Stories from Sweden: The vegan farmer How to use the material The Stories from Sweden-material highlights individuals who go their own way. It is a way of telling personal stories while conveying an image of modern Sweden. The project is meant to inspire a young, international audience interested in social issues, sustainability and innovation.
Watch all the videos on YouTube
The film is also available without text for local adaptations. Please contact sharingsweden@si.se to receive the file.
If you want to know how to remove or add subtitles to videos you publish on Facebook, please refer to these instructions .
Videos Download full length video (MP4 104 MB) Video full length (English text, 16:9 format) Download trailer (MP4 69 MB) Video trailer (English text, 4:5 format) Captions Gustaf is a vegan farmer. When he replaced his animals with beans, he caused quite a stir among his farmer friends. But he believes in finding more sustainable agricultural ways going forward. #storiesfromsweden #sweden
{
"slug": "stories-from-sweden-the-vegan-farmer",
"type": "MaterialCollection",
"theme": "theme-light",
"pageProps": {
"appProps": {
"socialMediaUrls": {
"facebook": null,
"twitter": null,
"messenger": null,
"vk": null,
"spotify": null,
"instagram": null,
"whatsapp": null,
"youtube": null,
"telegram": null,
"__typename": "SwedenSettings_SiSettings_SocialMediaUrls"
},
"cookieSettings": {
"cookieBanner": {
"bannerText": "<p>Sharing Sweden uses cookies to improve your experience of the website. Read more in our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"bannerTitle": "<p><strong>Cookies</strong></p>\n",
"__typename": "SwedenSettings_SiSettings_CookieSettings_CookieBanner"
},
"settingsButtonText": "Cookie-settings",
"settingsConfirmButtonText": "Confirm settings",
"settingsText": "<p>A cookie is a small text file stored on your device that allows us to recognise and remember you.</p>\n<p>Sharingsweden.se uses cookies and other data in order to deliver and improve your experience of this website. For instance, we and our partners may use information about you, your devices and your online interactions with us to provide, analyse and improve our services.</p>\n<p>The categories of cookies that we may use are necessary as well as statistics and analytics cookies. Learn more about how we use cookies by reading our <a href=\"https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy\">Cookie policy</a>.</p>\n",
"acceptButtonText": "Accept all cookies",
"categories": [
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_essentials",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": null,
"text": "Necessary cookies are essential for you to browse our website and use its features. We are using cookies to remember your consent. This type of cookie is activated by default and you can only deactivate it by turning off cookies in your browser. ",
"title": "Necessary",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
},
{
"alwaysCheckedText": "always on",
"hasAccepted": null,
"id": "cookie_consent_statistics",
"isCheckedText": "active",
"isNotCheckedText": "inactive",
"optional": true,
"text": "Analytical cookies are used to measure how often our website is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are deactivated by default. If you choose to activate statistics and analytics cookies, we use IP anonymisation. You can deactivate these cookies at any time. ",
"title": "Statistics and analytics",
"__typename": "SwedenSettings_SiSettings_CookieSettings_categories"
}
],
"__typename": "SwedenSettings_SiSettings_CookieSettings"
},
"fallBackImage": {
"src": null,
"alt": "",
"height": 0,
"width": 0,
"title": null,
"caption": ""
},
"articleAuthorSettings": {
"textBeforeDate": "Published at"
},
"shareWidgetSettings": {
"headerText": null,
"shareButtonIconProps": [],
"copyText": null,
"afterCopyText": null,
"failedToCopyText": null
},
"navBarSettings": {
"navBarLogos": {
"mainLogo": null,
"mainLogoAriaLabel": "Sharing sweden logo",
"darkTextLogo": null,
"lightTextLogo": null
},
"navigationLabels": {
"toggleMenuLabel": null,
"toggleSearchLabel": null
}
},
"menu": {
"selectLabel": null,
"selectGroupLabel": null,
"selectOptions": [],
"linkGroup": [
[
{
"link": {
"title": "About Sharing Sweden",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Contact",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "FAQ",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "News",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Newsletter",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Financial support",
"url": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
],
[
{
"link": {
"title": "Accessibility",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Cookies policy",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
},
{
"link": {
"title": "Terms and conditions of use",
"url": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"__typename": "AcfLink"
},
"__typename": "FooterApi_Footer_linkGroup_links"
}
]
],
"iconLinks": [],
"mainMenuContent": [
{
"id": 250,
"href": "/the-sweden-brand/",
"title": "The Sweden brand",
"subMenuItems": [
{
"id": 255,
"href": "/the-sweden-brand/brand-strategy/",
"title": "The brand of Sweden as a strategic asset",
"subMenuItems": []
},
{
"id": 329,
"href": "/the-sweden-brand/the-image-of-sweden-abroad/",
"title": "The image of Sweden abroad",
"subMenuItems": []
},
{
"id": 2392,
"href": "/the-sweden-brand/brand-visual-identity/",
"title": "Brand visual identity",
"subMenuItems": [
{
"id": 328,
"href": "/the-sweden-brand/brand-visual-identity/how-to-use-the-identity/",
"title": "How to use the identity"
},
{
"id": 327,
"href": "/the-sweden-brand/brand-visual-identity/design-principles/",
"title": "Design principles"
},
{
"id": 326,
"href": "/the-sweden-brand/brand-visual-identity/brand-marks/",
"title": "Brand marks"
},
{
"id": 325,
"href": "/the-sweden-brand/brand-visual-identity/colour/",
"title": "Colour"
},
{
"id": 324,
"href": "/the-sweden-brand/brand-visual-identity/accessibility/",
"title": "Accessibility"
},
{
"id": 323,
"href": "/the-sweden-brand/brand-visual-identity/typography/",
"title": "Typography"
},
{
"id": 322,
"href": "/the-sweden-brand/brand-visual-identity/grid/",
"title": "Grid"
},
{
"id": 321,
"href": "/the-sweden-brand/brand-visual-identity/tone-of-motion/",
"title": "Tone of motion"
},
{
"id": 320,
"href": "/the-sweden-brand/brand-visual-identity/illustration/",
"title": "Illustration"
},
{
"id": 319,
"href": "/the-sweden-brand/brand-visual-identity/graphic-element/",
"title": "Graphic element"
},
{
"id": 318,
"href": "/the-sweden-brand/brand-visual-identity/best-practice/",
"title": "Best practice"
}
]
}
]
},
{
"id": 241,
"href": "/promotional-material/",
"title": "Promotional material",
"subMenuItems": [
{
"id": 247,
"href": "/promotional-material/trade-and-talent/",
"title": "Trade and talent",
"subMenuItems": []
},
{
"id": 244,
"href": "/promotional-material/culture-and-lifestyle/",
"title": "Culture and lifestyle",
"subMenuItems": []
},
{
"id": 243,
"href": "/promotional-material/democracy-and-governance/",
"title": "Democracy and governance",
"subMenuItems": []
},
{
"id": 246,
"href": "/promotional-material/the-swedish-film-selection/",
"title": "The Swedish film selection",
"subMenuItems": []
},
{
"id": 245,
"href": "/promotional-material/image-bank-sweden/",
"title": "Image Bank Sweden",
"subMenuItems": []
},
{
"id": 242,
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"title": "All toolkits, social media, video and more",
"subMenuItems": []
}
]
},
{
"id": 291,
"href": "/calendar/",
"title": "Calendar",
"subMenuItems": []
}
]
},
"footer": {
"copyright": "Copyright © 2023 Swedish Institute",
"linkGroup": [
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/about-sharing-sweden",
"name": "About Sharing Sweden"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/contact",
"name": "Contact"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/faq",
"name": "FAQ"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/news",
"name": "News"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/newsletter",
"name": "Newsletter"
},
{
"href": "https://sharingsweden.se/promotional-material/financial-support-and-how-to-apply",
"name": "Financial support"
}
],
[
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/accessibility",
"name": "Accessibility"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/cookie-policy",
"name": "Cookies policy"
},
{
"href": "https://sharingsweden-backend.c2673.cloudnet.cloud/terms-and-conditions/",
"name": "Terms and conditions of use"
}
]
],
"logos": [
{
"ariaLabel": "Link to sweden.se",
"logo": {
"anchorProps": {
"href": "https://sweden.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/sweden_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
},
{
"ariaLabel": "Link to si.se",
"logo": {
"anchorProps": {
"href": "https://si.se/"
},
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/08/si_logo.svg",
"alt": null,
"height": null,
"width": null
}
}
}
]
},
"skipToContent": null,
"cookieLabel": null,
"previousSlideLabel": null,
"nextSlideLabel": null,
"toolkitApplyButtonText": null,
"searchFilterProps": {
"topic": "Topic",
"format": "Format",
"topicFilters": [
{
"item": "Arts & design"
},
{
"item": "Business & entrepreneurship"
},
{
"item": "Celebrations"
},
{
"item": "Children & youth"
},
{
"item": "Democracy"
},
{
"item": "Food"
},
{
"item": "Gender equality"
},
{
"item": "History"
},
{
"item": "Innovation"
},
{
"item": "LGBTQI+"
},
{
"item": "Society"
},
{
"item": "Sports"
},
{
"item": "Study & research"
},
{
"item": "Sustainability"
},
{
"item": "Sweden in general"
}
],
"formatFilters": [
{
"item": "Toolkit"
},
{
"item": "Feature film"
},
{
"item": "Exhibition"
},
{
"item": "Presentations"
},
{
"item": "Print materials"
},
{
"item": "Quizzes"
},
{
"item": "Social media content"
},
{
"item": "Templates"
},
{
"item": "Video"
}
],
"languageOptions": [
"albanian",
"arabic",
"armenian",
"bosnian",
"chinese",
"croatian",
"cypriot greek",
"english",
"estonian",
"filipino",
"french",
"georgian",
"german",
"italian",
"japanese",
"korean",
"latvian",
"lithuanian",
"macedonian",
"polish",
"portuguese",
"russian",
"slovenian",
"spanish",
"swedish",
"thai",
"turkish",
"vietnamese"
]
},
"searchComponentData": {
"searchComponent": {
"beforeQuery": null,
"afterQuery": null,
"preResultText": null,
"afterResultText": null
},
"searchField": {
"placeholder": "Search social media, video, toolkits and more",
"submitButtonText": "Search",
"label": "search",
"searchPageUri": "/promotional-material/toolkits-social-media-video-and-more/"
},
"hijackData": []
}
},
"post": {
"uri": "/materials/stories-from-sweden-the-vegan-farmer/",
"seo": {
"head": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Stories from Sweden: The vegan farmer - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-06-24T10:56:27+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fvegan-farmer-stories-from-sweden.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1500\" />\n\t<meta property=\"og:image:height\" content=\"844\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\",\"url\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\",\"name\":\"Stories from Sweden: The vegan farmer - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/stories-from-sweden-the-vegan-farmer/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vegan-farmer-stories-from-sweden.jpg\",\"datePublished\":\"2023-09-29T14:15:56+00:00\",\"dateModified\":\"2024-06-24T10:56:27+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fvegan-farmer-stories-from-sweden.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fvegan-farmer-stories-from-sweden.jpg&w=1200&q=90\",\"width\":1200,\"height\":675,\"caption\":\"A farmer in front of his red barn in summer.\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->",
"shareUrl": "http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/",
"title": "Stories from Sweden: The vegan farmer - Sharing Sweden"
},
"date": "2023-09-29T14:15:56",
"type": "MaterialCollection",
"breadcrumbs": [
{
"title": "Start",
"href": "/",
"isCurrentPage": false
},
{
"title": "Promotional material",
"href": "/promotional-material/",
"isCurrentPage": false
},
{
"title": "Toolkits, social media, video and more",
"href": "/promotional-material/toolkits-social-media-video-and-more/",
"isCurrentPage": false
},
{
"title": "Stories from Sweden: The vegan farmer",
"href": "/materials/stories-from-sweden-the-vegan-farmer/",
"isCurrentPage": true
}
],
"searchPage": null,
"featuredMedia": {
"imageBlockProps": {
"imageProps": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vegan-farmer-stories-from-sweden.jpg",
"alt": "A farmer in front of his red barn in summer.",
"title": "vegan farmer stories from sweden",
"height": 844,
"width": 1500,
"caption": null
},
"caption": null
},
"embedDataProps": null
},
"featuredImage": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vegan-farmer-stories-from-sweden.jpg",
"alt": "A farmer in front of his red barn in summer.",
"title": "vegan farmer stories from sweden",
"height": 844,
"width": 1500,
"caption": null
},
"title": "Stories from Sweden: The vegan farmer",
"subHeading": null,
"slug": "stories-from-sweden-the-vegan-farmer",
"toolkitData": [],
"eventData": [],
"sidebarMenu": [],
"rows": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Stories from Sweden-material highlights individuals who go their own way. It is a way of telling personal stories while conveying an image of modern Sweden. The project is meant to inspire a young, international audience interested in social issues, sustainability and innovation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://www.youtube.com/sweden?fbclid=IwAR0DojR_V4-SQ2WrNNMCkkZFrT4FcR7-5Dq9l_Tn572fjBNUSEphOu49tA8\" target=\"_blank\" rel=\"noreferrer noopener\">Watch all the videos on YouTube</a>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The film is also available without text for local adaptations. Please contact <a href=\"mailto:sharingsweden@si.se\">sharingsweden@si.se</a> to receive the file."
},
{
"type": "paragraph",
"anchorId": "",
"children": "If you want to know how to remove or add subtitles to videos you publish on Facebook, <a href=\"https://www.facebook.com/help/261764017354370?helpref=search&sr=1&query=how%20do%20I%20add%20or%20remove%20captions\" target=\"_blank\" rel=\"noreferrer noopener\">please refer to these instructions</a>."
},
{
"type": "materials-block",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 4230,
"downloadTitle": "Stories from Sweden: The vegan farmer – video full length (English text,16:9 format)",
"title": "Video full length (English text, 16:9 format)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/poster-1147140.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download full length video (MP4 104 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/the_vegan_farmer_-_stories_from_sweden-720p.mp4"
},
{
"id": 4233,
"downloadTitle": "Stories from Sweden: The vegan farmer – trailer (English text,4:5 format)",
"title": "Video trailer (English text, 4:5 format)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/poster-1147173-1.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download trailer (MP4 69 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/09/the_vegan_farmer_-_stories_from_sweden-Original-1.mp4"
}
]
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/60/60CB1CZ3Q6.jpg\" /><iframe title=\"the_vegan_farmer_-_stories_from_sweden (Original)\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/60CB1CZ3Q6\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Full length video",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Full length video",
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/60/60CB1CZ3Q6.jpg\" /><iframe title=\"the_vegan_farmer_-_stories_from_sweden (Original)\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/60CB1CZ3Q6\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {}
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Gustaf is a vegan farmer. When he replaced his animals with beans, he caused quite a stir among his farmer friends. But he believes in finding more sustainable agricultural ways going forward. #storiesfromsweden #sweden"
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"blocks": [
{
"left": [],
"right": [
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "How to use the material"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The Stories from Sweden-material highlights individuals who go their own way. It is a way of telling personal stories while conveying an image of modern Sweden. The project is meant to inspire a young, international audience interested in social issues, sustainability and innovation."
},
{
"type": "paragraph",
"anchorId": "",
"children": "<a href=\"https://www.youtube.com/sweden?fbclid=IwAR0DojR_V4-SQ2WrNNMCkkZFrT4FcR7-5Dq9l_Tn572fjBNUSEphOu49tA8\" target=\"_blank\" rel=\"noreferrer noopener\">Watch all the videos on YouTube</a>"
},
{
"type": "paragraph",
"anchorId": "",
"children": "The film is also available without text for local adaptations. Please contact <a href=\"mailto:sharingsweden@si.se\">sharingsweden@si.se</a> to receive the file."
},
{
"type": "paragraph",
"anchorId": "",
"children": "If you want to know how to remove or add subtitles to videos you publish on Facebook, <a href=\"https://www.facebook.com/help/261764017354370?helpref=search&sr=1&query=how%20do%20I%20add%20or%20remove%20captions\" target=\"_blank\" rel=\"noreferrer noopener\">please refer to these instructions</a>."
},
{
"type": "materials-block",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 4230,
"downloadTitle": "Stories from Sweden: The vegan farmer – video full length (English text,16:9 format)",
"title": "Video full length (English text, 16:9 format)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/poster-1147140.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download full length video (MP4 104 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/the_vegan_farmer_-_stories_from_sweden-720p.mp4"
},
{
"id": 4233,
"downloadTitle": "Stories from Sweden: The vegan farmer – trailer (English text,4:5 format)",
"title": "Video trailer (English text, 4:5 format)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/poster-1147173-1.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download trailer (MP4 69 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/09/the_vegan_farmer_-_stories_from_sweden-Original-1.mp4"
}
]
},
{
"type": "video-block",
"data": {
"embed": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/60/60CB1CZ3Q6.jpg\" /><iframe title=\"the_vegan_farmer_-_stories_from_sweden (Original)\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/60CB1CZ3Q6\" allowfullscreen></iframe></div></div>",
"_embed": "field_6492a7c09721b",
"caption": "Full length video",
"_caption": "field_6492a7e39721c",
"image": "",
"_image": "field_6492a7f09721d"
},
"caption": "Full length video",
"embedDataProps": {
"sourceDomain": "media-flow",
"html": "<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"//im11.inviewer.se/skiss/60/60CB1CZ3Q6.jpg\" /><iframe title=\"the_vegan_farmer_-_stories_from_sweden (Original)\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"//play.mediaflowpro.com/ovp/11/60CB1CZ3Q6\" allowfullscreen></iframe></div></div>"
},
"imageBlockProps": {}
},
{
"type": "heading",
"anchorId": "",
"h2": true,
"children": "Captions"
},
{
"type": "paragraph",
"anchorId": "",
"children": "Gustaf is a vegan farmer. When he replaced his animals with beans, he caused quite a stir among his farmer friends. But he believes in finding more sustainable agricultural ways going forward. #storiesfromsweden #sweden"
}
],
"fullWidth": false,
"stickyLeft": true,
"reverseColumnOrderOnMobile": false
}
],
"calendarItems": [],
"extra": {
"content": {
"__typename": "MaterialCollection",
"slug": "stories-from-sweden-the-vegan-farmer",
"uri": "/materials/stories-from-sweden-the-vegan-farmer/",
"date": "2023-09-29T14:15:56",
"databaseId": 4237,
"breadcrumbs": "[{\"title\":\"Start\",\"href\":\"\\/\",\"isCurrentPage\":false},{\"title\":\"Promotional material\",\"href\":\"\\/promotional-material\\/\",\"isCurrentPage\":false},{\"title\":\"Toolkits, social media, video and more\",\"href\":\"\\/promotional-material\\/toolkits-social-media-video-and-more\\/\",\"isCurrentPage\":false},{\"title\":\"Stories from Sweden: The vegan farmer\",\"href\":\"\\/materials\\/stories-from-sweden-the-vegan-farmer\\/\",\"isCurrentPage\":true}]",
"seo": {
"opengraphUrl": "http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/",
"title": "Stories from Sweden: The vegan farmer - Sharing Sweden",
"__typename": "PostTypeSEO"
},
"title": "Stories from Sweden: The vegan farmer",
"featuredImage": {
"node": {
"mediaDetails": {
"height": 844,
"width": 1500,
"__typename": "MediaDetails"
},
"title": "vegan farmer stories from sweden",
"uri": "/vegan-farmer-stories-from-sweden/",
"altText": "A farmer in front of his red barn in summer.",
"caption": null,
"sourceUrl": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vegan-farmer-stories-from-sweden.jpg",
"__typename": "MediaItem"
},
"__typename": "NodeWithFeaturedImageToMediaItemConnectionEdge"
},
"blocks": [
{
"name": "sweden-tsw/article-row",
"__typename": "SwedenTswArticleRowBlock",
"attributes": {
"reverseColumnOrderOnMobile": false,
"__typename": "SwedenTswArticleRowBlockAttributes"
},
"innerBlocks": [
{
"name": "sweden-tsw/left-column",
"innerBlocks": [],
"__typename": "SwedenTswLeftColumnBlock"
},
{
"name": "sweden-tsw/right-column",
"innerBlocks": [
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "How to use the material",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The Stories from Sweden-material highlights individuals who go their own way. It is a way of telling personal stories while conveying an image of modern Sweden. The project is meant to inspire a young, international audience interested in social issues, sustainability and innovation.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "<a href=\"https://www.youtube.com/sweden?fbclid=IwAR0DojR_V4-SQ2WrNNMCkkZFrT4FcR7-5Dq9l_Tn572fjBNUSEphOu49tA8\" target=\"_blank\" rel=\"noreferrer noopener\">Watch all the videos on YouTube</a>",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "The film is also available without text for local adaptations. Please contact <a href=\"mailto:sharingsweden@si.se\">sharingsweden@si.se</a> to receive the file.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "If you want to know how to remove or add subtitles to videos you publish on Facebook, <a href=\"https://www.facebook.com/help/261764017354370?helpref=search&sr=1&query=how%20do%20I%20add%20or%20remove%20captions\" target=\"_blank\" rel=\"noreferrer noopener\">please refer to these instructions</a>.",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
},
{
"name": "acf/materials-block",
"attributes": {
"data": "{\"heading\":\"Videos\",\"_heading\":\"field_64635682c10c0\",\"selectedMaterials\":[\"4230\",\"4233\"],\"_selectedMaterials\":\"field_646352d0e5afe\",\"firstMaterialFullwidth\":\"0\",\"_firstMaterialFullwidth\":\"field_646354954999a\"}",
"__typename": "AcfMaterialsBlockAttributes"
},
"__typename": "AcfMaterialsBlock",
"heading": "Videos",
"firstMaterialFullwidth": false,
"materialList": [
{
"id": 4230,
"downloadTitle": "Stories from Sweden: The vegan farmer – video full length (English text,16:9 format)",
"title": "Video full length (English text, 16:9 format)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/poster-1147140.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download full length video (MP4 104 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/11/the_vegan_farmer_-_stories_from_sweden-720p.mp4"
},
{
"id": 4233,
"downloadTitle": "Stories from Sweden: The vegan farmer – trailer (English text,4:5 format)",
"title": "Video trailer (English text, 4:5 format)",
"format": "mp4",
"image": {
"src": "https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/09/poster-1147173-1.jpg",
"alt": ""
},
"download": true,
"buttonText": "Download trailer (MP4 69 MB)",
"hidePopup": null,
"mediaLink": "/app/uploads/2023/09/the_vegan_farmer_-_stories_from_sweden-Original-1.mp4"
}
]
},
{
"name": "acf/video-block",
"attributes": {
"data": "{\"embed\":\"<div style=\\\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\\\"><div style=\\\"position:relative;\\\"><img style=\\\"display:block;height:auto;width:100%\\\" alt=\\\"\\\"\\u00a0 src=\\\"\\/\\/im11.inviewer.se\\/skiss\\/60\\/60CB1CZ3Q6.jpg\\\" \\/><iframe title=\\\"the_vegan_farmer_-_stories_from_sweden (Original)\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\\\" src=\\\"\\/\\/play.mediaflowpro.com\\/ovp\\/11\\/60CB1CZ3Q6\\\" allowfullscreen><\\/iframe><\\/div><\\/div>\",\"_embed\":\"field_6492a7c09721b\",\"caption\":\"Full length video\",\"_caption\":\"field_6492a7e39721c\",\"image\":\"\",\"_image\":\"field_6492a7f09721d\"}",
"__typename": "AcfVideoBlockAttributes"
},
"coverImage": null,
"__typename": "AcfVideoBlock"
},
{
"name": "core/heading",
"attributes": {
"level": 2,
"anchor": "",
"content": "Captions",
"__typename": "CoreHeadingBlockAttributes"
},
"__typename": "CoreHeadingBlock"
},
{
"name": "core/paragraph",
"attributes": {
"anchor": "",
"content": "Gustaf is a vegan farmer. When he replaced his animals with beans, he caused quite a stir among his farmer friends. But he believes in finding more sustainable agricultural ways going forward. #storiesfromsweden #sweden",
"__typename": "CoreParagraphBlockAttributes"
},
"__typename": "CoreParagraphBlock"
}
],
"__typename": "SwedenTswRightColumnBlock"
}
]
}
],
"yoastHead": "<!-- This site is optimized with the Yoast SEO plugin v22.8 - https://yoast.com/wordpress/plugins/seo/ -->\n<link rel=\"canonical\" href=\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Stories from Sweden: The vegan farmer - Sharing Sweden\" />\n<meta property=\"og:url\" content=\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\" />\n<meta property=\"og:site_name\" content=\"Sharing Sweden\" />\n<meta property=\"article:modified_time\" content=\"2024-06-24T10:56:27+00:00\" />\n<meta property=\"og:image\" content=\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fvegan-farmer-stories-from-sweden.jpg&w=1200&q=90\" />\n\t<meta property=\"og:image:width\" content=\"1500\" />\n\t<meta property=\"og:image:height\" content=\"844\" />\n\t<meta property=\"og:image:type\" content=\"image/jpeg\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data1\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\",\"url\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\",\"name\":\"Stories from Sweden: The vegan farmer - Sharing Sweden\",\"isPartOf\":{\"@id\":\"http://sharingsweden.se/#website\"},\"primaryImageOfPage\":{\"@id\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/#primaryimage\"},\"image\":{\"@id\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/materials/stories-from-sweden-the-vegan-farmer/#primaryimage\"},\"thumbnailUrl\":\"https://sharingsweden-backend.c2673.cloudnet.cloud/app/uploads/2023/11/vegan-farmer-stories-from-sweden.jpg\",\"datePublished\":\"2023-09-29T14:15:56+00:00\",\"dateModified\":\"2024-06-24T10:56:27+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http://sharingsweden.se/materials/stories-from-sweden-the-vegan-farmer/#primaryimage\",\"url\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fvegan-farmer-stories-from-sweden.jpg&w=1200&q=90\",\"contentUrl\":\"http://sharingsweden.se/_next/image?url=https%3A%2F%2Fsharingsweden-backend.c2673.cloudnet.cloud%2Fapp%2Fuploads%2F2023%2F11%2Fvegan-farmer-stories-from-sweden.jpg&w=1200&q=90\",\"width\":1200,\"height\":675,\"caption\":\"A farmer in front of his red barn in summer.\"},{\"@type\":\"WebSite\",\"@id\":\"http://sharingsweden.se/#website\",\"url\":\"http://sharingsweden.se/\",\"name\":\"Sharing Sweden\",\"description\":\"A comprehensive collection of resources to promote Sweden to an international audience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http://sharingsweden.se/search?query={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}</script>\n<!-- / Yoast SEO plugin. -->"
},
"events": null,
"searchPage": null
}
},
"category": false
}
} 
