 1 (MP4 51.1 MB) Video 1: Equality Download video (MP4 43.5 MB) Video 2: IP ownership Download video (MP4 50.2 MB) Video 3: Academic freedom Download video (MP4 40.7 MB) Video 4: No redtape Download video (MP4 44.2 MB) Video 5: Security Download video (MP4 45.4 MB) Video 6: Impact Captions Video 1: Equality starts here. Work in Sweden. Discover a culture where equality isn’t just a value—it’s a way of life.
In Sweden, strong anti-discrimination laws ensure equal treatment in all workplaces, regardless of background, religion, or gender. These laws create a fair and inclusive environment for everyone.
Sweden’s principles of equality apply to more than just work. Swedish law grants both parents 480 shared days of parental leave, providing both the opportunity to balance a career with family life. Here, you can lead projects and publish discoveries while having ample time for your family and friends.
Join Sweden and be a part of a culture where equality gives everyone the space to grow.
Credits: GettyImages
Music: Epidemic Sound
Video 2: Own your research. Work in Sweden. In Sweden your work belongs to you. Our legislation is structured to benefit researchers, allowing you to retain the rights to your discoveries. This approach gives you the opportunity to convert your research into market-ready solutions.
Here, you’ll get the space to not only grow professionally, but personally.
With a legal minimum of five weeks of paid vacation, you’ll have the time to rest, reflect, and return inspired.
Join Sweden, where innovation is part of our DNA.
Credits: Johnér, GettyImages, Imagebank Sweden/Cecilia Larsson Lantz, Imagebank Sweden/Emil Sergel
Music: Epidemic Sound
Video 3: Explore your ideas. Work in Sweden. Here, strong academic freedom gives you the opportunity to turn bold ideas into real discoveries.
Academic freedom is a core principle of Swedish research. It is legally protected and ensures that researchers are free to choose their research questions, methods and teaching approaches, and to publish their results without external interference.
As one of the most innovative countries in the world according to the Global Innovation Index, Sweden combines a strong research culture with a long-term national commitment to progress. The Swedish quadruple helix model brings together government, industry, academia and civil society to address challenges and develop new solutions. This open and collaborative approach supports the flow of knowledge and helps research progress from ideas to real-world impact.
Join Sweden and discover an environment that supports both your personal well-being and your intellectual curiosity.
Credits: Getty images, Imagebank Sweden/Sofia Sabel, Imagebank Sweden/Nils Bjuggstam.
Music: Epidemic Sound
Video 4: Spark innovation. Work as a researcher in Sweden. Here, you join world-class research institutions, take part in advanced research, and shape the future of innovation.
Sweden is ranked as the EU's most innovative country and is home to prestigious awards like the Nobel Prize. It is a place where your work can receive the recognition it deserves.
Join Sweden and turn your bold ideas into solutions.
Credits: Imagebank Sweden/Sofia Sabel, Getty Images, Imagebank Sweden/Ulf Lundin, ©Nobel Media AB 2015, Imagebank Sweden/Alexander Mahmoud
Music: Epidemic Sound
Video 5: Make breakthrough discoveries – and still have time for yourself. In Sweden you benefit from both strong employment regulations and a social safety net.
Swedish labour productivity is among the highest in the world, and we believe that balance is key to sustaining success. Here, strong labor laws and collective agreements provide job security, fair wages and comprehensive benefits that give you peace of mind.
This supportive framework allows you to focus entirely on your research while having the time and resources to enjoy both a fulfilling career and a rich personal life.
Join Sweden and discover a place to grow both professionally and personally.
Credits: Johnér, GettyImages, Imagebank Sweden/Margareta Bloom Sandebäck, GettyImages
Music: Epidemic Sound
Video 6: Shape the future. Work as a researcher in Sweden. Here, you can be a part of the green transition by contributing to world-leading research and sustainable solutions.
With cutting-edge innovations like green steel, carbon-free cement, and clean energy, Sweden is at the forefront of the green transition. Here, a sturdy ecosystem of collaboration between universities, startups, and companies drives the development of green solutions.
In Sweden, sustainability isn't just a buzzword; it's a part of everyday life. Nature is always around the corner, even in larger cities. Getting around sustainably is easy with extensive cycling infrastructure, efficient public transportation, and walkable city centers.
Join Sweden and build your legacy in a research culture where your discoveries and your lifestyle directly contribute to sustainable solutions.
Credits: Imagebank Sweden/Brightnest, Imagebank Sweden/Johnér/Plattform, GettyImages, Imagebank Sweden/Erik Hassel
Music: Epidemic Sound
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"children": "Discover a culture where equality isn’t just a value—it’s a way of life."
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"children": "Sweden’s principles of equality apply to more than just work. Swedish law grants both parents 480 shared days of parental leave, providing both the opportunity to balance a career with family life. Here, you can lead projects and publish discoveries while having ample time for your family and friends."
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"children": "Join Sweden and be a part of a culture where equality gives everyone the space to grow."
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"children": "In Sweden your work belongs to you. Our legislation is structured to benefit researchers, allowing you to retain the rights to your discoveries. This approach gives you the opportunity to convert your research into market-ready solutions."
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"children": "Here, you’ll get the space to not only grow professionally, but personally."
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"children": "With a legal minimum of five weeks of paid vacation, you’ll have the time to rest, reflect, and return inspired."
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"children": "Join Sweden, where innovation is part of our DNA."
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"children": "Join Sweden and turn your bold ideas into solutions."
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"children": "Join Sweden and discover a place to grow both professionally and personally."
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"children": "Here, you can be a part of the green transition by contributing to world-leading research and sustainable solutions."
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"children": "With cutting-edge innovations like green steel, carbon-free cement, and clean energy, Sweden is at the forefront of the green transition. Here, a sturdy ecosystem of collaboration between universities, startups, and companies drives the development of green solutions."
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"children": "In Sweden, sustainability isn't just a buzzword; it's a part of everyday life. Nature is always around the corner, even in larger cities. Getting around sustainably is easy with extensive cycling infrastructure, efficient public transportation, and walkable city centers."
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"id": 58,
"name": "Lithuanian",
"slug": "lithuanian"
},
{
"id": 55,
"name": "Macedonian",
"slug": "macedonian"
},
{
"id": 57,
"name": "Polish",
"slug": "polish"
},
{
"id": 75,
"name": "Romanian",
"slug": "romanian"
},
{
"id": 10,
"name": "Russian",
"slug": "russian"
},
{
"id": 76,
"name": "Serbian",
"slug": "serbian"
},
{
"id": 74,
"name": "Slovak",
"slug": "slovak"
},
{
"id": 51,
"name": "Slovenian",
"slug": "slovenian"
},
{
"id": 35,
"name": "Spanish",
"slug": "spanish"
},
{
"id": 43,
"name": "Swedish",
"slug": "swedish"
},
{
"id": 63,
"name": "Thai",
"slug": "thai"
},
{
"id": 52,
"name": "Turkish",
"slug": "turkish"
},
{
"id": 65,
"name": "Vietnamese",
"slug": "vietnamese"
}
]
},
"material_format": {
"name": "Formats",
"terms": [
{
"id": 44,
"name": "Exhibitions",
"slug": "exhibitions"
},
{
"id": 30,
"name": "Feature film",
"slug": "feature-film"
},
{
"id": 66,
"name": "Manuals",
"slug": "manuals"
},
{
"id": 28,
"name": "Presentations",
"slug": "presentations"
},
{
"id": 25,
"name": "Print materials",
"slug": "print-materials"
},
{
"id": 54,
"name": "Quizzes",
"slug": "quiz"
},
{
"id": 6,
"name": "Social media content",
"slug": "social-media"
},
{
"id": 77,
"name": "Toolkit",
"slug": "toolkit"
},
{
"id": 29,
"name": "Video",
"slug": "video"
}
]
},
"material_topic": {
"name": "Topics",
"terms": [
{
"id": 70,
"name": "Architecture",
"slug": "architecture"
},
{
"id": 72,
"name": "Art",
"slug": "art"
},
{
"id": 11,
"name": "Celebrations",
"slug": "celebrations"
},
{
"id": 24,
"name": "Children & youth",
"slug": "children-youth"
},
{
"id": 17,
"name": "Democracy",
"slug": "democracy"
},
{
"id": 69,
"name": "Design",
"slug": "design"
},
{
"id": 71,
"name": "Film & drama",
"slug": "film-drama-series"
},
{
"id": 14,
"name": "Food",
"slug": "food"
},
{
"id": 18,
"name": "Gender equality",
"slug": "equality"
},
{
"id": 12,
"name": "History",
"slug": "history"
},
{
"id": 19,
"name": "Innovation",
"slug": "innovation"
},
{
"id": 41,
"name": "LGBTQI+",
"slug": "lgbtqi"
},
{
"id": 67,
"name": "Literature",
"slug": "literature"
},
{
"id": 68,
"name": "Music",
"slug": "music"
},
{
"id": 20,
"name": "Society",
"slug": "society"
},
{
"id": 46,
"name": "Sports",
"slug": "sports"
},
{
"id": 15,
"name": "Study",
"slug": "study"
},
{
"id": 21,
"name": "Sustainability",
"slug": "sustainability"
},
{
"id": 31,
"name": "Sweden in general",
"slug": "sweden-in-general"
},
{
"id": 5,
"name": "Trade",
"slug": "trade"
},
{
"id": 73,
"name": "Work",
"slug": "work"
}
]
}
},
"category": false
}
} 
