Re:waste video campaign

How to use the campaign

This is a social media campaign for Facebook and Instagram. It is a part of the toolkit Re:waste.

The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either.

Videos with English text

Post 1: The globe

Post 2: How long will it last? Can, wrapper, diaper

Post 3: How long will it last? Newspaper, balloon, apple

Post 4: How long will it last? Plastic bottle, cigarette, glass bottle

Post 5: How long will it last? Plastic bag, chewing gum, styrofoam

Post 6: Swedish waste disposal – a love story

Post 7: Reuse

Videos without text

Post 1: The globe

Post 2 without text

Post 3 without text

Post 4 without text

Post 5 without text

Post 6 without text

Instruction regading font, size and leading

Captions for social media

You can use these captions for the campaign in social media.

Post 1: The globe

Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden

Post 2: How long will it last? Can, wrapper, diaper

The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?

#rewaste #Sweden

Post 3: How long will it last? Newspaper, balloon, apple

Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?

#rewaste #Sweden

Post 4: How long will it last? Plastic bottle, cigarette, glass bottle

Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife.

#rewaste #Sweden

Post 5: How long will it last? Plastic bag, chewing gum, styrofoam

Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.
How can we put this on the political agenda?

#rewaste #Sweden

Post 6: Swedish waste disposal – a love story

Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy.

#rewaste #Sweden

Post 7: Reuse

What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle.

#rewaste #Sweden

Video for post 2.

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                            "heading": "Videos with English text",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1588,
                                    "downloadTitle": "Rewaste – campaign post 1 globe",
                                    "title": "Post 1: The globe ",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 1: The globe  (MP4 11 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
                                },
                                {
                                    "id": 1589,
                                    "downloadTitle": "Rewaste – campaign post 2: How long will it last? 1",
                                    "title": "Post 2:  How long will it last? Can, wrapper, diaper",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 2 (MP4 14 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_1.mp4"
                                },
                                {
                                    "id": 1590,
                                    "downloadTitle": "Rewaste – campaign post 3: How long will it last? 2",
                                    "title": "Post 3: How long will it last? Newspaper, balloon, apple",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-paper.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 3 (MP4 16 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_2.mp4"
                                },
                                {
                                    "id": 1591,
                                    "downloadTitle": "Rewaste – campaign post 4: How long will it last? 3",
                                    "title": "Post 4: How long will it last? Plastic bottle, cigarette, glass bottle",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-post-thumbnail-bottle.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 4 (MP4 12 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_3.mp4"
                                },
                                {
                                    "id": 1592,
                                    "downloadTitle": "Rewaste – campaign post 5: How long will it last? 4",
                                    "title": "Post 5: How long will it last? Plastic bag, chewing gum, styrofoam ",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-bag.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 5 (MP4 13 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_4.mp4"
                                },
                                {
                                    "id": 1594,
                                    "downloadTitle": "Rewaste – campaign post 6 love story",
                                    "title": "Post 6: Swedish waste disposal – a love story",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 6 (MP4 114 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_a_love_story.mp4"
                                },
                                {
                                    "id": 1595,
                                    "downloadTitle": "Rewaste – campaign post 7 reuse",
                                    "title": "Post 7: Reuse",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-reuse.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 7 (MP4 54 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_reuse.mp4"
                                }
                            ]
                        },
                        {
                            "type": "materials-block",
                            "heading": "Videos without text",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1588,
                                    "downloadTitle": "Rewaste – campaign post 1 globe",
                                    "title": "Post 1: The globe ",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 1: The globe  (MP4 11 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
                                },
                                {
                                    "id": 1598,
                                    "downloadTitle": "Rewaste – campaign post 2 no text",
                                    "title": "Post 2 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-can-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 2 without text (MP4 14 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_1-no_text.mp4"
                                },
                                {
                                    "id": 1599,
                                    "downloadTitle": "Rewaste – campaign post 3 no text",
                                    "title": "Post 3 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-paper-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 3 without text (MP4 16 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_2-no_text.mp4"
                                },
                                {
                                    "id": 1601,
                                    "downloadTitle": "Rewaste – campaign post 4 no text",
                                    "title": "Post 4 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 4 without text (MP4 14 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_3-no_text.mp4"
                                },
                                {
                                    "id": 1602,
                                    "downloadTitle": "Rewaste – campaign post 5 no text",
                                    "title": "Post 5 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-bag-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 5 without text (MP4 13 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_4-no_text.mp4"
                                },
                                {
                                    "id": 7615,
                                    "downloadTitle": "Rewaste post 6 clean",
                                    "title": "Post 6 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/Waste-disposal.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 6 without text (MP4 111 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/12/Waste-management-no-text.mp4"
                                },
                                {
                                    "id": 1604,
                                    "downloadTitle": "Rewaste – campaign instructions local language",
                                    "title": "Instruction regading font, size and leading ",
                                    "format": "pdf",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download instruction for local language adaption (PDF 360 KB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-video-campaign-instruction-for-adaption-to-local-language.pdf"
                                }
                            ]
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "Captions for social media"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "You can use these captions for the campaign in social media."
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 1: The globe"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 2: How long will it last? Can, wrapper, diaper"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 3: How long will it last? Newspaper, balloon, apple"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 4: <strong>How long will it last? </strong>Plastic bottle, cigarette, glass bottle"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 5: <strong>How long will it last? </strong>Plastic bag, chewing gum, styrofoam"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.<br>How can we put this on the political agenda?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 6: Swedish waste disposal – a love story"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 7: Reuse"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "video-block",
                            "data": {
                                "embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\"  src=\"//im11.inviewer.se/skiss/35/35CBFWDEPT.jpg\" /><iframe title=\"rewaste_how_long_will_it_last_1\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/35CBFWDEPT\" allowfullscreen></iframe></div></div>",
                                "_embed": "field_6492a7c09721b",
                                "caption": "Video for post 2. ",
                                "_caption": "field_6492a7e39721c",
                                "image": 1585,
                                "_image": "field_6492a7f09721d"
                            },
                            "caption": "Video for post 2. ",
                            "embedDataProps": {
                                "sourceDomain": "media-flow",
                                "html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\"  src=\"//im11.inviewer.se/skiss/35/35CBFWDEPT.jpg\" /><iframe title=\"rewaste_how_long_will_it_last_1\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/35CBFWDEPT\" allowfullscreen></iframe></div></div>"
                            },
                            "imageBlockProps": {
                                "imageProps": {
                                    "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
                                    "alt": ""
                                }
                            }
                        }
                    ],
                    "fullWidth": false,
                    "stickyLeft": true,
                    "reverseColumnOrderOnMobile": false
                }
            ],
            "blocks": [
                {
                    "left": [],
                    "right": [
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h2": true,
                            "children": "How to use the campaign"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "This is a social media campaign for Facebook and Instagram. It is a part of the toolkit <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkit/rewaste\">Re:waste</a>."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either."
                        },
                        {
                            "type": "materials-block",
                            "heading": "Videos with English text",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1588,
                                    "downloadTitle": "Rewaste – campaign post 1 globe",
                                    "title": "Post 1: The globe ",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 1: The globe  (MP4 11 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
                                },
                                {
                                    "id": 1589,
                                    "downloadTitle": "Rewaste – campaign post 2: How long will it last? 1",
                                    "title": "Post 2:  How long will it last? Can, wrapper, diaper",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-can.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 2 (MP4 14 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_1.mp4"
                                },
                                {
                                    "id": 1590,
                                    "downloadTitle": "Rewaste – campaign post 3: How long will it last? 2",
                                    "title": "Post 3: How long will it last? Newspaper, balloon, apple",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-paper.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 3 (MP4 16 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_2.mp4"
                                },
                                {
                                    "id": 1591,
                                    "downloadTitle": "Rewaste – campaign post 4: How long will it last? 3",
                                    "title": "Post 4: How long will it last? Plastic bottle, cigarette, glass bottle",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-post-thumbnail-bottle.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 4 (MP4 12 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_3.mp4"
                                },
                                {
                                    "id": 1592,
                                    "downloadTitle": "Rewaste – campaign post 5: How long will it last? 4",
                                    "title": "Post 5: How long will it last? Plastic bag, chewing gum, styrofoam ",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-bag.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 5 (MP4 13 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_4.mp4"
                                },
                                {
                                    "id": 1594,
                                    "downloadTitle": "Rewaste – campaign post 6 love story",
                                    "title": "Post 6: Swedish waste disposal – a love story",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-love-story.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 6 (MP4 114 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_a_love_story.mp4"
                                },
                                {
                                    "id": 1595,
                                    "downloadTitle": "Rewaste – campaign post 7 reuse",
                                    "title": "Post 7: Reuse",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-reuse.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 7 (MP4 54 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_reuse.mp4"
                                }
                            ]
                        },
                        {
                            "type": "materials-block",
                            "heading": "Videos without text",
                            "firstMaterialFullwidth": false,
                            "materialList": [
                                {
                                    "id": 1588,
                                    "downloadTitle": "Rewaste – campaign post 1 globe",
                                    "title": "Post 1: The globe ",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-video.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 1: The globe  (MP4 11 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste_the_globe.mp4"
                                },
                                {
                                    "id": 1598,
                                    "downloadTitle": "Rewaste – campaign post 2 no text",
                                    "title": "Post 2 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-can-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 2 without text (MP4 14 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_1-no_text.mp4"
                                },
                                {
                                    "id": 1599,
                                    "downloadTitle": "Rewaste – campaign post 3 no text",
                                    "title": "Post 3 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-paper-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 3 without text (MP4 16 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_2-no_text.mp4"
                                },
                                {
                                    "id": 1601,
                                    "downloadTitle": "Rewaste – campaign post 4 no text",
                                    "title": "Post 4 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-bottle-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 4 without text (MP4 14 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_3-no_text.mp4"
                                },
                                {
                                    "id": 1602,
                                    "downloadTitle": "Rewaste – campaign post 5 no text",
                                    "title": "Post 5 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/07/rewaste-thumbnail-bag-2.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 5 without text (MP4 13 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/07/rewaste-how_long_will_it_last_4-no_text.mp4"
                                },
                                {
                                    "id": 7615,
                                    "downloadTitle": "Rewaste post 6 clean",
                                    "title": "Post 6 without text",
                                    "format": "mp4",
                                    "image": {
                                        "src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/12/Waste-disposal.jpg",
                                        "alt": ""
                                    },
                                    "download": true,
                                    "buttonText": "Download post 6 without text (MP4 111 MB)",
                                    "hidePopup": null,
                                    "mediaLink": "/app/uploads/2023/12/Waste-management-no-text.mp4"
                                },
                                {
                                    "id": 1604,
                                    "downloadTitle": "Rewaste – campaign instructions local language",
                                    "title": "Instruction regading font, size and leading ",
                                    "format": "pdf",
                                    "image": null,
                                    "download": true,
                                    "buttonText": "Download instruction for local language adaption (PDF 360 KB)",
                                    "hidePopup": null,
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                            "h2": true,
                            "children": "Captions for social media"
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                            "type": "paragraph",
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                            "children": "You can use these captions for the campaign in social media."
                        },
                        {
                            "type": "heading",
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                            "children": "Post 1: The globe"
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                        {
                            "type": "paragraph",
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                            "children": "Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 2: How long will it last? Can, wrapper, diaper"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 3: How long will it last? Newspaper, balloon, apple"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 4: <strong>How long will it last? </strong>Plastic bottle, cigarette, glass bottle"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife."
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 5: <strong>How long will it last? </strong>Plastic bag, chewing gum, styrofoam"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.<br>How can we put this on the political agenda?"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 6: Swedish waste disposal – a love story"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy."
                        },
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                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
                        },
                        {
                            "type": "heading",
                            "anchorId": "",
                            "h3": true,
                            "children": "Post 7: Reuse"
                        },
                        {
                            "type": "paragraph",
                            "anchorId": "",
                            "children": "What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle."
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                            "type": "paragraph",
                            "anchorId": "",
                            "children": "#rewaste #Sweden"
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                                "embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\"  src=\"//im11.inviewer.se/skiss/35/35CBFWDEPT.jpg\" /><iframe title=\"rewaste_how_long_will_it_last_1\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/35CBFWDEPT\" allowfullscreen></iframe></div></div>",
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                                                "content": "This is a social media campaign for Facebook and Instagram. It is a part of the toolkit <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/toolkit/rewaste\">Re:waste</a>.",
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                                                "content": "The campaign consists of seven videos with suggested captions in English. If you would like to adapt the videos to your local language, we offer versions without text for post 2-6. The video in post 1 does not contain any text in English either.",
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                                                    "mediaLink": "/app/uploads/2023/07/rewaste_how_long_will_it_last_part_4.mp4"
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                                                    "downloadTitle": "Rewaste – campaign post 6 love story",
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                                                    "mediaLink": "/app/uploads/2023/07/rewaste_a_love_story.mp4"
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                                                "content": "Climate change is soon climate crisis. It is avoidable only through joint efforts. Companies need to start taking more responsibility. Governments can give incentives and pass laws. Consumers can make demands och change habits. How can you, be part of the solution? #rewaste #Sweden",
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                                                "content": "The best way to reduce waste is to not create any in the first place. That means avoiding unnecessary consumption of goods and services. What is your best tip for reducing waste?",
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                                                "content": "Swedes bring most of their household packaging to recycling stations. More than 70 per cent is recovered. What is your best tip for recycling?",
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                                                "content": "Today we generate 0,74 kilos of waste per capita per day. By 2050 we will generate 70 per cent more waste, which will contaminate the oceans, spread chemicals, cause flooding, transmit diseases and harm wildlife.",
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                                                "content": "Each year, at least eight million tonnes of plastics leak into the oceans. Waste management will not develop by itself – it requires political and legal action, both nationally and internationally.<br>How can we put this on the political agenda?",
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                                                "content": "Post 6: Swedish waste disposal – a love story",
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                                                "content": "Only about one per cent of Swedish waste ends up in landfills, the EU average is 24 per cent. This is possible due to high political ambitions, clear producer responsibilities, recycling, biogas production and energy recovery, economic incentives and citizen’s involvement. Learn about Sweden’s journey towards a circular and biobased economy.",
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                                                "content": "Post 7: Reuse",
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                                                "content": "What can I do on a personal level when it comes to waste? Short answer: Consume less. Try a zero-waste lifestyle: rethink, refuse, reduce, reuse, repair and recycle.",
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