How to use the campaign This is a social media campaign for Facebook and Instagram. It is a part of the toolkit Re:waste .
The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either.
Videos with English text Download post 1: The globe (MP4 11 MB) Post 1: The globe Download post 2 (MP4 14 MB) Post 2: How long will it last? Can, wrapper, diaper Download post 3 (MP4 16 MB) Post 3: How long will it last? Newspaper, balloon, apple Download post 4 (MP4 12 MB) Post 4: How long will it last? Plastic bottle, cigarette, glass bottle Download post 5 (MP4 13 MB) Post 5: How long will it last? Plastic bag, chewing gum, styrofoam Download post 6 (MP4 114 MB) Post 6: Swedish waste disposal – a love story Download post 7 (MP4 54 MB) Post 7: Reuse Videos without text Download post 1: The globe (MP4 11 MB) Post 1: The globe Download post 2 without text (MP4 14 MB) Post 2 without text Download post 3 without text (MP4 16 MB) Post 3 without text Download post 4 without text (MP4 14 MB) Post 4 without text Download post 5 without text (MP4 13 MB) Post 5 without text Download post 6 without text (MP4 111 MB) Post 6 without text Download instruction for local language adaption (PDF 360 KB) Instruction regading font, size and leading Captions for social media You can use these captions for the campaign in social media.
Post 1: The globe Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden
Post 2: How long will it last? Can, wrapper, diaper The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?
#rewaste #Sweden
Post 3: How long will it last? Newspaper, balloon, apple Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?
#rewaste #Sweden
Post 4: How long will it last? Plastic bottle, cigarette, glass bottle Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife.
#rewaste #Sweden
Post 5: How long will it last? Plastic bag, chewing gum, styrofoam Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.
#rewaste #Sweden
Post 6: Swedish waste disposal – a love story Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy.
#rewaste #Sweden
Post 7: Reuse What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle.
#rewaste #Sweden
{
"slug": "rewaste-video-campaign",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://cms.sharingsweden.se/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://cms.sharingsweden.se/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://cms.sharingsweden.se/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://cms.sharingsweden.se/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://cms.sharingsweden.se/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://cms.sharingsweden.se/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://cms.sharingsweden.se/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://cms.sharingsweden.se/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://cms.sharingsweden.se/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Logo and other brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://cms.sharingsweden.se/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://cms.sharingsweden.se/contact",
"name": "Contact"
},
{
"href": "https://cms.sharingsweden.se/faq",
"name": "FAQ"
}
],
[
{
"href": "https://cms.sharingsweden.se/news",
"name": "News"
},
{
"href": "https://cms.sharingsweden.se/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://cms.sharingsweden.se/accessibility",
"name": "Accessibility"
},
{
"href": "https://cms.sharingsweden.se/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://cms.sharingsweden.se/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Literature"
},
{
"item": "Music"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibitions"
},
{
"item": "Manuals"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/rewaste-video-campaign/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Re:waste video campaign - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-05-23T07:00:39+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2Frewaste-thumbnail-bottle-2.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"712\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\",\"name\":\"Re:waste video campaign - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg\",\"datePublished\":\"2023-07-20T13:55:29+00:00\",\"dateModified\":\"2024-05-23T07:00:39+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Frewaste-thumbnail-bottle-2.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Frewaste-thumbnail-bottle-2.jpg&w=1200&q=90\",\"width\":1200,\"height\":1213},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/",
"title": "Re:waste video campaign - Sharing Sweden"
},
"date": "2023-07-20T13:55:29",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Re:waste video campaign",
"href": "/materials/rewaste-video-campaign/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
"alt": "",
"title": "Rewaste water bottle",
"height": 720,
"width": 712,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
"alt": "",
"title": "Rewaste water bottle",
"height": 720,
"width": 712,
"caption": null
},
"title": "Re:waste video campaign",
"subHeading": null,
"slug": "rewaste-video-campaign",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the campaign"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This is a social media campaign for Facebook and Instagram. It is a part of the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/rewaste\">Re:waste</a>."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either."
},
{
"type": "materials-block",
"heading": "Videos with English text",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1588,
"downloadTitle": "Rewaste – campaign post 1 globe",
"title": "Post 1: The globe ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 1: The globe (MP4 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
},
{
"id": 1589,
"downloadTitle": "Rewaste – campaign post 2: How long will it last? 1",
"title": "Post 2: How long will it last? Can, wrapper, diaper",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 2 (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_1.mp4"
},
{
"id": 1590,
"downloadTitle": "Rewaste – campaign post 3: How long will it last? 2",
"title": "Post 3: How long will it last? Newspaper, balloon, apple",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-paper.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 3 (MP4 16 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_2.mp4"
},
{
"id": 1591,
"downloadTitle": "Rewaste – campaign post 4: How long will it last? 3",
"title": "Post 4: How long will it last? Plastic bottle, cigarette, glass bottle",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-post-thumbnail-bottle.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 4 (MP4 12 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_3.mp4"
},
{
"id": 1592,
"downloadTitle": "Rewaste – campaign post 5: How long will it last? 4",
"title": "Post 5: How long will it last? Plastic bag, chewing gum, styrofoam ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bag.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 5 (MP4 13 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_4.mp4"
},
{
"id": 1594,
"downloadTitle": "Rewaste – campaign post 6 love story",
"title": "Post 6: Swedish waste disposal – a love story",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 6 (MP4 114 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_a_love_story.mp4"
},
{
"id": 1595,
"downloadTitle": "Rewaste – campaign post 7 reuse",
"title": "Post 7: Reuse",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-reuse.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 7 (MP4 54 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_reuse.mp4"
}
]
},
{
"type": "materials-block",
"heading": "Videos without text",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1588,
"downloadTitle": "Rewaste – campaign post 1 globe",
"title": "Post 1: The globe ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 1: The globe (MP4 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
},
{
"id": 1598,
"downloadTitle": "Rewaste – campaign post 2 no text",
"title": "Post 2 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 2 without text (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_1-no_text.mp4"
},
{
"id": 1599,
"downloadTitle": "Rewaste – campaign post 3 no text",
"title": "Post 3 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-paper-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 3 without text (MP4 16 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_2-no_text.mp4"
},
{
"id": 1601,
"downloadTitle": "Rewaste – campaign post 4 no text",
"title": "Post 4 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 4 without text (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_3-no_text.mp4"
},
{
"id": 1602,
"downloadTitle": "Rewaste – campaign post 5 no text",
"title": "Post 5 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bag-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 5 without text (MP4 13 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_4-no_text.mp4"
},
{
"id": 7615,
"downloadTitle": "Rewaste post 6 clean",
"title": "Post 6 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/12/Waste-disposal.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 6 without text (MP4 111 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Waste-management-no-text.mp4"
},
{
"id": 1604,
"downloadTitle": "Rewaste – campaign instructions local language",
"title": "Instruction regading font, size and leading ",
"format": "pdf",
"image": null,
"download": true,
"buttonText": "Download instruction for local language adaption (PDF 360 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-video-campaign-instruction-for-adaption-to-local-language.pdf"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions for social media"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use these captions for the campaign in social media."
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 1: The globe"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 2: How long will it last? Can, wrapper, diaper"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 3: How long will it last? Newspaper, balloon, apple"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 4: <strong>How long will it last? </strong>Plastic bottle, cigarette, glass bottle"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife."
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 5: <strong>How long will it last? </strong>Plastic bag, chewing gum, styrofoam"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.<br>How can we put this on the political agenda?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 6: Swedish waste disposal – a love story"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy."
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 7: Reuse"
},
{
"type": "paragraph",
"anchorId": "",
"children": "What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle."
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/35/35CBFWDEPT.jpg\" /><iframe title=\"rewaste_how_long_will_it_last_1\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/35CBFWDEPT\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Video for post 2. ",
"_caption": "field_6492a7e39721c",
"image": 1585,
"_image": "field_6492a7f09721d"
},
"caption": "Video for post 2. ",
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/35/35CBFWDEPT.jpg\" /><iframe title=\"rewaste_how_long_will_it_last_1\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/35CBFWDEPT\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
"alt": ""
}
}
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the campaign"
},
{
"type": "paragraph",
"anchorId": "",
"children": "This is a social media campaign for Facebook and Instagram. It is a part of the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/rewaste\">Re:waste</a>."
},
{
"type": "paragraph",
"anchorId": "",
"children": "The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either."
},
{
"type": "materials-block",
"heading": "Videos with English text",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1588,
"downloadTitle": "Rewaste – campaign post 1 globe",
"title": "Post 1: The globe ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 1: The globe (MP4 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
},
{
"id": 1589,
"downloadTitle": "Rewaste – campaign post 2: How long will it last? 1",
"title": "Post 2: How long will it last? Can, wrapper, diaper",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 2 (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_1.mp4"
},
{
"id": 1590,
"downloadTitle": "Rewaste – campaign post 3: How long will it last? 2",
"title": "Post 3: How long will it last? Newspaper, balloon, apple",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-paper.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 3 (MP4 16 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_2.mp4"
},
{
"id": 1591,
"downloadTitle": "Rewaste – campaign post 4: How long will it last? 3",
"title": "Post 4: How long will it last? Plastic bottle, cigarette, glass bottle",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-post-thumbnail-bottle.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 4 (MP4 12 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_3.mp4"
},
{
"id": 1592,
"downloadTitle": "Rewaste – campaign post 5: How long will it last? 4",
"title": "Post 5: How long will it last? Plastic bag, chewing gum, styrofoam ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bag.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 5 (MP4 13 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_4.mp4"
},
{
"id": 1594,
"downloadTitle": "Rewaste – campaign post 6 love story",
"title": "Post 6: Swedish waste disposal – a love story",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 6 (MP4 114 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_a_love_story.mp4"
},
{
"id": 1595,
"downloadTitle": "Rewaste – campaign post 7 reuse",
"title": "Post 7: Reuse",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-reuse.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 7 (MP4 54 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_reuse.mp4"
}
]
},
{
"type": "materials-block",
"heading": "Videos without text",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1588,
"downloadTitle": "Rewaste – campaign post 1 globe",
"title": "Post 1: The globe ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 1: The globe (MP4 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
},
{
"id": 1598,
"downloadTitle": "Rewaste – campaign post 2 no text",
"title": "Post 2 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 2 without text (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_1-no_text.mp4"
},
{
"id": 1599,
"downloadTitle": "Rewaste – campaign post 3 no text",
"title": "Post 3 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-paper-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 3 without text (MP4 16 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_2-no_text.mp4"
},
{
"id": 1601,
"downloadTitle": "Rewaste – campaign post 4 no text",
"title": "Post 4 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 4 without text (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_3-no_text.mp4"
},
{
"id": 1602,
"downloadTitle": "Rewaste – campaign post 5 no text",
"title": "Post 5 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bag-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 5 without text (MP4 13 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_4-no_text.mp4"
},
{
"id": 7615,
"downloadTitle": "Rewaste post 6 clean",
"title": "Post 6 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/12/Waste-disposal.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 6 without text (MP4 111 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Waste-management-no-text.mp4"
},
{
"id": 1604,
"downloadTitle": "Rewaste – campaign instructions local language",
"title": "Instruction regading font, size and leading ",
"format": "pdf",
"image": null,
"download": true,
"buttonText": "Download instruction for local language adaption (PDF 360 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-video-campaign-instruction-for-adaption-to-local-language.pdf"
}
]
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions for social media"
},
{
"type": "paragraph",
"anchorId": "",
"children": "You can use these captions for the campaign in social media."
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 1: The globe"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 2: How long will it last? Can, wrapper, diaper"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 3: How long will it last? Newspaper, balloon, apple"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 4: <strong>How long will it last? </strong>Plastic bottle, cigarette, glass bottle"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife."
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 5: <strong>How long will it last? </strong>Plastic bag, chewing gum, styrofoam"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.<br>How can we put this on the political agenda?"
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 6: Swedish waste disposal – a love story"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy."
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "heading",
"anchorId": "",
"h3": true,
"children": "Post 7: Reuse"
},
{
"type": "paragraph",
"anchorId": "",
"children": "What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle."
},
{
"type": "paragraph",
"anchorId": "",
"children": "#rewaste #Sweden"
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/35/35CBFWDEPT.jpg\" /><iframe title=\"rewaste_how_long_will_it_last_1\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/35CBFWDEPT\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Video for post 2. ",
"_caption": "field_6492a7e39721c",
"image": 1585,
"_image": "field_6492a7f09721d"
},
"caption": "Video for post 2. ",
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/35/35CBFWDEPT.jpg\" /><iframe title=\"rewaste_how_long_will_it_last_1\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/35CBFWDEPT\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {
"imageProps": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
"alt": ""
}
}
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "rewaste-video-campaign",
"uri": "/materials/rewaste-video-campaign/",
"date": "2023-07-20T13:55:29",
"databaseId": 1568,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Re:waste video campaign\",\"href\":\"\\/materials\\/rewaste-video-campaign\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/",
"title": "Re:waste video campaign - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Re:waste video campaign",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 720,
"width": 712,
"__typename": "MediaDetails"
},
"title": "Rewaste water bottle",
"uri": "/material/rewaste-campaign-post-4-no-text/rewaste-thumbnail-bottle-2/",
"altText": "",
"caption": null,
"sourceUrl": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the campaign",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "This is a social media campaign for Facebook and Instagram. It is a part of the toolkit <a href=\"https://cms.sharingsweden.se/toolkit/rewaste\">Re:waste</a>.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Videos with English text\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"1588\",\"1589\",\"1590\",\"1591\",\"1592\",\"1594\",\"1595\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Videos with English text",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1588,
"downloadTitle": "Rewaste – campaign post 1 globe",
"title": "Post 1: The globe ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 1: The globe (MP4 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
},
{
"id": 1589,
"downloadTitle": "Rewaste – campaign post 2: How long will it last? 1",
"title": "Post 2: How long will it last? Can, wrapper, diaper",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 2 (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_1.mp4"
},
{
"id": 1590,
"downloadTitle": "Rewaste – campaign post 3: How long will it last? 2",
"title": "Post 3: How long will it last? Newspaper, balloon, apple",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-paper.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 3 (MP4 16 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_2.mp4"
},
{
"id": 1591,
"downloadTitle": "Rewaste – campaign post 4: How long will it last? 3",
"title": "Post 4: How long will it last? Plastic bottle, cigarette, glass bottle",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-post-thumbnail-bottle.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 4 (MP4 12 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_3.mp4"
},
{
"id": 1592,
"downloadTitle": "Rewaste – campaign post 5: How long will it last? 4",
"title": "Post 5: How long will it last? Plastic bag, chewing gum, styrofoam ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bag.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 5 (MP4 13 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_4.mp4"
},
{
"id": 1594,
"downloadTitle": "Rewaste – campaign post 6 love story",
"title": "Post 6: Swedish waste disposal – a love story",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 6 (MP4 114 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_a_love_story.mp4"
},
{
"id": 1595,
"downloadTitle": "Rewaste – campaign post 7 reuse",
"title": "Post 7: Reuse",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-reuse.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 7 (MP4 54 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_reuse.mp4"
}
]
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Videos without text\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"1588\",\"1598\",\"1599\",\"1601\",\"1602\",\"7615\",\"1604\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Videos without text",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 1588,
"downloadTitle": "Rewaste – campaign post 1 globe",
"title": "Post 1: The globe ",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 1: The globe (MP4 11 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
},
{
"id": 1598,
"downloadTitle": "Rewaste – campaign post 2 no text",
"title": "Post 2 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-can-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 2 without text (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_1-no_text.mp4"
},
{
"id": 1599,
"downloadTitle": "Rewaste – campaign post 3 no text",
"title": "Post 3 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-paper-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 3 without text (MP4 16 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_2-no_text.mp4"
},
{
"id": 1601,
"downloadTitle": "Rewaste – campaign post 4 no text",
"title": "Post 4 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 4 without text (MP4 14 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_3-no_text.mp4"
},
{
"id": 1602,
"downloadTitle": "Rewaste – campaign post 5 no text",
"title": "Post 5 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bag-2.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 5 without text (MP4 13 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_4-no_text.mp4"
},
{
"id": 7615,
"downloadTitle": "Rewaste post 6 clean",
"title": "Post 6 without text",
"format": "mp4",
"image": {
"src": "https://cms.sharingsweden.se/app/uploads/2023/12/Waste-disposal.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download post 6 without text (MP4 111 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/12/Waste-management-no-text.mp4"
},
{
"id": 1604,
"downloadTitle": "Rewaste – campaign instructions local language",
"title": "Instruction regading font, size and leading ",
"format": "pdf",
"image": null,
"download": true,
"buttonText": "Download instruction for local language adaption (PDF 360 KB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/07/rewaste-video-campaign-instruction-for-adaption-to-local-language.pdf"
}
]
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions for social media",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "You can use these captions for the campaign in social media.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Post 1: The globe",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Post 2: How long will it last? Can, wrapper, diaper",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "#rewaste #Sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Post 3: How long will it last? Newspaper, balloon, apple",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "#rewaste #Sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Post 4: <strong>How long will it last? </strong>Plastic bottle, cigarette, glass bottle",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "#rewaste #Sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Post 5: <strong>How long will it last? </strong>Plastic bag, chewing gum, styrofoam",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.<br>How can we put this on the political agenda?",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "#rewaste #Sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Post 6: Swedish waste disposal – a love story",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "#rewaste #Sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 3,
"anchor": "",
"content": "Post 7: Reuse",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "#rewaste #Sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/video-block",
"attributes": {
"data": "{\"embed\":\"<div style=\\\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\\\"><div style=\\\"position:relative;\\\"><img style=\\\"display:block;height:auto;width:100%\\\" alt=\\\"\\\"\\u00a0 src=\\\"\\/\\/im11.inviewer.se\\/skiss\\/35\\/35CBFWDEPT.jpg\\\" \\/><iframe title=\\\"rewaste_how_long_will_it_last_1\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\\\" src=\\\"\\/\\/play.mediaflowpro.com\\/ovp\\/11\\/35CBFWDEPT\\\" allowfullscreen><\\/iframe><\\/div><\\/div>\",\"_embed\":\"field_6492a7c09721b\",\"caption\":\"Video for post 2. \",\"_caption\":\"field_6492a7e39721c\",\"image\":1585,\"_image\":\"field_6492a7f09721d\"}",
"__typename": "AcfVideoBlockAttributes"
},
"coverImage": "{\"imageProps\":{\"src\":\"https:\\/\\/cms.sharingsweden.se\\/app\\/uploads\\/2023\\/07\\/rewaste-thumbnail-can.jpg\",\"alt\":\"\"}}",
"__typename": "AcfVideoBlock"
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v23.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Re:waste video campaign - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-05-23T07:00:39+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F07%2Frewaste-thumbnail-bottle-2.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"712\" />\n\t<meta property=\"og:image:height\" content=\"720\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\",\"name\":\"Re:waste video campaign - Sharing Sweden\",\"isPartOf\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/#primaryimage\"},\"thumbnailUrl\":\"https://cms.sharingsweden.se/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg\",\"datePublished\":\"2023-07-20T13:55:29+00:00\",\"dateModified\":\"2024-05-23T07:00:39+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/rewaste-video-campaign/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Frewaste-thumbnail-bottle-2.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fcms.sharingsweden.se%2Fapp%2Fuploads%2F2023%2F07%2Frewaste-thumbnail-bottle-2.jpg&w=1200&q=90\",\"width\":1200,\"height\":1213},{\"@type\":\"WebSite\",\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/#website\",\"url\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
