How to use the campaign This is a social media campaign for Facebook and Instagram. It is a part of the toolkit Re:waste .
The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either.
Videos with English text Download post 1: The globe (MP4 11 MB) Post 1: The globe Download post 2 (MP4 14 MB) Post 2: How long will it last? Can, wrapper, diaper Download post 3 (MP4 16 MB) Post 3: How long will it last? Newspaper, balloon, apple Download post 4 (MP4 12 MB) Post 4: How long will it last? Plastic bottle, cigarette, glass bottle Download post 5 (MP4 13 MB) Post 5: How long will it last? Plastic bag, chewing gum, styrofoam Download post 6 (MP4 114 MB) Post 6: Swedish waste disposal – a love story Download post 7 (MP4 54 MB) Post 7: Reuse Videos without text Download post 1: The globe (MP4 11 MB) Post 1: The globe Download post 2 without text (MP4 14 MB) Post 2 without text Download post 3 without text (MP4 16 MB) Post 3 without text Download post 4 without text (MP4 14 MB) Post 4 without text Download post 5 without text (MP4 13 MB) Post 5 without text Download post 6 without text (MP4 111 MB) Post 6 without text Download instruction for local language adaption (PDF 360 KB) Instruction regading font, size and leading Captions for social media You can use these captions for the campaign in social media.
Post 1: The globe Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden
Post 2: How long will it last? Can, wrapper, diaper The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?
#rewaste #Sweden
Post 3: How long will it last? Newspaper, balloon, apple Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?
#rewaste #Sweden
Post 4: How long will it last? Plastic bottle, cigarette, glass bottle Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife.
#rewaste #Sweden
Post 5: How long will it last? Plastic bag, chewing gum, styrofoam Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.
#rewaste #Sweden
Post 6: Swedish waste disposal – a love story Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy.
#rewaste #Sweden
Post 7: Reuse What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle.
#rewaste #Sweden
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"children": "The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?"
},
{
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},
{
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"children": "Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?"
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"children": "#rewaste #Sweden"
},
{
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"children": "Post 4: <strong>How long will it last? </strong>Plastic bottle, cigarette, glass bottle"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife."
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
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},
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"children": "Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.<br>How can we put this on the political agenda?"
},
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"anchorId": "",
"children": "#rewaste #Sweden"
},
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"children": "Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy."
},
{
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"children": "#rewaste #Sweden"
},
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"children": "Post 7: Reuse"
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"children": "What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle."
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"children": "#rewaste #Sweden"
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},
{
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"children": "#rewaste #Sweden"
},
{
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},
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